The old 188bet online sports betting group has been “renewed” recently.

August 27，Zhejiang 188bet online sports betting Investment Group (referred to as Zhejiang 188bet online sports betting Investment Group) was officially established，It integrated and merged the original Zhejiang 188bet online sports betting Group、Zhejiang Zheqin Group，And integrate provincial enterprises、188bet online sports betting assets of provincial agencies and institutions。

The original Zhejiang 188bet online sports betting Group was established in 1999，And if the public time of integration and formation is used as the node，Zhejiang 188bet online sports betting Investment Group is the latest provincial 188bet online sports betting group in China，In some aspects, it may be called the youngest provincial 188bet online sports betting group。

The reorganized Shandong Guoxin Cultural 188bet online sports betting Development Group Co., Ltd. (referred to as Shandong Guoxin Cultural 188bet online sports betting Group)，Only 2 days earlier than Zhejiang 188bet online sports betting Investment Group。The main body is Shandong Cultural 188bet online sports betting Group, which was newly established in November 2018。

Same as chance，The provincial 188bet online sports betting group is being upgraded to a provincial 188bet online sports betting "leading" enterprise，After integration of 188bet online sports betting resource assets，is the visible larger volume，But there are more seemingly simple but actually complicated considerations or "plots" behind this，Related to the development of cultural 188bet online sports betting industry in a province、The transformation trend of the entire cultural 188bet online sports betting industry。

When we follow these logic，Another epidemic、Inner loop for concatenation，There will be more imagination。

Two new local cultural 188bet online sports betting “leaders” were born

Shandong Guoxin Cultural 188bet online sports betting Group is the result of two reorganizations.

As early as the end of November 2018，Shandong Commercial Group Co., Ltd. (also known as "Lushang Group") integrates its subsidiary Ginza 188bet online sports betting Group、Lushang Media Group、Lushang Rural Development Group、Four large group companies including Cultural 188bet online sports betting Scenic Area Investment Group initiated the establishment of Shandong Cultural 188bet online sports betting Development Group Co., Ltd. (referred to as "Shandong Cultural 188bet online sports betting Group")，First phase registered capital 500 million yuan，Asset 86.800 million yuan，Practitioner 2.560,000 people，Main business areas include boutique hotels、Cultural Media、Rural Revitalization、Scenic Area 188bet online sports betting、Five major sectors including cultural 188bet online sports betting investment。

2019，Shandong Cultural 188bet online sports betting Group was selected into the top 20 Chinese 188bet online sports betting groups (based on revenue scale as the selection criterion)，is the only selected enterprise in Shandong Province。

August 25 this year，Based on the original Shandong Cultural 188bet online sports betting Group，Shandong officially reorganizes Guoxin Cultural 188bet online sports betting Group，Involving Lushang Group、Shandong Gold、Luxin Group、Shandong Energy、Shandong Expressway、Shandong Guohui and other 6 provincial enterprises have high-quality cultural 188bet online sports betting assets。

Compare the descriptions of the original Shandong Cultural 188bet online sports betting Group and Shandong Guoxin Cultural 188bet online sports betting Group，In addition to "creating a world vision、International Standard、First-class in China、Except for similar expressions as "Cultural 188bet online sports betting Group with Shandong Characteristics"，There are also some important details。

For example, the "high-quality development of the 188bet online sports betting and cultural industry in Shandong Province"，The former Shandong Cultural 188bet online sports betting Group was asked to “promote with all its strength”，Shandong Guoxin Cultural 188bet online sports betting Group was asked to “lead with all its strength”，At the same time, he was asked to "better help our province (Shandong Province) convert old and new kinetic energy"；

The former Shandong Cultural 188bet online sports betting Group wants to build itself into a “leading enterprise in all-region 188bet online sports betting (Shandong)”，Shandong Guoxin Cultural 188bet online sports betting Group is built as a “leading cultural 188bet online sports betting enterprise in Shandong”，At the same time, it is proposed to "strive to be among the first-class provincial cultural 188bet online sports betting enterprises in the country within three years"。

Look at this as a whole，Shandong Guoxin Cultural 188bet online sports betting Group has higher positioning level requirements，The goals and implementation timetable for the next few years are also clearer and more direct。

In layman’s terms，Shandong Guoxin Cultural 188bet online sports betting Group not only wants to become a more prominent leader in Shandong’s cultural 188bet online sports betting industry，We also need to have a higher and clearer position among domestic provincial 188bet online sports betting companies。

Zhejiang 188bet online sports betting Investment Group (referred to as Zhejiang 188bet online sports betting Investment Group) has similar effects after its reorganization。Its overall merger with the original Zhejiang 188bet online sports betting Group、Zhejiang Zheqin Group，And integrate Zhejiang provincial enterprises、188bet online sports betting assets of provincial agencies and institutions。

Public information display，The reorganization of the 188bet online sports betting sector of Zhejiang 188bet online sports betting Investment Group involves 12 provincial departments、9 provincial enterprises、32 market entities，Includes hotels、Travel agency、Education and Training、Logistics Service、Cultural Exhibition、Travel information、13 types of 188bet online sports betting including overseas services。After integration，Zhejiang 188bet online sports betting Investment Group’s total assets are approximately 11 billion yuan，It has more than 140 holding companies，About 1 employees.More than 20,000 people。

This is undoubtedly the “leading” travel company in Zhejiang Province.

Why build a “leading”?

Why do we need a leading state-owned enterprise in 188bet online sports betting?

Reform of state-owned enterprises that local governments have been promoting，And the implementation of the reform timetable，Is one of the important backgrounds that promotes the emergence of local state-owned 188bet online sports betting giants，The liquidation and integration of non-main business assets of Chinese enterprises is one of the important items of reform。

Refer to what the relevant departments mentioned，Through market-oriented restructuring，Having achieved the exit of non-main businesses of relevant provincial enterprises，It is also helpful to solve the problem of unreasonable resource allocation，Avoid competition for similar resources among some state-owned enterprises，Conducive to the development of provincial 188bet online sports betting enterprises，Improve competitiveness with advanced domestic and foreign enterprises。

Resources are king，This is also a "hidden pain" for provincial 188bet online sports betting groups。Although they have the aura of provincial state-owned enterprises，But it is not as rich and resourceful as central enterprises，Has the ability to conquer cities and territories across the country，It is not as good as the municipal-level 188bet online sports betting companies that control a city’s core 188bet online sports betting resources，After all, the specific 188bet online sports betting resources are still in the city、County level。

here，Travel agency、Hotels and Transportation，Is the "third old" resource of many provincial 188bet online sports betting groups，It’s slightly better and there are scenic resources，The overall resource upgrade integration space and energy efficiency are relatively limited，The ceiling is obvious，If the asset thickness is not enough、Insufficient existing funds or ability to mobilize funds，There will be obvious constraints for enterprises to seek greater development。

Logically speaking，Provincial 188bet online sports betting groups first seek more resource integration within the province，Relatively high feasibility，Direct cooperation with the municipal level (government or enterprise)，But administration、Influenced by many factors such as economic interests and development concept positioning，Making cooperation difficult。

The more direct way to do this is through provincial administrative power，Considering marketization，Carry out resource cleanup, divestment and integration of multiple state-owned enterprises，Resource、Asset Overlay，Make it bigger。

Take the former Shandong Cultural 188bet online sports betting Group as an example，The main resources are: owning five-star high-end hotels，Nearly 300 four-star mid-range business hotels and limited-service national hotels；Owns 1 5A-level international travel agency、3 tourist attractions、2 provincial news media、12 rural revitalization model village projects、1 fund management company。Except for main business，It also invested in the retail industry、Real Estate、Financial payment industry、Automobile service industry and other business sectors。

Although it looks more diverse，But the core is still the hotel、Travel agencies and scenic spot resources。

What is not clear yet is，What 188bet online sports betting assets will be cleared out by the companies involved in the restructuring of Shandong Guoxin Cultural 188bet online sports betting Group。Refer to the official website of each company and other public channel information，Shandong Gold Group has a 188bet online sports betting real estate project；Luxin Group has cultural 188bet online sports betting industry investment and operation business，Including cultural industry investment and operation services、188bet online sports betting investment and 188bet online sports betting planning business，Among the 188bet online sports betting investment projects include Qingdao Underwater World (National 4A Scenic Spot，Shandong Province’s first underwater world project)，And in Xishuangbanna with partners、Hainan、Dali、Huangshan、Yuxi、Investment and construction of 188bet online sports betting projects in Shangri-La and other places，Build a health and elderly care 188bet online sports betting and vacation complex based on local culture + ecological environmental protection + family and friend services；Shandong Hi-Speed ​​Group has invested in Wudang Mountain Taiji Lake Scenic Area, etc.。

Assuming that all or most of the above resources (projects) are allocated to Shandong Guoxin Cultural 188bet online sports betting Group，It will realize the "breaking circle" of resources (projects) out of the province and into multiple regions，And diversification and level promotion。Then the actual operating results of resources，It depends on its operational capabilities。And if it is allocated for some scenic spot projects，The value of resources will be weakened。

Go further，Reorganization of a larger provincial 188bet online sports betting group，Behind the scenes are the provincial governments’ efforts to maintain and increase the value of state-owned 188bet online sports betting assets，And the consideration of upgrading the cultural 188bet online sports betting industry to a bigger one。

The direct logic of reorganization can be viewed from the following dimensions:

1、By integrating fragmented 188bet online sports betting resources，Achieve the concentration of multiple scattered (single point) resources into a central enterprise (such as a provincial 188bet online sports betting group)，Improve resource aggregation，Whether it is the blessing of similar resources，Or the gathering of resources from different links in the industrial chain，There will be superposition and aggregation synergy effects，This makes the resource thickness of the central enterprise、Chain enrichment and extension effect improvement，Higher competitiveness；

2、Achieve centralization of operations for a single resource or multiple resources in a chain，Improve operational professionalism and efficiency，The cultural 188bet online sports betting resource assets (projects) of many Shandong companies mentioned above are only small segments in a large group，Non-main business，Mostly it is an extension of the existing main business，Or the exploration of business diversification，The chain effect of the large cultural 188bet online sports betting industry will not be obvious，But gathered into a specialized enterprise provincial 188bet online sports betting group，There will be more possibilities；

3、Provincial 188bet online sports betting groups will thus enhance their funding and capital capabilities，Whether it is optimizing and upgrading internal stock resources (projects)，Still participating in more intense competition for incremental resources，Both need more funds and capital help，This is why many provincial 188bet online sports betting groups have established financing platforms，Or seek listing。Ability to obtain funds，will be one of the key factors that affect how far a company can go。

4、The cultural 188bet online sports betting market is becoming increasingly complex，The cultural 188bet online sports betting industry has an obvious upward trend in the provincial economic map，A province must have a more competitive polymer enterprise，There must be a real "leading head"，Be as competitive as a "fist" whether externally or internally，Concentrated efforts，Internal integration and coordination to serve the needs of the province，Ability to "fight" and compete externally，Expand your imagination for the future。

The big changes behind the scenes

In fact, our actions in three places in recent times，Be able to better analyze and judge the intentions and trends of local state-owned 188bet online sports betting groups in making them bigger and stronger。

One is June 11 this year，Ningbo Cultural 188bet online sports betting Investment Group Co., Ltd. (referred to as "Ningbo Cultural 188bet online sports betting Group") was established。

Ningbo Cultural 188bet online sports betting Group is a wholly state-owned enterprise reorganized and established on the basis of Ningbo 188bet online sports betting Investment and Development Co., Ltd.，Serving Ningbo City to further promote culture、Travel、Integration and optimization of sports resources，Build a big platform、Development goals such as large enterprises。Ningbo Cultural 188bet online sports betting Industry Fund with a total fundraising scale of 2 billion，will also be operated by Ningbo Cultural 188bet online sports betting Group。

The second is June 18th，Wenzhou Cultural 188bet online sports betting Development Group Co., Ltd. was established，Registered capital 1 billion yuan。The group will mainly be responsible for the development of brand hotels、Cultural 188bet online sports betting Development、Film industry development and other functions，Aims to gather high-quality cultural and 188bet online sports betting resources in the modern service industry，Making the cultural 188bet online sports betting business sector bigger and stronger，Promoting the development of Wenzhou’s cultural 188bet online sports betting industry。

The third is the end of April this year，The 10-month “honeymoon period” of mixed-ownership reform between Yunnan Urban Investment Group and Poly Group has ended，Poly exits，Yunnan Urban Investment Group received a cash injection of 3 billion yuan from the government，Return to the Yuntou Group system，And the positioning has jumped to create two trillion-level industry leading enterprises in cultural 188bet online sports betting and health services in Yunnan Province。

Also recently，Yunnan once again mentioned the 188bet online sports betting and cultural industry as one of the trillion-level pillar industries，Key deployment and creation。

Can be seen at least，Province、Municipal-level governments coordinate and integrate 188bet online sports betting resources，Determination to promote the local cultural 188bet online sports betting industry through provincial state-owned 188bet online sports betting groups，More obvious。

Yunnan has special features，But it is also representative，Read the above information in details，It may be possible to observe more logic suitable for understanding the behavior of various provinces and cities。

Earlier，Yunnan introduces OCT to implement "central-district mixed reform"，Local “strong” enterprises through mixed ownership reform，With the help of funds from central enterprises、Resource、Operational capabilities, etc.，Interaction with its own high-quality 188bet online sports betting resources，Bringing a large number of projects to fruition，Open the market of a major tourist province，Realize the transformation and upgrading of the industrial chain、Increase in industrial output value, etc.。

The mixed reform logic of Poly and Yunnan Urban Investment Group is basically similar to that of OCT，But why it finally ran aground？

roughly speaking，This is related to the fact that the quality of the "target" of Yunnan Urban Investment Group is not very good，Another key factor is the consideration of the local government。

The introduction of foreign "strong dragons"，Promoted the development of local cultural 188bet online sports betting industry，But the (cooperation) surrender of high-quality resources，The weakening of mastery，Enables local governments to control and compete for resources，Investment initiative、Controllability, etc.，Also affected，Relatively lacking a strong “handle” for control，Especially in the context of the cultural 188bet online sports betting industry being positioned as a trillion-dollar pillar industry，You still have to have this "handle"。

Except，There is also a latest background，We are going to observe the work of provincial 188bet online sports betting groups，There is no way around it，That is, domestic circulation、Domestic and international dual circulation。

The 188bet online sports betting industry has been hit hard due to the epidemic，On the one hand, we need to seek recovery as soon as possible，On the other hand, cultural 188bet online sports betting consumption has contributed to the recovery and improvement of provincial and municipal consumption，will play a more important role。In the context of inner loop，The importance of this role is expected to become more prominent，This shows:

1、The profound changes in the development of the cultural 188bet online sports betting industry itself have obvious trends，In addition to the impact of the epidemic，The supply and demand chain of the cultural 188bet online sports betting industry will see more innovations and changes，This will in turn be connected to the stimulation of domestic demand and the reshaping of the supply chain under the internal cycle、Interaction，The local cultural 188bet online sports betting industry faces a more complex situation；

2、Inner loop next，Transformation of local industries，Driven by investment and consumption，There will be higher requirements，We also need a strong internal controllable gripper，Cultural 188bet online sports betting is one of them；

3、Inner loop next，Building a more collaborative internal market for local areas，Further open up the products between provinces and cities、High mobility of resources and elements，And seeking external regional market expansion，There will also be higher requirements，Then accelerate the integration and reorganization of related industries within the region，Make some enterprises bigger and stronger，is the key，The cultural and 188bet online sports betting industry is also one of them。

here，More provincial 188bet online sports betting groups are getting bigger、Become stronger，More developments are expected in the future。