Affected by the epidemic，Business in the homestay industry is not as good as before this year。However，With cross-province (region、City) Group tourism is relaxed and the summer is coming，The tourism industry is expected to fully restart，The B&B industry will also see a small peak in passenger flow。For this，B&B shop owners and B&B platforms are also actively taking measures to welcome the upcoming industry recovery。

“The B&B business is really difficult this year，Fortunately, inter-provincial travel is allowed，I believe business will pick up soon。”July 16，Mr. Tong, a B&B owner who lives in Dongcheng District, Beijing, said。

July 14，The General Office of the Ministry of Culture and Tourism issued the "Notice on Matters Concerning Promoting the Expansion and Resumption of Work and Operations of Tourism Enterprises"，Restore inter-province (district)、City) Group Travel。Data display released by Ctrip，Domestic group tour after the announcement、The instantaneous search volume of free travel increased by 500% compared with before the restoration，Domestic tourists’ willingness to travel during summer vacation is quickly stimulated。

Industry insiders pointed out，The release of group tours and the arrival of summer，Meaning the comprehensive restart of the domestic tourism 188bet Online Sports Betting and Casino market，Scenic Area、Hotel、B&Bs and other hotels will also experience a small peak in passenger flow。The reporter learned during the interview，The B&B industry is taking various measures to welcome the industry’s recovery。

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"If the check-in date is confirmed，Booking now can be calculated at the current price。If you order again later this month，Maybe it will rise a little。”July 14，When the reporter inquired from Mr. Tong，The other party gave tips on the future price increase of homestays。

Mr. Tong has 3 B&Bs on the Xiaozhu B&B platform，The addresses are all located in a community apartment building in Dongzhimen, Dongcheng District，The current price is 315 yuan per night，An additional cleaning fee of 55 yuan is required。Mr. Tong said: “It has only been a few days since operations were resumed，People are checking in one after another now。July in previous years，The price of the house is between 450 yuan and 500 yuan per night，Now we have taken the initiative to reduce prices in order to attract customers。”

Mr. Wen, who runs a B&B near Jishuitan, Xicheng District, Beijing，The booking price on Xiaozhu B&B has also been adjusted from 450 yuan to 262 yuan per night。Mr. Wen said: "We have been closed for more than 6 months，Operations resumed in early July，First lower the price to attract customers to recover some rent and decoration costs。Passenger flow increased after inter-provincial travel resumed，The price may gradually increase。”

The reporter learned from many homestay platforms，B&Bs in most areas except Beijing have resumed business in April or May，And the occupancy price will be reduced based on the same period last year。

Attract tourists through travel platforms and short video platforms

Except price reduction，一些B&B店主还Attract tourists through travel platforms and short video platforms。Mr. Wen and his girlfriend shot many B&B-themed videos，And uploaded to Mafengwo Travel、Tik Tok and other platforms，To expand the popularity and appeal of the B&B，Warming up for later bookings。

In fact，As early as March this year，Mafengwo joins hands with boutique B&B brand “Meisu is here”，Initiated the "Cloud Stay" B&B live broadcast plan，The first batch of settled merchants include “Da Le Zhi Ye”, “Huangshan Shu De Tang”, “Zhangjiajie No. 5 Valley” and Mogan Mountain、Many Internet celebrity B&B brands in Erhai Lake, Dali and other places。This is also the strategic cooperation between Mafengwo and Beijing Tourism Industry Association Homestay Branch，Build online assets for B&B enterprises，Promote the B&B industry to become more distinctive、One of the measures for brand development。

Reporter found while browsing Douyin short video platform，There are already full-time homestay influencers here，Shooting review videos for B&Bs across the country，“Jiangongzi” is one of them。"Jian Gongzi" calls himself "B&B Sleeper"，Have been in the industry for more than a year，Douyin fans reached 1.71 million。In his more than 170 video works，Including Guizhou、Guangxi、Reviews of B&Bs in many popular tourist attractions such as Yunnan，Provide users with an intuitive homestay experience，It also adds a lot of popularity to the consumption of local B&B products。

At the same time，Under popular topics such as “Longing for B&B” on Douyin，B&B owners like Mr. Wen also personally participated in the battle，Shoot a pleasing promotional video for your own B&B，Received inquiries and messages from many consumers。

Expand 188bet online sports betting the cooperation ecosystem and explore new development patterns

The reporter discovered during the interview，Recently，Some homestay platforms have been taking the initiative to expand their cooperation ecosystem，Work with upstream and downstream parties to explore new forms of B&B development，Helping the homestay industry recover as soon as possible。

Recently，Tujia and Chongqing held exchanges on the revival of Chongqing’s post-epidemic cultural tourism market and further deepening strategic cooperation，And reached a consensus on cooperation。In accordance with the development plan of Chongqing’s tourism industry，Tujia will work with the Yuzhong District Government to focus on Shancheng Lane、Eighteen Ladders、Baixiang Street and other traditional old streets create B&B demonstration cooperation project，Regain the memory of the old city；Jointly promote the establishment of Chongqing B&B Association，Accelerate the upgrading and standardized management of the local B&B industry；Offline operating company，Resource、Channel、Complementary advantages，Jointly develop housekeeping services、An online ecosystem integrating information authentication，Work together to promote B&B safety、Smart、Quality check-in。

July 10，Xiaozhu and Xiaohongshu officially announced a strategic cooperation。Xiaozhu joins hands with 2,000 high-quality brand B&Bs to open the Xiaohongshu B&B booking portal，And provide management system、Content operation、Full-range services such as live streaming and delivery。

Introduced by the person in charge of Xiaozhu Business，Xiaozhu will deliver B&B package products to Xiaohongshu in the near future，This is also the first platform 188bet app to provide homestay packages for Xiaohongshu，Compared with the traditional calendar room booking model，B&B package products are more cost-effective、Flexible use and no refund、Package package content is more abundant and diverse，Like meals、Scenic spot tickets、Special experience items and other all-inclusive price，Very suitable for the travel and accommodation needs of current tourist groups。

Gu Huimin, Dean of the School of Tourism Science at Beijing International Studies University, told reporters，Although the epidemic has had a great impact on the entire B&B industry，But new market opportunities are also accelerating growth，This is also an opportunity for companies to expand their business boundaries、Opportunities to improve industrial service capabilities。Follow the trend of the times，Tourism companies that dare to break out of the comfort zone will be more competitive in the market，B&B platform proactively expands cooperation ecosystem，It also provides new ideas for the recovery of the tourism industry after the epidemic。

*Source of this article：Poster News,Author: Liu Xiaoyan, original title:《Inter-provincial travel has resumed, and the homestay industry has taken multiple measures to welcome the industry’s recovery》.