Opened Xiaohongshu Enterprise Account for more than a month，Tianjin Jizhou Puye Bed and Breakfast accounts for more than 30% of orders obtained from Xiaohongshu channels。Introduction to "September" by the B&B host，B&Bs are basically full in May，Update the content of B&B and surrounding rural life in Xiaohongshu，Attracted a very precise customer group。

End of April this year，Xiaohongshu has reached cooperation with the B&B apartment management system "Order is Coming"，The first batch of more than 200 B&B brands has settled in Xiaohongshu，And activate the direct booking function on the site。According to "The order is coming"，By publishing high-quality content，Most B&B orders have increased significantly，The order GMV of Xiaohongshu B&B Enterprise in May has exceeded the total of last year，It is expected that the GMV of B&B orders in June will increase by at least 300% month-on-month。

It is reported，Within the next two months，No less than 1,000 boutique homestay brands will be stationed in Xiaohongshu。Xiaohongshu also launched 188bet app download the “B&B Season” community activity in June，Guide expert releases B&B review video，Grow more B&Bs for users。Data display，Xiaohongshu currently has a monthly income of over 100 million，Is the largest lifestyle community in China，Multiple vertical categories are growing rapidly in Xiaohongshu，Travel is Xiaohongshu’s second largest category after beauty in 2019，There are more than 530,000 notes related to B&B alone。

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"Jiuyue", the manager of Puye B&B, has been publishing content on Xiaohongshu since the beginning of this year，May，Pu Ye opens Xiaohongshu enterprise account，"September" has increased content updates，Plus the accumulation of existing high-quality content，The proportion of orders obtained from Xiaohongshu channels in that month exceeded 30%。

Puye B&B is located in an ordinary village in Jizhou, Tianjin，It was rebuilt using the backyard of my father’s house。The B&B does not have the advantage of being adjacent to famous scenic spots，"September" is operating the Enterprise account，In addition to introducing the basic equipment of the B&B，More shows how people in the mountains live in B&Bs，“Thick smoke and smoke” and the scenery of the mountains and forests in all four seasons，Not only brings higher order conversion，Also attracted more than 3,000 fans。

Laiye Moganshan Design B&B is an independent single building with a sense of design，The B&B host "Lao Hu" feels that only posting promotional photos 188bet app download of the B&B is too simple，Under His constant enrichment，Currently, the content of Laiye B&B’s Little Red Book has three directions: “Lao Hu’s” wife’s exquisite private baking； Original woodworking handiwork designed by "Lao Hu" himself；And the comic creation based on his daughter "Yebao"。

"Lao Hu" put these contents in the scene of Laiye B&B，Create a beautiful accommodation、Gourmet food、Beautiful content series。High-quality content gets good reading and conversion，Only more than one month in operation，Many notes have received tens of thousands of views，Order for May，Xiaohongshu channel accounts for nearly 15%。

Introduction from the person in charge of "The order is coming"，7 of Xiaohongshu’s user groups become those born in the 1990s，The guest base of boutique B&Bs is becoming younger，Post-85s become the main consumer，The two are highly matched。After the transaction function is launched，Opening the closed loop，B&B Enterprise Account has high efficiency from content planting to order conversion。Without spreading on the day the reservation function went online，Natural orders are generated。After more than a month of operation，Most of the homestays currently settled have a significant increase in orders。

Content community helps build new B&B brands

According to estimates from the National Information Center，The number of B&Bs in China will exceed 6 million this year，Double that of 2017。Competitive pressure 188bet sports betting app download brought about by the increase in the number of B&Bs，Making B&B owners generally concerned about the differentiation and brand building of B&Bs。

"September" thinks，Compared to traditional OTA platforms，As a content community, Xiaohongshu is more conducive to B&B hosts building their own brands through content operations。“I posted a lot of wild and interesting B&B life in my notes，For example, taking young guests to pick fruits from the mountains，Take it to the village market and work as a small farmer to practice stall；Take guests to catch fish by the lake、Shrimp fishing、Camping。These contents are very suitable for Xiaohongshu Enterprise Account publishing or live broadcast。”

Introduction to the B&B host "Lao Hu"，Laiye is a B&B that just opened this year，Hope to establish differentiation and brand in the highly competitive Moganshan B&B group as soon as possible。Beautiful accommodation built by Laino Enterprise、Gourmet food、Beauty Series，Many contents cannot be presented on OTA platforms，But these are what make Laino unique。“Xiaohongshu is very helpful in branding new B&Bs。”

Many guests who booked from Xiaohongshu，Also posted notes about the stay experience on Xiaohongshu。A guest is sending a note saying that he stayed in Puye，As humane as living in a "sister's house"。These notes have improved the reputation of Puye B&B，Also gained many new fans。

“Xiaohongshu’s order users are also part of the content ecosystem，Ability to produce 188bet sports betting app download quality content，Help B&B hosts build reputation and influence，Create a closed loop from content to transaction to content。”“The order is coming” the person in charge said。

It is reported，Next, Xiaohongshu will cooperate with "Orders Are Coming" to launch "Xiaohongshu B&B Academy" and other activities，Encourage more B&B enterprise accounts to settle in，Acquire order conversions and expand brand influence through high-quality content。

*Source of this article：China Daily Network，Author:China Daily Network，Original title:《Get through and plant grass、Reservation link Xiaohongshu B&B’s GMV in May exceeded last year’s total》.