The beginning of the new year，188bet online casino games companies’ “taking sides” with OTAs seems to be a new trend in 2021。The evening of January 5th，Tongcheng Yilong suddenly announced that it has signed a strategic investment agreement with Perlin 188bet online casino games Group，Hope to use our own technology、Member、Advantages such as service and marketing，Promote the development of mid- to high-end hotels。Meanwhile，Beijing Business Daily reporter also learned，Meituan will also join the shareholder Cheng 188bet online casino games Group，Trying to further increase investment in the accommodation market。In the opinion of industry insiders，The 188bet online casino games industry after the impact of the epidemic in 2020，I also hope to embrace Internet companies more deeply，To seek support from online traffic。

Stated by the relevant person in charge of Tongcheng Yilong，This strategic investment in Perrin 188bet online casino games Group，Except for capital cooperation，Tongcheng Yilong will also work with Perlin 188bet online casino games in the membership system、Information System、Collaborate and connect multiple aspects such as product research and development，Help the 188bet online casino games group achieve performance growth，To create a more mature online and offline integrated 188bet online casino games brand，And then increase investment in the mid-to-high-end 188bet online casino games market。

Public information display，Tongcheng Yilong is the largest travel platform in the current market，The current user base has exceeded 200 million。At the same time，its 188bet online casino games PMS service provider Zhuzhe，It has also provided marketing tools such as cloud PMS and micro-booking for more than 60,000 hotels。Stated by the relevant person in charge of Perlin 188bet online casino games，Relying on Tongcheng Yilong’s brand influence and technical support，Contribute to the development of 188bet online casino games projects、Inject new thrust into operations。

In fact，Not just Tongcheng Yilong，Meituan, which has been continuously developing its efforts in the wine and travel market, also hopes to further invest in the 188bet online casino games field at the beginning of 2021。There is news，Meituan will invest in Dongcheng International Group，Merged 20% of shares，However, the news has not been confirmed by Meituan。And before，Meituan has completed the wholly-owned acquisition of the domestic 188bet online casino games cloud PMS enterprise service provider "Bie Yihong"，Thus achieving the purpose of further consolidating the small and medium-sized 188bet online casino games market。Public information display，Dongcheng International Group has more than 3,000 hotels opened and under construction，The number of paid members exceeds 35 million，And the advantageous areas of 188bet online casino games distribution are in the domestic central and southern China markets，Especially the two provinces of Hubei and Guangxi，Therefore，This move is also regarded by the industry as another penetration of Meituan into the 188bet online casino games market。

Chief Knowledge Officer of Huamei 188bet online casino games Consulting Agency、Senior Economist Zhao Huanyan analyzed and pointed out，The phenomenon of OTA investing in 188bet online casino games groups，Part of the reason is that the current equity price of 188bet online casino games companies is relatively appropriate，At the same time, after experiencing the epidemic last year，Some 188bet online casino games groups need to find financial owners or traffic owners，To support the development of the group。Platforms like Meituan can make progress in integrating the upstream and downstream of the industrial chain，While Dongcheng 188bet online casino games Group obtains return on investment，Can also be supported by online travel agencies，This move also reflects the escalation of competition among online platforms。"But，These competitions are currently limited to mid-range and lower-end 188bet online casino games groups，Between future platforms、How is the competition between hotels，Also awaits further observation。"Zhao Huanyan said。

*This articleSource: Beijing Business Daily, author: Guan Zichen, original title:《Tongcheng Meituan accelerates its fight for the accommodation market by investing in 188bet online casino games companies》.