Dragon Boat Festival tourism data analysis: parent-child and other theme tours are popular,Japan is the most popular for outbound 188bet app

Author of this article: Xue Beibei; Liu Yang 2015-06-23
As China’s middle class continues to grow,Leisure vacation 188bet app is becoming more popular;Benefiting from the increasing improvement of domestic transportation network,Enable 188bet app around the area、Parent-child theme tours are favored by tourists。

The Dragon Boat Festival 188bet app market confirms the annual investment strategy of "New·China·China"

The tourism market performed well during the Dragon Boat Festival in 2015,Continue to confirm the main line of "New·China·China" investment we proposed at the beginning of the year: 1) The new industrial model is hot,Internet Deep Penetration,Overwrite before row、in line、After line,188bet app agencies and online 188bet app agents benefit first,The second is smart scenic spots;2) The growing middle class,Leisure vacation 188bet app is booming,Domestic benefits from the improvement of high-speed rail network,Surrounding tourist destinations are gaining popularity,The rise of outbound tourism,Diversified needs、Personalization drives shopping、Catering、Taxi and other services;3) The advancement of state-owned enterprise reform exceeded expectations,Expectations of high-quality asset injection continue to ferment,State-owned tourism enterprises are expected to usher in an incentive mechanism、Efficiency improvements and other substantial improvements。

1. Characteristics of the 188bet app market during the Dragon Boat Festival

Consumption upgrade,Strong demand for vacation 188bet app,Domestic 188bet app、Surrounding Tour、Outbound tourism grows across the board。With the rise of domestic middle-class consumption,Demand for vacation 188bet app is becoming increasingly rigid,Add transportation、Basic facilities、Service、Policy、The market environment continues to be optimized,188bet app has become one of the largest consumption methods。According to Ctrip survey,Second and third tier cities have become new engines of growth,Among the top ten cities with the fastest growing number of traveling citizens,7 are second- and third-tier cities,Kunming among them、Hefei、Guiyang has the fastest growing number of travelers。The 2015 Dragon Boat Festival holiday coincides with the high school entrance examination、End of College Entrance Examination,The second day of the holiday is Father’s Day,Graduation Tour、Parents 188bet app、Family-child 188bet app has become the main tourist attraction,Surrounding Tour、Domestic 188bet app、Outbound tourism grows across the board。

Leisure 188bet app around the area is the mainstream,Parents and children、The theme tours such as water play are very popular,The improvement of high-speed rail network promotes high growth of peripheral tourism

Leisure tourism is booming,Domestic 188bet app is the first choice during the short holiday,Theme games show high popularity。Ctrip big data analysis shows Sanya、Xiamen and other seaside resort cities are among the most popular;Tuniu.com’s “2015 Dragon Boat Festival 188bet app Inventory Report” also shows that domestic Beijing、Hangzhou、Lijiang、Sanya、Dali and other leisure destinations are among the most popular。Most tourists choose short-distance peripheral 188bet app,Online vacation website Lvmama shows that online 188bet app bookings have reached a new high,More than three times the same increase,Paradise category、Water play、Parent-child themed 188bet app products are very popular。

The improvement of high-speed rail network is an important driving factor for surrounding tourism。Tuniu 188bet app Network monitoring data display,June 10-16,Tourists’ demand for train tickets during the Dragon Boat Festival increased by 243% month-on-month。Take Chengdu as an example,A total of 600,000 passengers were shipped on the first day of the Dragon Boat Festival holiday,Among them Chengyu、Chengda、Most passengers 188bet app by short-distance high-speed rail in directions such as Mianchengle and other directions。Added from the 20th、33 reconnected EMUs,Increase transportation capacity to scenic spots。

Outbound short-term 188bet app is popular,Japanese popularity surpassed South Korea for the first time due to MERS

RMB appreciation、Easy visas and other factors promote the continued popularity of outbound tourism,Tuniu 188bet app Network monitoring data display,During the Dragon Boat Festival holiday in 2015,The proportion of outbound 188bet app and domestic 188bet app is basically the same。Take Shanghai as an example,First day of short holiday,The number of inbound and outbound passengers at Shanghai’s two major airports reached 10.10,000 people,29 year-on-year increase.75%;The total number of Chinese citizens entering and leaving the country reached 6.10,000 people,High year-on-year growth of 40.5%,Accounting for 60% of the total number of entry and exit personnel at Shanghai's two airports.56%,An increase of nearly 5pp compared with the same period last year;A total of 614 inbound and outbound flights,17 more than last year.18%。

The market space for 188bet app group tours is still huge。Ctrip.com shows that group tours still account for 50%,Mainly for families and children、Elderly、With the first-time overseas group。

Outbound 188bet app destinations,Short-term 188bet app to Asia is still the first choice,South Korea’s popularity dropped due to MERS during the Dragon Boat Festival holiday,And visa relaxation、The yen fell、Factors such as visa exemption for cruises to Japan and the recent rerouting of Korean cruise routes to Japan,Making Japan the most popular outbound destination for the 2015 Dragon Boat Festival,Growth more than 200%。It’s worth noting,Tuniu.com shows that there are still some 188bet app groups taking vacations to avoid the summer peak,Long-term overseas 188bet app in advance,France、Italy、Switzerland、The United States is a popular destination。

Mobile Internet penetration rate further increased,Big data covers in-service services

The penetration rate of mobile Internet into the pre-trip booking process has further increased。Lv Mama’s online ticket bookings increased by more than 4 times,70% of tourists place orders through Lvmama 188bet app APP;Ctrip.com shows booking and payment for group tours through mobile phone、The number of independent tourists increased by more than 300% year-on-year 。The traffic restrictions in some scenic spots are also the reason for the increase in mobile device bookings: June 20, the day of the Dragon Boat Festival,The Palace Museum has received a total of 60,930 visitors,Over 10,000 tickets booked online,11088 people,9199 more people than the 1889 online bookings for the Dragon Boat Festival in 2014。

Big data technology provides tourists with increasingly complete in-service solutions。Amap releases the "Congestion Avoidance Guide for Popular 188bet app Routes during the 2015 Dragon Boat Festival",Based on its own massive data base big data computing capabilities,Predict Beijing、Chengdu、Wuhan、Hangzhou、Shanghai、Shenzhen and other 6 popular 188bet app cities will experience severe congestion,Effectively improve tourists’ self-driving 188bet app experience。

2. List of 188bet app data of various places


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