The two years stolen by the epidemic flew by，It’s cold after a long journey，188bet best bookmaker and picnicking are only growing in popularity，More and more people are taking their vacations，Leave it to the surrounding parks，Even the lawn near the community。

Want something simpler，Invite your friends to the park，Put up a tent，Place a placemat，Bring a self-heating pot and milk tea bought on the road，You can turn on the holiday short selling mode。Those who pursue a sense of ritual，Get in the car、Pull up the equipment，Go 188bet best bookmaker at campsites around the city。

The just-passed Qingming Festival，Peripheral travel becomes mainstream，Surge in related demand。Data released by multiple relevant platforms supports this point。Ctrip’s data display，Nearly 90% of tourists visiting scenic spots choose to travel at home，Qingming Festival 188bet best bookmaker product bookings increased by more than 3 times year-on-year；Data display released by Xiaohongshu，On the platform“Picnic”increased by 162% compared to the same period last year，188bet best bookmaker search volume increased significantly by 427% compared with the same period last year。

Since 2022，“Surrounding Tours”The popularity continues to surge，Businessmen are turning their attention to 188bet best bookmaker and picnicking，Trying to seize business opportunities in every aspect of local users’ travel。

Car rental platform starts recommending short-distance travel routes，And package and sell tickets for the campsite；B&B and“Farmhouse”Merchant begins to contract the hilltop，Bulldoing the land、Lay lawn，Transform into a campsite to attract guests；Outdoor equipment players choose to connect the upstream and downstream industry chains，Original production of 188bet best bookmaker equipment for big brands，One side invests in 188bet best bookmaker entrepreneurial brand。

It can be said，The tourism industry hit hard by the epidemic，Forcibly opened up the “Surrounding Tours”’s craze。A 188bet best bookmaker brand entrepreneur said，“The demand for outdoors is always there，The 188bet best bookmaker track entrepreneur just moved the user’s butt from the ground to the Kermit stool，Put the user’s food from the picnic mat to the table，Don’t look for big trees for shade but use canopies。”He thinks，Getting close to nature is a human necessity，As long as the demand is still there，This craze will continue。

Outing around, not cheap but 188bet best bookmaker annoying

This year’s Qingming Festival，The temperature is rising、Sunny weather，Many people came outside to bask in the sun，Occupying all the parks in the city，The remaining group chose to go shopping in the suburbs，I didn’t expect it to be“Squeezed&188bet best bookmaker;。

Shen Yu who usually works overtime every weekend，On the first day of Qingming holiday，Rush to Suyou&ldquo early;Little Switzerland in the suburbs of Beijing&188bet best bookmaker;known as Jinhai Lake。As a result, I was stuck on the road for nearly 5 hours，Finally, I spent half an hour looking for a parking space，Discover after entering the scenic spot，On the small grass，Tent、Picnic mats are everywhere。

He made a calculation，To enjoy two hours of 188bet best bookmaker time，He paid more than 150 yuan more to rent a car than usual，The cost of nearby accommodation is twice as expensive as usual。

Select“Surrounding Tours&188bet best bookmaker;’s Miaomiao family was also stuck on the road。This year’s Qingming Festival，She took her whole family to Sunshine Valley, which is known as a luxury natural resort camp，Bring a tent and picnic mat，There are also some self-heating pots and drinks，Getting ready for a picnic。

Miaomiao originally had high expectations for the destination，Departure from home at 9 am，After being stuck in traffic for more than 4 hours，Finally arrived at the destination at 1:30 pm。Because the camp is located in a village in Miyun, Beijing，The parking lot is small，To wait for a parking space，Delayed for nearly an hour。After entering the park，She felt that the venue was not worthy of“Luxury Camp&188bet best bookmaker;’s positioning——The name of the lawn is“So big grass&188bet best bookmaker;，The area is not large；Huming“Nanwang Lake&188bet best bookmaker;，In her opinion, he has a very literary name“Little puddle&188bet best bookmaker;。

“I bought tickets and tent tickets，After entering, I found it was crowded，Almost no place to pitch the tent。Come later than me，There is almost nowhere to go。&188bet best bookmaker;Miao Miaozhi，A lot of trouble，This trip completely lost the fun of picnic。

Except for casual players，Senior outdoor players have also joined the team of peripheral tours。Li Zhe is a senior outdoor player for more than ten years，Love time travel、Off-roading and 188bet best bookmaker，I used to go to Rock Road often、Animaqing Snow Mountain、Qinghai Lake and other places，Open“Extreme Mode”，Under the current epidemic，More often 188bet best bookmaker with friends in the surrounding wild areas。

188bet best bookmaker Qingming Festival holiday，He went to Mentougou, Beijing，Finding a place to camp for the first night，The next day，I took a traversing route in the mountains with my friends，After wearing it out the next night，Wait until the traffic jam period ends，Return to the wrong peak。

Li Zhe and his friends don’t like to hang out in crowded places，Usually you find your own campsite。But he discovered during this trip，Places I loved to go before，No longer a niche anymore，It has become a popular 188bet best bookmaker spot，What follows，It’s because there are more people and the environment is getting worse。

Although there are many people traveling around the area、Some people complained about the traffic jam，But under the epidemic，188bet best bookmaker is still becoming a big trend。

Co-founder and CMO of Wukong Travel、AVIS China CEO Zhu Xu is a travel industry practitioner，Also a 188bet best bookmaker enthusiast。“Last two years，There are more than 500 businesses with 188bet best bookmaker keywords around Beijing。”He observed，Under the epidemic，Surrounding tours boost the entire tourism industry，It also drives the leisure method of 188bet best bookmaker to be accepted by more tourists。

“Compared to long-distance self-driving travel，More time in the car，188bet best bookmaker around the city，More convenient、More freedom，It is also more in line with the actual travel conditions during the epidemic，It will naturally become a big trend。”This Qingming Festival，Zhu Xu took his family on a 188bet best bookmaker trip。“Eat and eat、Play ball、Play Frisbee，Adults are very relaxed，The children are also very happy。”

However，Convenient travel around the area，Theoretically, it can save long-distance transportation costs，But it’s not necessarily worry-free、Save money。For example, if you need to drive yourself or rent a car、Purchasing picnic equipment, etc.；If planning to camp，You still need to buy tickets or purchase equipment。Li Zhe said，I have been 188bet best bookmaker for many years，The equipment is all ready-made，But if you are a novice and want to experience 188bet best bookmaker，Whether purchasing equipment by yourself，Let’s go to the camp“Bagging experience”，Not cheap。

Camps are on fire, RVs are on fire, 188bet best bookmaker wins?

You choose to travel around the area，From driving out to setting up tent，Every step is a business experience 188bet best bookmaker eyes of merchants。

First，188bet best bookmaker Tropical Fire 188bet best bookmaker Equipment，Tents and picnic mats become “Standard configuration”，All data are displayed，These must-have items are very “Sought-after”。

According to Tmall list data，For the week ending April 11th，The canopy tent best-selling list has accumulated 4 sales.50,000 pieces，Picnic mat list cumulative sales 2.70,000 pictures。According to CCTV financial statistics，Since January 188bet best bookmaker year，Outdoor tent sales increased by 119% year-on-year，Outdoor bench sales increased by 239% year-on-year。

Of course，“Enter the trap”Later 188bet best bookmaker enthusiasts，Requires upgrade、Fully equipped。Purchase channels other than e-commerce flagship stores and brand stores，There is also ABC 188bet best bookmaker that has been opened in the past two years、Outland and other outdoor 188bet best bookmaker collection stores。

On social platforms，Many players summarized the outdoor brands of 188bet best bookmaker equipment，Frugality depends on people。Among them, foreign outdoor brands were the first to become popular in the country，Snowpeak、Nordisk Big White Bear、Coleman Coleman etc.。Domestic brand merchants，Many of them break through the siege by relying on cost-effectiveness，Like a black deer、Fire maple、Sanfeng and others，Some mid-to-high-end brands have also been sold recently，Like an explorer、The Soul of Freedom、Mu Gaodi、Noke, etc.。

“If you just want to get the necessary equipment，It can be done for a few thousand yuan，But there is no cap。”Li Zhe said，Exquisite 188bet best bookmaker equipment pursues beauty，But hard-core 188bet best bookmaker players pursue the practicality of equipment、How long can a person survive，Good looks、Practicality is two completely different positionings，Price also varies。

The booming development of the 188bet best bookmaker industry，It also makes enterprises upstream and downstream of the industrial chain make a lot of money。Take Mugao Di as an example，The company’s main business is 188bet best bookmaker tents and outdoor clothing, etc.，Also OEM for Decathlon。its financial report shows，The company’s net profit in the first half of 2021 has exceeded that of 2019、Full year 2020。

Secondly，Nearby travel and 188bet best bookmaker craze，It has also changed the car rental industry。

Zhu Xu told Kaiboluo Finance，Wukong 188bet best bookmaker rental data display，During the Qingming Festival，The proportion of local self-driving accounts for more than 70%，Completely opposite to before the epidemic，Before the epidemic, local self-driving accounted for only 30%。And the rental period has become shorter，Reduced from two to three days before the epidemic to one to two days，Even day trips have become mainstream。

Some car rental platforms have begun to promote localized short-distance 188bet best bookmaker routes and adapted car models，Even adding packaged services for campground tickets and equipment in addition to car rental services。

Adapted to peripheral travel、In the 188bet best bookmaker model，RVs are niche but attract much attention。Qin Chuansheng, a travel enthusiast who often chooses RV travel，The ceiling of the 188bet best bookmaker is the RV，The ultimate destination for outdoor enthusiasts is also an RV。According to his introduction，RVs are mainly divided into two categories: trailerable and self-propelled，Domestic trailer-mounted RVs sell for 100,000-300,000，Imported between 500,000 and 800,000，Self-propelled RVs are more expensive，Domestic products also start at 300,000。

Li Zhe owns his own trailered RV，He told Kaiboluo Finance，RVs are mostly used for long-distance travel，Or when going to niche scenic spots with incomplete supporting facilities，Solve travel and accommodation problems，But traveling around the city，It is difficult for players to“Use the return fare&188bet best bookmaker;，For those who don’t have much time to travel，He does not highly recommend buying or renting an RV。

“The reason why RVs are niche，Also because the threshold for use is very high。&188bet best bookmaker;Qin Chuan told Kaiboluo Finance，The RV needs to be parked in a dedicated RV campground，High-power electricity consumption in the car、Water needs to be connected to a designated point，Black water (excretion) and gray water (washing) also need to be discharged at designated points，The cost of parking an RV in a campground for a year starts at 10,000-20,000 yuan。Also，According to the latest regulations，Hold C1、C2 driver’s license can drive most self-propelled RVs，But starting from April 1 this year，Want to travel in a trailered RV，You still need to obtain a C6 driver’s license。

Because of the above reasons，The RV business is not as popular as 188bet best bookmaker equipment。Although the unit price for renting RVs is high，But the chances of users renting are low，It is also difficult to make money on car rental platforms。

Take Beijing area as an example，The single-day rent of an RV is usually more than 1,200 yuan，More than 6 times that of an ordinary car。“The rental rate of the car must be above 50% to avoid losing money，More than 60% can make money，In other words，The car must be rented out for at least 18 days within 30 days to be profitable。But it is difficult for RVs to achieve this rental rate，Average the low and peak seasons，Can be rented out for up to 10 days within 30 days。&188bet best bookmaker;Zhu Xu considers the analysis from the perspective of cost，The cost-recovery efficiency of RV rental is lower，The company will not regard this as the main category。

188bet best bookmaker camps are popular, but making money is not easy

Bought 188bet best bookmaker equipment、Rented a car，You still need to find a professional 188bet best bookmaker site。

In 2020, known as the first year of 188bet best bookmaker，Emerging 188bet best bookmaker companies represented by Hot Wilderness and HiKING，Start to provide&ldquo for non-professional outdoor players;Check in with your bags”’s low-threshold 188bet best bookmaker experience。

This type of 188bet best bookmaker brand mainly has two types of users，One type is a young group who gather around popular travel destinations and love life and sharing，The other type is gathered around the city，Users who are family members or friends，Same as the target users of surrounding tours。

Zhu Xian, the founder of Dare Wilderness, told Kaiboluo Finance，The company’s main layout is Sanya、Beijing and other 7 cities，During Qingming Festival this year，The order volume has increased by 3 to 4 times compared with usual times。The hot wilderness that has tasted the sweetness plans to continue to cover Jiangsu, Zhejiang, Shanghai and Guangzhou and Shenzhen this year。“The efficiency of opening camps in such urban clusters is the highest。For example, open a camp in Jiaxing，can cover Shanghai、Hangzhou、Suzhou and other cities。&188bet best bookmaker;Zhu Xiancheng。

Players competing for campsites 188bet best bookmaker include farmhouses and B&B hosts.

Qin Chuan observed，“Some farmhouses around the city、B&B host，Before the epidemic, we mainly relied on foreign tourists，Upgraded now，Will contract the nearby hills，Some idle golf courses and beaches are also being used，The team that previously ran quality team building and parent-child study also flattened the land and laid it on grass，After simple modification，Turn into a campsite。&188bet best bookmaker;

To this，Zhu Xian said，To develop the campground into a race track，We must accommodate various types of entrants。However, many scattered entrants do not have the ability to operate across regions，There are 188bet best bookmaker shortcomings in content operation。

For startups on the 188bet best bookmaker track，This business is full of challenges。

First，High initial investment in campsites，Obvious seasonality，And requires strong land acquisition ability。Introduced by Zhu Xian，The investment in a camp is about one million yuan，The relatively heavy cost investment is in operating manpower、Equipment procurement and subsequent maintenance，The company is considering reducing cash flow pressure，Prefer to share profits with the venue“Get land&188bet best bookmaker;，But when the camp becomes larger and larger，The profit of a campsite allocated to the site in one year，May be much more than the cost of renting the venue directly。

Secondly，With the homogenization of 188bet best bookmaker gameplay，Many 188bet best bookmaker brands have begun to use 188bet best bookmaker as a traffic entrance，further defines itself as“Outdoor lifestyle brand”，While increasing income，Create differentiation，But this also means heavier operations。

Zhu Xiancheng，Start from exquisite 188bet best bookmaker，I am interested in the content dissemination effect of this gameplay，Occupy the city point，In the later stage, you will have to operate your own&ldquo in outdoor space;Business entity”。

“Living outdoors is not a necessity，To be close to nature is what human beings need。”In his mind，After luring people outdoors through 188bet best bookmaker，Can provide some richer gameplay，Let users stay outdoors。“For example, the flying disc that is so popular now、Luya、Fly Fishing，Campgrounds can accommodate them、Open up operations，Just in line with the needs of users who love outdoor travel。”

But 188bet best bookmaker way，Spatial design and site planning for the entire camp、And detailed operation capabilities，all put forward higher requirements。

final，Campgrounds will 188bet best bookmaker face difficulties encountered by the entire tourism industry——Low repurchase rate。

Li Zhe starts from his own perspective，Thought true 188bet best bookmaker enthusiasts like places with few people、Like to play by yourself，Although many people try 188bet best bookmaker nowadays，But most people go to the camp for ";Experience”，Those who go every weekend are in the minority，There are even fewer people who have a soft spot for a certain camp。

Qin Chuan also feels the same way。“Stay one night in a hotel or B&B，You can live in a nice place with more than 500 yuan，The overnight camp costs more than 800 yuan，But the environment and comfort may dissuade many people。&188bet best bookmaker;

For the issue of repurchase rate，Zhu Xian said he was not worried。一来，Based on the data of the e-commerce platform in the past three months，The order volume of related equipment has increased by about two or three times every month，“In other words，Users who purchase these equipment must need a venue，As long as it is professional、Clean、Experience the campsite，Don’t worry about lack of customer flow&188bet best bookmaker;。二来，After having a user，Campgrounds can use differentiated services to promote repurchase rates。

Many people in the industry believe that，Although the threshold for operating a campsite is not low，But the development speed of 188bet best bookmaker gameplay in the country、User acceptance、Industrial chain connectivity，A lot faster than expected。

An interesting phenomenon is，Some outdoor brands have directly become investors in camp companies。March this year，HiKING has acquired a domestic tent manufacturer“Boting&188bet best bookmaker;’s angel round financing；November last year，The hot wilderness received angel round financing from Mu Gaodi。

In the past two years, with the continued popularity of peripheral tourism，The entire outdoor track, including the camp business, will 188bet best bookmaker develop rapidly，And there is a first line、The trend of new first-tier cities spreading to second-tier and third-tier cities。

But it is undeniable，There is currently a lack of industry standards for campgrounds and RV sites，There is a certain amount of chaos in the market，Hindering industry progress。Many industry insiders including Zhu Xian said，Need to actively promote the establishment of national standards for the outdoor 188bet best bookmaker industry，“With unified standards，The entire industry will further develop positively”。

(At the request 188bet best bookmaker respondent，Shen Yu、Miaomiao、Li Zhe、Qin Chuan is a pseudonym。）