After inter-provincial travel resumes，Many provinces send out travel “discount gift packages”，Free admission to some 188bet game or free admission during certain periods，To promote the recovery of tourism，Among them，Shanxi Province and Shaanxi Province are the most vigorous ones。Shanxi Provincial Department of Culture and Tourism recently announced，126 A-level and above 188bet game in the province，The first ticket will be free of charge for tourists nationwide from Monday to Friday in the second half of 2020；Xi’an City, Shaanxi Province on the other side of the Yellow River also announced，Datang Furong Garden Scenic Area will implement free reservation admission starting from August 1st，Zhao Gongming Cultural Scenic Spot in Louguan Ecological Cultural Tourism Resort、Zhongnan Mountain Gulouguan Historical and Cultural Scenic Area、Yansheng Scenic Area、Hua Nu Spring Scenic Area and other 188bet game (hereinafter referred to as: Louguan Four Scenic Areas) are open to the public for free。Previously，Many domestic 188bet game have tried free tours and reduced ticket prices。

For a long time，The revenue of some 188bet game in my country is supported by tickets to varying degrees。Since "Creating a global tourism demonstration area，Reducing ticket prices for key state-owned 188bet game” was written into the government work report，"Ticket dependency" is gradually being eliminated。Affected by the epidemic，Tourism suspended for more than 170 days，Less than a week after the restart, they announced free tickets，This will undoubtedly have a big impact on the revenue of the scenic spot，It may also have an impact on the local tourism economy。The elimination of the “ticket economy” is a long-term benefit，But how to spend the short "late spring cold"，It is also an issue that local governments and tourism enterprises need to pay urgent attention to。

Shanxi: Free admission to 126 188bet game，The government “pays the bill”

Shanxi’s effort to free tickets this time is unprecedented。Taiyuan、Datong、Shuozhou、Xinzhou、Yangquan、Jinzhong、Lu Liang、Changzhi、Jincheng、Linfen、Free first-pass tickets for 126 A-level 188bet game in Yuncheng and other cities，Starting from the second half of 2020，Only working days from Monday to Friday，Excluding Saturdays and Sundays。

According to media reports，According to the normalization requirements of national epidemic prevention and control，Shanxi Province should ensure both prevention and control and the resumption of tourism，Take the "make an appointment first"、Travel again” method。Visitors need to make an appointment to reach the 188bet game spot through the "Jinyou Code"，Scan the code again to complete the confirmation and then you can enter the 188bet game spot；Tourists who made reservations through other platforms or arrived directly at the 188bet game spot without reservation，Scan the "Jinyou Code" on site to complete the registration and confirmation before entering the 188bet game spot。

No ticket revenue，How to make up for losses？Shanxi Province has adopted financial subsidies。In accordance with the "Several Measures on Accelerating the Restoration of Stable Growth in the Service Industry" (hereinafter referred to as: "Measures") issued by the General Office of the People's Government of Shanxi Province on July 2nd)，Ticket exemption income is subsidized by 20% from the provincial government、Municipal finance combined with local actual subsidy shall not be less than 20%。Private A-level and above 188bet game that participate in first-pass ticket reduction and exemption enjoy the same subsidy policy as state-owned enterprises。

Ticket reduction and exemption is a stop-gap measure for the government to “pay the bill”，Not a long-term solution，The “way to make money” in the scenic spot itself is the top priority。For this，Shanxi Province encourages cultural tourism enterprises to innovate and transform and accelerate the development of "Night Tour Shanxi" consumption check-in spots, etc.，Looking for new revenue-driven growth points。Among them，About the creation of "Night Tour Shanxi"，"Measures" pointed out，Encourage major 188bet game、Attractions、Extension of opening hours of cultural and museum venues，Develop special night tourism experience activities，Create a batch of night tour projects，Launching special night exhibitions in cultural and museum venues、Performance and other experience projects。Explore the link 188bet game、Cultural and Art Venues、Shopping Mall、Night tour routes and night tour buses in characteristic neighborhoods，Promote the development of the night-time economy into a network。

Shaanxi: 188bet game are open for free or may change Qujiang cultural tourism business model

The city of Xi’an, Shaanxi Province spoke at the same time as Shanxi’s announcement of ticket reduction and exemption。July 19，At a press conference held in Xi’an to accelerate the integrated development of culture and tourism，Announced by Xi’an Culture and Tourism Bureau，Some 188bet game and museums in Xi’an are open for free。Five 188bet game managed by Xi’an Qujiang Cultural Tourism Co., Ltd. (hereinafter referred to as: Qujiang Cultural Tourism) are open to the public free of charge。

Introduction to Qujiang Cultural Tourism，According to the above press conference message，The Tang Furong Garden 188bet game Area operated and managed by Qujiang Cultural Tourism will implement free reservation admission on August 1st，The Louguan Four 188bet game Areas will also be open to the public free of charge on August 1st。

Qujiang Cultural Tourism is a state-owned listed company actually controlled by Qujiang New District of Xi'an City，The operation and management of historical and cultural tourist attractions is one of its main businesses，In 2019, the scenic spot operation and management business accounted for approximately 65% ​​of its operating income.60%，Ticket revenue is undoubtedly the bulk。2017 to 2019，Datang Furong Garden ticket revenue was 92.47 million yuan、1.1.6 billion yuan and 1.1.5 billion yuan。Ticket revenue from Louguan’s four 188bet game is 926 each.780,000 yuan、922.110,000 yuan and 684.350,000 yuan。

Ticket revenue is not a small amount，The loss may have a greater impact on Qujiang Cultural 188bet game。

Qujiang Cultural Tourism Title，The free opening of 188bet game will have a certain impact on the company's operations，The management model of 188bet game will also change。It did not disclose the solution，Only said that it has actively contacted the superior unit，Actively communicate with contract parties and other parties，And agree on follow-up measures as soon as possible。

The government is willing to “cover the bottom line” and 188bet game must also actively upgrade their industries

March 2018，Mentioned in the government work report，The work of “reducing ticket prices for key state-owned 188bet game” will be promoted。June of the same year，The National Development and Reform Commission issued "On Improving the Ticket Price Formation Mechanism for State-owned Scenic Areas、Guidance on reducing ticket prices in key state-owned 188bet game》，Requires all regions to ensure that significant results have been achieved by reducing the high ticket prices of key state-owned 188bet game before the end of September of that year。2019，The National Development and Reform Commission issued the "Notice on Continued and In-depth Promotion of Reducing Ticket Prices in Key State-owned Scenic Areas"，Promote wider price reductions、Promote greater price reduction、Strengthen price supervision of supporting services，Ensure that price reductions are effective。After the policy is issued，Many 188bet game in China have joined the ranks of free tours or reduced ticket prices。

Reduced admission tickets to attract tourists、Increase the frequency of visits to 188bet game、Prosperous tourism market，There are obvious benefits。Zhou Mingqi, founder of Jingjian Think Tank, is an industry expert who supports free tours of 188bet game。

Zhou Mingqi’s analysis，At present, the core of the profits of most state-owned 188bet game is scenic spot tickets and ropeways、Basic income such as vehicle transportation，Sitting on social public resources，"Lie" to make money，Naturally resulting in a lack of motivation for the transformation of some state-owned 188bet game in China。National policy guidance continues to push back，It will be a general trend to reduce the price of tickets to 188bet game until free tours。The elimination of dependence on tickets for 188bet game is a huge challenge to state-owned 188bet game，It also promotes the development of my country’s tourism industry、Iterative progress in 188bet game、Exploration and opportunities for the coordinated development of tourism destination industries。

Zhou Mingqi pointed out，For natural 188bet game、Historical and cultural 188bet game and other public tourism resources，Free tour or ticket price reduction，Short-term labor pain，Long-term positive。Although the basic income of the scenic spot has decreased，But if it can promote the upgrading of tourist attractions to resort-style，Promote more opportunities for surrounding residents to get rich，Provide more jobs，Consistent with the current policy requirements of "six guarantees" and "six stability"。For the place，The increased economic and social benefits will far exceed the ticket revenue of state-owned 188bet game。Long term，Ticket exemptions and exemptions to promote tourism consumption，Promote regional economic development，Benefiting the country and the people。The local government provides certain operating subsidies for the operation of 188bet game，This is the same as many parks open to the public for free，It is a manifestation of courageous social responsibility。

However，Chief Expert of World Tourism Cities Federation、Wei Xiaoan, president of the Leisure and Vacation Branch of the China Tourism Association, has different opinions on free admission or price reduction in 188bet game。Wei Xiaoan once said，This goes against the logic of economics，Violates the logic of sociology，Violates the logic of the human heart。Good things should have a price，The better the thing, the more valuable it should be。If the price is reduced，How to return investment，if free，Who will pay for these free fees？

From the perspective of the 188bet game industry, Wei Xiaoan’s doubts are not unreasonable.

Analysts believe，At present, most of the first ones are state-owned 188bet game，The government’s short-term financial guarantee can help scenic area operating companies survive the short-term “cold winter” of reduced revenue，Promote management model upgrade and tourism industry upgrade，Quickly explore new industry models，It is a top priority。

*Source of this 188bet game：188bet game Travel China,Author: Wang Qingbin, original title:《Free admission to 188bet game in many places, promoting industrial upgrading will be the key》.