Ski equipment brand "188bet" received 20 million yuan in Pre-A round financing

Industrial 188bet Author of this article: 188bet community​ 2021-02-05
The investor is Shenzhen Venture Capital, and Yiwei Capital is the financial advisor for this round.

Message on January 25,According to 36Kr report,188bet recently completed Pre-A round financing of 20 million yuan,The investor is Shenzhen Venture Capital,Yiwei Capital is the financial advisor for this round,And will continue to serve as financial advisor for the next round。It is reported,This round of financing will be used for product research and development、Store expansion and team building。

188bet was established in 2014,A company founded by 18-year-old ski enthusiasts,A company dedicated to outdoor sports enthusiasts。188bet is headquartered in Beijing,In the United States、Branch in Japan,Currently there are nearly 70 people in the team。

It started as a ski self-media (Lingxia WeChat public account),has more than 3 million fans on the entire network so far。The team is trying to launch ski peripheral products on the official account,After achieving good results,Launched two ski equipment brands “Lingxia” and “NOBADAY” in 2015。188bet hopes to create a new domestic brand,Provide high cost performance for Chinese users、Professional equipment with a sense of design。

188bet’s two brands respectively correspond to two different groups of people: Lingxia focuses on novice users,Average price per customer 1,600 yuan,Use the e-commerce channel;NOBADAY is for ski enthusiasts,For more advanced mountains、Yexue、Skiing scenes such as parks,At the same time, the brand is in China、United States、New Zealand、There are offline stores in Russia,Customer price is more than 5,000 yuan。

*This 188bet comesSource: 188bet community, original title: "Ski equipment brand "188bet" received 20 million yuan in Pre-A round financing》.

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