Frankly speaking，In fact, for the concept of O2O，To 188bet online casino games day I’m not sure I really understand。

I couldn’t understand 188bet online casino games at first，I can’t understand 188bet online casino games even when 188bet online casino games’s the most popular，Only when most O2O products are almost dead，In order to understand a little bit about the concept of O2O，Can’t seek the truth，At least 188bet online casino games can be falsified。

But the understanding of O2O and the success or failure of operating O2O are not absolutely equivalent，Maybe your understanding of O2O exceeds that of the whole country99.9% of employees，But there is no guarantee that you can become an O2O and become an instant success。Of course，Some people succeeded，I’m just learning through constant exploration，You can understand 188bet online casino games as enlightenment，But in fact，Most people are actually just trying and making mistakes。

Among these trendsetters，Diaoye has always been a person I admire very much，Although I don’t agree with some of his ideas，But I have to admit that he sees the problem from a different perspective，Mostly accurate。

I have seen an argument made by Diao Ye before，To be successful, O2O products must also meet high frequency、188bet online casino games needed、Three conditions for scaling。

But if you think about 188bet online casino games carefully, 188bet online casino games is not necessarily the case.

I think，O2O products still face at least the following myths。

Stock 188bet online casino games or incremental 188bet online casino games

If your focus is the stock market，Then O2O must be an efficiency tool。The premise for his reasonable existence is to greatly improve efficiency。188bet online casino games is for example，The train used to be divided into general express、Express、Direct access，But for those who travel short distances，The difference is not big。The difference in speed is not enough to drive an increase in train fares。But the train、Even the emergence of high-speed rail，produces a different effect。Tianjin and Beijing used to be two municipalities，After intercity opening，The exchanges between the two places have become closer，188bet online casino games quantitative change can cause qualitative changes，So the high-speed rail can be established。

But if the focus is on the incremental market，Then O2O is not just an efficiency tool，Instead, 188bet online casino games provides more choices，There is a problem of service radius here。

Just like，The barber shop at the entrance 188bet online casino games community，Customers are generally people from the community，But since the boss used O2O，People in the entire city have become his potential consumers。But the same goes for consumers，I used to have very few choices，But after using O2O, there are more choices。

188bet online casino games is one aspect，The more important aspect is that the expansion of the service radius allows 188bet online casino games barber shop to exist。

For example，If I live in a community with few people，188bet online casino games barber shop is crowded，Close and leave after two months，So from a market perspective，No barber shop can be opened at the entrance of the community，188bet online casino games barber shop should never exist。But after the barber shop owner uses O2O，188bet online casino games barber shop can continue to open。At 188bet online casino games time，188bet online casino games barber shop was built on the basis that it could not be opened，That is, the increment from O to 1。

Same reason，If a service is a low-frequency service，Obviously within a certain period of time，188bet online casino games service will not be commercialized，Because we can’t get enough users。But，If the service radius is large enough，188bet online casino games market is here。In other words，Between low frequency and high frequency，Not so clear。

A low-frequency service in the stock 188bet online casino games，Change his service radius，He can appear in the incremental 188bet online casino games，And become a high frequency。

Of course，The stock and increase in 188bet online casino games are not absolute，There are many products that achieve the ultimate in efficiency in the stock market，While improving efficiency，Some economic models that were not established before can now be tried，Bringing out increments from the stock，188bet online casino games has even become a necessity。

In terms of another latitude，The non-rigidly needed services in the market cease to exist because they are not rigidly needed，But if the surrounding environment changes，188bet online casino games non-rigid need can reappear in the incremental market，It can even become a necessity。

188bet online casino games like，For a person，Food, clothing, housing and transportation are basic needs，But for a group of 100 people，In addition to food, clothing, housing and transportation，There are more urgent needs。

If medical O2O expects a person to be sick every day to support himself，That obviously can’t be driven。But among 100 people，Someone is sick almost every day (for example，The data may not be accurate)，Then 188bet online casino games industry can be established。

You can even make a bold guess，Is it possible to O2O the funeral industry？Who can die every day，Who can die a second time？Therefore，Does 188bet online casino games market just not exist?？I think maybe not，There is no funeral industry in Dianping，I even feel a little inappropriate，Everyone is destined to die，188bet online casino games demand is obviously very strong。

Relationship with the original 188bet online casino games, subversive or reformer

If you are facing a stock 188bet online casino games，You go in，There will inevitably be some competition with traditional industries。

According to my previous thoughts，Then O2O products must take into account the interests of everyone，Include them and everyone involved in the service into your own ecological circle，Incorporate it into your own value chain，In 188bet online casino games way we can integrate it。

But，188bet online casino games is difficult to take into account the interests of everyone，Not even possible。

If you want to get involved in 188bet online casino games industry，It will inevitably change the distribution of interests in 188bet online casino games industry，After all, O2O is not for charity。

And，Not only must change the distribution of benefits，We also need to change the relationship between supply and demand，Even want to kick some of them out，In order to realize the upgrading 188bet online casino games industrial chain，In order to provide consumers with greater efficiency and benefits。

Like O2O taxi-hailing software，If there is really a solution for the rental 188bet online casino games that is both worthy of Tathagata and worthy of Your Majesty，Then will it still be established?？Can we provide consumers with better services？I don’t think so。

So，Don’t consider everyone，You only need to consider whether users can get better services in O2O than before。

Just like the regular express and express trains mentioned before，It just saved passengers more than ten minutes，To win excess payment from passengers，Apparently most people are not in that hurry。But if the high-speed rail saves passengers a few hours，Of course there will be people willing to pay for 188bet online casino games efficiency。

O2O companies don’t have to be timid，It is possible to upgrade the 188bet online casino games、The banner of social progress，Shouting "XX will not change" to existing interest groups，Let’s change XX”。In the end it is the consumer who pays the bill，Be brave enough to subvert。

What does O2O bring about the efficiency of large-scale production?

Now，The thoughts of many O2O practitioners，IMHO，Still stuck in the era of mass production by machines。Give an example，Many people are considering 188bet online casino games，How to get rid of the middlemen，Connect supply and demand，Provide users with lower prices。or，Large-scale mass production，Saving costs，Let consumers experience the small profits but quick turnover of large-scale machine production。

I think，These are not Internet thinking，Truly transparent、Efficiency is the characteristic of the Internet，But，188bet online casino games is just tooling the Internet。

Incremental market like I mentioned before，The Internet can provide users with more choices，Instead of just calculating for them。Allow users to sort by price when making decisions、Sales Sort、Evaluation sorting，Get the top answer。In fact，User needs，How can 188bet online casino games be solved by just a few rankings。

188bet online casino games goes back to the issue of scale.

For simple standardized products，Scale is possible，For example, fast moving consumer goods。

But for the service 188bet online casino games，Even the coming experience economy，Scaling itself is a false proposition。

And the efficiency after scale，Obviously not the future of Internet O2O。

Internet O2O，We should still focus on the Internet，Using Internet ideas，With the help 188bet online casino games characteristics 188bet online casino games Internet，Transforming traditional industries。

Here is an example，Decentralization of the O2O 188bet online casino games (catering)。

The premise of 188bet online casino games decentralization is，Users are concerned about more than just cost-effectiveness，User needs are more diverse。Just for example，The middle class wants better services，Better experience，Not the lowest or highest price，But it can best meet their needs，Services with prices within their acceptable range。

Not 188bet online casino games the distance，Most foodies，I don’t care about thousands of mountains and rivers。

Not just good or bad reviews，Are there any reference values ​​for evaluations in the catering 188bet online casino games?？After all, everyone has different tastes，You feel salty，People think it’s too light。

So，When users put forward more requirements，Does the traditional O2O ranking still have reference value?？

If there is Pareto's law in the catering 188bet online casino games，20% of restaurants occupy 80% of the market。So the emergence of O2O will change the entire 188bet online casino games from 28 to 19 or 37、四六，It’s a question that requires a choice。

If O2O catering is only about efficiency，Being an "accomplice" of the Matthew Effect，Making the "Gini coefficient" of the catering industry skyrocketing，188bet online casino games is obviously harmful to the entire industry。

If O2O catering is efficient at the same time，The focus shifts from the popular to the back end 188bet online casino games long tail，That’s not only long-tail backend merchant support，Consumers can jump out from the popular ones，Try more delicious food。

Only by paying attention to O2O catering in long-tail restaurants can we succeed in the O2O competition，People are better than me，Invincible，Maybe 188bet online casino games is the thinking of the Internet，O2O’s road to survival。

I hope that when we talk about O2O again in two years，Except cheap，There are also surprises brought by industrial upgrading。