As of July 29，More than 20 provinces are open for inter-provincial group travel，There are signs of acceleration in the reopening of scenic spots，For example, Sichuan has reopened 652 scenic spots，Open rate reaches 90%。The cultural and 188bet sports betting industry is gradually moving towards normalcy，But there are changes，Includes demand changes，Mountain 188bet sports betting may usher in more market opportunities，Becoming a growth point for domestic 188bet sports betting development。

Natural scenery、Mountain resources、Regional culture forms the basis of mountain 188bet sports betting resources，Superimposed mountaineering、Camping、Skiing、Hiking、Mountain Biking、Study and other sports、Education and leisure vacation business，Constitute a unique and rich 188bet sports betting experience product service chain，In line with people’s closer contact with nature after the epidemic、Pay attention to health and other demands。

Mountain 188bet sports betting as a direct carrier of new lifestyle，I am very big。According to statistics from the "World Mountain 188bet sports betting Development Trend Report (2020 Edition)"，Global mountain tourists (overnight tourists) in 2019，Including domestic and international tourists) has reached 12.200 million visitors，Global mountain 188bet sports betting revenue reaches 1.36 trillion US dollars。At the same time，The growth rate of mountain 188bet sports betting has exceeded the growth rate of the 188bet sports betting industry。

China is rich in mountain resources、The market demand is strong and the potential space is huge，However, it is subject to multiple factors and has obvious shortcomings。In the further expansion of the mountain 188bet sports betting market，How much can China share？

The epidemic has spawned new demands in the mountain 188bet sports betting market

The epidemic has not only had a serious impact on the cultural 188bet sports betting industry，It also affects the demand side of part of the cultural 188bet sports betting industry，In turn affecting the supply side。This is roughly reflected in，Safety and safety、The consumer demand for health has become more obvious，Enable tourists to make travel decisions (including destinations、Products and Services) When Selected，There are obvious changes compared to the past。

For example，RV、Camp、Self-driving、Demand performance such as customized small group tours and other services are on the rise compared to before the epidemic。Get close to nature、Sports、Adventure、Health and other 188bet sports betting projects，Also more popular，A part of traditional sightseeing tour，There are also comprehensive leisure and vacation tours that are connected in series。This means that mountain 188bet sports betting will release more demand after the epidemic，will become a new business growth point in the cultural 188bet sports betting segment。

At the end of May this year，By International Mountain 188bet sports betting Federation、Sino-French Mountain 188bet sports betting Development Research Institute、Ctrip Group、The "World Mountain 188bet sports betting Development Trend Report (2020 Edition)" (referred to as the "Report") jointly released by Tripadvisor，36% of tourists are interested in mountain 188bet sports betting after the epidemic。

What is mountain 188bet sports betting？Refer to the "Report" for its definition，Mountain 188bet sports betting，It is based on mountains as the carrier，Humans take vacations based on mountains、Sightseeing、Outdoor sports、Health care、188bet sports betting activities and behaviors for cultural exploration and other purposes。

The "Report" also provides a definition of "mountain tourists"，Taking mountains as tourist destinations，To pursue in-depth travel experience、Enhance social communication skills、A group of tourists whose main purpose is to seek physical and mental pleasure。

This type of group has pushed the development of mountain 188bet sports betting to a high level。Public data display，2018、2019，Global tourists’ attention to mountain 188bet sports betting continues to grow，The number of consumers of mountain 188bet sports betting products is increasing year by year，Compared to 2018，Consumption increased by 34% year-on-year in 2019.93%。

According to World 188bet sports betting Organization (UNWTO) statistics，Mountain 188bet sports betting currently accounts for 20% of global 188bet sports betting，And it is increasing year by year。

From the perspective of both supply and demand，The reasons behind these data are not complicated。

Era transition development and consumption upgrade，Promote people to seek a more "advanced" method，Leisure vacation experience and even lifestyle that meet the demands of happiness and health，Mountain 188bet sports betting has become one of the important carriers。

High-quality mountain terrain because of its special attributes，Relying on mountains and water bodies、Animals and plants、Three-dimensional climate and other natural resources，Become an important ecological resource and 188bet sports betting resource，Can carry people away from the hustle and bustle of the city，Get close to or return to nature、Pursue health、Lifestyle needs such as leisure and relaxation，Take this as a guide，Mountain 188bet sports betting is based on a single sightseeing，Catering can be superimposed、Accommodation、Entertainment、Education、Sports and Leisure、Recuperation and other product formats，Form a relatively systematic consumption and supply system or chain。Such as health 188bet sports betting、Sports 188bet sports betting has an important intersection with mountain 188bet sports betting，It can even be classified into the field of mountain 188bet sports betting。There are also study trips、Agricultural 188bet sports betting and forestry 188bet sports betting, etc.，Also belongs to the "mountain+" category。This means that after a core business format or core attraction is built，The overall product format of mountain 188bet sports betting、Accommodation of service provision、The ductility is greater，With the improvement of the ability of 188bet sports betting project development entities，It will be possible to further satisfy the leap in personalization、Deepening 188bet sports betting consumption demand。

Among them，Combined with the natural ecological conditions of the mountains，Further fully explore and refine mountain cultural resources，Integration creates a richer experience、More distinctive mountain 188bet sports betting products，Become one of the trends。

Many mountainous areas have experienced changes over time，Precipitated a lot of history and culture、Strong and authentic folk customs，Coupled with the rich local products，Distinctive regional characteristics，Its value mining and creation，Not only reflected in the restoration, protection and opening of historical and cultural landscapes，It also lies in the fact that the folk custom or ethnic cultural experience provided is covered in the consumption chain such as food, accommodation and travel。

Take the Alps, the “holy land” of mountain 188bet sports betting, as an example，The ice and snow sports are the core experience，There are also hot springs in addition、Mountain Adventure、Mountain biking、Experiences such as hiking and panoramic train rides，One core + multiple experiences in series。And the panoramic view train、Alpine ski resort、Alpine Hot Springs and Bars、Glacier Geology Museum、Palme d'Or Express, etc.，They are all representatives of the characteristic regional culture of the Alps，Is to enhance the travel experience、An important carrier to increase consumption stickiness。

From this，Beautiful natural scenery、Core Mountain Experience Project、Special regional culture，It is the three elements that constitute a mountain 188bet sports betting development。

Looking at it from another dimension，Behind the market development space of mountain 188bet sports betting itself explained above，Policy support is also one of the driving forces。A high-quality mountain 188bet sports betting project linked to ecological protection、Ecological resource development、Ecological Civilization Construction，As well as the regional cultural 188bet sports betting industry and overall economic development，This is an important consideration in promoting the development of mountain 188bet sports betting around the world。

Mountain 188bet sports betting in ChinaMarkets and opportunities

In the huge mountain 188bet sports betting market，What opportunities does China have？

The above "Report" shows，Europe is currently the most popular mountain travel destination，And China is also in the top ten，Reveal its existing status and future potential。

China is rich in mountain resources。Public data display，Mountain areas in my country (including plateaus、Including hills, etc.) area accounts for 2/3 of the country’s land area，Many types、Wide distribution，Alpine and very high mountains have unique landforms，And relatively closed，The resources are well preserved。Medium and low mountains account for 60% of the total mountain area，Have development and leisure、Advantages such as entertainment and sports。At the same time，my country’s mountainous natural and cultural heritage sites、Mountain National Scenic Area、Mountain type 5A scenic spots account for more than 50% of the total。

A vast area、The diversity of national cultures makes China’s mountain 188bet sports betting in the natural ecological environment、The collection of historical folk culture shows diversity，This is the foundation for existing mountain 188bet sports betting development and future expansion。

Market consumption demand and its space are another basis。Refer to official data，my country’s domestic tourists exceeded 6 billion in 2019，Domestic 188bet sports betting revenue reaches 5,725.1 billion yuan，A year-on-year increase of 8 respectively.4%、11.7%，This is a huge consumer market size。At the same time，Economic development and income level improvement，Enable domestic 188bet sports betting consumption、The pursuit of lifestyle in upgrading and grading，Except for the 188bet sports betting market which still maintains a certain size，The demand for leisure vacations is becoming more rigid and expanding，If converted to mountain 188bet sports betting，The prospect is promising。

Based on TripAdvisor’s user survey，More than 40% of the global mountain 188bet sports betting population is motivated by mountain outdoor activities。And China currently has about 1.300 million outdoor sports enthusiasts，This is a huge user base pool。

Look at the policy side.

On the one hand，The reasonable development of mountain 188bet sports betting is in line with the high-level tone set by "lucid waters and lush mountains are invaluable assets"，Formulation and implementation of relevant effective policies，Having a good foundation in itself；On the other hand，Cultural 188bet sports betting industry development、In the context of promoting the integration of culture and 188bet sports betting，Relevant policies to promote development have already been formulated。

May 2016，The former National 188bet sports betting Administration and the State Sports General Administration signed the "Cooperation Agreement on Promoting the Integrated Development of Sports 188bet sports betting"，Promote the integrated development of sports + 188bet sports betting；May 2017，National Health and Family Planning Commission、The National Development and Reform Commission and five other ministries and commissions issued the "Guiding Opinions on Promoting the Development of Healthy 188bet sports betting"，The earlier "Healthy China 2030" Planning Outline is even more strategic；2019，The National Development and Reform Commission and other departments issued the "2019 Cultural 188bet sports betting and Wellness Improvement Project Implementation Plan"... These policies directly or indirectly bring policy dividends to mountain 188bet sports betting。

However，Although currently domestic mountain 188bet sports betting generally focuses on mountain wellness (wellness)、Mountain Sports、Mountain Ice and Snow、Mountain vacation and other comprehensive model development direction，But mountain 188bet sports betting products are relatively simple、Insufficient supply and other situations are also obvious。

Take some natural scenic spots as an example，In fact, we have some head start in the recovery of various types of cultural 188bet sports betting projects，The reason is that the area space of these scenic spots is large、Good air circulation、It is relatively easy to separate tourists by distance，Can be opened in advance。At the same time，Relatively high-quality natural environmental conditions，For current and future tourists to get closer to nature、Promoting psychological appeals such as health is also helpful，Not considering the current limit of 50% of the maximum carrying capacity，At present, natural scenic spots have advantages in developing mountain 188bet sports betting。

But how long can this opportunity and advantage last，How much can the market space expand，The key also depends on product supply，A single sightseeing mountain 188bet sports betting product is no longer enough，It is difficult to satisfy tourists’ demand for diversity、Comprehensive mountain 188bet sports betting experience needs。Some scenic spots are subject to environmental protection or scenic space conditions，It is difficult to develop more products and services in the scenic area，Developing new business products outside scenic areas is limited by funds、New project creation and operation capabilities，The challenge is still not small。Same，Some mountainous scenic spots with development conditions，Funds、The construction and operation of new projects are still "hurdles" that still have to be overcome。Also，Traffic conditions、Restrictions such as weak infrastructure，This has led to the separation between some mountain 188bet sports betting projects and large consumer groups。

Opportunities ahead，Challenges are listed，The above is just a partial snapshot of the development of mountain 188bet sports betting in China，How to make a breakthrough next requires the collective efforts of the entire industry。Let’s wait and see!