Ups and downs in June，The ups and downs reveal more context of the cultural 188bet mobile industry。

Public information display，The operator of Yesanpo, a 5A scenic spot, has applied for bankruptcy and reorganization，The accumulated debt exceeds 900 million yuan and cannot be paid off，Becomes the latest scenic spot to go bankrupt。Not long ago，World 188bet mobile Network, which is considered the leading company in customizing outbound 188bet mobile，Also started bankruptcy liquidation。

Due to repeated epidemics，Inter-provincial group tours that Beijing planned to gradually open up have been suspended，The greater impact may be that it has slowed down the pace of resumption of inter-provincial group tours in China，And show the possibility of normalization of the epidemic。

The upcoming Dragon Boat Festival holiday，Data from platforms such as Ctrip are not optimistic enough。And the resumption of summer travel，The extent of blood recovery brought to travel companies，It’s hard to say，The following National Day Golden Week，188bet mobile have to give it a try。

Later this year，It will be a more difficult stage。With the bankruptcy of cultural 188bet mobile companies、The infiltration layout of cross-border giants，The reshuffle of the cultural 188bet mobile industry、Remodeling is in progress。

And the other side，Cultural 188bet mobile project signing、Investment and construction，Still showing a more positive trend。Promoting the construction of Hainan Free Trade Port，Also reshaping a new destination，And it will have some profound impact on future inbound and outbound 188bet mobile。These are also some aspects of the cultural 188bet mobile industry that are still booming。

Crisis、Opportunity，Decadent、Upward trend, etc.，Cross transformation superimposed，We will face a new era of cultural 188bet mobile。

June’s signal and the second half of the cultural 188bet mobile industry

The past mid-to-early June，There were three important signals or nodes。

June 5，Beijing official announcement，From 0:00 on June 6th，Beijing’s public health emergency response level adjusted to level three，Domestic group travel business 188bet mobile be gradually opened。

June 12，Hubei issued notice，The province’s emergency response level for public health emergencies 188bet mobile be adjusted from Level 2 to Level 3 from 0:00 on the 13th，Inter-provincial group tours are open in an orderly manner。

Refer to these two trends，End of June or early July，More areas in China are gradually opening up inter-provincial group tours，Definitely a high probability event，The recovery of domestic 188bet mobile will take a critical step。

But the evening of June 16th，Beijing official announcement，Starting immediately，Beijing’s response level to public health emergencies has been adjusted to Level 2，Stop opening domestic inter-provincial group 188bet mobile business。

The wind direction has changed greatly。It is difficult to say how much impact the repeated epidemic in Beijing 188bet mobile have on the overall opening of cross-provincial group tours in China，But it undoubtedly increases the wait-and-see mood in more regions，Slowing down the potentially optimistic opening-up situation。

Opening hours for inter-provincial group tours、Open scale，The significance of 188bet mobile recovery，Not only for the majority of travel agencies、Traditional scenic spots restore blood and create opportunities，It also reflects the epidemic situation and the direction of the prevention and control situation to a certain extent， strict or loose，It is a group gathering、Indoor cultural entertainment venues (cultural 188bet mobile projects)、Scale space of cross-regional flow，It’s a beacon，It will also affect people’s travel psychology。

The recurrence of the epidemic in Beijing may provide another evidence，That is, the epidemic has become normalized in a short period of time，Resistance to long-term coexistence with viruses，188bet mobile be the destination、The reality that travel companies and others have to face。June 18，Professor Zeng Guang, former chief scientist of epidemiology at the Chinese Center for Disease Control and Prevention also mentioned，Now we have had two epidemics in just half a year，It is still a high probability that another epidemic 188bet mobile occur in the future，Normalized prevention and control 188bet mobile become a habit in the future，Not very optimistic and relaxed。

Combined with the administrative logic of local government or competent departments，On the one hand，They will increase their support for cultural 188bet mobile enterprises、Industry support；On the other hand，There will be more competition between their psychology of epidemic prevention and control and their demands for industrial and economic recovery，Restricts the opening time and scale of the cultural 188bet mobile industry to a certain extent，The recovery cycle of market-based means that affects enterprises。

Roughly speaking，Many travel companies struggled to survive in the first half of the year，With existing family background、Strategy adjustment、Relevant support policies are closely related，When these gradually bottom out，But the industry recovery trend is still not clear enough，It also means that travel companies 188bet mobile face an even more difficult second half of the year。

According to Ctrip on the 18th、Where to go、Tongcheng，Dragon Boat Festival travel data released by Mafengwo and others，Hotel during the Dragon Boat Festival、Air tickets、Reservations for vacation products, etc.，Slight increase from May，But the increase is not as good as Qingming、May Day holiday。The recurrence of the epidemic in Beijing is one of the influencing factors，But it 188bet mobile not affect the whole situation，So what can be figured out？

Summer tour is coming，After that is the National Day Golden Week，The last two peak periods of this year，How much recovery do you estimate can bring to 188bet mobile companies？Mainly doing domestic 188bet mobile，There are still opportunities for companies that may be able to switch to domestic 188bet mobile，Enterprises focusing on outbound 188bet mobile，It is true that the crisis is difficult to get rid of。Suffering，Exit？

World Travel Network, which is considered the leading company in customizing outbound travel，Recently reported to have ceased operation，And initiate bankruptcy liquidation。It internally feels that there may be no chance of resumption of outbound 188bet mobile in the next year or even longer，So much so that bankruptcy liquidation may be the best result。

Direct blow from the impact of the epidemic，Or based on lack of confidence in the unclear future situation，The list of bankrupt or on the verge of bankruptcy 188bet mobile companies affected by the epidemic has become longer again。Incomplete statistics of Zhi Hui Zeng，If counting from February when the epidemic outbreak was severe，Globally，Scenic Area、Theme Park、Performing Arts、Travel agency (comprehensive service provider of 188bet mobile products)、Accommodation、Many companies in the cruise and aviation sectors have gone bankrupt，Or standing on the edge of bankruptcy。These companies are not large，There are many century-old 188bet mobile companies，There is no shortage of leaders in niche fields。

No matter how sad I am，Also undeniable，For some companies，The epidemic only gave a relatively "honorable" exit opportunity，The epidemic reflects or reflects the shortcomings of many companies’ business models or operational capabilities、Insufficient ability to resist risks，And the powerlessness and helplessness of coping strategies。

According to the latest "World 188bet mobile Barometer" recently released by the World 188bet mobile Organization，its prediction states，Affected by the epidemic，The number of global international tourists in 2020 will drop by 58% to 78% compared with last year，Decrease by 8 year-on-year.500 million to 1.1 billion people，Economic losses reached 910 billion to 1. trillion，Affects 100 million to 100 million jobs directly related to 188bet mobile200 million。

The wind and rain are like this.

Three changes in the cultural 188bet mobile industry

The 188bet mobile travel industry is changing.

1. Passive or proactive, 188bet mobile companies must change if they want to change.

A group of big guys are stepping into the field of live streaming，Ctrip Liang Jianzhang is a typical representative。His “go all out” intention is to “save” Ctrip，In the medium to long term，There are also live broadcasts for Ctrip，Considerations on exploring new paths in business models。It is understood that live streaming may become a normal operation for Ctrip in the future，It’s just that Liang Jianzhang 188bet mobile not be so densely standing at the front desk by then。

More directly is Zhongxin Travel。Recent，The MCN organization "Public Trust Ark" he invested in was officially put into operation。All Trust Ark is incubated by Internet celebrities、Live Broadcast、Short video、Platform-level program production is the main business，Will build a full category scenario-based delivery ecosystem，At the same time, it provides a new online traffic portal for various businesses of UX Travel，Promote Uoxin 188bet mobile to accelerate digital transformation and upgrading。

Digital、Online，In the scenic area、In scenes such as museums，The application has become more widespread，This allows travel companies to reach the customer base of their products and services、Marketing and retention, etc.，188bet mobile new attempts。

Local 188bet mobile、Subject to the product supply space constraints of peripheral 188bet mobile or intra-provincial 188bet mobile，188bet mobile companies must also make changes in product supply，Marketing methods of tourist destinations、Channels and the same product supply system，Also change with the times。

2. Reshape and shuffle.

Two dimensions.

First, big fish eat small or medium fish.

June 2，Sunac officially announced the development and construction of Haiyan Binhai International Resort in Zhejiang Province-Hangzhou Bay Sunac Cultural 188bet mobile City，Officially "eat" the Zhejiang Haiyan Shanshui Six Flags International Resort Project of Xiashan Water Cultural Park。

Compared to Sunac，Shanshui Wenyuan Enterprise is relatively small，Asset size、Available funds、Land Reserve、Acquire financing capabilities、Transfer resources, capabilities, etc.，They are all considered small players。Intrinsic ability、Mode Disadvantages，Plus changes in external environment，Shanshui 188bet mobile Park finally lets go of the project，Naturally helpless。

And the past two months，In addition to taking over the Panshan Water Cultural Park project，Building Hangzhou Bay Sunac Cultural 188bet mobile City，Sun Hongbin is still planning to stay in Wuhan、Nantong、Guilin and Henan Xinxiang Landed Cultural 188bet mobile City。

As early as Sunac’s 2019 performance meeting，Sun Hongbin once said，The M&A opportunities this year are definitely much greater than in previous years，We internally define it as the year of dishwashing，Far more than any chance in any round。

Other side，State-owned assets are needed more in project takeovers。Recent，New Hualian Holdings recently stated that it plans to introduce strategic investors such as central enterprises or state-owned enterprises。Currently，Rich people，State-owned assets。There is no lack of precedent for state-owned assets acquisition，And there is an increasing trend，But the transaction depends on the target、Price etc.。

Second, cross-border giants have entered the game and disrupted the situation.

Typical ones are Pinduoduo and Didi.

Recent，Pinduoduo after opening the train ticket entrance，Flight ticket entrance is online again，The action is not big yet，But do not rule out the possibility of increasing the number in the future。Pinduoduo enters the 188bet mobile market，Also mainly for traffic monetization、Increase user stickiness and retention，Even the possibility of expanding business boundaries。

Didi’s movements are wider。Its affiliated company recently established a travel agency，Business includes domestic 188bet mobile、Inbound travel、Ticket Agent、Hotel management, etc.，Didi founder Cheng Wei is the actual controller。Back in 2015，Didi has already been involved in the 188bet mobile industry，And there will be additional allocations every year after that，Including incubating the wine and 188bet mobile business internally in 2017，Travel agency established until now。

After the epidemic，Surrounding Tour、Local 188bet mobile is valued and promoted，The downward market expansion trend of enterprises is becoming increasingly obvious，Combined with the existing 188bet mobile consumption trends and potential in the sinking market，There will be more “battle situations” in the sinking market，At the same time, local life service companies have more opportunities，For example, Meituan。Didi enters local 188bet mobile based on its local transportation business advantages、Surrounding Tour，There are also advantages。There will be more drama in the "188bet mobile drama" under local life services。

The 188bet mobile industry is being reshuffled，Didi、Pinduoduo infiltrates at this time，There will be more opportunities。

3. New cultural 188bet mobile, new destinations.

Despite the impact of the epidemic，However, there are still many cultural 188bet mobile projects in destinations in recent times，This will bring more changes to the new supply of cultural 188bet mobile products in destinations。Jinan、Liuzhou, Guangxi、Xinjiang、Gansu、Pingtan, Fujian、Kunming、Zhongshan, Guangdong、Chongqing、Shanxi、Sichuan, Hainan and other places，All of them have signed contracts or invested in cultural 188bet mobile projects。Hainan will likely become one of the key locations for cultural 188bet mobile companies in the future。

Early June，The "Overall Plan for the Construction of Hainan Free Trade Port" (referred to as the "Plan") was officially announced。There is also a lot of space in the Plan involving the 188bet mobile industry。Land、Finance、Taxation、Inbound travel、Digital Cultural 188bet mobile、Tax exemption and other layers involved。

Specific to subdivisions，Health and Wellness、Medical、Cruise travel、Duty-free and other services will be a breakthrough point for Hainan’s cultural 188bet mobile industry。And a higher level of understanding，Promoting the construction of Hainan Free Trade Port，Outbound travel to my country、Inbound 188bet mobile may have some profound impacts，The destination of Hainan may also have a new look。

What will Zhihui Cultural 188bet mobile Destination Service Alliance bring?

Facing changes and changes in the cultural 188bet mobile industry，As a component of the industrial chain，Zhihui is also thinking deeply: We can help cultural 188bet mobile enterprises、What does industry do？

After years of development，Zhihui has become the only domestic service platform capable of reaching and linking resources in all aspects of the entire life cycle of cultural 188bet mobile projects，Developed and upgraded into "China's leading cultural 188bet mobile innovative comprehensive service group"。From the initial resource development of cultural 188bet mobile projects、Planning、Implantation and construction of content IP format，Operation in scenic spots、Distribution platform construction，Then to project marketing and promotion, etc.，Zhihui can provide "research consulting" for cultural 188bet mobile customers、Education and training、Conference·Brand、A four-in-one comprehensive solution for “operational services”。

Research Consulting 188bet mobile provide research、Consulting dual service，Includes policy research、Industrial Information Services、Special report services, etc.，and strategic consulting、Project consulting and M&A consulting, etc.。

Education and training，Zhihui has formed several characteristics: 1、Existing online platform—Zhihui University of Culture and 188bet mobile，Also created an offline training base，Covering Northwest、Southwest、Central China、Five major regions in East China and South China；2、Outstanding courses and teaching staff。Course includes themed entertainment、New Catering、New retail、Self-driving tour leader、Night travel economy、New accommodation and digital management。In addition, the teaching team has gathered 1500+ first-line Chinese and foreign practical experts。

Through education and training，Zhihui will accurately meet the employment needs of cultural and 188bet mobile enterprises，Working with partner universities to create special classes on cultural 188bet mobile for Zhihui，Cooperate with schools and enterprises to jointly develop and implement targeted training programs for professional talents，Open up the connection channel between college training and corporate talent needs。

Conference branding，Zhihui is based on in-depth insights into cultural 188bet mobile content，Through strong content production capabilities and leading three-dimensional communication channels，Helping companies expand their industry brand influence，Multi-faceted and three-dimensional shaping of corporate cultural 188bet mobile brand image。

Operation services，Zhihui grafts industrial resources and cultural 188bet mobile capital into cultural 188bet mobile destinations，Carry out talent training and transportation and brand output、Investment and construction services。

Behind these comprehensive services，It is Zhihui’s mission，Promoting ecological innovation in China’s cultural 188bet mobile destinations。This is also the original intention of establishing a cultural 188bet mobile destination service alliance in 2019。

Over the years，Zhihui has served the local government、Industry Association、Pan Culture and 188bet mobile Group、Internet Group、OTA、Leading accommodation company、New business 188bet mobile enterprise、International and domestic schools、Corporate universities and other customers，Has outstanding service capabilities and rich service experience。

Integrated with cultural and 188bet mobile enterprises、Destination requirements，Helping industry recovery，Zhihui will upgrade cultural 188bet mobile destination service alliance services，Provides three different levels of one-stop comprehensive service solutions:

First level:

Conference brand: 1 industry article written、5 daily manuscripts and promotions；Offline event participation quota: 4 people。Research consultation: 1 electronic version of cultural 188bet mobile industry professional report。Education and training: Brand tutor course output 1 time、Free online courses at Zhihui University of Culture and 188bet mobile。Operation service: Assist in connecting cultural 188bet mobile project resources once。Total equity value 7.50,000 yuan。(Enterprises or destinations that join the Cultural 188bet mobile Destination Service Alliance，will enjoy preferential package price)

Second level:

Conference brand: 1 industry article written、2 brand promotion articles、5 daily manuscripts and promotions；Offline event participation quota is 5 people including 2 VIPs。Research consultation: Provide 12 monthly information reports。Education and training: Brand tutor course output 1 time、Customized training service 1 time、Free online courses at Zhihui University of Culture and 188bet mobile。Operation service: Assist in connecting cultural 188bet mobile project resources once。Total equity value 14.50,000 yuan。(Enterprises or destinations that join the Cultural 188bet mobile Destination Service Alliance，will enjoy preferential package price)

Third level:

Conference brand: 2 industry articles written、2 brand promotion articles、10 daily manuscript promotion articles；Activity theme shared 1 time；Offline event participation quota is 6 people including 3 VIPs。Research consultation: Industry report case implantation 2 times、12 monthly information reports。Education and training: Brand tutor course output 1 time、Customized training service 1 time、Free online courses at Zhihui University of Culture and 188bet mobile。Operating Services: Government、Cultural 188bet mobile real estate developer、Scenic Area Organization、Special docking service for commercial space operators 4 times；FA Consulting Service，Connected with financial investment institutions no less than 4 times；Cultural 188bet mobile industry investment promotion and docking with no less than 10 companies。Total equity value 33.50,000 yuan。(Enterprises or destinations that join the Cultural 188bet mobile Destination Service Alliance，will enjoy preferential package price)

The trend of cultural 188bet mobile，The epidemic is unstoppable，What we need is to go all out every moment，Cope with the crisis under the black swan more calmly，More determined to look for every opportunity，Trigger every promotion point。Zhihui hopes to be a companion、Booster。

For more information about the Cultural 188bet mobile Destination Service Alliance, please contact:

Ms. Liu: 13811196461

Mr. Zhou: 18668480517