The last holiday of 2020 has ended，I wanted to make a summary of the National Day travel event at the end of the holiday，But at the end of the holiday，The aviation industry broke 188bet Online Sports Betting and Casino news。

October 8, 2020，188bet Online Sports Betting and Casino announced through its official public account that it has officially upgraded to a one-stop travel platform，Join the ranks of OTA。The platform will continue to operate all 188bet Online Sports Betting and Casino routes，It will also use its own 75 million users and more than 15 product lines to build a digital ecological platform，Providing a full range of tourism products and services，Worldwide air tickets including China、Ticket fun、Hotel、Machine+wine、Online shopping、Gourmet takeaway、Local fresh food, etc.。

188bet Online Sports Betting and Casino’s upgrade is undoubtedly to join the ranks of OTAs，Why an airline wants to transform into an OTA？Did all this really happen so suddenly？

188bet Online Sports Betting and Casino’s transformation has long been scheduled

PKFARE official account published an article at the end of 2019，《188bet Online Sports Betting and Casino cuts off OTA，Travel agencies can still take advantage of the development of low-cost airlines》，188bet Online Sports Betting and Casino had cut off all OTA sales channels as early as November 2019，And respond to changes in business model。188bet Online Sports Betting and Casino’s chief commercial officer also stated in public channels: “188bet Online Sports Betting and Casino has always been committed to transforming and developing into a leading travel and lifestyle platform，We remain focused on driving direct relationships with consumers through 188bet Online Sports Betting and Casino’s own platforms”。So，This transformation and upgrade is not sudden，188bet Online Sports Betting and Casino just wants to become an OTA platform that includes self-operated air tickets business。

Transformation and upgrade does not mean business upgrade，In fact, it is also a self-rescue and life-saving measure based on changes in business model plans，After all, the airline business, 188bet Online Sports Betting and Casino’s old business, seems to be a bit “fragmented”。

Operation difficulties amid the epidemic, 188bet Online Sports Betting and Casino withdraws from the Japanese market

October 2020，Japanese media reported that 188bet Online Sports Betting and Casino will close its operations in Japan，Exiting the Japanese aviation market，And the sales of air tickets in Japan have also been stopped。188bet Online Sports Betting and Casino Japan is a low-cost airline established in 2014 by Malaysia’s 188bet Online Sports Betting and Casino and several Japanese companies，Headquartered in Aichi Prefecture, central Japan，operates a total of 3 domestic routes starting from Aichi Prefecture and 1 international route。Since the outbreak，This company was completely grounded in April this year，Domestic routes in Japan were not resumed until August，But it was soon announced that all flights would be grounded again starting this month。

The sharp decline in the number of passengers is the fundamental reason for Japan’s 188bet Online Sports Betting and Casino operating difficulties。Data display，188bet Online Sports Betting and Casino Japan carried less than 2,500 passengers in the second quarter，98% decrease compared to the same period last year，No improvement even after resumption of operation in August，This makes it difficult to sustain the business model of low-cost airlines to achieve profitability by increasing occupancy and turnover rates。The registered capital of 188bet Online Sports Betting and Casino Japan is only 2 billion yen，Equivalent to RMB 1.300 million yuan，It is difficult to cope with the long-term shortage of funds。Secondly，Because according to the profit model of low-cost airlines，If you want to reduce services, it means reducing personnel costs，And you also need to increase the round trip flight for each flight。But under the epidemic，Increasing flights is unrealistic for the Japanese aviation market。The epidemic this year will have a huge impact on low-cost airlines，Consumers have dropped sharply and flights cannot operate multiple round trips，This will cause tension in the capital chain and cash flow，What follows is the end of 188bet Online Sports Betting and Casino Japan。

In such an unhealthy market environment，188bet Online Sports Betting and Casino executives can only choose to "abandon the boss to save the car"，Temporarily abandon business in Japan，Exit the Japanese market。

Cold winter for the global civil aviation industry

Since the outbreak of the new crown epidemic，The civil aviation industry faces an unprecedented impact。Mentioned in news reports in late July，23 airlines have gone bankrupt around the world。The International Air Transport Association (IATA) predicts that the civil aviation industry 188bet Online Sports Betting and Casino not return to the same level in 2019 until 2024。Large airlines barely rely on government bailouts、Loan Financing、Storage fleet、Laying off employees and reducing wages and other methods to increase revenue and reduce expenditure，Small companies have no choice but to go bankrupt。

The entire civil aviation industry chain，Aircraft manufacturer Airbus、Boeing，There is a lot of news about the difficult situation of major airline groups around the world: Lufthansa decided to mothball the Airbus A380 model for a long time，The scale of layoffs exceeds 2 previously expected.20,000 people；Hong Kong-based Cathay Dragon 188bet Online Sports Betting and Casino move one-third of its fleet to the dry desert area of ​​Australia (Alice Springs) for storage；British Airways announced layoff plans on August 7，Approximately 10,700 total job cuts。

Summary of aid received by European airlines from Civil Aviation Resources Network

The evolutionary history of 188bet Online Sports Betting and Casino’s transformation into an OTA

188bet Online Sports Betting and Casino transforms into OTA，In addition to the previous termination of cooperation with OTAs such as Fliggy，In fact, there were traces to follow a long time ago。

September 2018，In order to reduce the cost pressure caused by the soaring oil prices，188bet Online Sports Betting and Casino shifts to dual operations，Transform into a lifestyle website with OTA function，And wants to become the institutional platform of "Southeast Asia Online Travel Agency"。

April 8, 2019，188bet Online Sports Betting and Casino launches new website and APP，According to rumors, 188bet Online Sports Betting and Casino has withdrawn from Expedia、Traveloka and other companies poached some senior executives，Established a technology center in Bangalore, India，New centers also planned in Poland and Indonesia。188bet Online Sports Betting and Casino wants to operate independently，But there are languages ​​for overseas airlines、Usage habits、Service capabilities、Payment method、Time difference and other issues，Chinese consumers are not used to logging into the official websites of foreign airlines to purchase tickets。

Affected by the epidemic，This time I ordered the air tickets through a third-party platform (Ctrip、Where to go、Some users of Fliggy, etc.) have received refunds，And users who purchase through 188bet Online Sports Betting and Casino official website and other channels，Few people get refunds。188bet Online Sports Betting and Casino has always wanted to build an OTA platform，During the test of this epidemic，Its obvious lack of strength to face the crisis，The goodwill of old users has almost been lost，New customers don’t dare to try it either。

It’s too late to become an 188bet Online Sports Betting and Casino, the road ahead is full of challenges

Flying pigs have already appeared in China、Ctrip、Qunar and other platforms，Fighting in the OTA field for nearly 20 years，Product Mode、Backend technology is quite mature，Users are also accustomed to the one-stop service model。If 188bet Online Sports Betting and Casino wants to compete，Entire backend operations、Maintenance，And customer service will be a huge expense，188bet Online Sports Betting and Casino’s independent development path is destined to be difficult。

In addition，In a situation where the global OTA market is almost stable，Now 188bet Online Sports Betting and Casino is trying to transform into an OTA，It can be said that it started too late。Expedia APP downloads for the same series of products exceed 2.500 million times，The 188bet Online Sports Betting and Casino APP has been downloaded 32.2 million times。Under the condition that neither traffic nor technology have an advantage，188bet Online Sports Betting and Casino chooses cross-border transformation，The difficulties we face are not the smallest one。Intensified competition in the industry，Disadvantages of the low-price model，Unfavorable development in China for many years，And 188bet Online Sports Betting and Casino’s accounts of consecutive losses，All of these have led to 188bet Online Sports Betting and Casino’s eagerness to transform into a multi-functional online travel platform。But from time、Background and cost considerations，This will be a not so easy road。

From the development of the relationship between airlines and platforms over the years，The relationship between the two is not a zero-sum game，Overseas platforms want to enter the domestic market through service platforms，The service platform can help airlines pay、Sales、Improve user experience in customer service and other aspects，Increase traffic entrance。One-stop service platform for 188bet Online Sports Betting and Casino，It still does more harm than good。

Today，188bet Online Sports Betting and Casino departs from the platform、Refund in arrears，With platform、Supplier、All three parties are unhappy，It will undoubtedly increase the difficulty of the subsequent OTA transformation。In addition to previous consecutive years of losses，Paranoid 188bet Online Sports Betting and Casino doesn’t know how it will end。

Change OTA，Perhaps it is a different change of overseas airlines in China，But the problem itself has not been solved，188bet Online Sports Betting and Casino frequently stands on the opposite side of the platform and users，Will it eventually be accepted by users？This may also be a problem 188bet Online Sports Betting and Casino is about to face，It also gives the global aviation industry a thought: Is it a correct business model change for airlines to transform into OTAs?？Is the epidemic really a good time?？I hope 188bet Online Sports Betting and Casino’s business model upgrade will create history，Turn the Tide。

*Source of 188bet Online Sports Betting and Casino article: WeChat public account "PKFARE”(ID:PKfare),OriginalmarkTitle: "Can 188bet Online Sports Betting and Casino turn into an OTA and turn the tide? 》.