With the scientific and precise implementation of epidemic prevention，Social order is gradually being restored，People’s confidence is also struggling to be repaired。Finally I can breathe a sigh of relief，But the reality is not easy，Three years of repeated shutdowns and restarts have consumed too much energy and wallet，188bet app download The arrival of a new period is worth looking forward to，The spring of 2023 is destined to be extraordinary。

Tourism wealth effect repair

1. Negative investment interest rate

The return on investment in the tourism industry has been lower than bank interest rates for a long time, or even negative interest rates，Tourism is not a good business in terms of return on investment。From the revenue data of listed cultural tourism groups in the third quarter of 2022:

Qujiang Cultural Tourism’s net profit in the same region compared with the same period last year -124.76%、Xi’an Cultural 188bet app download Tourism net profit year-on-year -105.44% showed volatility consistency，It is difficult to have an independent market when the market shrinks。

Xinhualian、Lingnan Holdings’ net profit increased significantly year-on-year，Because the regional market is less affected by the epidemic and the loss reduction measures in response to the epidemic have worked。    

2. Incomplete clearance

The tourism industry has a huge stock forming 100 trillion assets，Market growth has peaked and recovery will not happen overnight，Red Ocean competition reduces industry profit margins。The epidemic situation in three years has not been completely cleared，“Zombies”The project may be reincarnated at any time。The problem of market clearing will plague the tourism industry for a long time，Looking from another angle, it will also become an industry barrier for the tourism industry and hinder cross-border competition。

The General Office of the State Council issued the "Opinions on Further Revitalizing Existing Assets and Expanding Effective Investment" 

3. Policy support

The country has successively introduced 77 tourism-related policies since 2006，Mainly environmental type、Mainly supply-oriented，Purpose to accelerate the supply of tourism products and tourism poverty alleviation，Exhibited as an investment boost from tourism。After 2023，We have to face a saturated market，The country will introduce more demand-based policies，Stimulate the market、stimulating consumption。

Learn to live a tight life and a hard life

Profoundly understand the spirit of the Central Committee，让政府Learn to live a tight life and a hard life，The essence is that the government takes the lead in living a tight life、Hard days，We ordinary people will also be told to live a tight life、Hard days。Three years of epidemic prove that life is tight、Everyone has to live through hard times together、Together we will overcome the difficulties。Living tight、The fundamentals of hard times have not changed yet，Still insisting。Three years of epidemic have taught people a low-consumption life，Consumption desire is under control，It is like a sudden spring breeze that cannot change in a short time，ThereforeThe spring of tourism is expected in the summer of 2023.

The People’s Political Consultative Conference website has repeatedly put forward ";Living tight”

It gets colder when the snow melts

As the old saying goes, if it doesn’t snow, it will turn into cold snow。Three years of ice and snow during the epidemic，Thawed once，Need to consume more energy，So the body feels even colder，“Cotton coat”Don’t throw it away too early，The late spring cold is also terrible。Active waiting is a good strategy，Wait for the weather、Public opinion、Wallet、Confidence、Morale，Follow、Although there are small mistakes if you follow the path, there are no big mistakes。

Improve tourism literacy

The tourism industry will eventually need professional food，Rely on resources、Rely on the opportunity、Depending on scale, we may be able to be famous for a while，But it won’t last long。The tourism industry needs a group of companies and professionals who can concentrate on their work，A pragmatic look at the current situation，Talk about traveling will not help anything，Disturbing people’s minds and hearing。Strengthen industry research、Enhance common sense、Improve investment quality、Improve management efficiency，Pragmatism and hard work are the only way out。It is worth noting that the tourism industry is accelerating the loss of talent and part-time employment，Industry wage rates continue to decline，Accelerating the loss of top tourism talents，Becoming a problem that must be faced to improve tourism professionalism。