With the acceleration of the online process of China’s cultural tourism industry，Building online content assets，It has become an important way for the cultural tourism industry to provide quality services to consumers and the upstream and downstream of the industry chain。In order to make the online assets of the tourism industry well-founded，China Tourism Academy released the Online Tourism Property Index (Travel Property Index in March 2020，hereinafter referred to as TPI)，Promote the industry to fully embrace the Internet。 

Recently，China Tourism Academy and Mafengwo Free Travel Big Data Joint Laboratory released the "Online Tourism Asset Index Report for the Second Quarter of 2020" (hereinafter referred to as the "Report")，This is the country’s first online travel asset index (TPI) report，Report from April to June 2020 (second quarter)，Publishing of online content for destinations and scenic spots around the world、Propagation、Interaction、Online data in five dimensions of word-of-mouth and transactions，Comprehensive assessment of online asset performance of destinations and scenic spots。Report Display，In the second quarter of this year，Most scenic spots and destinations are mainly targeted at surrounding tourists，becomes an obvious feature of the development of online tourism during this reporting period。Introduced by Feng Rao, head of Mafengwo Tourism Research Center，Inter-provincial travel is not yet open in the second quarter，Due to the impact of the epidemic，Chinese tourists will be low frequency、Long-term travel broken into parts，Become relatively high-frequency peripheral travel and short-distance travel。

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Under the epidemic，The online penetration rate of the tourism industry has increased rapidly，Visitor’s travel notes、Notes、Short video、Obtain travel consumption information through rich online travel content such as live broadcasts，Various e-commerce platforms have become the main battlefield for local tourism fragmented product transactions, mainly ticket business，Destination、Scenic spots also need to rely on online channels to communicate and interact with tourists。Online travel assets have become an important asset component of the tourism industry。

March this year，Since the release of TPI index，Mafengwo is the first to apply this index to industrial practice，And jointly released the first TPI report with China Tourism Academy，by publishing index、Propagation index、Interaction index、Five dimensions of word-of-mouth index and transaction index，Helping tourism industry operators in global destinations and scenic spots to establish a complete online tourism asset coordinate system，Accurately assess the accumulation and changes of online tourism assets，

Introduced by Feng Rao, head of Mafengwo Tourism Research Center，For the new generation of Chinese travelers，Travel is more than just leisure, relaxation and life experience，Also an important social currency。Mafengwo Big Data Display，85.09% of Generation Z travelers are keen to share their travel content on the Internet，Over 50% of the respondents said they would use the online travel content on the Mafengwo platform to research destinations and make consumption decisions。“Accumulation of online travel assets，Able to attract more tourists to discover and travel to destinations，These travelers will publish their travel content on the Internet，Help scenic spots and destinations accumulate more online tourism assets。" Feng Rao said，Online tourism assets enter a virtuous cycle，It has a huge role in promoting the tourism development of destinations and scenic spots。

In the 188bet app latest TPI report，Hulunbuir has a higher growth rate among the top 100 cities in the domestic TPI comprehensive index，Month-on-month increase reached 35%。During the epidemic，Many businesses and users have posted travel guides about Hulunbuir on various social networking sites and travel platforms，Pictures, texts and videos of experiencing grassland scenery and local folklore，Some businesses have launched special projects such as reindeer habitat camping during the travel live broadcast，Attracted a large number of tourists’ attention and inquiries。With the arrival of summer，Hulunbuir and other grassland destinations are about to enter their peak season，A large number of online travel assets accumulated during the epidemic，It will bring more passengers to the local area。

During the epidemic，Sanya Yalong Bay, which attracts a lot of attention on the Internet、Potala Palace in Lhasa、Chengdu Giant Panda Breeding Research Base and others are on the list，Unlike most attractions which are in a low state，These are of high interest、Or scenic spots with high "sloppy planting"，All on the travel platform、Wide dissemination on social networks，From pictures and text、Video to live streaming，Very rich content format。

March this year，Mafengwo quickly established a live broadcast channel，Make travel live streaming an important presentation form of online content。Shown in previous public data，Zou Meina, the person in charge of Mafengwo merchant live broadcast，70% of the core merchants on the Mafengwo platform have launched live broadcasts，Many tourism bureaus at home and abroad have cooperated with Mafengwo on live broadcasting。Obviously，Under the epidemic，Online content becomes the destination、The best marketing scenario for scenic spots。

Natural scenic spots are growing rapidly，Yangtze River Delta、Tours around the Pearl River Delta are popular

Report states，Under the influence of the epidemic，Chinese tourists are more likely to choose natural 188bet app download scenic spots，On the one hand，This kind of scenic spot has wide terrain，Mainly outdoor activities，Higher security。On the other hand，Urban people who have no choice but to reduce travel during the epidemic，Also more eager to get closer to nature，Breathing the forest、Fresh air by the river，View flowers and taste delicious food。

On the TPI index increase list of scenic spots in Northeast China，Liaoning’s Benxi Grand Canyon has become the biggest dark horse，TPI index rose as high as 173%。Benxi Grand Canyon is located in the southern suburbs of Benxi City，During the epidemic，Benxi Grand Canyon was also temporarily closed for epidemic prevention。After reopening on April 2nd，The scenic spot has launched a one-month free ticket event，Attracted a large number of local tourists to come for leisure，Eight internet celebrity check-in points designed in the scenic area，Very suitable for tourists to take photos and short videos，On Douyin、Share on Mafengwo and other content platforms。The attraction with the fastest growing TPI index in the northwest is Foping Panda Valley，This scenic spot is located in the Qinling Giant Panda Corridor and Guanyin Mountain Nature Reserve，The scenic area has many peaks，The stream is clear，Strange and strange stones，Lush trees，It is a good place for surrounding tourists to escape the summer heat。

Compared to the mountains and forests favored by tourists in the north，Southern tourists prefer water-friendly scenic spots。Xianlu Island is the scenic spot with the highest TPI index increase in South China，The island can not only enjoy flowers and water，You can also eat goose dumplings、Sauna fish、Stewed chicken and other Foshan local specialties。The foggy Xiaodongjiang River in Chenzhou has transformed from a paradise for photographers into a good place for leisure travel for more tourists，TPI index rose 95%，Ranked first in Central China。

North China，Beijing International Flower Port TPI Index rose 907%，Topping the regional attractions 188bet online sports betting increase list。The main audience of this attraction is local residents in Beijing，Beijing tourists with travel restrictions come here to enjoy the flowers and go for an outing on weekends，And conduct a lot of interactions and discussions online。Also popular with tourists because of its flowers，There is also Manhua Manor in Chengdu，There are large flowers in the garden that bloom all year round，There are also many parent-child projects and fashion entertainment projects，Become a check-in destination for locals。

“The Abandoned Asia” is the only cultural attraction that occupies the top spot in the regional increase list，Although the true identity of this abandoned carriage remains to be verified，But the tunnel entrance is densely greened、Rusty rails and old trains，Let young literary and artistic people shoot many "blockbusters" here，TPI index rose 598% in the second quarter。

In terms of destination，This TPI index report not only gives the TPI index of major cities across the country，We also took stock of popular district and county-level destinations in the surrounding tourism market，Clearly reflects the regional characteristics of surrounding tourism development。Report Display，The top ten most active district and county-level destinations for Chinese tourists are Shunde、Huidong、Kunshan、Deqing、Panyu、Anji、Yuhang、Huiyang、Xiaoshan and Jiangning。

“Almost all popular surrounding tourist areas and counties are concentrated in the Yangtze River Delta and Pearl River Delta areas。" Analysis by Feng Rao, head of Mafengwo Tourism Research Center，This is because the epidemic prevention and control situation in these two regions is relatively stable，Jilin did not appear、Recurrent epidemic situation in Beijing and other areas，On the other hand，The economies of the two places are relatively developed，People’s demand for travel is stronger。