Recently，188bet game Tourism announced in its “Media Open Day”，Since accelerating the layout of short content in early 2019，As of May this year，The penetration rate of 188bet game short content increased by 125% year-on-year。

After the outbreak this year，Due to the impact of the contraction of offline tourism business，Many tourism companies have begun to join the 188bet game army。Mafengwo has also completed the supplement and upgrade of the content ecology through "Travel 188bet game"，Different from the 188bet game of corporate executives bringing goods，Mafengwo has established its own 188bet game label - a good-looking strategy 188bet game。According to data released by Mafengwo，Since the 188bet game channel was launched in March this year, nearly 10,000 live broadcasts have been carried out，The number of 188bet game viewers in May increased by 96 compared to April.2%，The total live viewing time increased by 180% compared with April.5%。

“All strategies are worth redoing with videos”

Before the Spring Festival in 2019，After one year of intensive work in the field of short content，Co-founder of 188bet game Tourism、CEO Chen Gang convened many business department colleagues to elaborate on his thoughts on the “video strategy”。“All strategies are worth redoing with videos”，This is his insight，This is also 188bet game’s content strategy for 2020。

“Mafengwo’s short videos must first be strategic。" Zheng Xun, Vice President of Mafengwo Tourism, said at this "Media Open Day"。From graphic content to short video，Come to the travel 188bet game，Mafengwo’s consistent core content is “strategies”，How to get there，How to play，How to live，These travel strategies are important factors in improving the efficiency of user decision-making。At the same time，The content is informative and true、New Trend、Useful content style，This is also the content standard pursued by Mafengwo。

Zheng Xun said，Behind the diverse forms of travel and entertainment content，What remains unchanged is Mafengwo’s pursuit of useful travel guides。From looking for strategies to “planting grass”、Get travel news and other general guide content，Mafengwo will continue to work on “video strategies”，Via short video、Travel 188bet game broadcasts and other content formats show the natural scenery of global destinations、History, culture and folk customs，Complementary advantages with traditional graphic content itinerary，Building a complete ecology of travel entertainment content，Helping users make efficient travel consumption decisions。

Travel 188bet game streaming is an important form of “video strategy”

During the May Day holiday，Mafengwo launched a “188bet game battle”，Initiate global travel experts and partners to 188bet game around the world。Just 6 days，Mafengwo platform has launched more than 1,500 live broadcasts，Over 100 million exposures across the entire network，The 188bet game covers more than 4,000 scenic spots。Zhao Qian, head of Mafengwo’s 188bet game business, said at the event: “Mafengwo’s travel 188bet game is ‘Mafengwo Strategy LIVE’，The core is ‘188bet game strategy’ and ‘real-time operation’。”

Introduced by Zhao Qian，“Travel Guide” is Mafengwo’s most profound recognition in the minds of users，"188bet game strategy" is the difference of Mafengwo Tourism 188bet game。The anchor needs to give travel-related information during the 188bet game，How to buy air tickets and visas for Dadu Dadu?，As small as a scenic spot, is there any parking space near it，will be reflected in the 188bet game。Users can also ask questions at any time while watching the 188bet game，How to order food in specialty restaurants、What equipment to bring for outdoor mountain climbing，The anchor will explain everything one by one。Compared with traditional graphic and text content，Travel 188bet game can be more realistic、Complete、Visually present the travel experience of destinations and tourist routes。Pictures can be beautified，Video can be edited，And travel 188bet game，Vehicle bumps，Scenery along the way，Even small accidents that may occur during the journey，All are truly presented，Provide users with a more intuitive and comprehensive information reference for their “planting” and tourism consumption decisions。

“Real-time operation” is the backing of a high-quality 188bet game。In order to help travel anchors produce high-quality live content，The Mafengwo operation team will participate in all aspects of the 188bet game in real time。Planning from topic selection、Scene selection、Design of interactive links，Then to on-site personnel scheduling and screen adjustment，Mafengwo provides comprehensive support and guidance to travel anchors at different stages and from different angles。In order to give users a better experience，Also to help anchors carry out live broadcasts better，Mafengwo has added a strategy book function to the 188bet game，Place the relevant strategies mentioned in the 188bet game in the lower left corner of the 188bet game room，Users can click directly to enter。Recent，Mafengwo also created the original “picture-in-picture” function，The anchor can display the pictures or videos he has taken through another screen window during the 188bet game。

188bet game’s 115 standards for developing travel anchors

“I have more chat records with my Mafengwo operation partners than with my boyfriend，It was the staff of Mafengwo who helped me transform from a 188bet game ‘novice’ to the ‘Dabai’ I am today。" Mafengwo gold medal anchor "Dabai" said at the media open day。

Judging from the experience in the early stage of the activity，Verification and revision of judgments during the 188bet game，The summary review after the event，Mafengwo Live Team is constantly exploring、Summarized a set of content standards for Mafengwo travel 188bet game。Development plan for anchors，Mafengwo also designed 115 standards for 188bet game rooms and anchors in the detailed 188bet game affairs。

The main participant in the formulation of the standard is Zou Meina, the person in charge of Mafengwo merchant 188bet game，In order to more accurately grasp the problems that may be encountered during the 188bet game，She once conducted live broadcasts with anchors such as Dabai，Observe the audience’s reaction from the host’s perspective、Observe the impact of environment on 188bet game，Exploring interactive design in 188bet game。Among these 115 188bet game room and anchor scoring standards，Contains 188bet game content、Scene interaction、Team configuration and cooperation，And the anchor’s mood and field control ability that day，It even includes whether the anchor is equipped with a power bank in case of emergency。

In Mafengwo’s view，Travel live streaming is not a “life-saving straw” during the epidemic，It is the new direction of travel strategy and tourism marketing，A more sustainable tourism business。Currently, 70% of the core merchants on the Mafengwo platform have launched live broadcasts，Many tourism bureaus at home and abroad have cooperated with Mafengwo on live broadcasting。Mafengwo also launched the “China Tour Guide Partner Program”，Open 188bet game channels and Mafengwo University 188bet game training for outstanding tour guides and gold medal tour guides across the country。

*Source of this article：People's Daily Online，Author:Lian Pinjie, original title：《Mafengwo’s “strategy-style” 188bet game to build a complete travel and entertainment content ecosystem》.