January 20，Hosted by Zhihui，The 2020 Fifth CTCAS Summit and the "Dragon Bird Award" Award Ceremony with the theme of "New Economy, New Business Formats, New Talents" was successfully held in Shanghai。The summit brings together industry authorities、Domestic and foreign cultural 188bet game experts and scholars、High-level executives of leading organizations and leading travel companies、Well-known project traders and other guests shared the stage to talk，In-depth discussion and judgment on the development trend of cultural 188bet game in the post-epidemic era from multiple levels and angles，also destination、Cultural and 188bet game enterprises and others build a fruitful resource link service platform，Provide opportunities for collaboration and mutual promotion，Form a chain、The cooperative community of the ecosystem。Deputy General Manager of Jiangsu Cultural Investment Group、Zhu Guoqiang, member of the Party Committee and Chairman of Jiangsu Universiade Cultural 188bet game Development Co., Ltd., attended this conference and delivered the "Super Hub、The role of state-owned enterprise platforms under the new cultural 188bet game” keynote speech。

Zhu Guoqiang said，Under "normal epidemic situation"，Offline cultural 188bet game will have three points in the future，First，If the scenic spot increases the unit price per customer, it must provide people with a better experience。Culture belongs to content，Travel belongs to space，And travel must be offline，The integration of online and offline is to embed more cultural content into the 188bet game space，Offline space + online content + online game interaction，Can improve the experience，It is a trend in new cultural 188bet game。Second, cultural 188bet game destinations must create a safe environment、Convenient、Shu Lang、Orderly environment。The last one is to pay attention to the "near and far places"，Boost local and short-distance cultural 188bet game consumption。All the above mentioned require the blessing of the industrial Internet of culture and 188bet game，The industrial Internet is the second half of the Internet，The consumer Internet mainly solves the problem of supply and demand connection，The industrial Internet of cultural 188bet game should empower cultural 188bet game products to improve experience and cultural 188bet game destinations to improve services。

Now the consumer Internet has reached a stage of intense heat，But the problem in the development of cultural 188bet game lies in the supply side of products and services，Difficulties and opportunities in the development of cultural 188bet game，Both require the integration of online and offline and the counter-trend of the Internet in the cultural 188bet game industry。He thinks，State-owned enterprises or state-owned enterprise platforms，We should have the courage to take on the responsibility and strive to be a super hub for the new cultural 188bet game industry。

The following is the full text of Zhu Guoqiang’s speech:

(188bet game article is compiled based on the speech transcript，Zhi Hui is the editor)

Dear colleagues in the cultural and 188bet game industry,

Good morning everyone!

Didn’t expect it，One year later, when we talk about cultural 188bet game, we have to start with the epidemic。But I think everyone should have a deeper understanding now when we talk about the epidemic，I originally thought that everyone would have to endure this matter、It will be over after a while，Many cultural and 188bet game companies are facing very difficult times now，Everyone is holding on、Stay with it。

But the recent situation gives everyone a feeling，It seems that the "little pepper" of the epidemic is ready to "fall in love" with us for a long time，Even want to be with us "for life"。Since we want to get along with her for a long time，We need to find some ways to get along in the long term。Under normal epidemic situation，So-called “New Cultural 188bet game”，First, the digitization of cultural 188bet game、Online or online has been significantly improved，But it is necessary offline anyway。Secondly，The destination of cultural 188bet game must be able to create an overall comfortable and orderly environment。

If the epidemic persists，What will offline 188bet game look like in the future，Let me talk about three points:

First，First of all, we must maintain a safe distance for the sake 188bet game epidemic，Not too crowded。Climbing Mount Taishan like the previous short vacation，Go up the mountain and look at other people’s heels，Go down the mountain and look at other people’s heads。From now on, I will travel with a safe distance and in a more comfortable environment。But if the density of tourists in a scenic spot is not high，To maintain the normal operation 188bet game scenic spot including making a profit，Then the unit price must be increased。Increasing the unit price must provide people with a better experience，Make him feel value for money。

Second，How to have a better experience，We have been talking about the integration of culture and 188bet game，Culture is attributed to content。CCTV has a column called Reader，You have seen many artists reciting Gorky's "Petrel" with great emotion in this column。Let’s go to the concert hall to listen to the symphony of the sea，I feel very shocked。And 188bet game belongs to space，Must be offline，The integration of online and offline is to embed more cultural content into the 188bet game space，If there is no cultural content implantation，Most of the scenic spots along our coastline may be very similar。

Why can’t we embed a lot of cultural content offline？For example, under the sun、On the recliner，We are facing the sea with high-quality headphones，Listen to the symphony of the sea。We young people like to interact，Why not in the glass reading hall，Facing the sea，Let him or her read Gorky's "Petrel" by himself，Then he or she will send the photos and the recording of the reading to the circle of friends，Get more social。So，Offline space + online content + online game interaction，Should be one of the most important directions of New Cultural 188bet game。

One more question，The current epidemic situation in cultural 188bet game destinations has brought new issues，We prevent the epidemic and promote 188bet game safety，It’s not just about reservations and health codes。In a destination city，It has many scenic spots，It would be very troublesome if every family makes reservations，Every time you arrive at a scenic spot, you must make a reservation，Look at the health code again，We also need to measure your temperature and even check your movement trajectory，A lot of things。

As a cultural 188bet game destination，If the epidemic lasts for a long time，Is it possible to create an overall comfortable and orderly environment。For example, Suzhou where I once worked，A tourist attraction full of pearls。I personally created a word - breast scenic spot。Many scenic spots，Everyone knows how many top scenic spots a city has，But there are many breast attractions，Maybe not that famous，But the quality is not bad。There are many small gardens in Suzhou，Not too many people，In fact, the scenic spots are almost the same。

The government as a city-level cultural 188bet game destination，Should consider this issue。For example, there is this card in Suzhou，318 yuan for 19 scenic spots and 48 hours，And the 48 hours is very user-friendly，Can satisfy your short vacation of 3 days。It was probably 10:30 am when you arrived in Suzhou from other places，Swipe the first scenic spot with this card，48 hours starts from this time，Go to the last scenic spot before 10:30 on the third day，You can still enter，How long are you willing to stay in this scenic spot after entering?，Go home at three or four in the afternoon，The time is just right。318 yuan for 3 days and 48 hours。There is more before，A cruise ship is available、Listening to Pingtan，I will give you a cultural and creative souvenir when I leave。

Such a card has a good reputation in Suzhou，There is an epidemic now，This card needs to be upgraded。If 19 scenic spots allow tourists to make reservations one by one，Is this too much trouble?？AI can work，Guide you to attractions that are not fully booked yet。Urban 188bet game transportation、City tourist buses also need to be upgraded，Can you tell tourists when the car will arrive，Can the past route be navigated?。If you do this，The whole city is safe、Shu Lang’s Cultural 188bet game Space。

Also，Now everyone should pay more attention to the "near and far places"，Experience is necessary，But I can’t go far away，Airplane、High-speed rail is risky，But driving as a family is still very safe。Even if you don’t leave Shanghai，A weekend，Take your wife and children to relax in a B&B environment、Take some leisure，This is needed。“Nearby distant places” is what our cultural 188bet game industry needs to consider。

The last one is a timeshare，Many people mentioned 188bet game before，But 188bet game didn’t work。Why can’t we do 188bet game now？After the epidemic，Many children were driven home，Why can’t parents take timeshare vacations to take their children to nearby distant places for recreation？

Contents of the two PPTs above，Except the last timeshares may need a government push，Others require the blessing of the "Industrial Internet" of culture and 188bet game。The Internet is divided into consumer Internet and industrial Internet，Industrial Internet is the second half of the Internet，The consumer Internet mainly solves the problem of supply and demand connection，OTA is to put cultural 188bet game products online to connect supply and demand，Using this mode to replace the previous traditional mode。The industrial Internet is created by this product、In process of combination，That is, using the Internet to empower and support before it is given to consumers，All these things I just mentioned are actually within the scope of the Industrial Internet。

What stage has our consumer Internet in culture and 188bet game reached now？The consumer Internet has played an important role in driving our cultural and 188bet game consumption，But for traffic，Now the competition has reached a stage of intense competition，Everyone has a mobile phone that has reached the ceiling。I used to make big cakes，Now it’s a cake grab。And the traffic entrances are becoming more and more diversified、Decentralization，First, there are many new technologies，The emergence of short videos like Douyin，The second is transportation，Amap and 12306 have also entered the 188bet game industry。A large number of other regional platforms are doing this。There are more and more one-stop tours in various places。Everyone is rushing for the traffic entrance of the consumer Internet。

If our culture and 188bet game industry can safely meet the needs of the public in terms of consumer supplies and services，We just need to improve our consumer Internet，But the problem with the development of our culture and 188bet game lies precisely in the supply side of products and services，The industrial Internet of our culture and 188bet game industry lags far behind the consumer Internet。Our first consensus today，The difficulties we encountered in the development of culture and 188bet game during the epidemic、Opportunities are good，Both require the integration of online and offline as well as the industrial Internet of culture and 188bet game to break the trend。This is the first part I want to share with you。

But the industrial Internet creation of culture and 188bet game，The difficulty is very high，It is very difficult to integrate。Many times more difficult than consuming the Internet。First，Culture and 188bet game are industries that span the government and the market，For example, our cultural venues are basically in public institutions，The top scenic spot is in the hands of state-owned enterprises，Many of our restaurants and B&Bs are in the hands of private enterprises or even individuals，Ownership is very diverse。In addition, the government’s epidemic prevention department is needed、Cultural and 188bet game Department、Transportation Department、Big Data Department，If there is no collaboration，It is impossible to reach a comfortable and safe tourist destination。There is still a need to innovate business models for new consumer groups，For example, Bubble Mart、小红书、Station B, etc.，These new consumptions have increasingly reduced its functional value，And enhance its emotional value，New business models must be added，Otherwise it will be difficult to make money on the Internet。

There are also a lot of new technologies，Artificial Intelligence、Virtual Reality、5G、Big data、Support of cloud services, etc.。There is also a traffic problem: many regional government platforms or state-owned enterprise platforms with government background，Can’t get a lot of traffic，And national OTAs have a lot of traffic，If they cannot cooperate，The traffic problem cannot be solved。Moreover，If offline resources (scenic spots) do not cooperate，How to pilot online and offline integration。Finally, cultural 188bet game finance: The cultural 188bet game industry is originally a long-term industry，This is even more true during the epidemic。

Who can become a "super hub" with such difficulty in integration？As a state-owned enterprise or state-owned enterprise platform for cultural 188bet game，Should be brave enough to take responsibility，Strive to be a super hub for the new cultural 188bet game industry。

First，The hub of industrial 188bet game and consumer 188bet game。We can build a regional government 188bet game platform，But we mainly focus on the industrial 188bet game，Integrate with the national consumer 188bet game，Be the hub in the middle。

Second，The hub between online and offline。I just said that online and offline need to be integrated，Many of our state-owned enterprises actually have offline resources，It has advantages over many major online OTA companies。We are a state-owned enterprise with an industrial 188bet game platform。Should be an online and offline hub。

Third，Being the hub of diverse ownership entities。I personally think that the last one meter of services in the cultural 188bet game industry must be provided more by private enterprises。Like state-owned enterprises, they only have standardized services，For example, high-speed rail，High-speed train from Beijing to Shanghai，What service actions a conductor should perform above are standardized，But it is difficult to achieve in the cultural 188bet game industry。The government, including state-owned enterprises, can only be a platform，The last 1 meter of cultural and 188bet game services for consumers should be private enterprises，How do our state-owned enterprises learn to cooperate with private enterprises，We should be the hub in the middle。

Fourth，The hub between government blocks。The government is well organized，There are many places that need to be patched。State-owned enterprises can do a lot of things，188bet game can connect things on the bar，188bet game can also find a regional section，Pilot your new ideas on a block。

Fifth，The hub between industry and finance。Our state-owned enterprises have always been the "darling" in terms of financial support，Banks are always willing to lend us money first，We can also get special government bonds，If we have good credit, we can also issue our own corporate bonds to state-owned enterprises。But if we don’t go into industry ourselves，It is difficult for us to understand private enterprises that are on the front line of industry，It is also difficult to choose high-quality private enterprises，We can’t do pivot investment and enabling investment，How to invest our funds more accurately 188bet game hands of high-quality private enterprises，This is also what our state-owned enterprises have to do。

Last，188bet game want to be a hub，188bet game must practice your internal strength。Now the central government has issued the "Three-Year Action Plan for the Reform of State-owned Enterprises"，This is what we must do。How to retain talents、Attracting talents，Really effective internal assessment，Can management and management hold shares？If 188bet game don’t fire lazy people and lazy people，Just wait for good people to fire 188bet game。There is also the issue of efficiency，Running fast is risky，But it’s actually slow，Risk cannot be avoided，Many times，Slowness itself is a risk。

Finally, let me talk about a few things that Jiangsu Cultural Investment has done in the five major hubs I just mentioned。First，Jiangsu Cultural Investment Corporation operates several regional platforms，Su Xinyou, a smart cultural 188bet game platform in Jiangsu Province，Suzhou Cultural 188bet game General Entrance "Jun Go to Suzhou" is also operated by us，It’s also worth visiting Zhenjiang。We are still building a Grand Canal digital cloud platform，Thank you very much for your support，Two days ago, he helped us publish our copywriting for soliciting partners in the industry，If you are interested, you can check it out。We are building a Grand Canal digital cloud platform，We need many partners。The largest offline Jiangsu Grand Theater in addition to Asia，There are still more than a dozen offline Grand Canal projects，Because our Jiangsu Provincial Cultural Investment Group is currently completing the project of the Provincial Party Committee and Provincial Government on the development of cultural 188bet game on the Grand Canal。Cooperation with private enterprises，The first-level subsidiary of the group - Universiade Cultural 188bet game，Joint ventures with 3 private companies last year。Financially, our group is managing the Grand Canal Cultural 188bet game Fund of Funds。

Having said so much，It’s not that we have become a so-called super hub，We think we should work towards this aspect in the new cultural 188bet game state，On our way to the hub。

Thank 188bet game everyone!