The rapid development of social media in recent years，Let users receive information through more diverse channels，Information is becoming more and more transparent，Social media is playing an increasing role in influencing consumer decisions。The 188bet mobile industry itself has a strong sharing attribute，Users share their travel experiences and insights on social platforms，Invisibly create a spread and grass planting。

As the largest lifestyle grass growing community in China，Xiaohongshu currently has a monthly income of over 100 million，More than 70% of users are born in the 1990s，Over 7 billion note impressions generated every day，has become an irreplaceable lifestyle platform and consumption decision-making portal for young people。Travel is Xiaohongshu’s second largest category after beauty in 2019，There are more than 460,000 notes related to B&B alone。According to the "China 188bet mobile Industry Analysis Report for the First Half of 2020" released by Bida Consulting，Xiaohongshu has become the most commonly used travel decision-making platform by users in the first half of 2020。And Xiaohongshu has made frequent efforts to travel this year，We have reached strategic cooperation with the B&B apartment management system "Order Coming" and "Xiaozhu Short-term Rental"，Opening up the closed loop of B&B transactions from planting to booking。

Huazhu x 188bet mobile，Achieving a closed-loop transaction from “planting grass” to “pulling grass”

The first batch of Luyue’s floral stores have recently opened in Xiaohongshu，Connect the Huazhu 188bet mobile Mini Program to activate the direct booking function，Users can plant grass from B&Bs in the Xiaohongshu community、The entire closed loop from search guide to B&B booking。Huazhu stores take advantage of its rich product features，Effectively deliver B&B resources and surrounding experiences to users through the precise distribution mechanism of the Xiaohongshu platform，Consumption experience through "online sharing"，Initiate "community interaction"，Then promote other users to "offline consumption"，In turn, it brings more “online sharing”，Finally forming a positive cycle。

Users can search for the "Huazhu 188bet mobile" enterprise account in the Xiaohongshu community，When you enter the page, you will find the "Book Now" entrance above the notes column，Click to book directly。You can also enter the homepage of each B&B hotel from the "offline store" entrance to check the address, facilities, related notes and other details and make a reservation directly。The user notes associated with the store information page are equivalent to the store’s video and graphic comments，Can help users make consumption decisions intuitively and effectively。

Master 188bet mobile connected to store 188bet mobile，Content aggregation effect doubles brand exposure

With the help of Xiaohongshu’s platform resources and community ecology，Can provide every Huazhu B&B with a platform to fully express themselves。Except for the main account of "Flower 188bet mobile"，Each Huazhu store can open an independent account that is connected to the main account，Operation through refinement，Let users not only see the in-store scenery of each store，In-depth understanding of daily life in B&B、Local culture、More comprehensive and detailed content such as surrounding 188bet mobile guides and food preparation，You can also improve services and user experience through comments and private message replies，Attract users from "planting grass" to "pulling grass"。At the same time through the content aggregation effect，Doubling the Huazhu brand’s exposure and user reach on the platform，Let users easily discover more good flower store sharing through a flower store，And then transformed from a fan of one store into a loyal fan of Huazhu brand。

In addition，Flower 188bet mobile also launched a recruitment campaign for "Flower Experience Officers" on the Xiaohongshu platform，Welcome more love 188bet mobile、Young people who love to share share their fancy ways of playing at Huazhu B&B Hotel on the Xiaohongshu platform。Hopefully through the participation of more outstanding creators，Create more quality content，Bring more diversified sharing to the Floral B&B Hotel and its surrounding gameplay experience。

Through continuous attempts and exploration of new sales methods，Lvyue Group is opening up more channels for Huazhu stores in terms of content marketing，Give more technical support。At the same time, the group also encourages stores to produce their own content，Build the Floral B&B Hotel into the entrance to destination lifestyle experience，Become the main selling point of 188bet mobile，And then help them convert content into consumption。Understand the new marketing methods of B&B hotels，Not only can it effectively promote the exposure and popularity of Huazhu brand，will also be crucial in future marketing。