On the left is Sun Runhua, Chairman and CEO of Haiwan.com, and on the right is COO Gong Jile

On June 5, Haiwan.com, which focuses on the O2O field of overseas destinations, recently received the lead investment from Tiantu Capital，Sequoia Capital、Series B USD investment co-invested by Source Code Capital and Zhiping Capital，Consolidating its leading position in this field。China Renaissance serves as financial advisor in this round of investment。Sun Runhua, founder and CEO of Haiwan.com, told Global Travel News，This round of financing is tens of millions of dollars，The specific amount is not convenient to disclose。

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Haiwan.com was launched in April 2014，Received investment led by Sequoia Capital，$5 million Series A investment from Source Code Capital。Different from general online travel e-commerce，Haiwan.com does not sell air tickets in the traditional sense、Hotel and tour group products，Instead, it focuses on helping Chinese people 188bet app download enjoy local high-quality food after arriving overseas、Drink、Play、乐Service。Sun Runhua believes that as Chinese people’s consumption upgrades，Travelers are no longer satisfied with just going abroad to experience more、Looking at the scenery，More and more people are looking for unique experiences based on their hobbies。How to watch a Broadway show conveniently in New York, the capital of art、Eat an authentic French meal in the gourmet capital of Paris、Climbing a thousand-year-old glacier by helicopter in Queenstown has become a strong demand for the new generation of travelers。

Sun Runhua said: “Haiwan.com’s purchasing personnel have footprints in more than 40 countries around the world，Visit various local special events in person，And directly sign and cooperate with local resource providers，Ensures that Chinese travelers can easily enjoy the most authentic local experience at a reasonable price。”

Meituan、Dianping and other group buying websites belong to local O2O consumption，High consumption frequency，However, group purchase consumption in overseas travel destinations is because the users are all independent travelers traveling abroad，The frequency of outbound travel is relatively low，Can the group purchase model be applied to consumption in overseas destinations？To this，Sun Runhua said，188bet app “The unit price of domestic group buying consumers is generally tens of yuan，The unit price of Haiwan.com is hundreds or even thousands of yuan，Because outbound travel is a relatively low-frequency consumption，A rare trip abroad，People don’t care so much about price，On the contrary, the quality requirements for consumption are relatively high，The current travel service website does not have related services，This is a huge need。”

Accumulated over 10,000 SKUs

According to Sun Runhua’s introduction，Past year，Haiwan.com focuses on building a supply chain system for overseas destination products，Currently, a global procurement network has been formed，Accumulated over 10,000 SKUs。At the same time, sales on mobile APP and website are also growing rapidly，Has formed a sales scale of tens of millions per month。Among them，Mobile transaction volume has reached more than 30%。

Sun Runhua revealed，After launching Series B investment，Zha Jia, Vice President of Tiantu Capital, confirmed the investment intention in the first communication with the team。The reason why we decided so quickly，Mainly because the overseas destination consumption direction the team is targeting is a high-growth blue ocean market，In addition, it is difficult to operate，So there are high business barriers。

Talking about Haiwan.com’s future development 188bet Online Sports Betting and Casino plans，Sun Runhua said，Next step，Haiwan.com’s focus is still on the resource side，Will use this round of investment to strengthen the introduction and training of high-level talents，To further expand the development of overseas destinations，Plans to invest 200 million to open 20 new branches in major tourist destinations around the world before the end of the year，And expand the number of SKUs to 100,000。

Similar to Haiwan.com’s overseas destination food, drink and entertainment products，Two major OTAs, Ctrip and Qunar, have recently launched the “Local Fun” product section，Talking about the intervention of OTA giants，Sun Runhua said，OTA’s “local fun” products are mainly based on a platform model，There are not many products directly signed，Haiwan has been intensively cultivating resources in the past year，Accumulated quite a lot of products in multiple outbound destinations around the world，Just right to become a product supplier for OTA’s local entertainment section。"So，We have a cooperative relationship with OTA，Some of Haiwan’s products have been put up for sale on Qunar，Cooperation with Ctrip is also under negotiation。”