March 3，Marriott International revealed at the media briefing，Marriott International currently operates more than 400 hotels in nearly 100 cities，Covering 24 hotel brands，High-end and luxury brands account for 70%。Next three years，Marriott International plans to continue to lead the market share of high-end and luxury brands，Focus on expanding the selected service brand camp。

As China’s high-end hotel industry continues to mature and guests、The owner’s deepening understanding of the hotel brand，Chinese consumers have gradually developed preferences for different hotel brands based on travel purposes。This has prompted Marriott International to plan its brand portfolio more appropriately when developing new hotels，Brand + destination strategy，Actively deploy in different market segments，Actively adapt to and guide the upgrading changes in China’s travel market。

ExperiencedThe impact of the epidemic in 2020，Whether it is the consumer market、Both the travel market and hotel management are facing many changes and even industry restructuring，“China’s hotel industry，Especially the high-end specialty of Marriott International、Luxury hotel section，will be more and more subdivided，Focus on meeting guests’ personalized travel purposes”，Li Yusheng, President of Marriott International Greater China, pointed out，"At the same time，The value of the premium of individual brands and the multiple adaptability of the overall brand camp will be more prominent，Our development in China will increase market coverage，While gaining economies of scale，188bet app More refined，Pursue brand + destination adaptability，According to different market conditions，Active scientific layout，Aims to provide Chinese guests with a more suitable travel experience，Provide long-term value returns to owners。”

As understood，This year Marriott International will focus on four major aspects to promote the brand + destination development strategy。The first is to promote the development of lifestyle hotel brands to lay out the domestic leisure travel market。In Marriott International’s global 30 brand matrix，In addition to vertical division of luxury、High-end、Selected Services，In the same category，Also differentiate horizontally between classic brands and lifestyle brands。

In the lifestyle hotel brand category，Marriott International will focus more on brand personality and refined brand experience。"During last year's business recovery，We also found out，Brands with distinctive personalities can recover faster in the leisure travel field。" said Wu Zhongxian, Vice President of Marriott International Group China East，“Take Shanghai as an example, Shanghai Bund WHotel、Shanghai EDITION、The average occupancy rate of Bulgari Hotel Shanghai last year was 9% higher than the average occupancy rate of the local luxury hotel market。”In the lifestyle brand track，Selected service hotel brands are more relevant to young consumers in terms of price，Marriott International will introduce the Moxy Hotels hotel brand specially designed for "millennials"，And in Shanghai in 2021、Shenzhen、Nanjing、Build 7 Moxy hotels in Xi’an and other places that reflect local cultural elements。Meet the travel needs of young people、AC Hotels, which advocates the essential beauty of life, will also appear in Ganzhou, Jiangxi this year，Also located in Shanghai Hongqiao plate。

In the process of business recovery，How to increase the market share of domestic travel and leisure travel is the focus of Marriott International’s layout。According to estimates from China Tourism Academy，The number of domestic tourists will reach 4.188bet online sports betting 1 billion in 2021，Domestic tourism revenue 3.3 trillion yuan，An increase of 42% and 48% respectively over the previous year。As understood，Excluding the impact of the epidemic，2019 Marriott International’s hotel business data shows，Leisure travel is growing 4 times faster than business travel。This also allows Marriott International to focus more on its brand + destination layout，Currently, the group has more than 40 resort hotels，10% of the total，16 leisure vacation destinations。

Take Hainan as an example，Marriott International operates 23 hotels under 11 brands in 8 Bay Areas。Except for leisure vacation destinations，The group also promotes urban resort concept hotels in gateway cities，Guangshen、Yangtze River Delta、Within 2 hours of driving in key urban agglomerations such as Beijing，Layout of Le Meridien Hangzhou Binjiang Shirong Hotel、Le Méridien Xiaojingwan、Shenzhen Kaisa Marriott Hotel、JW Marriott Hotel Shanghai Oriental Valley、Beijing Leduogang Marriott Hotel, etc.，Strengthen the short-distance weekend leisure travel sector。

Secondly，Diversified brand layout in first-tier cities and other key destinations，Provide a rich brand stay experience。Currently，Marriott International in Beijing、Shanghai、Guangzhou、Shenzhen、Hong Kong、Hainan and other first-tier cities and travel destinations have a leading number of high-end and luxury hotels，Shanghai is the first city in the Asia-Pacific region where the Group operates more than 50 hotels。Based on February 2021 STR report，The number of guest rooms owned by Marriott International in Shanghai accounts for more than 32% of the total number of high-end (Upscale) hotel rooms in Shanghai。As understood，Next three years，Marriott expects to add more than 2 new locations in Shanghai,000 guest rooms。

“There are 130 cities in China with a population of more than 1 million，In these imported destinations，We will pursue the richness of the brand，To satisfy business travelers、Exhibition、Different travel needs such as leisure travel。188bet Online Sports Betting and Casino simultaneously，In the emerging sinking market，Will be based on local economic development and consumption preferences，And the owner’s own business development needs，Adapt to the right brand。" said Yu Guogang, Senior Vice President of Business Development of Marriott International in China。Take Xi’an as an example，Currently there are 10 hotels under 9 brands，Luxury coverage、High-end and selected service categories，High-end brand hotels account for 60%，Another 15 hotels are preparing to open，10 of them are selected service brands，2 are luxury brands，Further strengthen the camp layout in various categories。

Third，Focus on the luxury hotel category in tourist destinations，And based on the characteristics of younger consumers in China，Create a personalized brand proposition。With the continuous increase of China’s urbanization process and residents’ disposable income，China has become the world’s second largest consumer market。The joint report between Bain & Company and Tmall Luxury Products，Despite the impact of the epidemic，Mainland China still achieved year-on-year growth in domestic tourism in 2020，And is expected to become the world’s largest personal luxury goods consumer market in 2025。Yu Guogang revealed，2021，China will become the first market in Marriott International’s Asia-Pacific region to integrate all of the group’s luxury hotel brands，Strategy based on brand + destination，Luxury brands will focus on distribution in key cities and tourist destinations，China’s first The Ritz-Carlton Reserve will also be unveiled in Jiuzhaigou, Sichuan Province this year。

Consumption data display，China’s Generation Z consumers in their early 20s are becoming a rising force in the luxury goods industry，Luxury hotel brands are pursuing classic heritage while pursuing them，It is more important to express personalized brand propositions to establish emotional connections with emerging consumers。Based on this，Marriott International increases business layout of W Hotels brand in China，W will 188bet app open in Changsha and Xiamen this year，There are 3 other W Hotel projects that have signed contracts，Including Haitang Bay W Hotel、W Hotel Macau and W Hotel Chongqing。

In addition，Marriott International will also increase the development of dual-brand hotels and select collection hotels，Give owners more flexibility。Marriott International’s brand positioning、Develop a brand portfolio strategy from three dimensions: brand characteristics and guest needs，Adopt differentiated brand positioning，Such as luxury + high-end + selected combination, Provide consumers with a variety of choices at different price points at the same location；Different brand feature combinations，Such as classic + lifestyle brand，Serve guests with brand preferences；Differences based on occupancy requirements，Adopt a hotel + apartment combination model，Provide more suitable products for consumers with long-term stay needs。The core of the dual-brand hotel strategy is to meet consumer needs with complementary brands，And in shared facilities、More flexibility in operational resources and manpower allocation，Helping owners maximize profits。

It is reported，Marriott International currently operates more than 24 dual-brand hotels in the Chinese market，The layout will also be extended to Nanjing City, Jiangsu Province、Chongqing Jiangbeizui Financial Core Area、Kunshan, Jiangsu and Maitreya, Yunnan and other places。With the maturity of the market and the subdivision of categories，The fans of boutique hotels in China are also growing day by day，Three select collection hotel brands under Marriott International，Luxury Collection、Autograph and Prestige Selection have independent and personalized brand positioning，simultaneously，Owners have the flexibility to retain the individuality of their respective hotels，And you can choose franchise mode。The franchise model currently covers 12 of the 24 brands in China，Gives owners more flexible choices。

2020，Marriott International has signed contracts with 75 hotels in China，The number of rooms exceeds 18,000 rooms，188bet app download More than 60 stores planned to open this year。Refined development strategy based on brand + destination，Marriott International will continue to be based in China，Actively leading the reconstruction of cultural tourism consumption patterns，To better serve the diverse needs of owners and consumers；At the same time, it will also continue to use the industry-leading "Marriott Bonvoy" loyalty program，Connecting 24 brands in China，for global 1.4.7 billion members provide more personalized services、Bring more stable returns to owners。