If you ask what is the most important thing in consumer finance 188bet Online Sports Betting and Casino，The scene should be an important part。

OTA (Online Travel Platform),Holding real consumption scenarios，With its own traffic advantage，Starting a 188bet Online Sports Betting and Casino business should be a matter of course。

These years，Ctrip、Tongcheng、Tuniu has established 188bet Online Sports Betting and Casino companies one after another，Lv Mama and others are also investing in the consumer finance market。The beginning of each company’s “testing the waters”，It was questioned by the market，Scene only，Can you do well without genes in the 188bet Online Sports Betting and Casino field？Since this year，Due to the impact of superimposed factors such as the new crown epidemic，The 188bet Online Sports Betting and Casino business results of these platforms are somewhat terrible。

4 OTAs have launched 188bet Online Sports Betting and Casino services, and now 2 have stopped

In 2015, Tongcheng independently established Tongcheng 188bet Online Sports Betting and Casino Services.

2016 is a watershed year for business，Tuniu、Mama Donkey、Ctrip has spun off its 188bet Online Sports Betting and Casino sector。Meanwhile，The outside world also has doubts about the purpose of OTA’s deployment in the 188bet Online Sports Betting and Casino industry，Is it seeking transformation or “supplementing family income”？

At that time，The entire OTA industry suffered collective losses，The profitability of four companies has been tested due to long-term money burning，But the layout of 188bet Online Sports Betting and Casino business seems to make them full of confidence。

The products of Ctrip Finance are mainly the cash 188bet Online Sports Betting and Casino product "Borrow to Flower" and the consumer installment product "Take to Flower"，The customer service said，You can also withdraw cash by "taking it for flowers"。As of the end of 2018，The 188bet Online Sports Betting and Casino balance of the product is 10.7.9 billion yuan，The number of 188bet Online Sports Betting and Casino users is 70.890,000 households，The average 188bet Online Sports Betting and Casino balance per household is 1522.46 yuan。

According to media reports，The issuer of the "Take the Flowers" product is Tianjin Quyou Commercial Factoring Co., Ltd. (hereinafter referred to as "Quyou Factoring"), a subsidiary of Ctrip。Quyou Factoring began to carry out asset operations for the “Take and Flower” product in December 2017。Quyou Factoring has never been profitable，And the losses are increasing。2017、The net profit in 2018 was -32.530,000 yuan、-401.860,000 yuan，Net loss expanded to 1388 in the first half of 2019.550,000 yuan。

Obviously，Ctrip does not make money in 188bet Online Sports Betting and Casino business，The 188bet Online Sports Betting and Casino businesses of the other three companies are not optimistic either。

Tuniu Travel has a travel installment product "First Payment Departure"、Cash 188bet Online Sports Betting and Casino product "Flower on the Road"。

Latest 188bet Online Sports Betting and Casino report display，Tuniu’s net income in the first quarter of 2020 was 1.74 billion，Other income (income from 188bet Online Sports Betting and Casino services and insurance companies) is 53.7 million yuan，Accounting for 30%。In addition to being affected by the new crown epidemic，Reduction in revenue generated by insurance companies and 188bet Online Sports Betting and Casino services primarily due to lower service fees received。Net loss in the first quarter was 2.05.2 billion yuan，YoY increase and loss 38.5%。

Dismal performance，Let Tuniu’s stock price decline，The stock price has been hovering around US/share for a long time，Facing the risk of delisting。

Tongcheng’s 188bet Online Sports Betting and Casino products mainly include the cash loan product “Cash Money Travel”、Consumer credit product "Chengcheng Baitiao"、"Tongcheng Gold Bar"、Loan Supermarket。

Lvmama Tourism has a consumer 188bet Online Sports Betting and Casino product "Little Donkey Baitiao"、Loan Supermarket "Suixinghua"。

(Source: Compilation of public information)

Although these four companies are still engaged in 188bet Online Sports Betting and Casino business，But WEMONEY Research Laboratory learned，Donkey Mom’s consumption installment business Xiaolu Baitiao、Tuniu cash loan business Luhua has suspended borrowing。Based on the answers from the two customer service staff，The recovery time has not yet been determined。

Currently，Tongcheng did not disclose the performance of its 188bet Online Sports Betting and Casino business in its 188bet Online Sports Betting and Casino report。There are self-media reports，Disclosed by a person close to Tongcheng 188bet Online Sports Betting and Casino Services，End of 2019，Its cash borrowing business accounts for about 90% of the total 188bet Online Sports Betting and Casino business volume。

I have multiple licenses but still haven’t played the “188bet Online Sports Betting and Casino card” well

When establishing the 188bet Online Sports Betting and Casino sector，Tuniu once expressed implicitly，Want to list 188bet Online Sports Betting and Casino business separately；Tongcheng once planned to invest 1.5 billion yuan in 188bet Online Sports Betting and Casino business。

Subsequently，These OTAs are also frantically grabbing licenses like most companies that want to transform the 188bet Online Sports Betting and Casino industry。The one with the most licenses is Ctrip，Currently acquired virtual bank、Insurance Broker、Small loan、Consumer finance and other heavyweight licenses。Tuniu already owns fund sales、Insurance Broker、Commercial Factoring、188bet Online Sports Betting and Casino leasing and other licenses。Tongcheng also acquired a commercial factoring company、Small loan company and other licenses。

Internet small loan companies are generally the main body of OTAs’ consumer finance business operations，Ctrip Finance has two small loan licenses, Chongqing Quxian Small Loan and Shanghai Ctrip Small Loan，Tongcheng 188bet Online Sports Betting and Casino Services owns Guangzhou Firefly Small Loan，Tuniu has Kaihui Internet Small Loan。

From the perspective of consumer license layout，Ctrip is a shareholder of Shanghai Shangcheng Consumer Finance，Tongcheng is a shareholder of Harbin Harbin Consumer Finance。

(Source: Compilation of public information)

Holding multiple 188bet Online Sports Betting and Casino licenses，OTAs did not play “good cards”，Also continues to “damage” its own brand。

These four companies themselves are traffic companies，Tourism as an important consumption scenario，Can link consumer credit relatively smoothly、Instalment payment、Insurance sales and other 188bet Online Sports Betting and Casino services。But since getting involved in 188bet Online Sports Betting and Casino business，Four companies are frequently accused of irregular business practices。In reports on third-party complaint platforms and media，Users have reported that these companies’ 188bet Online Sports Betting and Casino products charge beheading interest in disguise、Issues such as compulsory tying insurance。

Researcher at Retail Fintech Think Tank said，OTA platforms have natural advantages in entering the 188bet Online Sports Betting and Casino industry，First of all, you should serve your own customers，For example, it can be used as 188bet Online Sports Betting and Casino management diversion，Similar to making a 188bet Online Sports Betting and Casino travel plan，Saving money for travel。You can also do consumption installments，Service users further travel consumption。You can also develop small loans，Relieving users’ short-term small-amount borrowing needs。Also，Online network mutual aid is also an option，These can further increase customer stickiness。But does the platform do it itself or cooperate with other platforms，It depends on your own situation，How big can this scale be?，Should match the platform’s own traffic scale。

“The reason for business losses，Problems with high customer complaint rate，Because each platform is positioned as an Internet travel platform。"The researcher further stated，188bet Online Sports Betting and Casino products must first follow 188bet Online Sports Betting and Casino laws，Each school is still "paying tuition"，At the same time, the impact of epidemic factors is superimposed，The above problems will occur。Currently, we see that both Ctrip and Tongcheng have invested in consumer finance companies，This shows that they are starting to have 188bet Online Sports Betting and Casino thinking，This is a good start。About the development of OTA 188bet Online Sports Betting and Casino business，Still to be further observed。

*Source of this article: WeChat public account "WEMONEY Research Laboratory” (ID: wemoney1), author: Lin Xiaolin, original title: "OTA’s 188bet Online Sports Betting and Casino ambitions are “hijacked”: they have consumption scenarios and licenses in hand，Still not playing the 188bet Online Sports Betting and Casino card well，Tuniu stops cash loan，Donkey Mama suspends consumption installment》