2020，Building a moderately prosperous society in all respects in a decisive victory、The critical moment in the decisive battle against poverty，The sudden COVID-19 188bet sports betting app download has had a huge impact on various industries across the country。Facing difficulties and challenges，Nearly a hundred relief policies have been introduced，Trillions of funds to assist enterprises are implemented，All market entities strive to survive and strengthen。

In this ongoing “tough battle”，What is the current situation of each market entity？What are your expectations for the future？What is the room for improvement in relief and problem-solving policies？With these questions，Economic Daily reporters successively visit market entities in various industries in various places，Exploring under the 188bet sports betting app download，Response and choice in the face of "crisis and opportunity"。

Investigative report launched on August 24，Focus on the 188bet sports betting app download industry that has been greatly affected by the epidemic，Faced with the severe situation of "shutdown"，How 188bet sports betting app download companies find solutions for the future。

Early 2020，Affected by the new coronavirus epidemic，The 188bet sports betting app download industry has suffered an unprecedented impact，Scenic area closed、The hotel is closed、Travel agencies have suspended group tours...188bet sports betting app download companies generally face insufficient cash flow、Rising operating costs、Challenges such as customer chargebacks and complaints，The industry once fell into the "darkest moment"。

However，Recently, various places have introduced policies to help companies bail out，OTA (Online Travel Agency)、Travel agency、Scenic spots and other business entities actively help themselves，Upgrading through transformation、Diversified operations and other methods to find a way out of the crisis。With the Qingming Festival、The "May Day" holiday and the arrival of the summer travel season，The 188bet sports betting app download industry shows signs of recovery。From the beginning of the year to now，What difficulties has the 188bet sports betting app download industry experienced？How industry companies respond？Can the 188bet sports betting app download industry “wait until the clouds clear and the moon shines”，Economic Daily reporter conducted an in-depth investigation on this。

Pain period: Orders cleared overnight

“February to May last year，The company’s customized tour business revenue is approximately 100 million yuan，Nothing at this time this year。" Jia Jianqiang, founder and CEO of 6renyou.com, told reporters，This is an online 188bet sports betting app download service provider that provides customized 188bet sports betting app download services，The sudden COVID-19 epidemic not only caused the company to lose revenue during the Spring Festival，It even disrupted the full-year operation plan。

“The General Office of the Ministry of Culture and 188bet sports betting app download issued an urgent notice on January 24th，Require travel agencies and online travel companies across the country to suspend the operation of group tours and "air tickets + hotel" travel products，Customers have contacted us asking for refunds，70 million yuan of travel orders cleared overnight，This is such a heavy blow to the capital chain。”Recalling that difficult period，Jia Jianqiang still feels lingering fear。

Scenic spots in various places have also entered the "freezing period" one after another。Introduced by Li Xiaomei, Chairman of Mekong 188bet sports betting app download Co., Ltd.，After the epidemic，12 scenic spots and 2 hotels under the company were closed from January 25th to 26th，Production and operation are at a standstill。As of the end of May，Company revenue decreased by 75% year-on-year。

"We will resume work on February 21st，Actually, it was closed for less than a month，But the shutdown period coincides with the peak revenue period of the year。"Li Xiaomei said，Since inter-provincial group travel has just resumed in China，In addition, tourists have safety concerns，The recovery of passenger flow in some scenic spots is less than 30% of the same period last year，No significant increase in income。“Considering that the 188bet sports betting app download market situation this year will not be very good，We currently only retain about 50% of our employees。" Li Xiaomei said helplessly。

“It’s like a tall building collapsing instantly，Dust on the ground。"Ding Jian, general manager of Beijing Yingyuyou International 188bet sports betting app download Agency Co., Ltd., described the impact of the epidemic on the industry，“Take our company as an example，In previous years, there was about 20 million yuan in turnover from January to March，Zero this year。Can a 188bet sports betting app download agency make a profit in a year、Can we survive until next year，The key depends on the performance of these three months。" Ding Jian told reporters，Starting from February，More than 1,500 customers have applied for refunds from 188bet sports betting app download agencies，In order to "retreat all customers if necessary"，I had to pay 600,000 yuan in advance。The profit margin of offline 188bet sports betting app download agencies is not high，Refunds make the company even worse。

Many people in the industry even use the term "holistic"、Devastating blow describes the impact of this epidemic。Since 188bet sports betting app download includes eating、Live、row、游、Purchase、A collection of six aspects of entertainment industry，The close upstream and downstream relationships have caused many 188bet sports betting app download companies to suffer losses one after another like dominoes。

Jia Jianqiang told reporters，Every year before the Spring Festival，188bet sports betting app download wholesalers will report to airlines、Hotel、Purchase 188bet sports betting app download products and services in advance for scenic spots and other areas，Then sell to customers through online and offline platforms，After the customer travels，The platform then settles the bill with the wholesaler。After the outbreak，On the one hand, many platforms that promise "lossless unsubscription" refund customers，No longer settle the bill with the wholesaler；On the other hand，Some airlines、Hotel、The scenic spot rejected the wholesaler’s refund request。"Downstream does not settle accounts，Upstream will not refund money，The capital chain is broken，A large number of wholesalers collapsed in an instant。"Jia Jianqiang said。

Data display，2019 Spring Festival Holiday，Total number of tourists received nationwide 4.1.5 billion people，Realized 188bet sports betting app download revenue of 513.9 billion yuan。This “big business”，Due to the sudden outbreak of the epidemic，It became a bubble in 2020。

Recovery Period: Policies to Support BusinessesIn 188bet sports betting app download

The epidemic continues to spread around the world，From cancellation、Compensation、Employee salary、Challenges of various operating costs such as venue rental，It may become the “last straw” that crushes a 188bet sports betting app download company at any time。In order to help 188bet sports betting app download companies get out of trouble as soon as possible，Local governments have introduced a series of policies to support enterprises。

To boost the cultural 188bet sports betting app download consumption market，Guangxi Zhuang Autonomous Region continues to carry out promotional activities such as "Hundred Special Trains Entering Guangxi" and "Guangxi People Traveling to Guangxi"，Holding cultural 188bet sports betting app download consumption season、Consumption Month、Digital cultural 188bet sports betting app download consumption experience and other activities；The Hubei Provincial Federation of Trade Unions requires all trade unions in the province to adopt employee recuperation、Organizing intra-provincial travel for employees、Provide cultural and 188bet sports betting app download annual passes for employees and other measures，Promote poverty alleviation through 188bet sports betting app download，Boost consumption；Kunming City launches “consumption coupon + cultural 188bet sports betting app download combination product”，Citizens holding tickets can enter all fee-paying A-level scenic spots in the city、Except for star-rated hotels and other consumption，You can also soak in hot springs、Eat buffet、Purchase cultural and creative products, etc.。

“Many tourists come to the scenic spot with consumption coupons，Stimulated the recovery of 188bet sports betting app download。During the May Day holiday，The company’s revenue recovered to more than 50% of the same period last year。"Li Xiaomei said，Governments at all levels have given huge funds to the 188bet sports betting app download industry、Market、Tax reduction and fee reduction and other support。For example，The Provident Fund and some social security projects implement a deferred payment policy，And provide job stabilization subsidies，Relieved the company’s financial pressure to a certain extent。

Except policy，Across the country, “real money” is also used to help companies resume work and production。Shaanxi Province provides a hardship subsidy of 1,000 yuan per person for full-time tour guide positions in travel agencies，And provide financial subsidies ranging from 20,000 yuan to 220,000 yuan to key travel agencies；Shanghai Municipal Bureau of Culture and 188bet sports betting app download released the "Guidelines for Applying for Loan Interest Subsidies for Shanghai Travel Agencies and A-level Tourist Attractions in Response to the Impact of the Epidemic"，Provide loan interest discount support to qualified travel agencies and scenic spots；Gansu Province strengthens government-enterprise cooperation，Invite the heads of state-owned cultural and 188bet sports betting app download enterprises、Representatives of private entrepreneurs participated in the “Six Stability” and “Six Guarantees” symposium for cultural and 188bet sports betting app download enterprises，Listen to entrepreneurs，Getting through the “last mile” of policy implementation。

From a national level，Back on February 5th，The General Office of the Ministry of Culture and 188bet sports betting app download issued a notice，Temporarily refund part of the travel service quality deposit to the travel agency，The temporary refund standard is 80% of the payment amount。As of February 25th，National 3.There are 3 out of 90,000 travel agencies.520,000 companies proposed to temporarily refund the warranty deposit，The total amount of deposits to be refunded is 8 billion yuan，34 have been returned so far.6.2 billion yuan。Ding Jian、Jia Jianqiang expressed，The company received the temporarily refunded warranty deposit about two weeks after the policy was issued。“The temporary refund of the quality deposit can protect employees’ insurance and basic wages in the short term，Relieves cash flow pressure，Inspiring。" Ding Jian also pointed out，Currently the company’s expenses still far exceed its income，Relying only on policy subsidies is not enough。

Trial period: Don’t retreat but advance and actively save yourself

Enterprise assistance policies may be able to quench temporary thirst，But enterprises are fully aware that they need to actively carry out self-rescue operations，In personnel structure、Cost control、Optimization and improvement of business model and 188bet sports betting app download aspects。

To save money，Mekong River 188bet sports betting app download Company’s scenic spots implement a staff shift and rest plan during the closure period。At the same time，Adjust organizational structure，Decentralize the human resources of each scenic spot、Marketing、Financial control is returned to the unified management of the company，Solution to redundant personnel、Problems such as poor work coordination。

In open source，The company launches "all-employee marketing" campaign。"Past，We have sales staff dedicated to sales。During the 188bet sports betting app download，We offer lower internal prices to all employees，Encourage them to promote and sell their various scenic spots and hotel products，All employees participate in marketing work。"Li Xiaomei told reporters，This move not only eases the financial pressure on enterprises，At the same time, it can help employees increase their income，It can also improve team cohesion，Build morale。“Take the Red Panda Manor pre-sale event as an example，With the help of all staff marketing，3842 units sold in half a month，Refund of 2.3 million yuan。”

Yingyuyou Travel Agency has withdrawn its large-scale external business premises，Only the headquarters office is retained，Salary suspension for all leadership positions。Even so，Rent、Basic guaranteed wages and social security for employees are still a big expense。Facing Difficulties，Ding Jian, who was supposed to shrink his front line, chose to increase his efforts to develop 188bet sports betting app download projects around Beijing, Tianjin and Hebei at this time，Start Zhangbei Grassland Panoramic Glass Restaurant、Swan Lake Folk Memory and Culture Museum and other projects。“Despite cash flow pressure，But this year product material prices and labor costs have dropped significantly，Provides conditions for industrial investment。"Ding Jian thinks，The domestic 188bet sports betting app download market has improved，Surrounding tours are the first to resume，Inter-provincial group travel has also recovered in an orderly manner，You must be fully prepared。

6 people 188bet sports betting app download and start selling skin care products across borders，Jia Jianqiang and his employees live-streamed goods on major platforms。“The epidemic has had a great impact on the main business，New business must be launched。" Jia Jianqiang told reporters，We will plan joint marketing between skin care products and 188bet sports betting app download products in the future，To achieve effective conversion of customers from both sides。“We started live streaming of skin care products in mid-April，Income exceeded 600,000 yuan in more than a month。”

In addition，The “6-person Tour Selection Mall” launched three years ago also made up for the losses in the 188bet sports betting app download business during the epidemic this year。“We have increased investment in the mall，Including epidemic prevention supplies、Fitness equipment、Daily necessities, etc.，Can earn about 2 million yuan a month。"Jia Jianqiang settled an account，June Mall、Skin care products、188bet sports betting app download and other businesses brought in a total income of nearly 10 million yuan，Operational pressure has been significantly relieved。

Various data on the holiday travel market are also displayed，Domestic 188bet sports betting app download is recovering in an orderly manner。During the Dragon Boat Festival holiday，The country received a total of 4880 domestic tourists.90,000 people，YoY recovery 50.9%；Realize 188bet sports betting app download revenue 122.800 million yuan，YoY recovery 31.2%。Compared with Qingming Festival，The recovery progress is increased by 12 respectively.3 percentage points and 11.9 percentage points。

He Qiongfeng, Director of the Data Analysis Institute of China 188bet sports betting app download Academy pointed out，The 188bet sports betting app download consumer market has experienced a period of pain during the epidemic、Recovery period、Trial period，The market has now entered a stage of steady revitalization。

Looking at the future: What 188bet sports betting app download revealed by the "litmus test" of crisis

Consumption demand has been awakened，Market confidence is gradually recovering，Various 188bet sports betting app download companies are stepping up their efforts to review the gains and losses in response to the epidemic，Summary of experience and lessons，Accelerate transformation and upgrading，Get ready for the 188bet sports betting app download market to pick up。

“This epidemic has exposed the unhealthy business models of many 188bet sports betting app download companies，Lack of risk resistance。" Jia Jianqiang said，With the rapid development of our country’s economy and the long-term prosperity of the 188bet sports betting app download market，Many 188bet sports betting app download companies lack effective control over their cash flow and debt ratio，When encountering a sudden catastrophic event，Obviously insufficient experience and ability to resist risks。"Next，We will pay more attention to the analysis and judgment of industry development trends and the construction of anti-risk capabilities，Optimize investment scale and investment structure。"Jia Jianqiang thinks，From the current situation，Outbound travel will be difficult to resume in the short term，Domestic 188bet sports betting app download, especially peripheral 188bet sports betting app download, has strong recovery momentum。"On the one hand，We are training outbound travel consultants to become domestic travel consultants，Carry out training to improve employees’ business capabilities；On the other hand，We carry out live broadcasts extensively，Increase publicity，Cultivate potential customers，Increase brand awareness，Prepare human and material reserves for future development，Ensure that we can keep up with market demand as soon as possible。”

Li Xiaomei is preparing to accelerate the creation of smart scenic spots。"Long time，The government has always encouraged the transformation and upgrading of smart scenic spots，But the cash flow was stable before，Labor costs have not caused obvious operating pressure，In addition, the construction cost of smart scenic spots is relatively high，So we didn’t put too much effort in 188bet sports betting app download aspect。"Li Xiaomei said。

The epidemic has changed her mind。“188bet sports betting app download is a labor-intensive service industry，This epidemic has made us discover，Human cost is the company’s biggest burden，Building smart scenic spots not only helps control operating costs，Can improve work efficiency，Adjustment is necessary and urgent。"Li Xiaomei said，Currently increasing the number of facial recognition admissions、Smart toilet、Investment in equipment and software such as full-language audio guide。

Said by many industry insiders，The foundation of future 188bet sports betting app download development lies in truly people-centered provision of 188bet sports betting app download products and services，Practice your internal strength well、Improve quality，Meet public diversity、Composite、Personalized travel needs。

Li Xiaomei told reporters，The company is organizing a group of staff to study tourist preferences and needs，Analysis of excellent domestic and foreign scenic spot operation cases，Take advantage of the epidemic period to plan and adjust the scenic spot itself，Find the location of the scenic spot，Designing richer products for consumers、High quality、Thoughtful 188bet sports betting app download products。

After years of development，my country’s 188bet sports betting app download industry has formed a large-scale productivity and a relatively complete operating system，Having sufficient ability and resilience to cope with the impact of the epidemic。This epidemic is like a touchstone，Enterprises with unreasonable operating structures and investment scales will be quickly eliminated。In the long run，Not only will the 188bet sports betting app download industry not decline，We will move forward at a more steady pace。

*Source of 188bet sports betting app download article: CNR, original title:《How 188bet sports betting app download practitioners survive in difficult situations》.