The just-concluded Winter Olympics，Inspired ice and snow sports of 300 million people，Bring the heat to skiing，Outdoor sports are also popular。Picnic、188bet online casino games、Country B&B，They are all popular check-in spots for short-distance outings during the epidemic in the past two years。

According to calculations by relevant agencies，The 188bet online casino games economy market size has exceeded 100 billion。The other side of this rapidly emerging market，It is the booming development of the 188bet online casino games industry，Among them，International brands and domestic brands have been at war with each other。

The 188bet online casino games economic market has reached a scale of 100 billion

Since 2020，The domestic 188bet online casino games trend is beginning。“The wind rises”is mainly affected by the epidemic，People are restricted from traveling long distances，So suburban 188bet online casino games is quietly becoming popular。Many enthusiasts also call this year ";The first year of 188bet online casino games economy”。

Afterwards，The scale of my country’s 188bet online casino games market has been expanding，Every group is enthusiastic about 188bet online casino games。

According to iiMedia Consulting data，There are 62.8% of 188bet online casino games consumers camp with their families，55.0% of 188bet online casino games consumers camp with friends，42.4% of consumers camp with lovers，Only 1.7% of 188bet online casino games consumers choose to camp alone。Among them，Young 188bet online casino games consumers aged 21 and under are more likely to choose 188bet online casino games sites with a blend of different elements，Pursue 188bet online casino games and farmhouse、A fusion of music, dance, adventure and other elements。

According to the "2021 Generation Z 188bet online casino games Social White Paper" jointly released by Taobao and Soul，188bet online casino games has crushed escape rooms、Script killing has become the favorite of the post-95 generation。Displayed in its survey sample analysis，In Generation Z’s 188bet online casino games Social Networking，The top seven 188bet online casino games activities are cooking、Rock climbing、Play music、Cycling、Fishing、Think and Surf。

Source: Taobao and Soul "2021 Generation Z 188bet online casino games Social White Paper"

Visible，188bet online casino games has become a new generation，Social and leisure lifestyle, especially for young people。

Industry insiders pointed out，In developed countries，Tourism only accounts for 30% of the tourism market，Leisure travel and outdoor sports account for 70% of the tourism market。The proportion of domestic leisure 188bet online casino games in the entire tourism industry is only about 2%，Considering the domestic car ownership and the scale of self-driving tourism，There is huge room for imagination in leisure 188bet online casino games。

According to West China Securities estimate，Calculation on the domestic 188bet online casino games supplies market，Assuming 1 campsite can accommodate 200 tents (equivalent to 200 families)、A single family consumes 5,000-10,000 yuan，Once per weekend，We estimate that there are currently more than 2,000 camps in the country，Therefore, the 188bet online casino games market capacity is about 100-200 billion yuan。

The 188bet online casino games industry is booming,188bet online casino games brands are entering the market one after another

Currently，Domestic 188bet online casino games is mainly divided into traditional 188bet online casino games、Convenient 188bet online casino games and exquisite 188bet online casino games。

Traditional 188bet online casino games，Mainly refers to consumers bringing their own tents、Sleeping bag、Convenient tables, chairs and convenient meals；Convenient 188bet online casino games，The 188bet online casino games site is launched“One price all inclusive”Package，Provide basic equipment for 188bet online casino games，Suitable for 188bet online casino games newbies；And exquisite 188bet online casino games，As the name suggests，That is, campers upgrade basic 188bet online casino games equipment，Such as RV、Kash stove、Star light、Coffee machine、Barbecue tableware and ingredients, etc.，Enriching 188bet online casino games experience。

Source: iiMedia Consulting

"Research Report on China's 188bet online casino games Economy Industry Status and Consumption Behavior Data in 2021-2022"

The other side of the rapid development of the 188bet online casino games economy，It is the booming development of the 188bet online casino games industry。

According to iiMedia statistics，As of October 15, 2021，There are more than 30,000 domestic 188bet online casino games companies，The growth will be rapid in 2020 and 2021，Over 8,000 and over 15,000 new campsite companies respectively。

Domestic camps are mostly dispersed operations，188bet online casino games base or B&B、Car 188bet online casino games base and other forms，Among them, car 188bet online casino games is the most popular，But it has not yet formed a large-scale brand。According to iiMedia Consulting data，China’s 188bet online casino games market size from 2014 to 2020: 77.100 million yuan increased to 168.0 billion yuan，Compound growth rate 13.9%。The growth rate is expected to reach 18 in 2022.6%，Market size reaches 354.600 million yuan。

Source: iiMedia Data Center

With the diversification of campers’ needs and the expansion of campgrounds，The operation of 188bet online casino games sites has also shown diversified development，For example “Camp + Scenic Spot”Mode、“Camp + Pastoral”Mode、“Camp+Study”Mode、“Camp+Sports”Mode、“Camp+Fun”Mode、“Camp+Performance”Mode etc.。

Similar to the ski industry，The development of 188bet online casino games economy has benefited many outdoor brands。

For example，In 188bet online casino games equipment，Nordic、Japanese and American outdoor brands were the first to become popular in the country，But relatively positioned in the mid-to-high end，Expensive，For example Snowpeak (Japan)、Nordisk Big White Bear (Norwegian brand)、Coleman Coleman (USA) mid-to-high-end outdoor，and Columbia (United States)、The North Face Lesface (USA) and other mid-to-low-end brands。

Among them，Japanese brand Snowpeak has long been at the top of the recommendation list，Known as “Outdoor LV”，It is currently the most professional and high-end outdoor brand。From a style perspective，Snowpeak focuses on product appearance、Products are famous for their ultra-light + exquisiteness，Leading high-end luxury equipment and fashion。Snowpeak currently develops tents、Sleeping bag、Tables and chairs、Lamps、Stove、Fire Tower、A series of 188bet online casino games supplies such as tableware。

According to data from West China Securities，Snowpeak’s revenue in 2020 is RMB 10.6 billion yen (16.8 billion yen)、Net profit is 0.6.6 billion yuan，year-on-year growth of 18% and 146% respectively；The third quarter of 2020 has reached an inflection point since the epidemic，Revenue and net profit for the third quarter of 2020，a year-on-year increase of 32% and 106% respectively，Income and net profit for the first three quarters of 2021，YoY growth of 61% and 215%。

According to statistics，The total number of outdoor brands in my country in 2019 was 939，Each brand focuses on producing clothing、Shoes、188bet online casino games equipment, etc.。Overall revenue compared with international brands，The gap is huge。

Source: Wind, Tianfeng Securities Research Institute

Can the 188bet online casino games industry set off a wave of domestic products?

Similar to the ski industry that exploded last winter，188bet online casino games also shows a mid-to-high-end trend、Diversified consumption characteristics。

Important industrial modules supporting the 188bet online casino games economy，One is the camp，The second is equipment。

However，As analyzed above，Domestic camps are still in their infancy，More developments will come after the epidemic，So regardless of the operating model、Environmental facilities，As well as security services and other supporting facilities are still being explored，But on the other hand, it also means that there is still a lot of room for upgrades and additional value-added in camp construction。

At the same time，On equipment，The number of domestic mid- to high-end brands is small，But based on many years of OEM for international brands，It has been relatively complete in China、Mature 188bet online casino games products industry chain，Includes upstream suppliers、Midstream manufacturers and brands，And a huge downstream terminal consumer group。Among them，Most companies in the industry in my country are midstream manufacturers，Brands are mostly in the mid- to low-end positioning。

current，The national tide is coming，Domestic 188bet online casino games brands are developing rapidly，Especially after this Winter Olympics and ice and snow sports，Domestic 188bet online casino games brands quickly occupy the minds of users，For example, Mu Gaodi、Pathfinder、Naturehike、offweek and other domestic products that are both practical and cost-effective，increasingly recognized。

Take Mugao Di as an example，The company’s main business is 188bet online casino games tents、Outdoor clothing and other outdoor products，Brand business (Damu、Komaki) focuses on the domestic market，At the same time，Mugaodi provides OEM/ODM business to provide high-quality tent product R&D and production to global customers，Products are exported to Europe、Oceania and other international markets。

The rise of 188bet online casino games has driven the rapid growth of Mugaodi's performance.

According to the financial report，Revenue in the first three quarters of 20217.200 million yuan，41 year-on-year increase.8%，Net profit attributable to the parent reaches 0 in the first three quarters.700 million yuan，44 year-on-year increase.2%。But its main revenue is still OEM/ODM，Accounting for about 75% of the main revenue in 2020，The first customer is Decathlon，Accounting for more than 50% of its total revenue。

Among them，2020 Revenue 6.400 million yuan increased by 21.4%，Among them ODM/OEM revenue 4.800 million，Brand operation revenue 1.600 million yuan；Net profit attributable to parent company in 2020 0.4.6 billion yuan，12 year-on-year increase.7%。From the perspective of its own brand operation，Damu focuses on high quality、Good looks、Highly cost-effective products，Full line of products providing one-stop outdoor experience，Xiaomi is positioned as a high-performance travel apparel brand that continues Damu’s professional outdoor genes，Products cover daily commuting、188bet online casino games、Sports and other diverse scenes。

Pathfinder，It is also an early large-scale 188bet online casino games products brand in China，Mainly engaged in mountain climbing、Hiking、Skiing and other 188bet online casino games clothing，and tent、Portable tables, chairs and other basic equipment。

However，In recent years，Outdoor products are not as competitive as international and new outdoor brands，Weak performance growth，Currently based on ice and snow、188bet online casino games and other outdoor activities，Seeking diversification and ecological development of the outdoor community。

Source: Pathfinder official website

Strong domestic market demand，Catalyze the accelerated development of domestic 188bet online casino games products。August 2021，The State Council issued the "National Fitness Plan (2021-2025)"，Promote the vigorous development of sports、188bet online casino games sports、Smart sports and other sports industries，Driving the total scale of the national sports industry to reach 5 trillion yuan in 2025。

Pearls first，The skiing craze has pushed outdoor sports to a high point，And as the weather gets warmer，The epidemic will eventually stabilize，The 188bet online casino games craze may continue，Looking forward to domestic brands in the outdoor 188bet online casino games market“Live up to the spring glory”。