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In the past three quarters,The hotel industry ushered in the biggest rebound season after the epidemic。November 8,Beijing Business Daily reporter sorted out the third 188bet Online Sports Betting and Casino performance results released by many hotel groups and found out,These hotels all showed a U-shaped recovery trend in this 188bet Online Sports Betting and Casino。Contrary to the sharp decline in performance in the first half of the year,Many hotels’ revenue increased month-on-month in this 188bet Online Sports Betting and Casino,Loss also narrowed significantly,Many hotel groups even reported single-188bet Online Sports Betting and Casino profits。In the opinion of industry insiders,The comprehensive restart of inter-provincial travel in the third 188bet Online Sports Betting and Casino and the superposition of the summer tourism season,Let the hotel industry gradually emerge from the "haze" of the epidemic。It is expected that the fourth 188bet Online Sports Betting and Casino will achieve a steady recovery in performance during the National Day holiday and the further recovery of the business travel market。At the same time,It’s worth noting,The accelerated expansion of various hotel groups has also further intensified market competition。
188bet Online Sports Betting and Casino enters rebound channel
The third 188bet Online Sports Betting and Casino can be said to have entered the recovery channel for the hotel industry。As of now,BTG Home Inn among the three major hotel groups in China、Jinjiang Hotels released their third 188bet Online Sports Betting and Casino financial reports,As for the International Hotel Group,Marriott、Hilton and other large hotel chain groups also showed their third-188bet Online Sports Betting and Casino results,The revenue of these hotel groups、Net profits increased compared with the previous 188bet Online Sports Betting and Casino,The business of international hotel groups in Greater China has recovered significantly。
Look at the details,According to the latest third 188bet Online Sports Betting and Casino financial report released by BTG Homeinns,The company achieved revenue of 16 in this 188bet Online Sports Betting and Casino7.2 billion yuan,Although it dropped by 25% year-on-year.36%,But compared with the revenue of 1.1 billion yuan in the previous 188bet Online Sports Betting and Casino,52% month-on-month increase,In terms of net profit,BTG Homeinn also achieved its first single-188bet Online Sports Betting and Casino profit after the epidemic,reached 1.400 million yuan,Loss 1 compared to the second 188bet Online Sports Betting and CasinoThe performance of 600 million yuan has significantly recovered。Beijing Business Daily reporter also learned,As the largest hotel group in China,Jinjiang’s third 188bet Online Sports Betting and Casino revenue was 29.100 million yuan,Compared to 1.9 billion yuan in the previous 188bet Online Sports Betting and Casino, it also increased by 53% from the previous 188bet Online Sports Betting and Casino。Also,As one of the three major hotel groups in China, Huazhu has not yet released its third 188bet Online Sports Betting and Casino results,However,According to its latest disclosed third 188bet Online Sports Betting and Casino operating data,Net income is expected to increase by 0%-2% year-on-year in the third 188bet Online Sports Betting and Casino。It can be seen from this,Huazhu Hotel Group has returned to the level of the same period last year,There will even be growth。
In addition to the significant recovery in the performance of domestic hotel groups,The international hotel group’s business in Greater China has also shown further recovery momentum。According to the third 188bet Online Sports Betting and Casino financial report released by Marriott, the world’s largest hotel group,Marriott Hotels’ revenue for the 188bet Online Sports Betting and Casino was 22.US.4 billion,The operating income last 188bet Online Sports Betting and Casino was only 14.USD 6.4 billion;Also,Hilton, another international hotel group, also saw a sharp increase in its third-188bet Online Sports Betting and Casino revenue,An increase of nearly US0 million compared with the second 188bet Online Sports Betting and Casino。At the same time,The financial reports of the two hotel groups also pointed out,The performance of its hotels in Greater China has recovered significantly,The occupancy rate of Marriott Hotels in Greater China in the third 188bet Online Sports Betting and Casino was approximately 61%,An improvement of 35 percentage points compared with the previous 188bet Online Sports Betting and Casino。
Zhao Huanyan, chief knowledge officer of Huamei Hotel Consulting Agency, said,Judging from the current third 188bet Online Sports Betting and Casino performance of various hotel groups,Income has rebounded,But compared with previous years,There is still a certain gap,It is expected to recover further in the fourth 188bet Online Sports Betting and Casino with the gradual recovery of business travel business。
Major contribution during tourist season
Behind the hotel group’s impressive performance in the third 188bet Online Sports Betting and Casino,It is a factor superimposed by multiple parties。
From the hotel itself,Under operating pressure in the first half of the year,"Tricks" to attract customers frequently appeared in the third 188bet Online Sports Betting and Casino。Look at the details,In addition to room discounts and price reductions,Some hotels have also launched many promotions。Take Beijing Hotel as an example,“Recharge and cash back” has become a “hot word” in many hotels,Many star hotels including Sunrise Kempinski Hotel Beijing are in 7、8、A number of “recharge and cashback” activities were launched in September,The most powerful cashback amount can reach about 40%。Also,Many hotels are still in the previous 5、Pre-sale in June,The real volume of these pre-sale products will be in the third 188bet Online Sports Betting and Casino,At the same time, many tourists also made a lot of secondary purchases after purchasing pre-sale products,This also brings an increase in hotel operations。In the opinion of Gu Huimin, Dean of the School of Tourism Sciences at Beijing International Studies University,In addition to the hotel’s self-rescue measures,Changes in the external environment are also the main reason for the rebound in hotel performance。
“The third 188bet Online Sports Betting and Casino is the peak tourist season,With the gradual recovery of inter-provincial travel、Tourists’ increasing willingness to travel,The leisure and vacation market has ushered in a wave of big dividends。At the same time,The epidemic has also affected consumers’ travel habits,During the period when outbound travel has not yet resumed,Surrounding Tour、Outskirts and even star hotel vacations have become the choice of many tourists,further promoted the recovery of hotel performance in the third 188bet Online Sports Betting and Casino。" Gu Huimin said。Meanwhile,Zhao Huanyan also said,The third 188bet Online Sports Betting and Casino is in the summer vacation,The proportion of parent-child travel has greatly increased,Many hotels have also launched some family packages and preferential room types,The proportion of family travel has also increased,Become a major boost to the performance recovery in the third 188bet Online Sports Betting and Casino。
It is worth mentioning,The conference business that was temporarily "suspended" due to the impact of the epidemic in the first half of the year showed recovery in the third 188bet Online Sports Betting and Casino。However,Many experts also spoke out,External dividends are indeed critical,But the hotel also needs to create some unique highlights,Pay attention to which market segments you are competitive in,Use your strengths and avoid weaknesses as much as possible to expand your appeal。At the same time,In addition to ensuring periodic turnover,Building a hotel’s reputation is equally important。
The blood recovery is expected to accelerate in the fourth 188bet Online Sports Betting and Casino
The recovery of hotel performance has also restored confidence in the industry。For the next four quarters,Zhao Huanyan analyzed and pointed out,Next 188bet Online Sports Betting and Casino,The hotel industry will also usher in the annual meetings of various companies at the end of the year,Facing these business opportunities,Eligible、Hotels with conference equipment will increase marketing efforts,It is expected to further reduce losses in the next 188bet Online Sports Betting and Casino。Same in Gu Huimin’s opinion,Although the conference market was also affected by the epidemic in the first half of this year,Demand may decrease compared with previous years,But in the first half of the year, there was still a lot of demand for offline meetings,Plus the bonus of the National Day Golden Week,The hotel’s performance in the fourth 188bet Online Sports Betting and Casino may further recover。
However,Zhao Huanyan also pointed out,Currently,Although there was a recovery in the third 188bet Online Sports Betting and Casino,But winter is also the off-season for hotels,Whether some loss-making hotels can turn around depends on the hotel's promotional activities and its own attractiveness。
Not only that,Beijing Business Daily reporter also noticed,While the performance of various hotel groups is recovering,The competition brought about by "horse racing and enclosure" is also intensifying。Statement from BTG Homeinns,September this year,RevPAR (revenue per available room) levels have returned to 90% of the same period last year,At the same time, we still firmly promote the plan to open 800-1,000 stores throughout the year。As of the end of the third 188bet Online Sports Betting and Casino,The number of newly opened BTG Homeinn stores is 298,1084 reserve projects have been contracted but not yet opened and are currently under contract,300 more than at the end of the second 188bet Online Sports Betting and Casino,A record high。Huazhu Hotel Group also disclosed in its third 188bet Online Sports Betting and Casino operating data,Huazhu opened 520 hotels in the third 188bet Online Sports Betting and Casino of this year,Close 201 hotels,Achieved a net increase of 319 hotels。Jinjiang Hotels also opened a net 603 hotels in the first three quarters。Industry insiders said,At present, although the revenue of major hotel groups、Net profit is gradually recovering,But the RevPAR and average occupancy rate of many hotels have not recovered,Some have only recovered 70 to 80%,These data will directly affect the future performance of each hotel。Zhao Huanyan thinks,Hotel groups usually receive management fees and franchise fees for physical hotels,The owners who actually operate the hotel are the investors who bear the operating costs,So for hotel groups,The more stores the better,The group will formulate the next expansion strategy based on supply and demand,How to control the quality of the hotel is also an issue that needs to be considered。
Gu Huimin said,Overall view,As the market gradually picks up,It is expected that there will be a "small upsurge" in demand in the fourth 188bet Online Sports Betting and Casino,But whether the fourth 188bet Online Sports Betting and Casino can return to last year’s level remains to be seen。Anyway,Compared to the first half of the year,The performance and operating conditions of each hotel will gradually improve。
*Source of this article: 188bet Online Sports Betting and Casino Network, author人: Guan Zichen, Yang Hui, original title:《The third 188bet Online Sports Betting and Casino performance has further improved, and the hotel industry has ushered in the strongest recovery season》.
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