July 18，The "Mianyang 188bet Oriental Divine Painting" theme park, a key cultural tourism project in Sichuan Province, officially opens to welcome guests。With countless guests and friends pouring into the park，Mianyang 188bet officially ushered in its highlight moment。In the 10 days from the advance experience on July 8 to the official opening，This paradise is in the media、The popularity in social networks and word-of-mouth among tourists is increasing every day。Hot ticket pre-sale and good entertainment experience，Let people who are concerned about the development of Mianyang’s cultural tourism industry believe it，Such a scene，will continue to be performed in the next countless days and nights。

Mianyang 188bet Oriental Divine Painting is jointly constructed by Huaqiang 188bet Group and the People's Government of Mianyang Jiangyou City，It is the first 188bet theme park in Sichuan Province。The park covers an area of ​​more than 600,000 square meters，Total investment more than 3 billion yuan。Mianyang Fangte takes five thousand years of Chinese civilization as the content background，Adopt modern high-tech means，To participate、Interaction、Form of experience，Show visitors a magical oriental picture。

For Huaqiang 188bet Group，The opening and operation of one of its new parks，Maybe it’s just the reality of the sandbox deduction a few years ago；In the eyes of many outsiders，188bet Theme Park has continued to expand for more than ten years，The context and model of its development，Still somewhat legendary。

As of now，Huaqiang 188bet Group has built more than 20 large-scale cultural high-tech theme parks across the country，This is the first time to enter Sichuan，Why choose Mianyang to land？The "Mianyang 188bet Oriental Divine Painting" that has just been unveiled to the world is the latest work of the "Oriental Divine Painting" series under 188bet Theme Park that mainly displays Chinese traditional culture，What new features does it have？From the perspective of regional development，Can Mianyang 188bet help Mianyang return to the top three in Sichuan tourism，Helping Mianyang’s tourism industry achieve “full revitalization”，Even the “Greater Jiuzhai Loop” tourism industry is upgraded？Today，We hope to take Mianyang 188bet as an example，The logic behind the inventory project，Seeking the password for 188bet’s rapid growth and industrial layout。

Mianyang 188bet, touching Chinese civilization and regional culture

End of 2019，At the "2019 China Brand Power Ceremony" hosted by China Central Radio and Television，188bet was selected as one of the “Top 100 Model Brands of the Year” and one of the “Top Ten Emerging Brands of the Year”。At the awards ceremony，CCTV praised 188bet as “a fairy tale among fairy tales、A park within a park，Deeply cultivate content、Committed to originality，Tell Chinese stories well，Improve confidence in Eastern culture，Achieve happy dreams with pragmatic love”。188bet Oriental Painting series theme parks located in many cities，Undoubtedly the best proof of this description。

The success of 188bet Oriental Divine Painting，In a sense，Closely related to the general background of the revival of traditional Chinese culture。As China’s economic development enters a new stage of building a moderately prosperous society in an all-round way，More and more consumers are interested in quality、Personalized cultural and tourism products have raised higher demands；At the same time，China is profound、High-quality traditional culture is ushering in a revival，In the current stage of economic development, a new cultural identity direction has been formed。

Well educated、Chinese young people with broad horizons and open minds are beginning to enter the consumer market，And be inclusive 188bet comparison of Chinese and foreign cultures，Parameter transfer innovation；At the same time，The commercial value of traditional culture has once again become the focus of attention and entry from all walks of life，This change has been actively explored by ancient towns in China、Wenchuangguo hot flashes and other phenomena have been repeatedly proven。

China’s theme amusement industry uses traditional culture as a source of creativity，It is a convenient location near the water，It is also inevitable for the development of the 188bet market，There are also difficulties in cultural integration and innovation - theme parks born in Europe and the United States，All design ideas、Amusement equipment and even planning layout，They have all formed an independent system and narrative logic based on Western culture，How to localize the “imported” theme park，Convert it into a 188bet project with Chinese cultural characteristics，This is a problem that all Chinese theme amusement companies need to face and break through。

After years of innovation and development, Huaqiang 188bet，Has formed a "creative design、Scientific research and development、Full industry chain operation model with content creation as the core。The three support each other，Formed the core competitiveness of the rapid development of Huaqiang 188bet’s cultural and technological industry，Thus realizing the innovative expression of traditional culture in 188bet Theme Park。

Mianyang 188bet Oriental Divine Painting is 188bet’s creativity、R&D、The latest display of the three major advantages of design，From the overall architectural layout of the park，Go to more than 40 large-scale indoor and outdoor themed performances and entertainment projects in the park，And more than 200 leisure landscape projects，Both show 188bet’s ingenuity and ability to deeply integrate Chinese traditional culture and theme amusement technology。Paradise Bright、Strong traditional Chinese cultural atmosphere，It became a hot topic among the media and tourists after its opening，In this sense，Mianyang 188bet’s traditional cultural characteristics，It can be said that it has been widely recognized and praised by the outside world。

"Qingyun Town" in 188bet, Mianyang，Ming and Qing style shops are lined up in rows，With melodious classical music，There are also carved beams and painted buildings、Biwa Zhuzhen，Let tourists feel like they have traveled to ancient times，stage、Tea House、Mipu、escort、Cloth shop...these are the lively and prosperous market life in Shu during the Ming and Qing Dynasties，Everything is vividly restored here。The "Festival Square" gathers Qiang people、Yi、Miao、Buildings with Tibetan and other ethnic characteristics，In accordance with the principle of "a building embodies the characteristics of a nation"，Combined in a semicircular arrangement，Reflects the cultural integration and national unity of all ethnic groups。Festival Plaza after the official operation of the park，Various festival celebrations and folk performances will also be held from time to time，With the characteristic buildings，will create an immersive park experience for the majority of tourists。

In addition to being elegant and festive、Romantic and warm park landscape，Many 188bet’s classic cultural experience projects have brought a shocking audio-visual feast。

As Mianyang 188bet’s trump card project，188bet Dome Flying Cinema "Fly with You" leads visitors to experience the realistic feeling of flying in the sky。The project features a huge 5-story dome screen、Smart and movable hanging seats match the grand movie screen，Presenting a fully enclosed virtual environment，Leading tourists to soar across the land of the motherland，Flying over the top of the snow-capped mountains，Skipping through rivers and lakes，Walking through historical monuments and modern bustling cities，Enjoy the Chinese history and culture。

The dome flying theater "Fly with You" allows visitors to 188bet a realistic flying 188bet

The "Water Floods the Golden Mountain" project is based on the classic folk love legend "The Legend 188bet White Snake"，Integration of real-life performances、Indoor rafting、Water curtain movies and other forms of expression，It is a set for viewing purpose、A large-scale indoor project that combines interactivity and immersive experience，Suitable for the whole family to experience together。Into "Water Floods the Golden Mountain"，Tourists first take a boat to shuttle between the Jiangnan water towns，Enjoy the lively Qiantang Night Market along the way，Revisit the classic storyline of "The Legend of White Snake"，Then I witnessed the shocking scene 188bet White Snake’s angry fight against Fahai，Experienced the "water overflowing Jinshan Temple" in the huge waves。

"Water Floods the Golden Mountain" interprets classic folklore in a 188bet way

Another classic indoor project of 188bet Fangte "Nuwa Mending the Sky"，Based on the mythical story about Nuwa in ancient mythology，Tourists ride on the Ark of Creation，Visit the ancient mythical world，Follow Nuwa across Mount Buzhou，Facing Gonggong、The two ancient gods Zhu Rong，Experience a thrilling journey to protect the colorful sacred stones，Finally helped Nuwa complete the important task of mending the sky，Save thousands of people。

The giant-screen three-dimensional theater "Jiuzhou Charm" is an indoor project suitable for all ages，On a giant screen of 1,000 square meters，Staging a shocking video composed of classic moments from China’s 5,000-year history，Let 188bet feel the glory and greatness of Chinese civilization。

A large-scale theater project "Butterfly Lovers" that combines high technology with live performance，Let visitors experience the wonderful sparks 188bet collision of technology and art。The "Butterfly Lovers" theater can accommodate thousands of tourists at the same time，The combination of real-life performances and light and shadow special effects during the performance，Realistic wind appears out of thin air on the transparent stage、Snow、雷、Electricity and other weather changes，Bringing tourists an immersive experience。At the end 188bet show，Liang Shanbo and Zhu Yingtai danced and turned into butterflies，Beautiful and gorgeous。With the affectionate Butterfly Lovers melody，Visitors seem to travel through time and space，Witness this eternal love with your own eyes。

A large-scale theater 188bet "Butterfly Lovers" combined with virtual image special effects

An in-depth study of Mianyang Fangte’s oriental sacred paintings、Discover the local culture of Mianyang，Innovative new development and implementation of some theme attractions。The so-called local culture，Actually, it’s just a landscape、Building、Folk culture、Residential patterns and lifestyles as well as valuable 188bet heritage and historical resources。

As the hometown of Nezha，There are many Nezha-related relics and folk customs in Jiangyou and other places，So Mianyang 188bet Oriental Painting customized a special theme project "Nezha Haohai" based on the local Nezha legend。188bet’s creative staff went through detailed preliminary research，From a large number of classic literature、Draw inspiration from folk culture and modern literary and artistic works，Comprehensive use of panoramic AR、Integrated three-dimensional track and other leading technologies，To participate、Experience、How to interact，A new presentation of this well-known classic myth，Leading everyone into the dreamlike world of mythology。

"Nezha Haohai" is a special theme project launched by 188bet based on the local culture of Mianyang

Beichuan County, Mianyang is said to be the birthplace of Dayu，There are still a large number of related historical relics preserved here。Mianyang Fangte’s large-scale outdoor rafting project "Dayu Controlled the Floods" is based on the ancient myth 188bet same name，Combined a variety of high-tech special effects，Experiencers take a rafting boat and are in the nine-winding river，Follow Dayu to fight against the monstrous flood，The river flow is sometimes slow and sometimes rapid，The warship rises and falls with the waves、Crash left and right。In the hot summer，It’s best to have a thrilling and fun water adventure trip。

188bet Fangte's "Dayu Controlling the Floods" presents mythical stories in a new way

Also，Jiangyou is still Li Bai’s hometown，If Li Bai, the Immortal Poet, could see the grand scene of Mianyang 188bet Oriental Divine Painting，We will definitely "be happy and prosperous"，Want to go up to the sky and see the bright moon”，Maybe spit it out，It’s EMI Huazhang again。As understood，Mianyang 188bet will also integrate Li Bai’s hometown, an important local cultural resource, in the future，Launch special performances and activities，And introduce Li Bai-themed cultural and creative products in supporting businesses，Let tourists gain a cultural journey with more regional characteristics。

Fangte quality, hear the voices of 188bet

Today，All major scenic spots are focusing on improving services，Improve visitor experience，188bet Theme Park is no exception。Based on mature operational experience、Complete supporting facilities and technological means，188bet Theme Park’s services have achieved refined operations，More timely、Efficiently respond to tourist needs and expectations。188bet operates nearly 30 large theme parks nationwide，Has formed a set of systematic service specifications based on profound service experience，While guiding on-site operations personnel to provide standardized services，Strive to inject more joy into the service，To implement 188bet’s brand proposition of “having fun with others”。

Every theme park cannot do without supporting facilities，Qie Fangte’s supporting facilities are constantly improving。At 188bet Theme Park，Business is no longer a simple sales space，But became part of the story。The commercial landscape and the amusement facilities are of the same origin，When tourists enter the store，Not only does it not feel too commercialized，On the contrary, you can stay in a relaxed and pleasant atmosphere for a while，And choose your favorite among the dazzling array of products。

While 188bet strives to inherit and promote Chinese traditional cultural IP，Always insist on constantly improving parent-child IP，The most successful one is naturally "Bear Haunted"。“Bear Infestation” not only exists in film and television works produced by 188bet，Also deeply integrated with the paradise，Let tourists, especially children, experience the real-life animation world。

Take Mianyang 188bet as an example，In addition to the colorful and interesting bear-themed decorations and landscapes in the park，The park also cleverly integrates IP and commercial facilities，Set up multiple bear-themed restaurants and shops，Includes "Bear Bear Burger" themed restaurant、"The Bear's Forest Cabin" and "The Bear's Happy Gift House", etc.。The store theme and in-store decoration of the "Xiong Kee Burger" restaurant，They are all fully integrated into the "bear infestation" elements；And "Bear-infested Forest Cabin"、“The Happy Gift House of Bears” and other rich themed commercial packages，Also fully integrated with the "Bear Infested" IP，Provide toys、Accessories、Various genuine authorized products such as ornaments，Many tourists are experiencing the project，Also enter the store to choose your favorite gifts as a souvenir or for your relatives and friends。What surprised the author，Taken in a bear-themed store，Not just children，There are many young people。They said，The presence of bears is their childhood memory，I feel very friendly when I see you。

Someone said，Sichuan people have stubborn tastes，It is difficult to accept new things，Dan Fangte discovered from the inclusiveness of Sichuan cuisine that Sichuan people love to try new things，In addition to introducing a variety of Sichuan specialties, the park，He also boldly tests the waters and provides a variety of fashionable and trendy catering categories。Mianyang 188bet has 4 major theme restaurants and nearly 100 catering outlets、Dessert store，Not only includes various traditional Sichuan delicacies as well as Jiangyou people’s favorite authentic snacks, Jiangyou Fat Sausage，There are also hundreds of specialty meals from all over the country，It also includes internationally renowned desserts。Breakthrough catering planning yields exciting results，Sichuan people are very willing to try new things。

In Mianyang 188bet，You can see many details borrowed from the world’s top theme parks。For example, the first Disneyland in the world was outside the main road in the early days of the park，A large amount of blur space is reserved，Let tourists make their own paths，These optimal paths were discovered and then paved into roads。188bet also learned from Disney’s excellent quality of paying attention to details，During the advance experience day before the park opens，Park staff pay close attention to the movements of visitors in the park and their habits of using trash cans，And quickly make a judgment，Outside the trash can on the main road of the park，One hundred additional trash bins were added overnight。After the official opening，Trash bins reasonably set up in the park according to the flow of tourists，Cooperate with cleaning staff for frequent cleaning，Keep the park environment tidy、Refreshing，Won universal praise from tourists。

An innovation in catering taste，The setting of a roadside garbage bin，Completion of a disinfection work，A beautification of the park environment，There is also a new line added to the maintenance manual...the reason behind the continuous improvement of these details，These are all practical actions taken by 188bet to continue to listen carefully to the voices of tourists and actively improve and optimize。Sometimes，Tourists have small wishes，The voice is very low，Often overlooked。188bet gives all staff the power to collect and feedback tourists’ opinions，After listening to every reasonable voice，They can all act quickly to adjust。Visitors who often go to 188bet，In every visit to the park，Always feel a change more or less，Nowhere is more convenient，It’s just that a certain scene is more beautiful，They can’t even tell what the difference is，Because only 188bet people know these subtle improvements，It is these small details that accumulate over time，Built 188bet Theme Park into an "old friend" that tourists will never forget。

The logic behind this dynamic promotion service，Due to 188bet’s continuous accumulation of experience in theme park operations，It is the greatest trust in every dedicated employee，It is also the innovative force of China’s theme parks’ continuous self-optimization and exploration。

188bet chose the site and saw the silent majority

Fangte has very strict requirements for the location of theme parks，Also a system of its own。In the development and construction of Fangte, we focus on growing together with the city，Therefore market radiation、Transportation convenience、Population base、Customs and habits will become important considerations when selecting a site。A populous province like Sichuan，It is undoubtedly a battleground for the national layout of the 188bet industry。However，Among many cities in Sichuan，Why Fangte has a soft spot for Mianyang？

Researcher 188bet Chinese Academy of Social Sciences、Dai Xuefeng, director 188bet Tourism and Leisure Research Office 188bet Institute of Financial Strategy, pointed out，China’s leisure tourism is ahead of economic development，Since China’s annual per capita GDP exceeded US,000 after 2011，China’s leisure tourism shows explosive growth。Mianyang is the second largest city in Sichuan，In 2015, the annual per capita GDP has crossed the US,000 mark，This is the stage where the theme entertainment industry is recognized as a place where the leisure and entertainment industry begins to grow rapidly。

Mianyang has a local population of nearly 5 million，Chengdu is also within its one-hour traffic circle。Since the Jiangyou Railway Station where Mianyang 188bet is located was completed in 2010，More and more lines are open to traffic，In particular, the Chengdu-Mianle intercity railway connects multiple world cultural heritages、Natural Heritage；The opening of the Xicheng-Chengdu High-speed Railway connects Sichuan and Shaanxi provinces。Mianyang Fangte can just meet the needs of Sichuan and Shaanxi，Consumer demand for the scarce resource of large-scale themed entertainment and cultural tourism products in the two provinces。

2018，Jiangyou was selected as one of the top 100 counties with tourism competitiveness in China。Jiangyou occupies the geometric center of Mianyang City，Giant pandas can be transferred directly through Jiangyou、Dajiuzhai、Connect Dashu Road and other high-quality tourist routes in Sichuan Province，It can also share the spillover effects of Jiuzhaigou，Excellent conditions。August 2019，Mianyang held its first cultural and tourism development conference，It is clear that Jiangyou will be built into a hub cultural tourism development base。It is precisely because of the huge potential of Jiangyou，As well as the local scarcity of the theme park tourism product and its complementarity with surrounding natural scenic spots，188bet confirms its location in Mianyang Jiangyou。

Actually，There is a "Jiuzhaigou Tourist Loop" from Chengdu to Jiuzhaigou，The eastern section where Mianyang is located has been lacking in improvement，Most tourists choose the western route to enter and exit，“Loop Line” exists in name only，Mianyang has not been able to share much of the development results of the tourism industry。Mianyang Jiangyou gathers natural landscapes、Humanities and History、Advantages such as transportation location，Has many 188bet resources such as "Li Bai Culture", "Baima Xiqiang" and "Third Line Memory"，Fangte’s placement，Not only fills the shortcomings of cultural and entertainment experience in Mianyang’s tourism industry，It will also help to revitalize various surrounding 188bet IP，Formating differentiated core competitiveness in the entire "Jiuzhaigou Tourism Ring"，Promote the continuous enrichment of the circular tourism industry。

Also，Considering from Jiangyou’s perspective，The local area also looks at Fangte’s rich theme park operation experience，The huge difference and scarcity between 188bet theme park products and surrounding scenic spots，As well as the unique ability to explore and spread local characteristic culture，Finally chose to cooperate with 188bet。It can be said，Jiangyou believes that 188bet brings more than just a new scenic spot，It is also the leap-forward development of urban tourism that has a significant driving effect on the overall improvement of the city's image and the economy。

In recent years，Jiangyou City has always focused on building a hub cultural tourism development base。After the introduction of 188bet project，will be based on this project，Play a leading role in the project，Formed the strategic fulcrum of cultural tourism，Radiation drives the development and growth of cultural tourism in the city，Use the city’s efforts to create a “Tianfu Tourism County”。Mianyang 188bet will not only provide "new scenes" for Jiangyou City、New Project、New Service”，We will also gradually form “new habits” on the basis of exploring “new consumption”，Promote regional industrial transformation and upgrading，Create tens of thousands of jobs for Jiangyou directly and indirectly，Inject strong momentum into the integrated development of culture and tourism in Jiangyou and even Mianyang as a whole。

Fantasy speed, high spirits and high morale

Just some time ago，In the global theme park report jointly released by the internationally authoritative theme park organization TEA/AECOM，188bet Theme Park ended with 19 in 2019.8% passenger flow growth，Ranked among the top ten theme park groups in the world in terms of growth rate，And is the only company on the list with double-digit growth，Zhengzhou 188bet Adventure and Ningbo 188bet Oriental Painting are listed in the TOP20 theme parks in the Asia-Pacific region。

Huaqiang 188bet through analysis and research、Learn from the successful experiences of foreign cultural industry development，And continue to improve it in corporate business practice，Boldly introduce high-tech into traditional cultural industries，Innovated the cultural technology industry，Actively explore and find a way to scale up the cultural science and technology industry、Internationalization、Diversified new development path。Public data display，2019，The company achieved operating income of 53.4.2 billion yuan，Year-on-year growth of 23.16%；Realize net profit 8.4.3 billion yuan，Year-on-year growth of 8.38%。

In recent years，188bet Theme Park continues to delve into the essence of Chinese culture，Adopting a series of internationally leading professional technologies，will represent the spirit of China、Transform classic stories with cultural connotations into in-depth cultural experiences，Refreshing，It also resonates with culture，Greatly enhances the appeal of the product and the influence of the 188bet brand。

Liu Daoqiang, President of 188bet, once said: “188bet’s business is a business that creates joy。" Fangte thinks，On the international stage of cultural industry，Can’t live without Chinese brands。In the field of animation，188bet animation works represented by "Bear Infested" have been sold in the United States、Hot in more than 100 countries including Canada and Italy；In the theme park field，Fangte has successively created 188bet Happy World、188bet Dream Kingdom、188bet Oriental Divine Painting、A series of theme park brands with Chinese cultural characteristics such as 188bet National Color Spring and Autumn。188bet’s large-scale cultural high-tech theme parks are not only spread across the country，Also exported overseas，Created a precedent for China’s independent brand theme park to “go global”。

Today，188bet has undoubtedly become one of the leading brands in the domestic cultural, tourism and entertainment industry。Looking to the future，People have reason to believe，Adhering to the "Integrated Development of Culture and Technology，188bet is driven by the dual core of creativity and innovation” development concept，Fully capable of creating more boutique theme parks and high-quality cultural tourism products，Continue to create high-quality theme entertainment experiences for tourists from all over the world。

*Source of 188bet article: WeChat public account "Theme 188bet World" (ID: ThemeParkNews)，Original title：《Analysis of the opening of Mianyang 188bet Park｜Looking for the 188bet code of rapid growth and industrial layout》.