As of July 29，More than 20 provinces are open for inter-provincial group travel，There are signs of acceleration in the reopening of scenic spots，For example, Sichuan has reopened 652 scenic spots，Open rate reaches 90%。The cultural tourism industry is gradually moving towards normalcy，But there are changes，Includes changes in requirements，Mountain tourism may usher in more market opportunities，Becoming a growth point for domestic tourism development。

Natural scenery、Mountain resources、Regional culture forms the basis of mountain tourism resources，Superimposed mountain climbing、Camping、Skiing、Hiking、Study and other sports、Study and other sports、Education and leisure vacation business，Constitute a unique and rich tourism experience product service chain，In line with people’s closer contact with nature after the epidemic、Pay attention to health and other demands。

Mountain tourism as a direct carrier of new lifestyle，My body is very large。According to statistics from the "World Mountain Tourism Development Trend Report (2020 Edition)"，Global mountain tourists (overnight tourists) in 2019，Including domestic and international tourists) has reached 12.200 million visitors，Global mountain tourism revenue reaches 1.36 trillion US dollars。At the same time，The growth rate of mountain tourism has exceeded the growth rate of the tourism industry。

China is rich in mountain resources、The market demand is strong and the potential space is huge，However, it is subject to multiple factors and has obvious shortcomings。In the further expansion of the mountain tourism market，How much can China share?？

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The epidemic has not only had a serious impact on the cultural tourism industry，It also affects the demand side of part of the cultural tourism industry，In turn affecting the supply side。This is roughly reflected in，Safety and safety、The consumer demand for health has become more obvious，Enable tourists to make travel decisions (including destinations、Products and Services) When Selected，There are 188bet Online Sports Betting and Casino obvious changes compared to the past。

For example，RV、Camp、Self-driving、Demand performance such as customized small group tours and other services are on the rise compared to before the epidemic。Get close to nature、Sports、Adventure、Health and other tourism projects，Also more popular，A part of traditional sightseeing tour，There are also comprehensive leisure and vacation tours that are connected in series。This means that mountain tourism will release more demand after the epidemic，will become a new business growth point in the cultural tourism segment。

At the end of May this year，By International Mountain Tourism Alliance、Sino-French Mountain Tourism Development Research Institute、Ctrip Group、The "World Mountain Tourism Development Trend Report (2020 Edition)" (referred to as the "Report") jointly released by Tripadvisor，36% of tourists are interested in mountain tourism after the epidemic。

What is mountain tourism？Refer to the "Report" for its definition，Mountain tourism，It is based on mountains as the carrier，Humans take vacations based on mountains、Sightseeing、Outdoor sports、Health care、Tourism activities and behaviors for cultural exploration and other purposes。

The "Report" also provides a definition of "mountain tourists"，Taking mountains as tourist destinations，To pursue in-depth travel experience、Enhance social communication skills、A group of tourists whose main purpose is to seek physical and mental pleasure。

This type of group has pushed the development of mountain tourism to a high level。Public data display，2018、2019，Global tourists’ attention to mountain tourism continues to grow，The number of consumers of mountain tourism products is increasing year by year，Compared to 2018，Consumption increased by 34% year-on-year in 2019.93%。

According to World Tourism Organization (UNWTO) statistics，Mountain tourism currently accounts for 20% of global tourism，And it is increasing year by year。

From the perspective of both supply and demand，The reasons behind these data are not complicated。

Era transition development and consumption upgrade，Promote people to seek a more "advanced" method，Leisure vacation experience and even lifestyle that meet the demands of happiness and health，Mountain tourism has become one of the important carriers。

High-quality mountain terrain because of its special attributes，Relying on mountain water bodies、Animals and plants、Three-dimensional climate and other natural resources，Become an important ecological resource and 188bet app tourism resource，Can carry people away from the hustle and bustle of the city，Get close to or return to nature、Pursue health、Lifestyle needs such as leisure and relaxation，Take this as a guide，Mountain tourism is based on a single sightseeing，Catering can be superimposed、Accommodation、Entertainment、Education、Sports and Leisure、Recuperation and other product formats，Form a relatively systematic consumption and supply system or chain。Such as health tourism、Sports tourism has an important intersection with mountain tourism，It can even be classified into the field of mountain tourism。There are also study trips、Agricultural tourism and forestry tourism, etc.，Also belongs to the "mountain+" category。This means that after a core business or core attraction is built，The overall product format of mountain tourism、Accommodation of service provision、The ductility is greater，With the improvement of the ability of tourism project development entities，It will be possible to further satisfy the leap in personalization、Deepening tourism consumption demand。

Among them，Combined with the natural ecological conditions of the mountains，Further fully explore and refine mountain cultural resources，Integration creates a richer experience、More distinctive mountain tourism products，Become one of the trends。

Many mountainous areas have experienced changes over time，Precipitated a lot of history and culture、Strong and authentic folk customs，Coupled with the rich local products，Distinctive regional characteristics，Its value mining and creation，Not only reflected in the restoration, protection and opening of historical and cultural landscapes，It also lies in the fact that the folk custom or ethnic cultural experience provided is covered in the consumption chain such as food, accommodation and travel。

Take the Alps, the “Holy Land” of mountain tourism, as an example，The ice and snow sports are the core experience，There are also hot springs in addition、Mountain Adventure、Mountain biking、Experiences such as hiking and panoramic train rides，One core + multiple experiences in series。And the panoramic train、Alpine ski resort、Alpine Hot Springs and Bars、Glacier Geology Museum、Palme d'Or Express, etc.，They are all representatives of the characteristic regional culture of the Alps，Is to enhance the travel experience、An important carrier to increase consumption stickiness。

From this，Beautiful natural scenery、Core Mountain 188bet online sports betting Experience Project、Special regional culture，It is the three elements that constitute a mountain tourism development。

Looking at it from another dimension，Behind the market development space of mountain tourism itself explained above，Policy support is also one of the driving forces。A high-quality mountain tourism project linked to ecological protection、Ecological resource development、Ecological Civilization Construction，As well as the regional cultural tourism industry and overall economic development，This is an important consideration in promoting the development of mountain tourism around the world。

Mountain Tourism in ChinaMarkets and opportunities

In the huge mountain tourism market，What opportunities does China have？

The above "Report" shows，Europe is currently the most popular mountain travel destination，And China is also in the top ten，Reveal its existing status and future potential。

China is rich in mountain resources。Public data display，Mountain areas in my country (including plateaus、Including hills, etc.) area accounts for 2/3 of the country’s land area，Many types、Wide distribution，Alpine and extremely high mountains have unique landforms，And relatively closed，The resources are well preserved。Medium and low mountains account for 60% of the total mountain area，Have development and leisure、Advantages such as entertainment and sports。At the same time，my country’s mountainous natural and cultural heritage sites、Mountain National Scenic Area、Mountain type 5A scenic spots account for more than 50% of the total。

A vast area、The diversity of national cultures makes China’s mountain tourism in the natural ecological environment、A collection of historical folk culture showing diversity，This is the foundation for existing mountain tourism development and future expansion。

Market consumption demand and its space are another basis。Refer to official data，my country’s domestic tourists exceeded 6 billion in 2019，Domestic tourism revenue reaches 5,725.1 billion yuan，A year-on-year increase of 8 respectively.4%、11.7%，This is a huge consumer market size。At the same time，Economic development and income level improvement，Enable domestic tourism consumption、The pursuit of lifestyle in upgrading and grading，Except for the tourism market which still maintains a certain size，The demand for leisure vacations is becoming more rigid and expanding，If converted to mountain tourism，The prospect is promising。

Based on TripAdvisor’s user survey，More than 40% of the global mountain 188bet Online Sports Betting and Casino tourism population is motivated by mountain outdoor activities。And China currently has about 1.300 million outdoor sports enthusiasts，This is a huge user base pool。

Look at the policy side.

On the one hand，The reasonable development of mountain tourism is in line with the high-level tone set by "lucid waters and lush mountains are invaluable assets"，Formulation and implementation of relevant effective policies，Having a good foundation in itself；On the other hand，Development of cultural tourism industry、In the context of promoting the integration of culture and tourism，Relevant policies to promote development have already been formulated。

May 2016，The former National Tourism Administration and the State Sports General Administration signed the "Cooperation Agreement on Promoting the Integrated Development of Sports Tourism"，Promote the integrated development of sports + tourism；May 2017，National Health and Family Planning Commission、The National Development and Reform Commission and five other ministries and commissions issued the "Guiding Opinions on Promoting the Development of Healthy Tourism"，The earlier "Healthy China 2030" Planning Outline is even more strategic；2019，The National Development and Reform Commission and other departments issued the "2019 Cultural Tourism and Wellness Improvement Project Implementation Plan"... These policies directly or indirectly bring policy dividends to mountain tourism。

However，Although currently domestic mountain tourism is generally geared toward mountain wellness (wellness)、Mountain Sports、Mountain Ice and Snow、Mountain vacation and other comprehensive model development direction，But mountain tourism products are relatively simple、Insufficient supply and other situations are also obvious。

Take some natural scenic spots as an example，In fact, we have some head start in the recovery of various types of cultural tourism projects，The reason is that the area space of these scenic spots is large、Good air circulation、It is relatively easy to separate tourists by distance，Can be opened in advance。At the same time，Relatively high-quality natural environmental conditions，For current and future tourists to get closer to nature、Promoting psychological appeals such as health is also helpful，Not considering the current limit of 50% of the maximum carrying capacity，At present, natural scenic spots have advantages in developing mountain tourism。

But how long can this opportunity and advantage 188bet online sports betting last，The key also depends on product supply，The key also depends on product supply，A single sightseeing mountain tourism product is no longer enough，It is difficult to satisfy tourists’ demand for diversity、Comprehensive mountain tourism experience needs。Some scenic spots are subject to environmental protection or scenic space conditions，It is difficult to develop more products and services in the scenic area，Developing new business products outside scenic areas is restricted by funds、New project creation and operation capabilities，The challenge is still not small。Same，Some mountainous scenic spots with development conditions，Funds、The construction and operation of new projects are still "hurdles" that still need to be overcome。In addition，Traffic conditions、Restrictions such as weak infrastructure，This has led to the separation of some mountain tourism projects from large consumer groups。

Opportunities are ahead，Challenges are listed，The above is just a partial snapshot of the development of mountain tourism in China，How to make a breakthrough next requires the collective efforts of the entire industry。Let’s wait and see!