October 1st to 8th，National movie box office exceeded 3.9 billion yuan，The domestic film market has fully recovered。Great harvest for National Day，Among them，"My Hometown and Me" successfully advanced to the box office championship，Tongcheng Travel, which had reached cooperation with the film before Golden Week, also successfully completed an integrated marketing campaign for the film。

The cooperation between Tongcheng Travel and "My Hometown and Me" fully integrates online and offline resources and channels，Existing online official WeChat interaction、Customized Hometown Special Event for Client and Mini Program Platform Products，Themed flights are also available、Artist ID cooperation and brand placement on movie posters and endings，To three-dimensionalize、The multi-channel format maximizes the online and offline attention of the film after its popularity，In popular business districts、Airport、Network、cinema、Established contact points with the target audience in multiple scenes such as the aircraft cabin。

188bet Online Sports Betting and Casino In addition to innovation in channels and forms，Tongcheng Travel has also well combined the uniqueness of this year’s National Day Golden Week “Double Festivals Celebrating Together” in planning the theme and content of the event。For the theme of visiting relatives during the Mid-Autumn Festival，Air tickets launched on Tongcheng travel client and mini program platform、The hotel’s “customized hometown” activity fits the theme of the movie，It also "poke" people's "nostalgia" during the Mid-Autumn Festival，Causing emotional resonance，The theme activities of “booking air tickets to return to hometown during the holidays” and “hometown hotel” are also very “appropriate” during the National Day holiday。Also，The copywriting of the series of posters on themed flights also takes an emotional route，For example, "I feel homesick a thousand times，It’s better to go back to your hometown once”、"You are only one plane ticket away from your hometown" etc.。

As part of offline cooperation，The "My Hometown and Me" themed flights launched by Tongcheng Travel also attracted a lot of attention。Cabin luggage rack on this theme flight、Themed posters are placed on the seat headrests and other locations，Copywriting that matches the holiday atmosphere and the theme of the film: "Fly around the world，Things in my heart，Know that the way home is still home” - the same flight ticket escorts the world’s wanderers 188bet sports betting app download back home，Add stewardess、On-site assistance from the flight attendant，Attracted a large number of passengers to take photos and post them on WeChat Moments，Achieved good online secondary communication effect。Also，Tongcheng Travel also launched large-screen advertisements for buildings in Xidan, Beijing and large-screen advertisements for Capital Airport，With the huge tourist flow in Beijing during the Golden Week, the event’s attention has been increased，It has formed a good linkage and collaboration with online marketing activities and publicity activities。According to statistics，The number of passengers in Beijing’s Xidan Commercial District exceeded 100 million during the National Day Golden Week，The passenger flow of Capital Airport is approximately more than 2 million，The offline distribution channel selected by Tongcheng Travel for this cooperation with "My Hometown and Me" is very precise and cost-effective。

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Online interaction during the film promotion stage accumulated "potential energy" for leverage marketing and brand linkage in other channels。In the publicity stage of "My Hometown and Me"，The online interaction between Tongcheng Travel and the film crew mainly takes the form of official WeChat interaction and artist ID，On the one hand, we use official Weibo interactions to build momentum for the film and this online event，On the other hand, increase brand exposure through 188bet app download video-related artist IDs。In the early stage of dissemination，Video chief planner Zhang Yibai、Actor Lu Jingshan、Li Chen has spoken out for the promotion of Tongcheng Travel brand and videos in ID short films。

October 10, 18:19:30，The total box office of "My Hometown and Me" exceeded 2 billion，Becomes the 21st film in Chinese film history with a box office of over 2 billion， It is also the second movie to break 2 billion in 2020。Tongcheng Travel selected this film as its key partner for National Day movie marketing long before the Golden Week，It should be said that he "betted" on a "dark horse"。Of course，The success of this cooperation cannot be entirely attributed to "luck"，It is inseparable from Tongcheng Travel’s previous exploration and accumulated experience in this field。As understood，Tongcheng Travel Ticket Market Center that specifically promotes this special movie marketing event，As early as this summer, we have launched relevant cooperation with CCTV’s popular drama "Heroes Fearless"，Except for "My Hometown and Me" in this year's National Day release，With "Win the Championship" in the same schedule、"Jiang Ziya"、Potential films such as "Home at One Point" also have different forms of cooperation。Stated by the relevant person in charge of Tongcheng Travel Ticket Market Center，Film and television marketing is one of the best ways to interact with consumers in the “Z era”，It has positive significance 188bet online sports betting for promoting Tongcheng Travel’s brand rejuvenation strategy，We will continue to increase relevant investment in the future，Explore new models of film and television marketing in the new era with more excellent films。