Expedia has been quietly testing flight reviews for nearly a year and a half，Current results displayed，Flight reviews can be as important as hotel reviews。

Of course，This is not a new point of view，But found by Expedia，It’s not just consumers who are keen to share their thoughts on flights，The evaluation itself will also have a significant impact on customer conversion rate。

Expedia Senior Vice President and Retail Director Gary Morrison said at a recent event，Since testing began in early 2014，Expedia has reached 3 million flight reviews，And expected 188bet app by the end of 2015，Contacted more than 5 million。Same as collecting hotel reviews，Expedia invites US consumers to send emails after the trip，Leave a review about your flight。

Morrison said，The purpose of this is to provide as much information as possible，Help customers make smarter choices when purchasing flight products。Flight reviews are becoming an increasingly important part of consumer purchasing decisions。according to Morrison，Travelers want to know more than just the differences in products and onboard amenities，I also want to know the overall quality of the flight experience。

Branded fares, which can be called "standardized solutions" for airlines, have always been an integrated form of various fares，Includes seat-only or refundable fares。But Expedia says，This concept has been greatly developed，Airlines want to launch branded fares that include their additional services，These additional services include baggage check、In-flight services and luxury class seats, etc.。

Flight reviews will undoubtedly complement the promotion of such 188bet online sports betting tickets using search results，Travellers will rate the specific services they receive。

according to Morrison，Some preliminary testing has shown that consumers who engage with the information on the page are more likely to purchase a ticket。One of the benefits of flight reviews，It is to automate airline processes (while airlines have relied on questionnaires and focus groups to collect information in the past)，And provide them with more direct information about passengers’ likes and dislikes。

Flight reviews can also be used to price products and services，Also used to understand what consumers consider valuable，Which ones are not。For travelers and travel product managers，Flight reviews provide it with real feedback from the same group，Enable them to use booking tools and corporate policies，And help travelers make more informed decisions。

But industry insiders think，The industry is currently understanding the value of evaluation、Use flight reviews to make informed recommendations and better understand travelers，We have only touched the tip of the iceberg。