36氪learned，CEM solution provider "Huake Technology" announced the completion of nearly 100 million yuan in Series A financing，It is not convenient to disclose the investor at the moment。Mumian Capital serves as the exclusive financial advisor for this round of financing。

36氪 has reported on the financing of various CEM manufacturers many times、Product Progress。CEM (Customer Experience Management)，Customer experience management，Is insight into customer experience，To explore users’ perceptions of products/services、Preferences、Disgusted、Recommendation and a series of behaviors，Find the reasons behind the decision，Thus helping brands optimize product/service experience。

CEM is one of the hottest tracks in the ToB field in recent 188bet Online Sports Betting and Casino years。According to global survey data released by McKinsey，2020，58% of customer interactions are online (a 22% increase from 2019)。More than 80% of consumers have adapted to digital life，However, years of research on enterprise digital transformation show that，Enterprise’s digital efforts，Success rate less than 30%。

There are already two giants in this track in the United States，Qualtrics and Medallia respectively ，Both companies have overlap in the customer experience management business。Qualtrics focuses more on expanding online channels to collect user feedback，Acquired by SAP for US$8 billion in 2018，Is SAP’s largest acquisition to date，Due to its outstanding performance growth，SAP has listed Qualtrics and its current market value is US$16.5 billion；Medallia focuses on analyzing the consulting operations after user experience，Current market value 43.US$2.1 billion。

According to IDC，QY Research，Touch Point prediction，The domestic CEM market size will increase to 11.8 billion yuan in 2022。The vast market breeds a lot of opportunities，The CEM track also has a quick test、Ceyun、BEX、Dashu Experience Cloud、Hanyi Data、Xiaoyi Shuzhi and other startups that approach from many different angles。

"Huake Technology" 188bet online sports betting was established in 2019，is a CEM manufacturer from the perspective of service operations。The reason why we start from the service operation perspective，Related to team background。The founder and CEO, Ms. Sun Maohua, is the former COO of Ctrip Group and the former CEO of the hotel and accommodation business group，Has more than 20 years of experience in high-quality service operations and e-commerce platform management，And has hundreds of billions of business operating experience，The team has achieved a compound annual growth rate of over 30% for six consecutive years。

Currently "Huake Technology" provides SaaS productized standard solutions:

First，Collect instant messaging data and content through Jilian Cloud-cloud call center system，Get clues；

Secondly，Combining customer feedback and evaluation and its customer experience dimensions，Experience the multiple industries built into the middle platform through CEM、Multiple scene model，Realizing customer emotions，Quantify the customer journey。

Take hotel customers as an example，Can provide review collection tools for the entire network、Questionnaire、And Customer Center。But its products go beyond collection，More importantly, abstraction is achieved through NLP technology。188bet app download Specifically, Huake has established its unique customer experience dimension，A total of 8 main dimensions，20 secondary dimensions，Based on different industries，Give an insight into the company。The current price per customer is several thousand yuan per seat，Great fluctuation。

For large customers，Huake will also provide special products + service solutions，Through systematic collection，Analysis，Combining the entire user journey data，Comprehensive identification of problems existing in industries and enterprises，And provide targeted improvement suggestions，Finally, the problem will be solved in the internal operation process of the enterprise in the form of products。 

"Huake" currently focuses on two major industries: one is the hotel and tourism industry，，The second is the e-commerce industry，We will continue to focus on long service links in the future，Enterprises and platform enterprises with high user experience requirements。

This round of financing will be mainly used for product technology research and development, market business expansion, etc.，Further consolidate market position。

188bet online sports betting Source: 36氪, originalTitle:《36Kr first release，"Huake Technology" completed nearly 100 million yuan in Series A financing》.