Under the epidemic，China’s tourism market is facing a big test of the times。On the one hand，Group tours, which have long dominated the Chinese tourism market, have almost dropped to zero for a period of time，On the other hand，New tourism products are taking advantage of opportunities to grow。In the development of cultural tourism industry，The "Generation Z" born in the mobile Internet era is already the main force in the new tourism consumer market，Recently，Mafengwo Tourism released the "New Tourism in the Post-Epidemic Era—Report on Travel Consumption Changes of Generation Z" (hereinafter referred to as the "Report")，In-depth analysis and interpretation of young people’s new consumption needs through surveys and platform tourism big data。

Report Display，Since the outbreak，The two most significant changes of "Generation Z" are the increasing enthusiasm for domestic travel and the upward adjustment of travel budget。Analysis by Feng Rao, head of Mafengwo Tourism Research Center，This is all related to the fact that young tourists are more pursuing "safe travel" during the epidemic。Currently，China’s epidemic prevention and control 188bet online sports betting has achieved important stage results，Many overseas countries still adopt border control measures，So safer “domestic travel” is the first choice for the fun-loving “Generation Z”。In terms of travel consumption，The categories that allow "Generation Z" to increase their budgets are mainly focused on accommodation and catering，All related to health and safety。

188bet sports betting app download

“Generation Z” has always pursued a trendy lifestyle。Before the epidemic，86.96% of "Generation Z" are willing to experience local specialties and snacks at the destination，“Fly House” has almost become one of the pronouns of personalized tourism。But after the epidemic，The proportion of tourists choosing these snacks dropped sharply to 35.28%。Accordingly，The proportion of "Generation Z" tourists who are willing to choose regular catering brands has increased from 43 before the epidemic.48% increased to 74.6%，The proportion of tourists choosing high-end restaurants such as Michelin has also increased slightly。Under the epidemic，“Peace of mind” is the coolest thing。

In terms of tourism consumption level，“Generation Z” has not reduced their tourism consumption levels due to the epidemic，Opposite，Many young tourists also expressed that they will increase tourism consumption。Report Display，There are 47.2% of tourists said that the epidemic has little impact on tourism consumption levels，Consumption levels before the epidemic will still be maintained。16.77% of "Generation Z" respondents said they would appropriately increase 188bet Online Sports Betting and Casino tourism consumption。The increased consumer spending is mainly concentrated on catering and accommodation。Local travel、Big Traffic、The consumption level of scenic spot tickets and other aspects has also increased slightly。

Maslow’s hierarchy of needs theory also points out，“Safety needs” are the basic needs of human beings，Also has a higher priority、Requirements that must be guaranteed。Travel itself is a way for people to pursue a better life，Protect tourists’ personal safety during travel，Avoid disease，It is especially important during the epidemic。“Generation Z” tourists whose enthusiasm for traveling has not diminished during the epidemic，We also pay more attention to safety than before，And willing to pay for safer travel products。

Domestic travel is more secure，“Generation Z” expects to discover unknown scenery in known places

Report Display，Due to the impact of the epidemic，Most young consumers have mixed attitudes towards outbound travel and domestic travel。Everyone puts their plans for outbound travel in half a year or even longer，But for domestic travel, nearly 30% of people still plan to leave at once，Percentage of people willing to plan domestic travel 2 weeks to 1 month in advance 45.96%，This ratio is only a very small decrease from before the epidemic。

In the minds of young people of “Generation Z”，The definition of travel is no longer just reaching a distant place。New scenery nearby、The new experience also allows them to let their mood go、The way of perceiving the world。In the process of epidemic prevention and control，188bet online sports betting Many provinces and cities have more restrictions on inter-provincial travel，In addition, the epidemic situation is changing，Young travelers are also quickly finding more convenient and safer domestic and peripheral travel to satisfy their travel needs。

In the process of research，Mafengwo Discovery 37.98% of the respondents said they would not travel far during the epidemic，Choose surrounding tours as the first way to travel，Zheng Xun, Vice President of Mafengwo in charge of the content center, said: “Users have higher requirements for travel guides for ‘nearby travel’，Because peripheral travel is often familiar to users、Or you may have heard of travel and fun scenes，Provide unknown and interesting travel guides in known places，Need to play new games、You also need to play well。” shown in the report released by Mafengwo，Young people tend to pass on safety、Search around by car with higher privacy and freedom，The second is to choose an island tour with a wider space for activities。

The "Generation Z" that never goes offline，Find "Safe Travel Guide" through short content and live broadcast

"Generation Z" born after 1995，Is the first generation of "aboriginal people" of the mobile Internet，They know better how to use the mobile Internet to obtain travel guides for destinations and scenic spots，Short content、Short video、The penetration rate of rich travel content forms such as travel live broadcasts among Generation Z is much higher than that of other groups。

Report data display，85.09% of "Generation Z" are keen to share their travel content on the Internet，188bet app download These contents cover the experiences during the trip and the summary and review after the trip。64.6% of Gen Z travelers said，Will plant tourist destinations through friends’ recommendations，54.72% of respondents will choose their favorite destination through travel content on platforms such as Mafengwo。

During the epidemic，Even the "post-epidemic era"，All online content surrounding the "Safe Travel Strategy" is strictly needed。What kind of travel guide can be called reassuring？Feng Rao thinks，Personalized gameplay that meets the needs of "Generation Z" for domestic travel and peripheral travel，At the same time, it displays comprehensive and various contents on epidemic prevention and control information，It can all be called "Safe Travel Guide"。These higher-demand content will help destinations and businesses attract the attention of many travelers，Content is King，Good content can drive good marketing，Thus driving more traffic。