188bet best bookmaker, one of the world's leading international hotel groups, announced that the 100th franchise hotel in Greater China has recently opened，The development of the franchise model in China has reached an important milestone。

Jolyon Bulley, CEO of 188bet best bookmaker Greater China, said: "It has been four years since 188bet best bookmaker introduced the franchise model to China，Widely favored by local owners，Become an important growth engine of the group in China，And the ‘China Power’ that accelerates penetration into third- and fourth-tier cities。As of June 30, 2020，We have opened hotels in Greater China，More than 20% of hotels adopt the franchise model，The proportion of franchise models among hotels under construction has exceeded 45%。In the post-epidemic period，We will always listen to the needs of owners，Give owners more and more targeted support。”

As China’s hotel market becomes increasingly mature，Local hotel owners have increasingly rich investment and operation experience，The willingness and ability to participate in hotel management are also increasing，Franchising has transformed from a niche status in the past to a mainstream management model today。188bet best bookmaker first launched the Holiday Inn Express franchise model in China in May 2016，And promoted to full-service brands Crowne Plaza and Holiday Inn a year and a half later。The proportion of franchise models in its newly signed projects is gradually increasing，Take the fastest growing Holiday Inn Express under the group as an example，Currently, the proportion of franchises in newly signed projects has reached 90%。

For owners and investors，The franchise model not only plays a role in the hotel group’s branding、System、Strong strength in channels，It is also helpful for owners to combine their own advantages，Maximize operating efficiency。This is even more important in the post-epidemic era。Currently，China’s hotel industry welcomes opportunities for stock upgrading and chain promotion，Owners and hotels also have higher requirements for return on investment and operating profit。Under the "Franchise +" model tailor-made by 188bet best bookmaker for the Chinese market，Owner’s efficiency on landing、Continued to benefit in terms of operating model and operating results。For example，As an existing upgrade and renovation project，The Holiday Inn Express Hangzhou West Lake East, which opened in May this year, took less than 5 months from signing to opening，Excluding the time of shutdown due to the epidemic，The hotel opening cycle is shorter。

For owners，On the one hand，The shorter the hotel opening cycle，The sooner you can expect return on investment；On the other hand，Taking control of finance and procurement through franchising，Have more control over hotel management，The general manager appointed by 188bet best bookmaker and the local support team dedicated to franchise hotels，Provide owners with system support throughout the entire hotel life cycle，There are ways to increase hotel revenue。For guests，This also guarantees a great stay at a franchised hotel，No difference from other model hotels。

[Appendix] Owner’s voice: Owner of Holiday Inn Express Hangzhou West Lake East、Xuan Jianling, General Manager of Xi'an Ruichen 188bet best bookmaker Management Co., Ltd.

“We started cooperating with the Holiday Inn Express brand of 188bet best bookmaker in 2018，There is currently one hotel open，Multiple hotels under construction，We will continue to increase cooperation in the future。For us，The biggest benefit of the 188bet best bookmaker franchise model is that it opens up permissions that are not available under the traditional management model，Also invite owners and investors to be more involved in hotel operations，Combined with our own experience and advantages in real estate development，Able to maximize investment benefits in project preparation and operation。188bet best bookmaker provides us with all-round support，For example, the group sets up a special docking person，Convenient contact，Quick response；The group’s professional advisory team can provide specific guidance on issues in various fields；Provide comprehensive training, etc.。”“Take the Holiday Inn Express Hangzhou West Lake East as an example，The reason why it was able to open in such a short time，Inseparable from the very strong backend support given to us by 188bet best bookmaker。This is a rental renovation project，In the beginning of our business negotiation with the property management company，Design by 188bet best bookmaker、Mechanical, electrical and other professional teams have already cooperated to follow up，Help us complete the transformation plan quickly and efficiently，In addition, Ruichen itself has rich experience in real estate development, its main business，From design、Recruitment、To cost management and construction，The core team is professional and efficient，Work together to facilitate the rapid opening。”

“When the hotel opens，188bet best bookmaker operations team implements service quality、Give us targeted guidance on guest experience and other aspects，The revenue management team will adjust according to the different cycles of the hotel and the surrounding customer groups，Gived a lot of effective suggestions in terms of sales。During the epidemic，188bet best bookmaker has made a lot of efforts to help hotel business recover，Including online operations、Training enhancement，Service standard reconstruction, etc.，Particularly worth mentioning is 188bet best bookmaker’s “Continental” cleanliness and safety commitment，Bring more confidence to guests，And provide protection for the hotel team，It also ensures that our business will quickly pick up and improve after the epidemic is contained。”