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about a week ago,Film and television enters business countdown。After the epidemic is under control,The education industry will usher in the school season in September。The 188bet industry has been shrouded in dark clouds for a long time,Finally, things have turned around in the near future。
July 14,The General Office of the Ministry of Culture and 188bet issued a notice: Resume inter-provincial group 188bet,The maximum carrying capacity of tourist attractions is increased from 30% to 50%。
As soon as the news is released,188bet practitioners are running around telling each other: Spring is coming?
Initial stage 188bet epidemic,Memories of an entrepreneur,My mind is filled with the overwhelming number of customer WeChat messages and phone calls on New Year’s Eve,All requests for refund,70 million in revenue wasted,50% layoff。The most painful time,Can't sleep all night,Hair falling out in handfuls。
But how is the recovery??Long cycle。The industry once had such a ranking: cross-border 188bet is most affected by the global epidemic,The second is domestic travel。The recovery of domestic 188bet has just begun,Currently, outbound travel is not involved at all。
Data display,In the past six months,More than 10,000 domestic 188bet companies have been canceled,The industry has suffered unprecedented heavy losses in many years。
In the second half of 2020,Domestic inter-provincial 188bet has been lifted,Each company also offers extremely low-priced products for promotion,But even for domestic 188bet,Refer to SARS standards,The cycle is also as long as 6-12 months。
What should entrepreneurs do?"Continue to hibernate,Waiting for recovery。"An entrepreneur told Pencil Road。
(Note: The content of 188bet article mainly comes from interviews with Pencil Road reporters and public information on the Internet,Arguments are inevitably biased,There is no deliberate misleading。)
188bet"死"in 2020
“0 new customers today,Suspected customer 0,Overseas imported customers 0,Income 0,Customer placing order 0,The situation is under very stable control。”One day at the end of March,Ai Jia wrote such a daily work report with a hint of self-deprecation and helplessness。
The company founded by Aijia team is an overseas travel service provider,Yellowknife, Canada, 400 kilometers south 188bet Arctic Circle,This type of location is remote,The population is only more than 20,000。
Because 188bet title of "Aurora Capital" and "the best place in the world to appreciate the Northern Lights",It attracts hundreds of thousands of tourists every year,A large number of outbound travel companies have also flocked to take root here,Guang Aijia has come into contact with five or six travel companies with "Aurora" in their names。
The best aurora viewing period in Yellowknife is September、December to March,Therefore,Hotel rooms and B&Bs are full at this time of year,Many tourists cannot find accommodation。During this period,It is also the peak business season for 188bet companies,But,With the spread of the epidemic,Everything has become completely different。
Within three days of official announcement of flight cancellation,The refunded orders of Aijia Company have exceeded 20 million yuan。According to her disclosure,Because 188bet epidemic,It is estimated that a total of 70 million yuan in revenue will be lost this year。
Epidemic destroys Yellowknife’s aurora 188bet,Overcoming tribulations has become the norm for 188bet companies。Introduction to Ai Jia,Another company I know since January,Some customers also started asking for refunds;By the end of March,Need to completely close tour groups,Fire nearly half of the employees to maintain life。
Not only companies engaged in overseas 188bet are suffering,Because the domestic epidemic outbreak started earlier,So domestic 188bet practitioners have experienced this kind of pain earlier。
Because 188bet epidemic,From the Spring Festival to now,Entrepreneur Lin Bei’s travel company has almost completely lost its customer base。This sudden change made him a little confused at first。No tourists means the company has no income,But the company’s daily rental expenditure for renting an office building、Employee wages and water and electricity bills will be paid as usual。
press previous,Except National Day holidays and summer vacation,Spring Festival is one 188bet best times 188bet year for business,No one thought that all group tours would be banned overnight。
Lin Bei’s employees told him,188bet is an unforgettable Spring Festival: an overwhelming number of customer WeChat messages and phone calls came on New Year’s Eve,All requests for refund。
For entrepreneurs like 188bet,The biggest problem is undoubtedly cash flow。188bet settled the account himself,The money in the company’s previous account could last up to 3 months,After that, I will run out of ammunition and food。Labor cost、Calculate rent and other expenses,188bet spends hundreds of thousands of yuan every month。
The most painful time,188bet couldn’t sleep all night,Hair falling out in handfuls。
Practitioners’ “Fancy Self-Help”
The 188bet industry has been pressed on the pause button for the past six months,Over 10,000 188bet companies canceled during the period,The industry has suffered unprecedented heavy losses in many years。In order to "survive",Don’t become one of the failed companies,188bet practitioners need to help themselves。
Self-rescue is inseparable from the two points of "reducing expenditure" and "increasing revenue".
Throttling,188bet said without hesitation,I have laid off half of my employees,The proportion of stores temporarily closed is more than 60%。
“The most honorable thing for the company is to survive。”188bet preached。
As early as the first month of resumption of work,188bet has set a requirement: reduce operating costs and expenses,Except for non-urgent and necessary expenses,Delay or avoid other expenses as much as possible。
The same is true for Ai Jia’s company。“We are now putting the brakes on some big investments,For example, we start to maintain hardware and camp construction at 188bet time in April every year,Now it’s time to save everything if you can。”
Also,Lin Bei is still trying to provide alternatives for users who cancel their changes。Customers’ cancellation and modification requirements,It is recommended that passengers postpone their trip or use vouchers to facilitate their next booking,And extend the validity period 188bet voucher to 3 to 5 years,Maintain cash flow。
But,They also understand,Resolving cash flow pressure cannot just rely on throttling。
Unable to go abroad due to the epidemic,Many consumers leave messages on Aijia’s official account and official website,Express regrets about not being able to see the aurora。By chance,Ai Jia shared the picture 188bet aurora to her circle of friends,A large number of old customers instantly liked it。Someone else told her,Hope to share more。
Everyone’s longing for the Aurora has not changed,This gave her inspiration。Afterwards,The Aijia team edited the Northern Lights images and the local scenery and culture of Yellowknife into short videos and uploaded them to various short video platforms,Unexpectedly welcomed by the audience,Has attracted hundreds of thousands of fans。Many fans left messages under the video,I will definitely sign up to see the Aurora after the 188bet is over,This makes Aijia team very happy。
2020,The most popular live broadcast is inseparable from the presence of 188bet practitioners。After having a fan base brought by short videos,Aijia team is also preparing to spend money to prepare a live broadcast team。In addition to trying to live stream the Northern Lights in the future,We also want to broadcast the scenery near the Arctic Circle,Expand “cloud 188bet” business,Bring local specialties。
Lin Bei in China,Also thought of increasing income through live streaming。As a 188bet practitioner,For specialties from various places,Lin Bei is very familiar with it。In order to maintain operations,Linbei Company is trying to cooperate with other companies to sell goods,The tour guide turns into an anchor,It’s just that the focus of the introduction has changed from scenic spots to goods。
As the epidemic prevention and control situation improves,Before Dragon Boat Festival,Linbei Company also launched a live broadcast related to 188bet products,The products are targeted at high-end B&Bs and high-end resorts,The sales of one live broadcast reached more than 100,000 yuan。
“There are two purposes for live broadcasting,The first thing is to plant grass,Live streaming can stabilize fans、Customer group,Let travel agencies not disappear due to the 188bet;The second one can bring goods,Have a source of income and do not let people idle。" Lin Bei said。
Also,He is still expanding the ways of micro-business。He thinks,188bet is low-frequency consumption,Daily life consumption is high frequency,188bet agencies have access to high-quality products and souvenirs at destinations,Can be purchased by the tour guide,Endorsed by the 188bet agency brand,Sold online and in stores。
This is how we spend the recovery period from the 188bet
Compared to cross-border travel,Domestic 188bet practitioners are much luckier。After more than 170 days of suspension,The domestic 188bet industry has finally waited for good news。
July 14,The General Office of the Ministry of Culture and 188bet issued a notice: Resume inter-provincial group 188bet,The maximum carrying capacity of tourist attractions is increased from 30% to 50%。As soon as the news is released,188bet practitioners are running around telling each other: Spring is coming。
Affected by this message,Surge in searches on travel platforms。On the Mafengwo platform,Hangzhou、Xiamen、Chengdu、Xi’an、The search volume of popular destinations such as Chongqing has increased by more than 300% compared with before the introduction 188bet policy,Nanlu Island、Lugu Lake、Gouqi Island、Hulunbuir Prairie、The search volume for outdoor scenic spots such as Daocheng Yading increased by 3 times。Vacation on Ctrip platform、Hotel、The search volume in various sectors such as civil aviation has also increased rapidly,Domestic group tour、Search volume for independent travel has soared 500% compared to before the opening。
But recovery comes in cycles,Reviewing the SARS epidemic in 2003,From the end of the epidemic to the complete return of business in all areas of the 188bet industry to normal levels,At least half a year,Up to one year。
Some professionals in the 188bet industry also said,Even after inter-provincial group travel resumes,The 188bet industry will not pick up so quickly。“It is still a bit difficult to resume inter-provincial travel,Many customers are still afraid of the epidemic。”Lin Bei’s introduction,At present, their company’s order volume has not reached half of the level of the same period last year。
After inter-provincial 188bet resumes,Traveler’s circle of friends is active again,Continuously advertising,The products of each company have one thing in common: the price is so low that it is unbelievable,Xinjiang is everywhere with prices of only one or two thousand、Yunnan、10-day double flight tour to Inner Mongolia。
“Inter-provincial travel has just been lifted,It would be nice if someone could go。Those who are going out to join the group at this time,What else is there for if it’s not cheap??" Lin Bei said frankly,Low customer flow、Low profit,Domestic 188bet companies have just thawed,Want to completely come out of the haze of the epidemic,It still takes some time。For practitioners,In addition to surviving the epidemic,Still going through the recovery period。
Although the company has increased some cash flow through various means in the past few months,Survived with difficulty,However,Live streaming and cloud 188bet are not the norm,Ai Jialinbei has never forgotten that 188bet is his main business。
“We believe,After the epidemic,The 188bet industry will definitely usher in explosive growth,Good news about the resumption of inter-provincial travel,Let us have the confidence to endure。”Now,The summer vacation season is already halfway through,It is difficult to have new growth,Lin Bei has set his sights on Eleven。
In his opinion,National Day will inevitably become the first peak consumption season and transformation time for the 188bet industry in 2020。The only thing I’m worried about now is,If it’s as health experts say,The epidemic will recur in autumn and winter,For 188bet operators,It will undoubtedly be a fatal blow。
In comparison,Ai Jia is not that confident,For the future cross-border 188bet industry,Long term,Ai Jia is still confident,But I’m afraid that I and my team won’t be able to survive until dawn。
For her,Although it is already the second half of 2020,But the nightmare is still not over。“The domestic 188bet situation has stabilized,And it’s getting more serious abroad,Visitors could not come out before,I don’t dare to come out now。”
Actually,She also considered transitioning to domestic 188bet,But the competition in the domestic market is greater,There is almost no room for survival for companies like them that want to transform。In the following days,She will continue to lie dormant,Waiting for market recovery。
(At the request 188bet interviewee, the names in the article are pseudonyms.)
(The content of this article is the independent opinion 188bet author,Does not represent favoritism。)
*Source of 188bet article: WeChat public account "Pencil Road”(ID: pencilnews),Author: Xi Yan,Original title: "Losing 70 million in capital, we traveled through the Dead Sea: I couldn’t sleep all night and my hair fell out in handfuls》.
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