As the weather gets cooler，Ice 188bet sports betting “departs” again，Becoming the focus of the winter tourism market。Plus the countdown to the 2022 Winter Olympics，The vision of “300 million people participating in ice and snow sports” is waiting to be realized，The “cold resource” of ice 188bet sports betting has become a “hot economy”，Promote the improvement and development of related industrial chains。Days ago，In addition to Inner Mongolia and other regions rich in ice 188bet sports betting resources, promotion meetings are held，At the same time，Tourists are increasingly interested in consulting and purchasing ice 188bet sports betting。

Ice 188bet sports betting seasons are starting in various places

At the winter ice 188bet sports betting conference held in Beijing in Hulunbuir, Inner Mongolia，Hulunbuir said that Hulunbuir implements the development concept of "the world of ice and snow is also a mountain of gold and silver"，Actively explore the economic development model of cold regions and develop ice 188bet sports betting experience products，Vigorously cultivate the ice and snow industry，Let cold resources burst into thermal effects，Strive to build an international ice and snow sports city and a fashionable ice and snow tourist resort。According to introduction，Winter 2020，Hulunbuir will focus on creating ice and snow sports tours、Travel of ethnic customs in the snowfield、Challenge China’s Cold Pole Journey、Four ice and snow tourist routes on the grassland forest hot spring train trip，Hulunbuir Ice and Snow Day、Inner Mongolia Ice and Snow Naadam、Seven major ice and snow brand activities including Hulunbuir Winter Heroes Meeting，Launching nine special ice 188bet sports betting products。

Also，Xinjiang、Jilin、Liaoning and other provinces, autonomous regions and municipalities have also started the ice 188bet sports betting season，Launching a series of activities，Introducing local tourism resources。Recent，The first special train for Beijing-Tianjin-Hebei ice and snow cultural tourism has also officially opened，marks the opening of winter tourism in Beijing, Tianjin and Hebei。

And in October this year，The Heilongjiang Provincial Government issued the "Heilongjiang Province Ice 188bet sports betting Industry Development Plan (2020-2030)"，The content covers the development foundation and facing situations、Development positioning and goals、Development Strategy、Main tasks and other aspects，Proposed to strive to reach 2030，The number of ice and snow tourists in Heilongjiang Province exceeded 200 million，Ice 188bet sports betting revenue exceeded 200 billion yuan。And 2019，Heilongjiang Province received 66 million domestic and foreign ice and snow tourists，Realize ice 188bet sports betting revenue of 66 billion yuan。

The "Plan" also proposed，Eight strategies to improve ice 188bet sports betting must be implemented，Including promoting the transformation and upgrading of traditional ice 188bet sports betting destinations、Develop new ice 188bet sports betting destinations with characteristics、Launching emerging ice 188bet sports betting products and projects、Building an ice 188bet sports betting brand route、Expand the mass base of winter sports activities in various places、Increase the brand awareness of Heilongjiang Province’s ice 188bet sports betting products in potential customer source markets、Increase the category and quantity of souvenirs (derivatives) related to ice 188bet sports betting、Building China’s Ice 188bet sports betting Industry Center。

Relying on their own unique ice and snow resources, various regions in the north are constantly increasing their presence in the winter tourism market，Become the core area of ​​the entire ice 188bet sports betting market。According to the "China Ice 188bet sports betting Development Report (2020)" released by the China Tourism Academy in January 2020，The growth in the number of ice and snow tourists in various regions shows “two highs”、三快、N level” growth trend，“Two Highs” refers to Xinjiang、The number of ice and snow leisure tourists in Hebei has achieved a rapid growth of about 30%；“Three Kuais” refers to Heilongjiang、Jilin、The number of ice and snow leisure tourists in Liaoning has achieved a rapid growth of about 15% per year，“Nping” refers to Inner Mongolia、Qinghai、Guizhou、Hubei、Zhejiang and other provinces have achieved a steady growth of about 10% per year。

From the perspective of the number and distribution of enterprises，Data display from Tianyancha，Hebei Province has the largest number of ice and 188bet sports betting sports related enterprises，Reached nearly 800。Also，Heilongjiang、The number of ice and 188bet sports betting sports related companies in Guangdong and Shandong provinces also exceeds 500。In urban distribution，The city with the largest number of registered ice and 188bet sports betting sports-related companies is Harbin，More than 460。The second and third cities are Beijing and Zhangjiakou，There are more than 300 related companies。Also，Ice and 188bet sports betting activities have also been “heating up” in the south in recent years，Skiing is not just for northerners。Southern cities such as Guangdong Province in southern my country，The number of ski-related companies and consumer market rankings are not far behind。

Northern destinations are becoming more popular and “cold resources” are 188bet sports betting rise

As the market opens，Tourists can no longer restrain their enthusiasm for experiencing ice 188bet sports betting。In addition to the impact of the epidemic，In previous years, I was keen to go to Hokkaido, Japan、Ski enthusiasts in Europe and other places，This year we will focus on areas rich in ice and snow resources such as Northeast China。

According to data released by Ctrip，Since November，Ski-themed travel product bookings increased by over 350%，The order volume of ski tickets and entertainment products has shown explosive growth。Data display provided by Fliggy，The popularity of Northeast destinations increased by 300% during Double 11，The booking volume of skiing and other ice and 188bet sports betting travel products increased by 110% year-on-year。

The craze of ice 188bet sports betting has started，Also brought heat to aviation、Consumption growth in hotels and other fields。Based on data provided by Qunar.com，Since October 25th，Go to Urumqi on the platform、Altay、Changchun、Air ticket bookings in Yanji and other places have begun to increase。Among them，November 8th，The number of air ticket bookings to Altay has exceeded the same period last year by 42%。

However，There are also some changes in price。Data display from Qunar.com，Based on the average price paid for air tickets to Changchun and Altay on November 9，Decreased 28% and 17% year-on-year。Among them，Beijing tourists are the most enthusiastic about skiing，Beijing becomes Changchun、Yanji、The hottest starting points in Songyuan and Tonghua。Hotel aspect，Since November 8th，Altay、Hotel prices in Jilin City increased by 20% year-on-year，Changbai Mountain、The average price of Songhua Lake hotel reservations increased by 22% and 25% respectively。Affected by the opening date of the ski resort，Songhua Lake、Hotels in Beidahu and Changbai Mountain on November 13、The occupancy peak was reached on the 14th。Ski enthusiasts in Altay this year、Beidahu、Songhua Lake、Changbai Mountain、The average stay time in Chongli and other places is 2.1 day，1 more day than last year。Also，Except skiing，More and more types of ice and 188bet sports betting sports are attracting attention。

Today，The 2022 Winter Olympics is getting closer，The domestic ice 188bet sports betting market is also facing more and more business opportunities。According to the "China Ice 188bet sports betting Development Report (2020)" previously released by the China Tourism Academy，With the popularization of ice 188bet sports betting in my country and the continued release of policy dividends，Ice 188bet sports betting investment shows popularity、Scale、Diversified Characteristics。The number of ice and snow tourists in my country during the 2018-2019 ice and snow season was 2.2.4 billion people，Ice 188bet sports betting revenue is approximately 386 billion yuan，13 more than the 2017-2018 ice and snow season respectively.7%、17.1%。

actually，In recent years, China has been implementing policies to encourage the development of ice 188bet sports betting，The ice 188bet sports betting market has also received more sufficient development momentum。March 2019，General Office of the CPC Central Committee、The General Office of the State Council issued the "Opinions on Taking the 2022 Beijing Winter Olympics as an Opportunity to Vigorously Develop Ice and Snow Sports"，Proposed “promoting the development of ice 188bet sports betting industry，Promote the deep integration of ice and snow industry and related industries”。Opinions of the General Office of the State Council on Promoting National Fitness and Sports Consumption and Promoting High-Quality Development of the Sports Industry (Guobanfa [2019] No. 43)，Also proposed to “support Xinjiang、Inner Mongolia、The three northeastern provinces and other regions vigorously develop the cold-land ice and snow economy”。

The 188bet sports betting prospect is promising, but there are still problems to be solved

Ice 188bet sports betting has gained a lot of attention in recent years，But now the domestic market still needs further popularization，Market prospects need to be further explored。Coupled with the impact of this year’s epidemic，The ice 188bet sports betting market is also facing certain variables。Industry analysts believe，Whether it is from the perspective of the industrial chain or service quality、Improvement of public facilities、Security、Product innovation and other perspectives，Ice 188bet sports betting still has a long way to go。

In recent years，Relying on the sustainable development of the ice 188bet sports betting market，Hebei、Heilongjiang and other places have also successively opened special trains for ice 188bet sports betting，Transport tourists with ice 188bet sports betting needs to the destination，At the same time, it is inevitable to assist in transporting corresponding ski equipment and other equipment。However，The Beijing-Zhangjiakou high-speed rail ski train opens this year，It is also stipulated that the sum of the length, width and height of the ski equipment exceeds 1.3 meters，Need to handle snow equipment express delivery separately，The minimum order on the same day is 88 yuan。However，This regulation triggered market controversy，Some consumers believe that this rule does not provide skiing convenience for ski enthusiasts，And the shipping price of ski equipment is higher than the market price。

actually，Although the domestic ice 188bet sports betting market has ushered in a golden period of development in recent years，But related industrial chains、Service standards are still being improved，In addition to the above issues，Consumption standards for ski resorts、Supporting facilities、Information transparency and related insurance and other supporting services need to further meet market needs，Even some ski resorts are facing the embarrassing situation of difficulty achieving profitability。

To this，Professor Li Xinjian of Beijing International Studies University said，On the one hand，Let more people go to the ice and snow，Let more people “know how to play” with ice and snow，It is also necessary to establish a leisure training school，The "school" referred to here is not a competitive school that trains athletes。At the same time, it is necessary to develop academic ice 188bet sports betting products，Grasp the market segments、Market pain points，Seize some key moments in experience optimization。On the other hand，Can drive activity through major events。“Any ice and snow tourist destination，It is impossible to promote the overall development of ice 188bet sports betting just by holding professional ice and snow events，Only after ice 188bet sports betting becomes a consumption choice and even a lifestyle for more ordinary people，It is possible to burst out strong market momentum，Stimulate supply with demand，Promote the extension and deepening of the destination value chain。" Li Xinjian said。

He 188bet sports betting mentioned，To drive communication with high participation，Transformation of individual sports into group activities，Increase opportunities for regular and ongoing participation，After the explosion, a long-flowing product model is needed。188bet sports betting through product innovation、Model innovation、Positioning innovation improves industry reputation，Increase “new popularity” through “smart publicity”。

The ice 188bet sports betting market is an industry that requires the joint efforts of multiple industries，But the formation of the current industrial chain still takes time，Industry development needs to be further deepened。Industry analysis points out，In the future, we need to actively cultivate a modern ice 188bet sports betting industry system that matches first-class resources，On ski touring vacation、Ice and Snow Scenic Area Management、Ice 188bet sports betting and cultural creation、Ice and snow entertainment and other entertainment groups have formed several tourism groups；The product also needs to improve the tourism scene，Transition from attracting people to retaining people。Also，To transform from the development of ice and snow scenic spots to the overall development of destinations。

*188bet sports bettingWen LaiSource: People's Daily Online, authorAuthor: Bai Fan, original title:《“Cold resources” drive “hot economy” and what steps are needed to make ice 188bet sports betting popular》.