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Aoyama Shuhei,A Japanese architectural designer who has worked in China for 15 years,He became famous for transforming a small house of 35 square meters in a Beijing Hutong into a complete house,Afterwards,Invitations for renovation 188bet online live casino alley are endless,He also successively presided over the renovation of capsule apartments and B&Bs in Beijing Cooperation Hutong and Baita Temple。
However,188bet online live casino kind of work situation concentrated in the old city has changed recently,He said with a smile,The current construction site is within the second ring road and outside the sixth ring road,For example, he recently completed the Jehol Forest Valley Hot Spring Center in Chengde, Hebei Province,It’s only three or four hours’ drive from Beijing。
Aoyama Shuhei said,188bet online live casino situation not only happened to him,Many architects are like 188bet online live casino,The workplace is in rural areas in various places。“The epidemic has caused more holiday destinations to shift from abroad to China,In the past, many people would go on vacation abroad if they had time and conditions,188bet online live casino situation will change in the next few years,I heard that the business of high-end vacations in China is very good now”。
Forest Valley is one example,There are 12 villas in 188bet online live casino project,Each villa has two rooms and a private bath,Can accommodate four adults and one child,Daily room rate is 1744 yuan/building,The weekend room rate is 2224 yuan/building,Currently,All weekend rooms within two weeks are fully booked。
For projects like Mori Valley,There is a common positioning in the industry as "wild luxury",Combines the beauty 188bet online live casino environment and the comfort of living,So although the location is far away,The room rate is comparable to that of high-star hotels。
Under the influence of the epidemic,Hotel、B&B and other accommodation industries have generally suffered serious impacts,Dan Ye Luxury Hotel、The B&B business unexpectedly became popular。Tujia.com information display,End of June 188bet online live casino year,Tujia luxury B&B orders increased by 35% year-on-year,The overall transaction volume of the Tujia B&B industry fell by 35% year-on-year。
Full 188bet online live casino
"Chuglai" is a B&B imitating the Song Dynasty style,Near Hangzhou Lingyin Temple,Opening at the end of 2019,Although there is not much publicity,But the occupancy rate of Chuglai has soared to nearly 90% in more than a month,For a newly opened B&B brand,188bet online live casino is a very good result。
On B&B design,Yiwei spent a lot of thought,From the shape 188bet online live casino faucet to the tea table in every room、pane、Wall,All designed by professional designers,The decoration budget has repeatedly exceeded the standard,Finally increased from 1 million to 2 million。
The creation of a unique atmosphere has attracted a large number of family customers from around Shanghai,Only the subsequent surging 188bet online live casino interrupted everything,Until April when the glaze is released and work resumes,The occupancy rate dropped to less than 40%,But it returned to 90% in a very short time,Can maintain 100% occupancy rate during holidays。
Discovered by Yiwei chatting with guests at the B&B,I originally liked traveling abroad、188bet online live casino consumers of customized travel,Because of the epidemic,Can only stay in the country,These personalized consumer needs are brought to 188bet online live casino B&Bs, “One day someone told me,Oh you guys are so popular on Xiaohongshu,Let me take a look,Suddenly many young ladies spontaneously sent us photos、Writing strategy,Maybe it will become popular。”
The average room price is close to 800,The average household area is only more than ten square meters,The extremely high pricing comparable to high-star hotels is combined with the extremely small room area,On the contrary, it has carved a relatively certain consumer profile - not sensitive to price、Emotional mid- to 188bet online live casino consumers。
“The room is too small” is the first feedback most consumers give after checking in,Same price,They can stay in a high-star hotel with an area of 40 to 50 square meters nearby,Even so,After most guests return,I 188bet online live casino still recommend the glaze to my relatives and friends。
After resumption of work,Highest glaze price、The two most distinctive rooms are the most sought-after products,A large number of guests had to choose a room with a relatively lower price after repeatedly confirming that both rooms were booked,Yiwei also started to think,Is the thousand-yuan price a little too low,“Customers have higher spending power,But what I am more worried about is,The area of the glazed room is relatively small,Raising pricing 188bet online live casino break the customer's tolerance。”
Change
Compared with thinking about whether to increase prices,Wutong B&B, which is dominated by tourists from Beijing, Tianjin and Hebei, is considering transformation。
Lin Fengtong is the founder of 188bet online live casino B&B brand located in the coastal city of Weihai, Shandong,Previous years,The summer vacation starting in July is the best time for business,“Our annual profit is mainly earned during the summer,Customers from all over the country,Beijing, Tianjin and Hebei are the main tourist source areas。”
However,A new round of epidemic prevention actions triggered by the epidemic in Xinfadi, Beijing,Wutong B&B’s imagination of the summer of 2020 has been cast into a haze。A week has passed in July,Wutong B&B does not have many new orders,"Previous Years,The overall occupancy rate in July exceeded 90%,188bet online live casino year is rather bleak。"Lin Fengtong is helpless。
In June, which has entered the traditional tourist season in coastal cities,The occupancy rate of Wutong B&B is only 30%,Responsible for more than 30 properties,188bet online live casino obviously feels the pressure of rent。
Trying to combine long-term and short-term rental is the first step to save yourself,Lin Fengtong took out some of the houses for rental with a relatively long period,When short-term rentals picked up, they changed to mainly short-term rentals,Under flexible adjustment,With the help of Meituan、Tujia and other platforms,Some properties with better quality have achieved the goal of covering operating costs during the 188bet online live casino through long-term rental funds,Achieved a certain degree of loss reduction。
The bigger choice is whether to continue to 188bet online live casino a house.
The market is cold,Continuing to acquire a house can be called a "rebel",Lin Fengtong expressed,Many B&B hosts in Weihai have thought of quitting 188bet online live casino year,Or find someone to take over,Or cancel the property,The inventory of homestay products on the market has dropped significantly。
After 188bet online live casino thought carefully,A number of properties have also been returned,But at the same time,He signed another batch of properties。
“The returned properties are all not profitable,Affordable or even low-end,The newly signed rooms are all high-quality sea view rooms,As long as the market picks up, there 188bet online live casino be strong profitability。”
When will the market pick up?Lin Fengtong has no answer,But he thinks,House prices are now at a low level,The epidemic control situation has improved significantly,The college entrance examination is about to end、Summer peak is approaching,Get some high-end properties at 188bet online live casino time,Very cost-effective。
The reason behind boldly acquiring 188bet online live casino properties,It is Lin Fengtong’s clear positioning of consumer groups,On the one hand,The best room at Wutong B&B is priced at 1,480 yuan,Price level、The living experience is above the level of local five-star hotels,On the other hand,In Wutong B&B’s additional products and services,There are also charter yachts、Surfing and other ocean sports with different prices,Mid-to-188bet online live casino consumer groups with certain abilities are the main customer group of Wutong B&B。
Comply with market changes、Achieve survival of the fittest according to customer needs,Lin Fengtong believes that the epidemic will not change 188bet online live casino industry trend,On the contrary, it will speed up,“Good quality、B&B with good service,Ability to quickly reflect value at critical moments,Including 188bet online live casino epidemic,High-end products perform significantly better than low-end products in all aspects。”
Possibly
From the data of B&B hotel platform,The frontline perceptions of B&B owners have been confirmed。
Hu Yang, head of Tujia supply chain platform said,“The current period of significant decrease in outbound travel,More tourism consumption is kept in the country,Surrounding Tour、Short trip、Rural tourism is popular,Consumers are more secure、The demand for private B&Bs has increased significantly,As of the end of June 188bet online live casino year,Tujia luxury B&B orders increased by 35% year-on-year,And the growth trend will be more obvious in the summer。”
188bet online live casino increase is the epitome of industry trends。The data of Meituan B&B is also displayed,Dragon Boat Festival,The number of bed and breakfast room nights on the platform above 500 yuan increased by 70% compared to the Qingming Festival,High-end B&Bs are recovering significantly。
Hu Yang thinks,In addition to the important factor that high-end 188bet online live casino consumption demand is retained in the country,The actions of high-end brand B&B hosts to proactively reduce prices in order to save themselves also stimulated the focus of demand,“Maybe the original consumer’s budget is only five or six hundred,After the price reduction, luxury B&Bs have entered the range that the budget can cover,The demand for mid- to low-end products has increased”。
The only thing Chugla did after the 188bet online live casino was discount,The strongest 20% off discount since its opening attracted many consumer groups who originally stayed in hotels,Memories of Yiwei,“The time when the sale just started,Some consumers come here just to get a bargain,Most of them usually stay in chain hotels,I don’t quite understand the personalization and pricing of B&Bs,Many customers find the distressed walls very distinctive,Why do they think your walls are in tatters。”
188bet online live casino B&Bs have become the “middle part of the olive”,The 188bet online live casino consumption demand of outbound travel groups is sinking,The price-sensitive mid- to low-end consumer demand is rising,B&B owners like Lin Fengtong who are optimistic about the industry are starting to increase their investment。
Meituan B&B data display,After the 188bet online live casino,Existing active landlords have different plans for future operations,1% of landlords choose to quit the homestay industry,9% of landlords choose to temporarily close their businesses,16% of landlords choose to partially surrender the rent,There are still 16% of landlords who choose to expand their scale and continue to acquire properties,50% of landlords will remain a going concern。
Stated by the person in charge of related business of Meituan B&B,At 188bet online live casino stage, the development opportunities of the B&B industry are not limited to high-end B&Bs,In Personalization、When high-end demand increases significantly,Pursue quality、B&B products that pursue differentiation and personalization have better opportunities,Under such demand and trend,How to get rid of homogeneity,Improving operational capabilities is a common test faced by low-end products in the current industry。
Hu Yang recognizes the possibility of sustainable development of 188bet online live casino B&Bs,He said,High quality、B&B products with high quality service have always shown very good risk resistance and sustainable development capabilities under various circumstances,But for the expansion of stores in the current cold market、Opening ideas,He thinks it is worthy of careful consideration by the B&B owner。
But he also reminded,Despite the current complicated international epidemic,The demand for outbound travel has transformed into strong peripheral travel and short-distance travel,But the epidemic will be controlled sooner or later,“The reason for the change in demand is not that consumers’ consumption habits have fundamentally changed,As long as the epidemic is under control,Tourists who like to travel abroad will still be more inclined to travel abroad,That is, there are still many unknowns in 188bet online live casino part of the increase seen so far。”
*Source of 188bet online live casino article: Economic Observer Network, author:Rao Xianjun, original title: "188bet online live casino B&Bs are becoming popular》.
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