2020，Affected by the epidemic，China’s tourism faces huge challenges！So-called revenge consumption，Few in the country，Traditional business formats are full of crises。Facing this national challenge，Cultural tourism work in 188bet login Prefecture，Taking industry recovery and business upgrade as the main line，I did top-level design very early，All tasks are progressing relatively smoothly。

188bet login Mengyuan Wonderland Tropical Rainforest

In this summer vacation，188bet login tourism takes the lead in achieving comprehensive recovery，Specifically manifested in the following aspects:

(1) The number of 188bet login receptions has fully recovered: the number of summer 188bet login receptions has basically returned to the same period last year；

(2) The customer source structure has undergone major changes: the proportion of individual passengers has reached 70%，Changed the previous customer source pattern which was dominated by tourist groups；

(3) Study tour activities continue to be popular: despite the impact of relevant policies，However, the recovery speed of the study tour market in 188bet login is gratifying；

(4) Five-star hotels are overflowing: high-end individual travelers are favoring 188bet login，Five-star hotel occupancy rate is overwhelming，Achieve more than 80%；

(5) The new 188bet login industry is booming: Mengyuan Wonderland、New high-end 188bet login formats such as Mengbala are popular in the market；

(6) Pay equal attention to 188bet login and protection: The United Nations Sustainable Development Goals tropical rainforest protection project continues to be carried out。

The above achievements have attracted great attention from many domestic cultural and tourism units，Many media including CCTV，Detailed report on the popularity of summer tourism in 188bet login。

The popularity of summer tourism in 188bet login，Reflected on many levels，Affected by the international situation，Also affected by the domestic situation，At the same time, it has a huge relationship with the upgrade of 188bet login cultural tourism and the adjustment of operating strategies。Anyway，This is an official guide，An attempt by the private sector to show their initiative，The results are gratifying。

Wangtianshu Scenic Area

To facilitate the media and cultural tourism practitioners to understand the specific situation and experience of 188bet login’s cultural tourism recovery，188bet login Prefecture Bureau of Culture and Tourism jointly implements the Cultural Tourism Consumption Research Institute，Specially released "2020 188bet login Summer Tourism Development Report"。Now we summarize several key points in the report as follows:

Comprehensive recovery: Summer tourist arrivals have basically returned to the same period last year

From March 2020，Scenic spots in 188bet login、Travel agency、Hotels and others are gradually resuming business，Demand for tourism industry in 188bet login begins to gradually recover，The average monthly growth rate of tourist arrivals is over 20%。

Summer 2020，The number of tourists received in 188bet login has basically returned to the level of 2019，Is one of the first regions in the country to achieve comprehensive recovery。

Primitive Forest Park Peacock Release

There are two main reasons for the comprehensive recovery of 188bet login’s cultural tourism market: one is the May Day holiday、Dragon Boat Festival、Driving by factors such as summer vacation and other holidays；Second, 188bet login epidemic prevention and control has achieved good results，Since March this year，No new confirmed cases。

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Tourism hot spots: 188bet login has become a popular summer tourist destination

With rich tropical rainforest resources、Unique Dai ethnic customs and rich cultural and tourism resources，188bet login has become a popular tourist destination this summer。

Stills from the variety show "Wild Kitchen" Mengyuan Wonderland

"Longing for Life 4", "Wife's Romantic Travel" and other variety shows are launched，188bet login tourism popularity rises 71.2%，Chinese people are rushing to 188bet login to experience the life they long for。

Variety show "Longing for Life 4"

As of mid-August，The total resumption rate of cultural and tourism enterprises in 188bet login reaches 65%，Become one of the most popular tourist check-in places for domestic tourism during summer vacation。

188bet login Manting Park

188bet login Team: Major changes have occurred in the structure of customer sources，Team ratio dropped significantly

According to statistics from 188bet login Prefecture Culture and Tourism Bureau，The tourist source structure of 188bet login has undergone major changes in the summer of 2020，Team proportion reduced from 70% last year to 30%。

The group tour is mainly based on ordinary sightseeing itineraries，The tourist attractions preferred by travel agencies include Wild Elephant Valley、Forest Park、Manting Park、Jino cottage, etc.。

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High-end individual travelers: High-end individual travelers prefer 188bet login this summer

Affected by the epidemic，The outbound travel market is restricted，Domestic high-end individual tourists have become one of the important source markets of 188bet login。

According to statistics from 188bet login Prefecture Culture and Tourism Bureau，Individual tourists account for about 70% of the number of tourists received in 188bet login Prefecture，The main source of tourists is Sichuan、Chongqing、Beijing, Shanghai, Guangzhou, Shenzhen and other places。

High-end individual travelers prefer the original natural environment and in-depth experience tours，The most popular scenic spots to visit are the botanical gardens、Wangtianshu、Mengyuan Wonderland、Mongbala、Gaozhuang Night Market, etc.。

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Study and Study Tour: Three major scenic spots have become must-visit attractions for the study and study tour team

Mengyuan Wonderland、Botanical Garden、Wild Elephant Valley has become a must-visit attraction for study tour groups。

Mengyuan Wonderland has the unique lime mountain monsoon forest in China、Gully tropical rainforest and constant temperature karst cave，Rich biodiversity is the biggest advantage of Mengyuan Wonderland，It is a study tour、Parents and children、One of the must-visit scenic spots such as nature education。Mengyuan Wonderland focuses on rainforest protection、Natural Education、Starry Sky Camping、Geological Research、Outdoor kitchen and other products and courses。

188bet login Mengyuan Wonderland Study Tour Activities

The biggest feature of Wild Elephant Valley is the Asian elephant，At the same time, Asian elephants are one of 188bet login’s business cards，Having the opportunity to observe wild elephants up close is the highlight of Wild Elephant Valley，Wild Elephant Valley specializes in products and courses related to Asian elephants。

188bet login Mengyuan Wonderland Study Tour Activities

Banna Botanical Garden is the largest in China cultivated by scientists、The richest collection of species、The botanical garden with the largest number of specialized botanical gardens，Main products include night tours、Popular science, etc.。

188bet login Mengyuan Wonderland Natural Education Science Popularization Activity

Hot popularity: Gaozhuang has almost become a must-visit check-in spot for tourists

Gaozhuang is the most popular tourist area in 188bet login，Summer tourist reception is about 70,000-80,000 people/day，The hotel occupancy rate in Gaozhuang area is around 90%，Almost a must-visit check-in point for foreign tourists；

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Summer period，The most attractive products that tourists rush to experience include Yougaozhuang Night Market、Floating Market、Shwedagon Pagoda、Specialty Inn、Ethnic food and travel photography。

Popular Attractions: The top ten most popular scenic spots in 188bet login

Based on Ctrip 188bet login attractions popularity ranking，The top ten most popular scenic spots in 188bet login are: Botanical Garden、Manting Park、Wild Elephant Valley、Forest Park、Wangtianshu、Dai Garden、sue the banker、Jino Village、Dai Show Theater、Zong Buddhist Temple。

188bet login Tropical Botanical Garden

High-end niche: Mengyuan Wonderland is the most original high-end niche scenic spot in Banna

Original ecological environment、Kangyang Cave、National culture、In-depth experience、Health and wellness features are the advantages of Mengyuan Wonderland，These advantages are more suitable for mid- to high-end people in first-tier cities，Mengyuan Wonderland is the most attractive high-end niche scenic spot in 188bet login。The proportion of individual tourists in scenic spots is as high as 80%，The main source of income is in-depth experience、Meals and Accommodation，Ticket revenue only accounts for 20% of total revenue。

188bet login Mengyuan Wonderland Starry Sky Camp

Original ecological environment: Lime Mountain Monsoon Forest、The ravine tropical rainforest is a unique feature here，The original ecological environment is particularly well preserved，It can be called the original appearance of the earth，Most suitable for mid- to high-end people in first-tier cities；

188bet login Mengyuan Wonderland Tropical Rainforest Crossing

Kangyang Cave: It is said that Baojiao Niu Cave is the dragon vein of 188bet login，Regarded as a sacred cave by the Dai people in Southeast Asia，Constant temperature 21 degrees all year round，More than 320,000 negative oxygen ions/cubic centimeter，It’s health and leisure、A holy place to experience the original Dai culture。

188bet login Mengyuan Wonderland Rice Field Scenery

In-depth experience: In-depth experience is the main focus here，Rainforest Crossing、Cave Adventure、Tropical Rainforest Via Lada、Starry Sky Camping、Rainforest Feast、Magnetic field healing、Forest therapy and other popular in-depth experience projects，They are all the first choice for high-end people in first-tier cities。

188bet login Mengyuan Wonderland Cave Magnetic Field Healing Project

High Star Hotel: Five-star hotel occupancy rate is overwhelming，Achieve more than 80%

High-end individual travelers prefer high-quality accommodation，The occupancy rate of five-star hotels in 188bet login this summer has increased significantly compared with the same period in previous years，Anantara、Crown Plaza、Sheraton、InterContinental Hotel、Mandarin Hotel and other five-star hotels have overwhelming occupancy rates，Hotel occupancy rates are above 80%。

Crown Plaza Hotel 188bet login

Ecological protection: The essence of 188bet login tourism lies in protection

Excellent ecological environment is the foundation for the prosperity and development of 188bet login tourism，Environmental protection is one of the important issues in 188bet login tourism development。

For Asian elephant protection，188bet login regularly holds 812 Elephant Day events every year，Also held Asian elephant protection volunteer activities。

For tropical rainforest protection，Under the guidance of the United Nations Sustainable Development Goals，188bet login Mengyuan Wonderland launched a tropical rainforest protection project，Those who participate in the project can also receive the United Nations Sustainable Development Goals Tropical Rainforest Protection Certificate。

United Nations Sustainable Development Goals

Nighttime economy: 188bet login’s nighttime economy is frequently highlighted

Gaozhuang Night Market is the largest night market in Southeast Asia，Domestic tourists can experience the Southeast Asian style night market without going abroad，It is the most popular area in Gaozhuang，It is also the highlight of 188bet login’s nighttime economy。

Gaozhuang Liuguo Floating Market

In the night-time economy，Except Gaozhuang Night Market，The first 5G art trend block in 188bet login is also opening in 188bet login，Become a check-in place for new Internet celebrities in 188bet login，New highlights of 188bet login’s nighttime economy！All kinds of trendy young culture gather here，Convey young people’s new attitude。

The first 5G art trend block in 188bet login

Conclusion

188bet login Prefecture gradually changes the business model of traditional travel agencies，Develop new tourism formats with ecological health care and natural education as the core，At the same time, focus on introducing Sichuan、Mid-to-high-end individual passenger resources in first-tier cities such as Chongqing and Beijing, Shanghai, Guangzhou and Shenzhen，A new industrial chain featuring natural endowments such as tropical rain forests has been formed，Produced a very obvious market effect。Predictable，This winter，188bet login tourism will reach a new level。