Wang Jianlin and his 188bet mobile login are “back again.”

Recently，Chaozhou Wanda City Investment Co., Ltd., a subsidiary of 188bet mobile login, has invested approximately 12.Won 800 million yuan to win five connected plots in the Fengcheng Water Village Demonstration Zone, Chaozhou, Guangdong，The total transfer area is about 38.780,000 square meters，equivalent to approximately 587 acres。The land use of these five parcels of land is hotel land，Urban residential land，Located on the east side of Yidong 3rd Road, Yixi Town, Xiangqiao District、South side of Beishan Road，All transactions were at the lowest price。

In fact，After attending the annual meeting of 188bet mobile login in January this year，Wang Jianlin has not appeared in public for a long time，The speech at the annual meeting has not been made public，This is the first time this has happened in many years。

During the epidemic，What is Lao Wang thinking？188bet mobile login’s goal、What is the strategy？

After the epidemic is gradually under control，188bet mobile login has begun to acquire land in the open market to expand its reserves，Including in Shanghai Pudong New Area、Cities such as Yancheng, Jiangsu bid for purely residential land。Other side，Wang Jianlin also began to attend public events frequently，Meet Shenyang、Ganzhou、Changchun、Leaders of Zhaoqing and other local governments。

And this time we won five connected plots，It’s just that 188bet mobile login acquired land in the past period、A "microcosm" of project implementation。Through these storage expansion actions，Maybe we can get a glimpse of the current changes in 188bet mobile login。

"Seize" Eastern 188bet mobile login

Earlier than March 2019，There is market news，188bet mobile login Commercial Management Group sent people to Chaozhou for inspection，Communicate with the local government about creating cultural tourism projects with the theme of "Trend Culture"，And hope to form a cooperative company as soon as possible to launch a city benchmark project。

At the beginning of May last year，The above market news has been confirmed。At that time，188bet mobile login signed a comprehensive strategic cooperation agreement with the Guangdong Chaozhou Municipal Government，Planned to work in cultural tourism、Sports、Film and TV、Exhibition、Cooperation in performing arts and other fields，Chaozhou Municipal Party Committee Secretary Li Yalin、Chaozhou City Mayor Yin Zhaoju，Wang Jianlin and others attended the signing ceremony。

According to the cooperation agreement，188bet mobile login invests in “Five Ones” project in Chaozhou，That is, a large-scale cultural tourism project、An annual "World Hipster Festival" event、An annual world-class sporting event、A performance program focusing on Chaozhou culture、A film and television work reflecting Chaozhou culture。where，Investment in cultural tourism projects reaches 20 billion yuan。

On September 2 this year, 188bet mobile loginWon 800 million yuan to win five connected plots in Fengcheng Water Village Demonstration Zone, Chaozhou，This also means that Chaozhou’s “Five Ones” project has officially entered the implementation stage。

In addition to Chaozhou’s “Five Ones” project，188bet mobile login has also been very active in the layout of commercial projects in eastern Guangdong in the past two years。May 2019，188bet mobile login officially launched its first 188bet mobile login Plaza in eastern Guangdong - Shantou 188bet mobile login Plaza，Total investment 1.5 billion yuan。

June of the year，188bet mobile login again with 10.5.1 billion won a commercial project in Rongjiang New Town, Jieyang、Residential、Commercial location，Second commercial project launched。

Less than a month，188bet mobile login once again with 5.6.8 billion won the business finance of Peninsula Plaza Area, Yaomei Village, Lioxi Town, Xiangqiao District, Chaozhou、Residential land。According to plan，This land needs to be built with a large shopping mall of more than 70,000 square meters、Business hotels larger than 30,000 square meters and total construction area larger than 4.50,000 square meters of exhibition center and conference center。

However，A market insider told Guan Guan Real Estate New Media，The projects invested and constructed by 188bet mobile login in Chaozhou include the World Chaozhou Cultural Tourism City、Peninsula Cultural Plaza、Longhu Ancient Village, etc.，The total planned investment exceeds 30 billion yuan。

In fact，Since entering the Guangdong market in 2010，188bet mobile login did not start planning commercial projects in eastern Guangdong until its ninth year，The number of Wanda Plazas opened so far is 23，There is only one in eastern Guangdong。

So positive for the past two years，A person who has studied commercial real estate for a long time said，For now，The commercial 188bet mobile login market in eastern Guangdong has not yet taken shape，The level of commercial development is relatively backward，Still based on traditional residential properties、Mainly the old commercial street。

Other side，From the survey data，Currently, consumers in China’s third- and fourth-tier cities are more willing to upgrade their consumption than consumers in first- and second-tier cities，Indicates that there are vast business development opportunities in 188bet mobile login type of city。

“The consumption base in these third- and fourth-tier cities is relatively weak，Including low proportion of people with consumer energy and lack of energy, etc.。In the case of limited overall market size，Positioning developers from early stage 188bet mobile login、Development and planning design，Investment recruitment in the later stage、Operations，These are no small challenges。" the above person said。

Although challenges and opportunities coexist in the eastern Guangdong market，However, 188bet mobile login is not the only one involved，Including China Resources Land、Galaxy Commercial Properties、China Merchants Shekou、Poly Real Estate、Sunshine City、Guorui、Suning and others have entered the eastern Guangdong market。where，China Resources Real Estate won the bid for the Shantou Nanguo Mall land as early as 2014，Entering the eastern Guangdong regional market，Planned and constructed as Vientiane City Project。

Many developers are planning to enter the commercial market in eastern Guangdong，188bet mobile login will also face fierce competition in the future。

Return to the Cultural 188bet mobile login Road

In addition to commercial projects such as Wanda Plaza，It can be found that 188bet mobile login has connected with "cultural tourism" again，The Chaozhou World Cultural Tourism City project is not an isolated case。

After returning to the public eye，Wang Jianlin is very busy，But almost every event，All related to the word "cultural 188bet mobile login"。

June this year，Wang Jianlin goes to Shenyang，On the 80 billion yuan investment in cultural tourism projects in May last year、International Hospital and 5 188bet mobile login Plazas for further exchanges；Subsequently，He went to Ganzhou, Jiangxi to investigate the Shuidong cultural tourism project land in Zhanggong District，In August, 188bet mobile login officially signed a cultural tourism project cooperation agreement with the Zhanggong District Government。

It’s July this year，Wang Jianlin is still running on the front line，From Guiyang to Guilin，From Wuhan to Tianjin，He has been inspecting cultural 188bet mobile login projects，Exchange and cooperation matters with local government。August、September，Wang Jianlin continues to inspect cultural 188bet mobile login projects。

According to incomplete statistics from Guandian Real Estate New Media，Since May this year，Wang Jianlin visited nearly 20 provinces, cities and counties，Most of the projects are cultural 188bet mobile login projects。

Period，Other management of 188bet mobile login also inspected cultural tourism projects，Including Tianfu New District, Sichuan、Guiyang Zunyi、Ganzhou, Jiangxi、Neijiang, Sichuan, etc.。where，188bet mobile login and Sichuan Tianfu New District、Ganzhou, Jiangxi、Sichuan content confirmed and signed cooperation agreement，will jointly build Tianfu Wanda International Cultural Tourism Project、Ganzhou Wanda Cultural Tourism Project and Neijiang Wanda Cultural Tourism Town Project。

The above signs may explain，188bet mobile login’s goal in 2020 is to “return to cultural tourism”。If you look at it further over time，Actually，As early as May last year，188bet mobile login has begun the layout of cultural tourism projects，Although most of the contracted projects do not have specific investment amounts，But it can be confirmed that most of the funds are invested in cultural tourism projects。

Back to August 10, 2017，188bet mobile login, which encountered a capital chain crisis, announced: "Wanda has completely said goodbye to real estate，Since then, we have embarked on the road of asset light。”

One month before this announcement，188bet mobile login sells 188bet mobile login’s original cultural tourism group and 13 188bet mobile login city projects to Sunac，Only retain the cultural tourism industry management team，Consideration 438.4.4 billion yuan；At the same time, 76 hotels originally sold to Sunac were resold to R&F，Later increased to 77 hotels，Consideration 199.0.6 billion yuan。

From now on，For 188bet mobile login、For Wang Jianlin，The sale of all cultural tourism projects may not mean a complete withdrawal from the cultural tourism market。Because of the sale of the cultural tourism project more than a year later，“188bet mobile login City” appears in the public eye again，This also shows that Wang Jianlin still has not "washed his hands"。

This kind of large-scale construction is carried out by contracting with the local government、The “188bet mobile login model” of acquiring land at low prices，Still the main path for its expansion，It’s just a contraction compared to the past。

According to incomplete statistics from Guandian Real Estate New Media，2016，188bet mobile login has signed a total of 29 contracts and acquired land，The construction project includes Wanda City Cultural Tourism、Wanda Plaza、Wanda Trading, etc.，One operation contract project。And in 2019，The number of projects signed by 188bet mobile login and local governments has shrunk from 10 in 2016 to 5，The total contracted investment also dropped from 467.5 billion yuan in 2016 to 261 billion yuan in 2019。

A person who has studied 188bet mobile login for a long time thinks，Wanda has not given up on cultural tourism business，Selling cultural tourism and hotels is just a helpless move in special times。The advantage of light assets is that they can be carried out quickly，Although the heavy-asset expansion model requires a large capital investment for contract implementation，But the income obtained is incomparable to light assets。

It can be seen from this，In the face of interests，Perhaps the “188bet mobile login Model” is the ultimate destination。

*Source of 188bet mobile login article：Guandian Real Estate Network, author:Li Jin, original title: "I want to go to Chaozhou 188bet mobile login frequently makes moves and Wang Jianlin returns to the road of cultural tourism》.