The largest central 188bet app download enterprise in China and the “new” provincial 188bet app download group come together。

Recently China 188bet app download Group and Xinjiang 188bet app download Investment Group Co., Ltd. (referred to as "Xinjiang 188bet app download Investment Group") have reached a cooperation， Including plans to establish a joint venture management company，There is an element behind this that central enterprises are aiding Xinjiang，But it should be more of a market component。

Xinjiang 188bet app download Investment Group was established at the end of 2019，Very “young” among nearly 30 provincial 188bet app download groups，It is also the first state-owned investment company established with 188bet app download as its main business under the leadership of Xinjiang State-owned Assets Supervision and Administration Commission，It is the state-owned investment and financing in the 188bet app download industry、Industrial integration、Information Services、Operation Management、An important platform for policy undertaking。

Behind the fiery "Great Northwest" during the National Day，Reflecting the potential space of destinations such as Xinjiang with obvious differentiation of 188bet app download resources，In the normalization of the epidemic、The "window period" effect of outbound 188bet app download return conversion，And young consumer groups、The combination of factors such as rising demand for leisure vacations，How to tap this potential？

Relatively “embarrassing” 188bet app download revenue during the National Day，It also reflects the dilemma of Xinjiang in building a new destination。Creating a unique destination in Xinjiang，There are currently many "pioneering" attributes。The "collusion" between China 188bet app download Group and Xinjiang 188bet app download Investment Group，What can it bring？

Difficulties and new opportunities in Xinjiang’s cultural 188bet app download industry

Before talking specifically about Xinjiang 188bet app download Investment Group，Let’s look at a set of official data first，October 1st to 8th this year，Xinjiang received a total of 1535 domestic tourists.430,000 people，10 year-on-year growth on a comparable basis.78%；Realize 188bet app download revenue 84.1.3 billion yuan，A year-on-year decrease of 57% on a comparable basis.52%。

Among them，Receiving tourists from Xinjiang 1305.150,000 people，Realize 188bet app download income 35.7.2 billion yuan；Receiving tourists from outside Xinjiang 140.280,000 people，Realize 188bet app download revenue 46.6.1 billion yuan；About 900,000 people travel to get married in the region，Achieve 188bet app download income of about 1.8 billion yuan。

A rough calculation shows that the unit price of tourists during the National Day in Xinjiang is 547.9 yuan/person、Unit price for tourists from Xinjiang is 273.7 yuan/person、The unit price for foreign tourists is 3322.6 yuan/person。

If you refer to national data，Domestic tourists 6.3.7 billion visitors、Domestic 188bet app download revenue 4665.600 million yuan，The available unit price is 732 per person.4 yuan 。

Reorganize these data，Discoverable: 1、The number of tourists visiting Xinjiang during the National Day increased year-on-year、Income fell year-on-year instead，This is due to the increase in tourists in Xinjiang (increase in local tours/surrounding tours)、Related to the decline in long-term tourists from outside Xinjiang，Large traffic and low customer price in Xinjiang、Small traffic and high customer unit price outside Xinjiang，Failed to maintain the original fundamentals in terms of 188bet app download revenue；2、The unit price for National Day tourists in Xinjiang is lower than the national level，This is related to the consumption level in Xinjiang，Also explained at the level of 188bet app download products、The number of consumable products and the length of the consumption chain, etc.，There are some problems，More improvements are needed。

Extended view，The number of tourists in Xinjiang 188bet app download、To increase 188bet app download revenue, we need to seek at least two breakthroughs: First, increase the unit price of tourists in Xinjiang；Second, the number of medium and long-term tourists from outside Xinjiang has increased，And increase in unit price。Both point to: the territory、Improved transportation convenience outside Xinjiang、Expansion and upgrade of leisure and vacation products，From sightseeing tours to a combination of sightseeing + leisure vacation。

Why?

Some pain points in developing 188bet app download in Xinjiang are also obvious，For example, it is the destination with the largest land area in the country，The scenic spots are far away，Partially scattered distribution、Not high concentration，Weak cascadability。At the same time, travel software and hardware such as transportation、Insufficient 188bet app download service facilities，Insufficient transportation convenience，This makes the transportation cost included in the travel cost、The time cost is higher，And the attribute of "tourist leader and few tourists" is obvious，Except for group tours or self-driving，Lower arrival convenience for tourists，This will lead to a relatively lower repurchase rate for many tourists。

So it is naturally better to improve traffic conditions and improve the leisure and vacation product system，Or solve one of them first，The logic of solving traffic facility conditions is relatively simple，Focus on the government-level 188bet app download industry development plan、Considerations on regional layout and corresponding transportation improvements。Business in leisure and vacation products、It is relatively complicated to go deep，Under such conditions in Xinjiang, the threshold for expanding the tourist source market outside Xinjiang is much higher than that within Xinjiang，On the one hand, there must be core attraction products，On the other hand, we must try to make the product chain as long as possible，After all, it is not easy for tourists from outside Xinjiang to come。

But from another perspective，From distance、Arrival time，And the exoticization of resources、Differentiation、Uniqueness, etc.，In some respects, Xinjiang can be regarded as a destination with attributes similar to “cross-border 188bet app download”。In terms of consumption level or ability，The number of tourists in areas surrounding Xinjiang is relatively low，So Xinjiang is the source of long-term tourists，Should mainly be Beijing and Tianjin、Yangtze River Delta、Southwest、Relatively developed regions such as Guangdong, Hong Kong and Macao，Especially the first three areas may be more focused，This will inevitably raise the requirements for the supply level of Xinjiang 188bet app download products。

The 188bet app download boom in the “Great Northwest” including Xinjiang during the National Day Golden Week provides some clues。Viewed from the number of tourists，Xinjiang and other northwest regions are indeed hot enough，Behind this is the return and transformation of outbound 188bet app download consumption (customized 188bet app download、Private small group, etc.)、The enthusiasm of young independent travelers for small but beautiful projects，The safety of the northwest natural environment is relatively high during the epidemic，As well as the influence of multiple factors such as the Internet celebrity effect brought by short videos to the dissemination of differentiated projects。

Under the normalization of the epidemic，There will indeed be more opportunities for 188bet app download in Xinjiang and other northwest regions，For example, Xinjiang does have certain basic conditions such as resources and environment to develop differentiated leisure and vacation destinations。In the "window period" where it may take one or two years or even two or three years or even longer for outbound 188bet app download to fully recover，There are many opportunities for conversion and monetization。

But the gap in 188bet app download income has brought this expectation or opportunity back to reality。Refer to official data，The five northwest provinces are Shaanxi、Gansu、Qinghai、Ningxia and Xinjiang，188bet app download revenue during the National Day was 254.0.6 billion yuan、92.600 million yuan、1.9 billion yuan、19.6.6 billion yuan and 84.1.3 billion yuan，The sum of the five provinces is greater than that of Jiangsu Province (512.5.5 billion yuan) is 4.3 billion yuan less。

Combined with new factors such as the epidemic，How to make Xinjiang 188bet app download development strategy more feasible？From a short to medium term perspective，First, we must increase the consumption frequency of tourists in Xinjiang as soon as possible、Increase the length of the consumption chain，Second, we must make more efforts to target mid- to high-end foreign tourists，Focus on some core resource mining and core product creation，Small but beautiful、Differentiation、Full experience；In the long run，The basic market of tourists in Xinjiang is stable，Planning to create a mid-to-high-end leisure vacation destination for tourists from outside Xinjiang。

This strategic layout is not only for the domestic market，It is also helpful to Xinjiang’s inbound 188bet app download market，Once inbound 188bet app download resumes，This effect will be more obvious。

Xinjiang official data shows，July-October 2019，Receive overseas tourists (mainly from neighboring Kazakhstan、Mongolia、Russia) 17.770,000 people、19.360,000 people、17.520,000 people、16.83 visitors，The corresponding inbound consumption is 6764.USD 630,000、6480.USD 830,000、7358.USD 910,000、5257.USD 630,000。Converted according to exchange rate，The unit price per customer is approximately 2,665 yuan、2343 yuan、2940 yuan、2187 yuan，Not that high，But the consumption potential that can be tapped should not be small，The most important thing is how the 188bet app download products are。

Xinjiang is also seeking change.

September 29 this year，Xinjiang 188bet app download high-quality development platform established。This platform is jointly operated by the Xinjiang Department of Culture and 188bet app download and China Youth Travel Service Yaoyue (Beijing) 188bet app download Co., Ltd.、Beijing Zhongxin Miracle International Travel Service Co., Ltd.、10 188bet app download companies including Huacheng International Travel Service Group Co., Ltd.，Jointly established with the Cultural 188bet app download Professional Committee of the China Cultural Management Association。

These companies tend to be travel agencies，Strictly speaking，The composition of this platform is difficult to solve the problem of product system update and upgrade，But some resource integration、The line is connected in series、Incorporation of new cultural and 188bet app download elements，Form new product，At the same time, more traffic (especially group tourists) will be helpful。

Central regions join forces to compete for new markets with potential destinations

In these contexts，Look at the establishment of Xinjiang 188bet app download Investment Group、Its cooperation with China 188bet app download Group，As well as their demands and cooperation prospects, etc.，There will be a more complete perspective。

According to Xinjiang Daily report，December 31, 2019，Xinjiang 188bet app download Investment Group was officially established。The report described Xinjiang 188bet app download Investment Group as the first state-owned investment company established with 188bet app download as its main business under the leadership of Xinjiang State-owned Assets Supervision and Administration Commission，It is the state-owned investment and financing in the 188bet app download industry、Industrial integration、Information Services、Operation Management、An important platform for policy undertaking。

Actually as early as 1999，Xinjiang 188bet app download (Group) Co., Ltd., which is wholly owned by the Xinjiang State-owned Assets Supervision and Administration Commission, has been established，But judging from the current information, its main company is a travel agency、Travel cars, etc.，Business is more traditional，The company is also small，It is difficult to shoulder the responsibility of developing 188bet app download in a province。

The profile of Xinjiang 188bet app download Investment Group in its official WeChat is，A large-scale cultural 188bet app download group at the autonomous region level that emerged under the strategy of "revitalizing Xinjiang through 188bet app download"，Mainly tasked with capital operation and equity investment，Invest in the "188bet app download +" format、188bet app download information construction、The construction of tourist camps is the focus of future work，Industrial structure covers hotels、Scenic Area、Vehicle、Travel agency、Information platform and many other aspects。

Based on establishment time，If we do not consider the reorganization of Zhejiang 188bet app download Investment Group this year、Shandong Guoxin Cultural 188bet app download Group，Xinjiang 188bet app download Investment Group is among nearly 30 provincial 188bet app download groups，"Qualifications" should be the lowest，This part explains that Xinjiang 188bet app download is at the autonomous region (province) level，There has always been a lack of a coordinating or leading state-owned platform enterprise。

Based on public information，The major responsibilities of Xinjiang 188bet app download Investment Group include: focusing on accelerating the construction of major infrastructure and playing an important role in state-owned assets and state-owned enterprises；Enrich investment and financing methods in innovative ways，High-quality services and the implementation of the strategy of promoting Xinjiang through good 188bet app download；To form a system，Accelerate the market integration of high-quality resources，Promote the development and growth of upstream and downstream market entities，Achieve groupization、Chain development；Strive to be the first，Deepen the integration of culture and 188bet app download，Innovative operating mechanism，Improve the quality of development，Strengthen the strength of the enterprise，Set an example in promoting the implementation of the strategy of revitalizing Xinjiang through 188bet app download、Be a benchmark。

Several key points of Xinjiang 188bet app download Investment Group can be distinguished: major infrastructure construction platform (this is an area that urgently needs to be strengthened in the development of Xinjiang 188bet app download，And the holding company of Xinjiang 188bet app download Investment Group is Xinjiang Communications Construction Investment Holding Co., Ltd.，Cooperable)、Investment and Financing Platform、Resource and industry integration and operation platform, etc.。

This kind of positioning hits the pain points of Xinjiang’s 188bet app download industry，Essentially, it is not much different from other provincial 188bet app download groups。

An embarrassment that provincial 188bet app download groups have always said is that they are “not as good as central enterprises、Not as good as a municipal state-owned 188bet app download enterprise" 。Among them，Under the basic path of planning within the province first and then outside the province，Provincial 188bet app download groups hope to cooperate with municipal level (government or state-owned enterprises)，But administration、Constraints on cooperation brought about by development concepts and interests。But if we can cooperate with central enterprises，The situation may be different。

For example, one of the operations of Xinjiang 188bet app download Investment Group is with China 188bet app download Group、Cooperation with Bayin Cultural 188bet app download Company, a state-owned enterprise in Bazhou, Xinjiang，This is also after China 188bet app download Group and Xinjiang 188bet app download Investment Group signed a memorandum of cooperation，Promote the first planned cooperation project。The planned areas of tripartite cooperation include Bazhou scenic spots、Self-driving camp、Hotels, etc.。

The demands of state and municipal governments to upgrade and develop the cultural 188bet app download industry、Endorsement of central enterprises’ capital resources, brands, etc.，It will promote the cooperation between provincial and municipal state-owned enterprises。

Xinjiang 188bet app download Investment Group and China 188bet app download Group also have many business development interests in common。For example, self-driving tour camp。News from June this year，Xinjiang 188bet app download Investment Group raises 1.2 billion yuan to implement Xinjiang camp project plan，Attractions in various scenic spots in Xinjiang，The construction layout includes a self-driving tourist camp、Outdoor camping site、RV camping base、A 60-camp complex project integrating motor sports camps and other facilities。

China 188bet app download Group is incubating new 188bet app download formats such as cruises and RVs。The RV business has opened up the Sichuan-Tibet line、Yunnan - Southeast Asia outbound line and other RV travel routes。Next, RV tour in Xinjiang、It is not impossible to develop key areas during self-driving travel。

Resources are king，For provincial 188bet app download groups、The largest central 188bet app download enterprise，The logic is common。China 188bet app download Group’s existing funds、Resources and the ability to continue to mobilize financial resources，Accumulated operational capabilities、Mode，Talent output and channels created, etc.，We also need to find new conversion points，The Xinjiang 188bet app download Group is regarded as “pioneering”、Make it bigger and stronger as a responsible travel company，It is also necessary to cooperate with foreign aid to expand territory。Increment new project、New funds，Stock project operation，It is two direct points。

Some of Xinjiang’s recent requests for cooperation with China 188bet app download Group are，Speedly implement a number of key cooperation projects，Hope China 188bet app download Group’s industrial layout in Xinjiang，Not just in ideas、Operation、Cooperation at the asset-light level such as management，It is more important to develop 188bet app download resources、Investment in building physical assets such as 188bet app download products；Participate in Xinjiang 188bet app download development and construction in an all-round way，At the same time, we need to strengthen experience exchanges in terms of talent cultivation and training。

As planned，China 188bet app download Group and Xinjiang 188bet app download Investment Group will establish a joint venture in the future - CTS Xinjiang 188bet app download Management Company。According to agreement，The management company will take operation management as its main business，In planning consultation、Scenic Spot Operation、Marketing、Channel diversion、Provide professional services in product innovation and creation，Strive to operate and manage more than 10 high-quality tourist attractions and destination projects in Xinjiang within 3 years。

Based on current cooperation information，Cooperation between China 188bet app download Group and local state-owned 188bet app download enterprises，The degree of involvement is not as deep as that of OCT in Yunnan，But the scope of business tentacles is wider，The level is not low either。This is related to the current situation in Xinjiang，There are still few large-scale state-owned 188bet app download enterprises in Xinjiang，It also needs a platform controlled by itself，At the same time, it also relies more on external support from central enterprises。

Xinjiang 188bet app download Group is still in the stage of expanding its size。Refer to public information，Relevant departments in Xinjiang will allocate travel-related assets、Integration of scenic area resources、Provide relevant policy support for RV campground construction land and other aspects，There will also be certain promotion and support in the "transportation + 188bet app download" industrial layout。

How far can China 188bet app download Group extend its tentacles in Xinjiang’s cultural 188bet app download industry、How deep does it penetrate，And join forces with Xinjiang 188bet app download Investment Group，How many possibilities can it bring to Xinjiang to create a new destination，You still need to do it and read it。