Just after the Dragon Boat Festival holiday，Consumers’ travel during the epidemic has given hope to the entire cultural and travel industry。June 27，The Ministry of Culture and Tourism released tourism market data for the 2020 Dragon Boat Festival holiday: three days of Dragon Boat Festival，The country received a total of 4880 domestic tourists.90,000 people，YoY recovery 50.9%；Realize tourism income 122.800 million yuan，YoY recovery 31.2%。Under the premise of safety，The tourism market is gradually recovering in the new normal of epidemic prevention and control。

June 28，Mafengwo Tourism released tourism consumption data during the Dragon Boat Festival holiday。Data display，Dragon Boat Festival vacation market is growing significantly，The order volume of "customized travel" increased by 4300% compared with the Qingming Festival，Compared with the Qingming Festival 188bet sports betting app download holiday, the order volume for scenic spot tickets and hotels increased by 463% and 240% respectively。Feng Rao, head of Mafengwo Tourism Research Center, said: “At present, tourists from all over the country are mainly local tourists，Local tourists react to new ways of playing、There is a higher demand for in-depth gameplay，Not just a ‘check-in’ and a taste of the experience。‘Customized travel’ has gradually become mainstream in recent years，The epidemic has also promoted the maturity of the customized travel market。”

Currently，Group travel and inter-provincial travel have not yet been relaxed nationwide，The number of “local travel” orders on the Mafengwo platform increased by 895% compared to the Qingming Festival holiday。Introduced by Feng Rao，The current consumer groups of local tourism products have also changed significantly compared with the past。Before the epidemic，Local tourism products in major destination cities are mainly for foreign independent tourists，These products can not only connect local traditional tourist attractions，Can provide novel gameplay。During the Dragon Boat Festival this year，Local tourists are the mainstream among local travel consumers，Covering high-end picnics、Camping、In-depth gameplay of outdoor sports and other sports are more popular with this type of tourists。

Mafengwo big data display，The top ten domestic tourist destinations during the Dragon Boat Festival are: Shanghai、Sanya、Chengdu、Beijing、Suzhou、Nanjing、Guangzhou、Hangzhou、Chongqing and Xi’an。Among them，The order volume of Guangzhou tourism increased by 1678% during the Dragon Boat Festival compared with the same period last month，Suzhou、Hangzhou、The order volume in three cities in Chongqing also increased by more than 1000% compared with the same period last month。

Atlantis、Moshi Park、Qiandao Lake、Moganshan and Daocheng Aden，Becoming the most popular tourist attraction among Chinese tourists during the Dragon Boat Festival。Among them，Multiple travel live broadcasts were conducted in Mafengwo during the Atlantis epidemic，Moshi Park has become popular on social networks with its many short videos，quickly attracted the attention of young tourists。Introduced by Feng Rao, head of Mafengwo Tourism Research Center，The space is wide at this stage、Outdoor attractions focusing on natural scenery are more popular among tourists，People are more likely to choose rafting during the Dragon Boat Festival holiday、Hot Springs、Self-driving tour and in-depth experience in ancient towns。

During the Dragon Boat Festival this year，Customized tours have become the most popular tourism product in the market during the Dragon Boat Festival。The order 188bet app download volume of chartered car products also increased by 599% compared with the Qingming Festival holiday。Mid-to-high-end and even luxury customization、Semi-customized products are gradually being accepted by the mass consumer market。Feng Rao’s analysis，Compared to previous Dragon Boat Festival，Chinese tourists have accumulated more expectations for travel，The budget is also relatively sufficient，At the same time, we pay more attention to the safety and privacy of travel。Therefore，Customized tour、Chartered car、Self-driving products are showing an obvious upward trend。

With the epidemic under effective control in most parts of the country，People’s confidence in traveling is also gradually recovering。The gameplay that was relatively niche before the epidemic has also entered the public eye。Mafengwo Tourism has previously released data showing，Since June this year，Camping-related keyword search popularity increased by 122% month-on-month，High-end quality、RV camping products with interesting itineraries are becoming the mainstream choice for people’s leisure vacations。