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LoginDecember 15th,According to Hainan Business WeChat official account,January 1 to December 14, 2020,The total sales volume (including tax) of the four outlying island duty-free shops in Hainan exceeds 30 billion yuan,Among them,Duty-free product sales exceed 25 billion yuan,Sales of taxable goods are about 5 billion yuan,Doubling year-on-year growth。Especially since the new policy was implemented on July 1st,The average daily sales exceeds 1.200 million yuan,More than 2 times the year-on-year increase。Implementation 188bet sports betting app download of new policies,Effectively digested the adverse effects caused by the epidemic,When the number of tourists received in the province dropped by 20% year-on-year,Complete the annual sales target of 30 billion yuan proposed by the Hainan Provincial Party Committee and Provincial Government at the beginning of the year 17 days ahead of schedule,Estimated annual sales are about 31.5 billion yuan。
As understood,The duty-free shopping policy on outlying islands has been implemented since 2011,Hainan Province took 7 years,Achieve sales of 10 billion yuan in duty-free goods in 2018,It has only been less than 2 years,Crossed the 20 billion yuan mark again,Duty-free goods sales are expected to exceed 26 billion yuan by the end of the year。
Also,The sales structure is also constantly optimized。By enriching product categories、Improve brand level,The sales structure of duty-free goods in offshore islands has improved significantly,Fragrance sales have dropped from 75% of total sales in the past to only 50%,Watches and jewelry、Clothing 188bet app and apparel sales account for more than 10% of total sales,Congxianghua Yipin Da Da,Gradually optimized to fragrance、Watches and jewelry、Coordinated development of clothing and apparel。
simultaneously,Online and offline are also accelerating the integration。2019,The province’s duty-free shops sold a total of 14.4 billion yuan,Among them,13.3 billion yuan tax-free,Online sales are about 1 billion yuan。This year,CDFG adapts to changes in new media marketing,Increased online mall marketing,Holding live broadcast events regularly,Optimized the membership marketing plan,Online sales are about 5 billion yuan,An increase of more than 4 times year-on-year。
It is reported,Hainan will operate around the island-wide customs closure until 2025,Study and plan to build a number of pedestrian streets、Commercial complex、Business District,Introducing a group of international retail giants to settle in Hainan,Attract a number of international high-end brands to set up stores in Hainan、Brand’s first 188bet online sports betting store、Flagship store、Experience store,Hold new product launch、First show event,Gather more resources from internationally renowned brands,Promote Hainan’s influence and voice in the global consumer field。
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