As China’s domestic epidemic gradually stabilizes，Accelerating economic recovery，The tourism industry, which has been severely affected by the epidemic, is ushering in a strong recovery。Hong Kong listed company 188bet login (0780.HK) announced profits again after the first quarter，And profits are further expanded，Continue to lead the tourism industry。

August 28，188bet login released its financial report for the second quarter and first half of 2020。Financial report display，188bet login achieved revenue of 1.2 billion yuan in the second quarter of 2020；Adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) is 2.6.7 billion yuan，Adjusted EBITDA margin of 22.3%；Adjusted net profit is 1.9.6 billion yuan，Adjusted net profit margin of 16.3%。Revenue、Profit indicators exceeded market expectations。

Benefiting from the significant improvement in market confidence and the gradual release of travel demand，In terms of core business，188bet login Elong also ushered in a strong recovery: the recovery of transportation ticketing services is better than that of the industry，Achieve revenue 7.2.6 billion yuan，Has reached nearly 80% of the same period last year；Accommodation booking services rebounded rapidly，Realized revenue 3.8.4 billion yuan，has recovered to nearly 70% of the same period last year，And an increase of 67 compared with the previous quarter.8%。User growth，MAU (monthly active users) has risen back to 1.7.6 billion，Basically restored to the level of the same period last year，MPU (monthly paying users) reached 18.6 million。Estimated，188bet login-Elong will remain profitable in the third quarter，Adjusted net profit will expand to between 300 million and 400 million yuan。

188bet login SeasonProfit 188bet login, MAUBasically restored to the level 188bet login same period last year

First half of 2020，The domestic tourism market has suffered a huge impact，188bet login relies on its advantages in low-tier cities、Low customer acquisition cost and improved operational efficiency，Realized revenue of 1.2 billion yuan in the second quarter，The year-on-year decrease was significantly narrower than that in the first quarter，Adjusted net profit is 1.9.6 billion yuan，151 more than the first quarter.2%。Revenue、Profit indicators exceeded market expectations。

As domestic travel demand is gradually released，Second quarter of 2020，188bet login MAU (monthly active users) has risen to 1.7.6 billion，Basically restored to the level of the same period last year；MPU (monthly paying users) reached 18.6 million，Significant increase of 25 compared with the first quarter.7%，The user search volume of 188bet login platform is also improving quarter by quarter。

188bet login’s core business data has also improved significantly compared with the first quarter of 2020。Data display，Second quarter of 2020，188bet login accommodation booking service achieves revenue 3.8.4 billion yuan，Recovered nearly 70% year-on-year，An increase of 67 from the previous quarter.8%。Transportation ticketing service revenue is 7.2.6 billion yuan，Recovered nearly 80% year-on-year，Increase by 5 from the previous quarter.7%。Performance recovery is faster than the industry as a whole。

188bet login never forgets its corporate responsibility，Launched a number of measures to help accelerate the recovery of the tourism industry。In terms of service，188bet login has successively launched “Safe Room”、"Sit with peace of mind"、“Safe Travel” and other “Safe Start” series products，Overwrite before line、In line、Every link after the trip，Helping user safety、Travel with peace of mind。In marketing，188bet login took the lead in establishing the "Ark Alliance"、Initiate the "Startup Plan"，Live broadcast through short video platforms such as WeChat mini program，Help tourist destinations promote tourist attractions and establish tourism brands。In the market，188bet login also cooperates with the government to issue consumer coupons，Boost consumer confidence，Promote the recovery of the tourism market。

Low-tier 188bet login are accelerating penetration, and new traffic is growing rapidly

Under the precise prevention and control policy of the Chinese government，The tourism market in lower-tier cities has begun to recover rapidly。The epidemic has also accelerated the penetration of online tourism into lower-tier cities，Market size and penetration rate further improved。188bet login’s operating strategy in low-tier cities，Also received positive feedback from the market，Gradually strengthening its leading position in lower-tier cities。

Data display，As of June 30, 2020，About 85 of 188bet login Elong’s registered users live in non-first-tier cities.9%。Second quarter of 2020，About 63.1% of the new paying users of the WeChat platform come from domestic third-tier or below cities，Compared with 61 in the same period in 2019.5% increase。Second quarter of 2020，188bet login Elong’s hotel room nights in lower-tier cities achieved a year-on-year growth of nearly 15%。

In user acquisition，188bet login continues to develop WeChat traffic，Building a “search + travel” ecosystem with WeChat。Users search for the keyword "train tickets" on WeChat "Souyisou"，Direct train ticket booking service，Select the departure and arrival cities in the search results，Book your train tickets quickly and easily。

Meanwhile，188bet login has also increased the expansion of new traffic channels，Gradually realize the diversification of traffic。For example，188bet login promotes and optimizes light application operations，Reached rights and traffic cooperation with mainstream mobile phone manufacturers；Cooperating with local governments and tourist attractions to launch the "Tourism + Live Broadcast" event；Work with live streaming platform partners to develop content to explore diverse traffic channels；With Hotel、Car operators and tourist attractions cooperate to increase offline traffic acquisition。

Second quarter of 2020，188bet login’s average monthly active users from non-WeChat channels maintain positive growth。Among them，Quick applications have become a new growth point for Tongcheng-Elong’s user increase。Tongcheng Travel App and Huawei、OPPO、vivo and other mainstream mobile phone manufacturers are participating in joint activities、Ecological construction、Cooperation in multiple scenarios such as IoT。Data display，In the "Single Courtesy" event in cooperation with vivo，The number of daily active users of Tongcheng Travel App increased by 15 times。

Continue to promote the ITA strategy，Promoting the digitalization of the 188bet login industry

Second quarter of 2020，188bet login strengthens products and services with technological innovation，Continue to promote the transformation and upgrading from "OTA (Online Travel Platform) to ITA (Intelligent Travel Manager)"，Continuously improve user experience。188bet login has further improved the computing power of the "Huixing System"，Let the system better integrate upstream and downstream supply chain resources，Respond to user needs more timely and effectively。

While optimizing the user’s one-stop travel experience，188bet login continues to promote product and service innovation，To meet users’ personalized travel needs。Tongcheng Elong and tourist destinations jointly launch the "Global Access" project，Comprehensive use of VR、3D、AI and other technologies，Integrate localization、Live、row、游、Purchase、Entertainment and other elements，Built a destination “global tourism + smart travel” platform for tourists，Provide tourists with one-stop high-quality travel services。

As the leading domestic online travel platform，During the epidemic，188bet login also continues to empower partners，Accelerate the digital upgrade of the tourism industry，Further boosting the digital transformation of China’s economy。188bet login cooperates with automobile operators，Set up automatic ticket vending machines at stations，Promote the digitization of the bus ticketing industry。188bet login cooperates with tourist attractions，Assist in improving the digitalization and online penetration of scenic spots。188bet login also helps airports develop mini programs、Provide revenue management system for airlines、Provide PMS system for hotels，Provide empowerment for travel service providers，Achieve a win-win situation。

Financial report display，As of June 30, 2020，Tongcheng-Elong platform provides more than 7,500 domestic routes operated by about 750 domestic airlines and agents、More than 2 million hotels and non-standard accommodation options、Nearly 370,000 bus routes、590 ferry lines，And about 8,000 domestic tourist attraction ticket services。188bet login helps domestic tourism resources go online，Continue to promote China’s new tourism digital infrastructure。

Second half of 2020，The tourism industry will still be in the recovery period，Tongcheng Elong will further expand the low-tier tourism market，And together with partners，Build a more efficient travel ecosystem。With stable traffic channels、Continuous technological innovation and efficient operating model，188bet login is expected to continue to maintain its leading position in the industry。