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1. Characteristics of the tourism market during the Dragon Boat Festival

Consumption upgrade，Strong demand for vacation travel，Domestic Travel、Surrounding Tour、Outbound tourism grows across the board。With the rise of domestic middle-class consumption，Demand for vacation travel is becoming increasingly rigid，Add transportation、Basic facilities、Service、Policy、The market environment continues to be optimized，Travel has become one of the largest consumption methods。According to Ctrip survey，Second and third tier cities have become new engines of growth，Among the top ten cities with the fastest growing number of traveling citizens，7 are second- and third-tier cities，Kunming among them、Hefei、Guiyang has the fastest growing number of travelers。The 2015 Dragon Boat Festival holiday coincides with the high school entrance examination、End of College Entrance Examination，The second day of the holiday is Father’s Day，Graduation Tour、Parents Travel、Family-child travel has become the main tourist attraction，Surrounding Tour、Domestic Travel、Outbound tourism grows across the board。

Leisure travel around the area is the mainstream，Parents and children、The theme tours such as water play are very popular，The improvement of high-speed rail network promotes high growth of peripheral tourism

Leisure tourism is booming，Domestic and peripheral travel is the first choice during the short holidays，Theme games show high popularity。Ctrip 188bet app download big data analysis shows Sanya、Xiamen and other seaside resort cities are among the most popular；Tuniu.com’s “2015 Dragon Boat Festival Travel Inventory Report” also shows that domestic Beijing、Hangzhou、Lijiang、Sanya、Dali and other leisure destinations are among the most popular。Most tourists choose short-distance peripheral travel，Online vacation website Lvmama shows that online travel bookings have reached a new high，More than three times the same increase,Paradise category、Water play、Parent-child themed travel products are very popular。

The improvement of high-speed rail network is an important driving factor for surrounding tourism。Tuniu Travel Network monitoring data display，June 10-16，Tourists’ demand for train tickets during the Dragon Boat Festival increased by 243% month-on-month。Take Chengdu as an example，A total of 600,000 passengers were shipped on the first day of the Dragon Boat Festival holiday，Among them Chengyu、Chengda、Most passengers travel by short-distance high-speed rail in directions such as Mianchengle and other directions。Added from the 20th、33 reconnected EMUs，Increase transportation capacity to scenic spots。

Outbound short-term travel is popular，Japanese popularity surpassed South Korea for the first time due to MERS

RMB appreciation、Easy visas and other factors promote the continued popularity of outbound tourism，Tuniu Travel Network monitoring data display，During the Dragon Boat Festival holiday in 2015，The proportion of outbound travel and domestic travel is basically the same。Take Shanghai as an example，188bet sports betting app download First day of short holiday，The number of inbound and outbound passengers at Shanghai’s two major airports reached 10.10,000 people，29 year-on-year increase.75%；The total number of Chinese citizens entering and leaving the country reached 6.10,000 people，High year-on-year growth of 40.5%，Accounting for 60% of the total number of entry and exit personnel at Shanghai's two airports.56%，An increase of nearly 5pp compared with the same period last year；A total of 614 inbound and outbound flights，17 more than last year.18%。

The market space for outbound group tours is still huge。Ctrip.com shows that group tours still account for 50%，Mainly for families and children、Elderly、With the first-time overseas group。

Outbound travel destinations，Short-term travel to Asia is still the first choice，During the Dragon Boat Festival, South Korea’s popularity dropped due to the impact of MERS，And visa relaxation、The yen fell、Factors such as visa exemption for cruises to Japan and the recent rerouting of Korean cruise routes to Japan，Making Japan the most popular outbound destination for the 2015 Dragon Boat Festival，Growth more than 200%。It’s worth noting，Tuniu.com shows that there are still some travel groups taking vacations to avoid the summer peak，Long-term overseas travel in advance，France、Italy、Switzerland、The United States is a popular destination。

Mobile Internet penetration rate further increased，Big data covers in-line services

The penetration rate of mobile Internet into the pre-trip booking process has further increased。Lv Mama’s online ticket 188bet sports betting app download bookings increased by more than 4 times，70% of tourists place orders through Lvmama Travel APP；Ctrip.com shows booking and payment for group tours through mobile phone、The number of independent tourists increased by more than 300% year-on-year 。The traffic restrictions in some scenic spots are also the reason for the increase in mobile device bookings: June 20, the day of the Dragon Boat Festival，The Palace Museum has received a total of 60,930 visitors，Over 10,000 tickets booked online，11088 people，9199 more people than the 1889 online bookings for the Dragon Boat Festival in 2014。

Big data technology provides tourists with increasingly complete in-service solutions。Amap releases the "Congestion Avoidance Guide for Popular Travel Routes during the 2015 Dragon Boat Festival Holiday"，Based on its own massive data base big data computing capabilities，Predict Beijing、Chengdu、Wuhan、Hangzhou、Shanghai、Shenzhen and other 6 popular travel cities will experience severe congestion，Effectively improve tourists’ self-driving travel experience。

2. List of tourism data of various places