Impact of COVID-19，There is no way for everyone to go to the cinema like in previous years；Half a year has passed，Except for "囧Mom" which was changed to be broadcast for free online，Other Lunar New Year films have not been released to the audience yet，And whether it can be successfully screened in the summer or National Day period，Also an unknown number。

According to Tianyancha data，From the beginning of 2020 to June 19th，Working in companies related to film and television，There are 1.230,000 companies have been canceled or revoked。From the perspective of listed film and television companies，According to Wind statistics，There are 30 listed companies in the film and television concept sector，20 companies suffered losses in the first quarter of 2020，Accounting for nearly 70%。Among them，Huayi Brothers(3.730, -0.09, -2.36%)、Tangde Film and Television(7.310, 0.49, 7.18%)、*ST Contemporary(1.290, 0.00, 0.00%) and many other companies have been losing money for two consecutive years，Continuing to lose money in the first quarter of this year，If we cannot turn losses into profits in 2020，The above companies may face delisting pressure。

Since the impact, the film and television industry, especially theater chains, have almost shut down operations，Since the epidemic was under control，The call for resumption of work has always been there，However, the resumption of work is not smooth: it is often the first sign of resumption of work，But was quickly stopped。

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Mid-to-late March this year，Some areas in China such as Xinjiang、Inner Mongolia、Sichuan、Gansu and other cinemas 188bet Online Sports Betting and Casino are trying to resume operations。205 movie theaters in Shanghai originally planned to resume operations on March 28，But the evening of March 27th，But was urgently stopped by the National Film Administration，Bringing the theater chain to a halt again。

May 8，The State Council issued a notice，Cinemas can open with some restrictions，Although the clear resumption time needs to be implemented in various local policies，It also brings a glimmer of light to the resumption of work in the industry。

But the resumption of business has not yet been implemented，Encountering new epidemic situation，For this，June 22，The Ministry of Culture and Tourism revised the "Guidelines for Epidemic Prevention and Control Measures for Reopening Theaters and Other Performance Venues" and pointed out，Consumers in entertainment venues、Internet cafe time shall not exceed 2 hours，Stop holding commercial performances and activities in medium and high-risk areas。

The road to resumption of work for offline venues such as theaters faces another obstacle，Sina Finance recently visited many theaters and film and television bases in Shanghai，Discover how they save themselves。

A movie theater located in the Nanjing West Road business district in the center of Shanghai，Higher passenger flow on weekdays，But since January 24th，Has been closed for more than 150 days。From recently，The movie theater has launched movie theater snacks，On duty at the theater for sales three and a half days a week，To make up for some losses，And it is not the first theater to do this。

In addition，The theater has also launched a pre-sale event since May，Selling movie coupons at low prices，From the date of theater resumption to the end of this year，Each movie coupon can be redeemed for any theater movie，The price of movie coupons is only about one-third of the average movie ticket price before the epidemic。

A cinema staff member told Sina Finance，This approach is to alleviate the cash flow pressure of theaters，In order to get through the difficulties smoothly，But as far as the current situation 188bet app is concerned，The pre-sale effect was not very satisfactory。"As long as the theater does not resume operations for one day，This is all a drop in the bucket。”He was very worried about this。

The staff member revealed，After the State Council’s conditional opening notice on May 8，His theater was originally scheduled to open in June，However, with the new changes caused by the epidemic，The opening of theaters has become far away。

Sina Finance also visited many private cinemas，Found that all offline stores are completely closed，There are no staff on duty at the scene。In addition，Several theaters contacted by phone，No one answered the work calls，Some even indicate that they have been shut down。

Ticket prices for film and television base reduced and some surrounding hotels and restaurants closed

As the downstream of the film and television industry chain，The business of theaters is closely related to the epidemic and policies，The upstream film and television shooting base of the industry chain，The situation is not optimistic。

Sina Finance visited Shanghai Chedun Film and Television Base in Songjiang District，Only the south gate of the base is open，The North Gate is still closed due to epidemic prevention and control。

Sina Finance Discovery，Originally 80 yuan for an adult ticket，Currently reduced to 50 yuan，The staff at the ticket office explained，On the one hand, it is because some of the projects in the park for tourists to visit and experience are not open，On the other hand, it is to use low prices to stimulate and attract customer traffic。Hengdian and other film and television cities also adopt price reduction strategies，Displayed on its official account，May promotion，Special package tickets are as low as 50% off after subsidies，One-day student ticket originally priced at RMB 300 is discounted to RMB 179。

Despite price reduction，Chedun Film and Television Base is still sparsely populated，Most stores have locked doors，Only the park museum and a few beverage shops are open。The administrator of the museum told Sina Finance，Since the park 188bet Online Sports Betting and Casino opened in March，There is always less traffic on weekdays，There will be more weekends with better weather，But it can reach up to 30% of the pre-epidemic level。

Today，In the entire park，I haven’t seen any movie or TV series crews being filmed，Only one venue has undertaken magazine cover shooting。While eating lunch，A field staff said helplessly to Sina Finance，"Basically no return to work。”

In addition，There are still some areas in the park undergoing large-scale construction，Includes new construction and renovations，“Let’s take advantage of this opportunity to get to work，In order to have a better appearance to welcome tourists who come to visit after the epidemic。"The management staff at the construction site said。

There are many labor service companies gathered around the park、Restaurants and Hotels，But 90% of stores are closed during normal business hours，Thirty percent of the stores have been listed for sale or sublease。

“Small shops like mine，Almost no profit recently，Just keeping the store from closing，"A convenience store owner said，“A slightly larger hotel like the one next door，No one has come to stay for months，It’s really hard to hold on，Close it directly to save some costs，I don’t know if they will come back after the epidemic is over，The key is that we don’t know when we will be able to fully return to normal。”

"When can we fully return to normal"，It seems to be a question for everyone in this industry chain，At the same time, it is also the urgent demand of everyone。

Planned filming projects have been suspended and turned to online movies and short videos

"If you wait any longer, you can only sit back and wait for death。”Cheng Yu is a producer of a film production company，He told Sina Finance，Projects currently scheduled to start shooting in 2020，With the crew suspending filming and theaters temporarily closed，Had to readjust production plan。

“At first we just waited，Want to get through the suspension period，But there has been no news of resumption of work，All links are 188bet app stuck。”Cheng Yu can’t bear to wait，Turns his attention to online movies。

In his opinion，Online movies are compared to theater movies，The cycle is slightly shorter，And at least within this year，It should be a direction of self-rescue and transformation。

Previously，According to the registration and filing status of the national key online film and television drama shooting plans announced by the State Administration of Radio and Television，January to April this year，214 each、Part 252、313 and 298 online movies passed planning and filing，Meanwhile，The number of online approved movies is 52、Part 53、Part 64 and Part 74，Not only maintains continuous growth，This is much higher than the monthly average of 24 movies released online in 2019。

According to the online movie market size data released by various video platforms and Maoyan Movies in the first half of 2020，As of May 2020，A total of 34 online movies have achieved a box office of over 10 million yuan，This is equivalent to the number for the whole of 2019。Obviously，Online movies have gradually shown their own market space and box office potential。

“We are already communicating with investors，Change some previous scripts aimed at theaters into online movie projects。Even the Lunar New Year period is still on hold，Even if it can be photographed and reviewed，Picture arrangement is still a problem。"Cheng Yu said frankly，Some investors or practitioners in the industry，Somewhat obsessed with the big screen，But the audience’s viewing habits are changing，Good works should not be too limited to form。

“Online movies are only one aspect，The sudden rise of short videos cannot be ignored，Now coupled with the impact of the epidemic，The entire situation is undergoing tremendous changes，If you don’t seek change，If you don’t seek change，The possibility of being eliminated by the market is very high，So on the basis of changing strategies，You should also grasp it with both hands。“So we also consider trying short videos，Make some creative micro-movies，188bet online sports betting This way the funds return quickly，The restrictions on shooting are relatively small。”

The HR of a leading short video company also confirmed the change in the market structure to Sina Finance，He said，In the past six months，Internet video is developing rapidly，Recruitment has been going on non-stop recently，Some positions are in urgent need of talents。

*Source of this article: Sina Finance, forWho:Zou Yuanzheng, original title: "Over 10,000 companies have closed down、The theater has been stopped several times due to resumption of work. When will the film and television industry see the light?？》.