According to the 2014 report of the National Tourism Administration, the number of outbound 188bet sports betting users in my country reached 1.1.7 billion，Becomes the first country in the world to have over 100 million outbound tourists，The young generation under 35 years old have become the main consumers of independent 188bet sports betting abroad，The demand for personalized products has become the development trend of outbound tourism in the future，At the same time, China will usher in continued rapid growth of independent outbound 188bet sports betting in 2015。Yiou.com will hold Yiou.com O2O Salon in Shenzhen on June 28, 2015，Yiou.com took the opportunity to interview "Lvpeng.com", an online 188bet sports betting startup in Shenzhen that focuses on personalized outbound 188bet sports betting experience。

Lvpeng.com was established in October 2014，Founder Zhang Huiyang，Affiliated to Shenzhen Pengyoutianxia Technology Co., Ltd.。Lvpeng.com is a unique outbound 188bet sports betting experience platform，Committed to providing overseas 188bet sports betting destination tour guides for independent travelers around the world、Deep companion、Special experience 188bet sports betting services such as car and B&B。Lvpeng.com mainly focuses on basic tourism services and fragmented services，Currently, users on its platform are mainly divided into two categories: one is a group of free 188bet sports betting users who only need to provide corresponding strategies；The other type is the customized 188bet sports betting user group who do not have time to arrange itineraries。Lvpeng.com was officially launched in January 2015。

There are three pain points in independent outbound 188bet sports betting

The traditional outbound 188bet sports betting model has many disadvantages，Difficult to meet users’ personalized needs，Yiou.com learned that the traditional outbound 188bet sports betting models are roughly divided into two categories: ①Sign up for group tours with 188bet sports betting agencies；②Book outbound 188bet sports betting on OTA platform。With the changes in Chinese people’s 188bet sports betting concepts，The traditional outbound 188bet sports betting model has become increasingly difficult to meet the outbound 188bet sports betting needs of Chinese people，Free 188bet sports betting abroad is gradually becoming a trend。When talking about the pain points of independent 188bet sports betting abroad，Zhang Huiyang said that it is mainly manifested in three aspects:

1、The fear tourists feel when arriving at an unknown destination。When tourists arrive in a strange place，No matter how detailed the investigation is before this，I am still timid inside，And when tourists arrive at their destination, if they are picked up and dropped off by locals，Their 188bet sports betting experience will be greatly improved。

2、Tourists dining。How to find local authentic gourmet restaurants abroad is definitely the most troublesome thing for independent outbound tourists。

3、Language barriers for tourists。Relative to some European countries，Every country has a different language for each country，This will inevitably be a source of trouble for tourists。

The outbound 188bet sports betting market is booming. What are the competitive advantages of Lupeng.com?

Looking at the entire industry，With the rapid growth of the outbound tourism industry，There are countless players focusing on customized 188bet sports betting，Like a 6-person tour in Beijing、Wantu、You come to 188bet sports betting abroad、Hot air balloons in Shenzhen, etc.。Although the entire industry is still in a nurturing stage，But the competitive landscape is becoming increasingly prominent。And for the competitive advantages of Lvpeng.com，Zhang Huiyang said that it is mainly manifested in three aspects:

1. Team advantage.Zhang Huiyang has worked hard in the traditional 188bet sports betting industry for many years，Has rich experience，The remaining two co-founders are from Huawei and Tencent respectively，Has a lot of overseas market resources and promotion experience。Therefore, Lupeng has a strong ability to acquire overseas resources。All overseas resources are purchased by themselves，Also has a team at the destination，Office。

2. In terms of promotion.Lvpeng.com will focus relatively on offline promotion in addition to some online promotion channels，We will even go to foreign destinations to promote local users in a targeted manner。Zhang Huiyang said，Online promotion is more expensive and less effective than offline promotion。As of now，Yiou.com learned that the targeted promotion carried out by Lupeng.com in the destination has achieved obvious results。

3. In terms of business logic.Different from other customized game players in the industry，On its platform, it will focus on promoting the 188bet sports betting experiences of “people”, that is, 188bet sports betting experts，The characteristics of the Lupeng.com platform are based on destination route products，The core is the product，“People” is the backend。

Internet 188bet sports betting cannot replace traditional 188bet sports betting

On the development trend of the 188bet sports betting industry，Zhang Huiyang believes that Internet 188bet sports betting cannot replace the traditional 188bet sports betting industry。He said that 188bet sports betting is an industry with a long industrial chain，Traditional 188bet sports betting and Internet 188bet sports betting will exist for a long time，Although Internet 188bet sports betting has improved industry efficiency to a certain extent, it is a trend，But for now，Most on-site services in the 188bet sports betting industry are still provided by traditional 188bet sports betting companies。

For OTA giants，In the future, it is very likely to be integrated into one company，Because capital cannot bear the unbridled behavior of burning money。At that time, personalized 188bet sports betting platforms that occupy a certain market share will gradually become more prominent，For personalized 188bet sports betting platform，The core is to ensure the 188bet sports betting experience and service。

With the continuous deepening and development of the online 188bet sports betting industry，Users pay more and more attention to experience，This also means that the requirements for the platform are getting higher and higher。In the context of mobile Internet，Seize the core demands of users，Finding ways to provide the best 188bet sports betting experience services is the key factor for the future development of each enterprise。At the same time, with the surge in demand for personalized 188bet sports betting among Millennials，will bring more development opportunities to the tourism O2O industry segment。The strategic policy of "Internet +" will undoubtedly become the next trend of tourism O2O。

June 28,Yiou.com O2O salon will enter Shenzhen，A number of local O2O start-up company executives in Shenzhen will be invited to share on the spot，Please pay attention。

(The author of this article is Zhang Lin, expert author of Yiou.com, Weibo:@张林-yiouwang；WeChat ID: 651862380；Please indicate the author’s name and “Source: Yiou.com” when reprinting；The content of the article is the personal opinion of the author，It does not mean that Yiou.com agrees or supports the views。）