November 10，Dr. Liu Xiangyan, assistant researcher at the China 188bet Live Casino Research International Research (Hong Kong, Macao and Taiwan Studies) Institute, on behalf of the research team, released the main content and core viewpoints of the "China Inbound 188bet Live Casino Development Report 2020" online。The report analyzes the impact of the new crown epidemic on the overall inbound 188bet Live Casino market，Reviewed the active response measures taken by all parties during the period，Based on data analysis and expert judgment, the key points of 188bet Live Casino destination marketing work under the background of the epidemic are clarified。

The new crown epidemic interrupts the growth channel of inbound 188bet Live Casino

In 2019, China’s inbound 188bet Live Casino market continued to maintain the recovery growth since 2015，Market structure continues to be optimized。2019，my country received 65.73 million overnight tourists，31.88 million foreign tourists，A year-on-year increase of 4 respectively.5% and 4.4%。Both the inbound overnight market share and the foreign inbound 188bet Live Casino market share continue to maintain an upward trend，Continuous optimization of customer source market organizations。2019，my country’s entry overnight market、Foreigners account for 45% of the inbound 188bet Live Casino market.2% and 21.9%，Increased by 0 respectively compared with the previous year.7 and 0.3 percentage points。

The sudden new crown epidemic has interrupted the original growth trend of inbound 188bet Live Casino。According to the latest statistics from China 188bet Live Casino Academy (Data Center of the Ministry of Culture and 188bet Live Casino)，my country received 14.54 million inbound tourists in the first half of 2020，Decreased by 80 year-on-year.1%。Among them，Inbound overnight visitors and foreign visitors also fell by more than 80%。Before the global epidemic is completely controlled，Full year 2020，my country’s inbound 188bet Live Casino will most likely continue the sharp decline seen in the first half of the year。

The impact of the epidemic on the behavior of inbound tourists will also change the source market and destination structure of my country’s inbound 188bet Live Casino。Potential inbound tourists after the epidemic are cautious about safety，On the one hand, the travel distance will be shortened，With the nearby markets becoming the main market in the early stages of post-epidemic inbound 188bet Live Casino recovery，The proportion of the inbound overnight 188bet Live Casino market and the foreign inbound 188bet Live Casino market will be reduced in the short term，The market structure of inbound 188bet Live Casino has been adjusted。On the other hand，People prefer natural and ecological tourist destinations that are less affected by the epidemic，Most of them are located in the western region，Like Tibet、Qinghai、Ningxia、Guizhou、Gansu, etc.，Inbound 188bet Live Casino in these areas may be given priority to resume after the epidemic，This will bring opportunities to catch up with the development of inbound 188bet Live Casino。

While ensuring safety, we actively plan for the future development of inbound 188bet Live Casino

In order to ensure the safety of our citizens，Protect the hard-won anti-epidemic achievements，Like other countries around the world, they have to impose restrictions on international travel。During the epidemic，my country’s entry visa policy continues to tighten。From March 28, 2020，my country temporarily stops foreigners from entering China with valid visas and residence permits，Suspension of various preferential visa policies at the same time。Although travel restrictions from Macau to the mainland will be relaxed from August 12，However, its driving effect on the overall inbound 188bet Live Casino market is limited。Starting from September 28th in my country，Allow to hold valid Chinese work category、Entry of foreigners with private affairs and reunion residence permits，But this only applies to some people who live in China all year round to work or study、Foreigners who already hold a specific category of residence permit，Does not include foreign tourists holding tourist visas，Immigration policy is still tightened，This objectively hinders the development of inbound 188bet Live Casino in our country。

my country’s determination to develop inbound 188bet Live Casino has never wavered，Governments at all levels took active actions during the epidemic，Laying a solid foundation for the post-epidemic recovery of inbound 188bet Live Casino，Promote it well。During the epidemic，Governments at all levels in our country are working hard on their internal strength，Lay a solid foundation。Cultural and 188bet Live Casino departments at all levels organize various online trainings for 188bet Live Casino practitioners，Accelerate the progress of cultural 188bet Live Casino integration；On hardware，Guarantee the construction progress of cultural 188bet Live Casino projects，Ensuring the steady improvement of the cultural 188bet Live Casino industry。On the other hand，Cultural and 188bet Live Casino departments at all levels carry out overseas promotion and marketing activities using new media as the main channel，Various forms of promotion，“Cloud” becomes the new favorite。For example，During the epidemic, some local governments continued to export local characteristics abroad through new methods such as online live broadcasts，Increase its popularity and exposure abroad。

Market entities under the impact of the 188bet Live Casino actively carry out self-rescue

The sharp decline in the inbound 188bet Live Casino market under the epidemic means that the 188bet Live Casino reception business has dropped sharply，For inbound 188bet Live Casino enterprises，In particular, inbound travel service providers have been hit hard，Self-rescue has become the annual theme of the inbound 188bet Live Casino industry。In the continuous tracking of market entities, we found that，There are many companies that are relying on their own accumulated advantages，By actively expanding new business tracks，To reshape the business ecology of the enterprise。For inbound travel service providers，These proactive companies can be divided into two categories: one is that they already had direct C-side connections before the epidemic、Has its own official website、Small and medium-sized 188bet Live Casino service provider with brand and reputation。During the epidemic，They passed Development 2B、2G terminal business，To build a diversified business ecosystem，Typical representatives are Beijing Hemo Technology (LETS) and Guilin Tang Dynasty。The other type is large state-owned 188bet Live Casino service providers whose original business fields were relatively diversified before the epidemic。Their response is to transform to domestic business，Actively join the “internal circulation” of China’s economy。 The typical representative is China 188bet Live Casino Group Travel Service Co., Ltd.。

These companies are in the process of fighting the epidemic，Formed a series of countermeasures worth learning from，For example, adopting an advance sales strategy。Many attractions、Hotels etc. are sold in advance、Get cash flow through discounts and other measures；Some companies are beginning to plan to switch to DTC (Direct-to-consumer，Customer direct connection) strategy，To break the long-term constraints of the 2B business model on enterprises and the development of China’s inbound 188bet Live Casino market。There are also companies that use optimized customer structure、Seeking business diversification strategies，To improve the low risk resistance caused by the enterprise's business model being too single。We also saw，Some companies that stick to the field of inbound 188bet Live Casino insist on low-cost promotion through various self-media，Culture through video、Explanations on food and other topics to let inbound tourists know more about their services。

Building a safe and healthy tourist destination image

According to the results of the 2019 survey on the consumption behavior of inbound tourists conducted by the China 188bet Live Casino Academy (Data Center of the Ministry of Culture and 188bet Live Casino)，What we found compared to 2018，The behavioral characteristics of inbound tourists in 2019 remained basically unchanged。Based on this，Target customer groups for 188bet Live Casino destination marketing efforts、Marketing keywords、Marketing channels etc. have not changed much: high level of education、Young and middle-aged people with middle and high income are the target customer groups of overseas destination marketing；Freedom and in-depth experience are key words for overseas 188bet Live Casino destination marketing；Online marketing channels are the top priority，Attention should be paid to the transmission of pan-destination information。

Affected by the sudden new coronavirus epidemic，The 2019 survey results cannot effectively guide destination marketing efforts in 2020 as before。To this，The report uses the results of HiChina Travel’s special survey on the Korean inbound 188bet Live Casino market during the epidemic to gain insights，To reflect the impact of the epidemic on the willingness and demand of potential inbound tourists to travel to China。Pass survey，We found that Korean residents are more willing to travel to China after the epidemic。More than 80% of the respondents expressed their willingness to travel to China after the epidemic is over；Safety and health are the most important issues for potential inbound tourists to South Korea。The safety and health concerns brought about by the uncertainty of the end time of the new coronavirus epidemic and the possibility of another outbreak are the biggest obstacles for potential Korean inbound tourists to travel to China。

Based on the study and judgment of the inbound 188bet Live Casino market demand，We believe that in the future period under the background of the epidemic，The focus of destination marketing and promotion work is to reshape the image of the tourist destination using "safety" and "health" as key words。First，Rely on "government leadership，The implementation entity of "Multiple Parties Participation"。Actively play the leading role of the government，Take safety precautions internally，Establish an external information disclosure mechanism；Introducing preferential policies for external parties，Release kindness and friendliness。The 188bet Live Casino promotion department can fully cooperate with the media、Industry organization、Enterprise、Foreign students and other private forces，Based on its influence on public opinion on potential inbound tourists from source countries/regions，Delivery Security、Healthy tourist destination image。

In the specific work of shaping the image of tourist destinations，Prioritize good political relations with China、Countries/regions that are closer are the target of image promotion，Using the unique customs of western China and traditional Chinese medicine 188bet Live Casino as the carrier of the destination image，Rely on professional videos、Live broadcast and other content production team，Via social media，Use live streaming and other activities to shape our country’s security、Healthy tourist destination image，Finally implement the communication and promotion work of this 188bet Live Casino image。

In the long run，Our confidence in the resumption of inbound 188bet Live Casino remains firm。Looking back at history，No matter it is an epidemic，Still a terrorist incident，Or other natural and man-made disasters，Although these sudden crisis events have caused heavy losses to the 188bet Live Casino industry in the short term，However, the international 188bet Live Casino market can recover quickly。As the domestic mass 188bet Live Casino market becomes increasingly mature，188bet Live Casino infrastructure continues to improve，The quality of 188bet Live Casino services continues to improve，For inbound 188bet Live Casino in the same space as domestic 188bet Live Casino，This means that the foundation for the high-quality development of inbound 188bet Live Casino in the future will be more solid，The recovery and improvement of inbound 188bet Live Casino after the epidemic is inevitable。

*Source of this article: China.com, author人: Wu Ce, Yi Ding, original title:《China Inbound 188bet Live Casino Development Report 2020: The COVID-19 Epidemic Disrupts Inbound 188bet Live Casino》.