The beginning of the new year，Hotel companies’ “taking sides” with OTAs seems to be a new trend in 2021。The evening of January 5th，Tongcheng Yilong suddenly announced that it has signed a strategic investment agreement with Perlin Hotel Group，Hope to use our own technology、Member、Advantages such as service and marketing，Promote the development of mid- to high-end hotels。Meanwhile，Beijing Business Daily reporter also learned，Meituan will also join the shareholder Cheng Hotel Group，Attempting to further increase investment in the accommodation market。In the opinion of industry insiders，The hotel industry after the impact of the epidemic in 2020，I also hope to embrace Internet companies more deeply，To seek support from online traffic。

Stated by the relevant person in charge of Tongcheng Yilong，This strategic investment in Perrin Hotel Group，Except for capital cooperation，Tongcheng Yilong will also work with Perlin Hotel in the membership system、Information System、Collaborate and connect multiple aspects such as product research and development，Help the hotel group achieve performance growth，Thus creating a more mature online and offline integrated hotel brand，And then increase investment in the mid-to-high-end hotel market。

Public information display，Tongcheng Yilong is the largest travel platform in the current market，The current user base has exceeded 200 million。At the same time，its hotel PMS service provider Zhuzhe，It has also provided marketing tools such as cloud PMS and micro-booking for more than 60,000 hotels。The relevant person in charge of Perlin Hotel said，Relying on Tongcheng Yilong’s brand influence and technical support，Contribute to the development of hotel projects、Inject new thrust into operations。

In fact，Not just Tongcheng Yilong，Meituan, which has been continuously developing its efforts in the wine and travel market, also hopes to further invest in the hotel field at the beginning 188bet sports betting app download of 2021。There is news，Meituan will invest in Dongcheng International Group，Merged into 20% shares，However, the news has not been confirmed by Meituan。And before，Meituan has completed the wholly-owned acquisition of the domestic hotel cloud PMS enterprise service provider "Bie Yihong"，Thus achieving the purpose of further consolidating the small and medium-sized hotel market。Public information display，Dongcheng International Group has more than 3,000 hotels opened and under construction，The number of paid members exceeds 35 million，And the advantageous areas of hotel distribution are in the domestic central and southern China markets，Especially the two provinces of Hubei and Guangxi，Therefore，This move is also regarded by the industry as another penetration of Meituan into the hotel market。

Chief Knowledge Officer of Huamei Hotel Consulting Agency、Senior Economist Zhao Huanyan analyzed and pointed out，The phenomenon of OTA investing in hotel groups，Part of the reason is that the current equity price of hotel companies is relatively appropriate，At the same time, after experiencing the epidemic last year，Some hotel groups need to find financial owners or traffic owners，To support the development of the group。Platforms 188bet app download like Meituan can make progress in integrating the upstream and downstream of the industrial chain，While Dongcheng Hotel Group obtains return on investment，Can also be supported by online travel agencies，This move also reflects the escalation of competition among online platforms。"But，These competitions are currently limited to mid-range and lower-end hotel groups，Between future platforms、How is the competition between hotels，Also awaits further observation。"Zhao Huanyan said。

188bet online sports betting Source: Beijing Business Daily, author: Guan Zichen, original title:《Tongcheng Meituan accelerates its fight for the accommodation market by investing in hotel companies》.