Recently，Sante 188bet sports betting app download announced，Will invest 3.5.3 billion yuan to develop Qiandao Lake Field Pastoral and Muxin Valley Leisure Sports Camp。For Sante 188bet sports betting app download, whose main business is tickets and ropeways，This move is a bit "extraordinary" - the cableway known as the scenic spot "Maotai" will not be built，Choose a theme park that tests your comprehensive operational capabilities and is already crowded with players，Sante 188bet sports betting app download，I was forced to have no choice，Still carefully laid out？

Spend a year’s 188bet sports betting app download income to “squeeze” into the park

3.5.3 billion yuan for Sante Cableway，It’s a big expense。According to Sante 188bet sports betting app download’s 2020 performance forecast，Annual operating income is 3.800 million yuan—4.200 million yuan，In other words，The investment and construction of Qiandao Lake Muxin Valley Project will cost the Sante Cableway nearly one year’s revenue。

Announcement display，Muxin Valley project is located in Qiandao Lake 188bet sports betting app download Area, Hangzhou City, Zhejiang Province，Occupies an area of ​​about 3,280,000㎡，The project is planned to be based on the ecological landscape of Qiandao Lake，Create a one-stop tourist destination with a variety of business formats。The construction of attractions is divided into three areas: the entrance area includes an immersive experience park、Light and Shadow Experience Center、Special theme B&B、Commercial complex、Cute Pet Paradise、Night Tour Products、Parking lot and other construction；Forest 188bet sports betting app download spot including cableway、Willy Car、MCC (mountain assault vehicle) and sightseeing plank road、Mountaintop landmark and other projects；Popular Science Research District including Node Station、Study Classroom、Commercial services and other projects along the line。

The reason why a large amount of money is spent to build the Muxin Valley project，The reason given by Sante 188bet sports betting app download is: the original Qiandao Lake Meifeng、Two cableways at Huangshanjian，The product is relatively single、Strong dependence。Although the annual reception volume of the two ropeways has reached one million people，But the value of customer flow conversion has not yet been revealed。So，Sante 188bet sports betting app download hopes to build the Muxin Valley project through investment，Opportunities to expand in-depth development and new project development，Realizing scale expansion in East China。

The operating status of Sante Cableway in recent years，It also becomes evidence that he must find a new way out。According to its published financial report data，The net profits of Sante 188bet sports betting app download after deductions from 2017 to 2019 are -3013.480,000 yuan、501.260,000 yuan、211.720,000 yuan，Meager profits，In many cases, we can only survive by selling off our assets。Therefore，The theme park becomes the Three Special 188bet sports betting app download to change the status quo，And one of the ways to achieve in-depth development。

However，This is not the first time that Sante 188bet sports betting app download has entered a theme park。Back in August 2019，The three special 188bet sports betting app download is 2.Acquisition of 80% equity of Wuhan Longchao East Lake Ocean Park Co., Ltd. for 800 million yuan to test the waters of the theme park，For the end of the first quarter, the net assets were 11.In terms of the 8.3 billion Sante 188bet sports betting app download，The price paid is no less than this time 3.5.3 billion。But luckily，The gains from the Sante 188bet sports betting app download are also huge，According to industry insiders，“After the completion of this acquisition, the project will become the successor to Fanjing Mountain、Monkey Island、Huashanhou，Sante 188bet sports betting app download’s fourth project with over one million tourists a year。”

Despite successful experience，The new track of the theme park that Sante 188bet sports betting app download values ​​​​is not easy to walk。In recent years，The theme park market continues to heat up，According to data from the annual press conference of Kerui Lewei Cultural Tourism Real Estate，Proposed “China Theme Park” from 2018 to 2020、The total investment in the park is RMB 74.5 billion。There are many powerful head paradise players among them，OCT、Huaqiang Fantawild、Chimelong Group、Songcheng Group，And Evergrande Group、Sunac Group and other leading real estate companies。In sharp contrast to the paradise fever，Data shows that there are more than 4,000 theme parks of various types across the country，70% of theme parks are losing money。

From sitting in the scenic spot "Moutai" to "squeezing into" the theme park track，The transformation of Sante 188bet sports betting app download is not without hard work，Everyone knows that the era of scenic spots relying on tickets and ropeways has passed，But the new road is also "walking on thin ice"。

Why is the 188bet sports betting app download stuck in the scenic spot?neck”

As the main business supporting the Sante Cableway，The 188bet sports betting app download is known as the "Maotai" of the scenic spot - the 188bet sports betting app download is often franchised in specific scenic spots，And once built，No need for continuous large investment，Only requires a certain maintenance fee，can provide a large amount of cash flow in the long term，Achieving a gross profit margin of up to 60%，Referred to as the premier “cash cow” business by the tourism industry。Judging from the revenue figures of Sante Cableway in 2019，Full year operating income 6.700 million yuan，Among them only Huashan Cableway、Hainan Monkey Island Scenic Area、Qiandao Lake 188bet sports betting app download、The total profit of Lushan Sandiequan Cableway is 1.About 200 million，Accounting for nearly 20%。

But we must also see，In today’s ever-changing tourism industry，The popularity of traditional 188bet sports betting app download ropeways has declined，Existing external factors，Another internal cause。

First，The 188bet sports betting app download’s revenue dilemma。On the one hand，Whether it is fare adjustment or construction, it will have an impact on the 188bet sports betting app download’s revenue。In 2019, the number of tourists received by Lijiang Co., Ltd.’s tourist 188bet sports betting app download increased by 22% year-on-year，But affected by the cableway fare adjustment，188bet sports betting app download operating income fell by 15% year-on-year.09%。The Enshi Grand Canyon Scenic Area Passenger 188bet sports betting app download owned by E Travel Co., Ltd. has been upgraded due to the renovation and upgrading of some tourist roads，Tourists must take the passenger 188bet sports betting app download to enter Qixingzhai Scenic Area for sightseeing，This resulted in the 188bet sports betting app download’s tourist reception in the first half of 2018 increasing by more than 90% year-on-year。But after the road reconstruction is completed，188bet sports betting app download revenue “deteriorating”。

In addition，The revenue problem of the 188bet sports betting app download，Cultural tourism companies often need to pay for it，Take Sante 188bet sports betting app download as an example，Its mature scenic spots and projects have become the main source of revenue and profits，However, most of the profits generated by these high-quality projects are being used by many of Sante Cableway's companies that are in the construction period、Project "Swallow" in the cultivation period，Enterprises have to reorganize their assets，Strip off its subsidiaries and loss-making assets with poor profitability。

Secondly，The arrival of the "inventory era" of cableways。Although the development time of my country’s 188bet sports betting app download industry is very short，Before 1970s，There is no tourist passenger 188bet sports betting app download in China yet，After 1980s，The 188bet sports betting app download industry has entered a period of rapid development，To the 1990s，Development speed reaches peak。According to statistics from Qianzhan Industry Research Institute，By 2017, the number of cable cars in my country has increased to 813，In the past ten years, the number of cable cars has increased by more than 40 per year，It is expected that the number of ropeways in my country will reach 1068 in 2024。The construction of ropeways in some high-traffic scenic spots has already been completed，The ropeways in scenic spots in third- and fourth-tier cities generate very little revenue，Few entrants。The high-traffic scenic 188bet sports betting app download market has entered the era of "stock" operation from the original "increment"，The growth space of the 188bet sports betting app download is gradually shrinking。

Again，The 188bet sports betting app download cannot satisfy the desire to "get out of the circle" of scenic products。In recent years，The emergence of more and more mountain-type tourism products，Like a glass plank road、Cliff swing、Speed ​​skating, etc.，Divided up the 188bet sports betting app download market to a certain extent，Take Zhangjiajie Tianmen Mountain as an example，Before the opening of the glass plank road, Zhangjiajie’s revenue increased by less than 6% year-on-year from 2007 to 2010，There were even years of negative revenue growth，In 2011, Zhangjiajie’s revenue increased by 46% year-on-year.75%，Brings great attention and traffic to Tianmen Mountain，And led to the "competition" of scenic spots that broke the length record of the glass plank road。

Actually，The 188bet sports betting app download is only used as a "tool" in the scenic spot，It is difficult to become a "tourism product"，Scenic spots only rely on useful “tools”，On the one hand it is easy to be replaced，On the other hand，It is difficult to create stickiness for emerging tourists，Poor word-of-mouth and repurchase results。

In addition to the above three "internal factors"，The original tourism industry has already weakened、Tourists’ novelty towards the 188bet sports betting app download has waned、Local travel、Due to "external factors" such as the popularity of peripheral tours to divert consumer groups and the trend of "removing/lowering tickets"，The aroma of "Maotai" in the scenic spot has faded，It also affects the cultural tourism enterprises that rely on it for survival and development。

Two strategic transformations of Sante 188bet sports betting app download

The development dilemma of the scenic spot "Maotai"，Made the Sante 188bet sports betting app download, which started from it, experience a highlight moment，Also often trapped in difficult times。To break the status quo，Sante 188bet sports betting app download has made two strategic transformations。

First transformation: "all-rounder" becomes "188bet sports betting app download expert"

Sante 188bet sports betting app download established in 1989，Originally a Wuhan private high-tech enterprise。Early，Sante 188bet sports betting app download’s business sectors are diversified，From 188bet sports betting app download、Telecom、Clothing、Real estate is involved。6 years later，Sante 188bet sports betting app download captures the beating pulse of the times，Focus on professional development of tourist passenger ropeways，Started the first strategic transformation。

Huashan North Peak Cableway debuted in 1996，Ending the history of "a road in Huashan since ancient times"，It also opened the highlight moment of Sante 188bet sports betting app download，Established its position in the field of passenger 188bet sports betting app download。Because the vertical drop is 755 meters，The construction difficulty and technical content were ranked first in Asia at the time，Therefore, Huashan Cableway is still an iconic work of Sante Cableway，And create considerable profits for it。

The first transformation is slightly bold，But the results are impressive。August 17, 2007，Sante 188bet sports betting app download was successfully listed on the Small and Medium Enterprise Board of Shenzhen Stock Exchange。Currently there are more than 20 ropeways constructed and operated by Sante 188bet sports betting app download，Including Shaanxi Huashan Sante 188bet sports betting app download、Zhejiang Qiandao Lake Meifeng Cableway and Huangshanjian Cableway、Hainan Monkey Island Cross-Sea Cableway、Jiangxi Lushan Sandiequan Cable Car, etc.。

Second transformation: from “ticket + 188bet sports betting app download” to the development of a composite cultural tourism product system

Zhou Mingqi, founder of Jingjian Think Tank, thinks，The second transformation of Sante 188bet sports betting app download，It can be said that it is "have to do"。Different from the beginning when Sante 188bet sports betting app download specialized in 188bet sports betting app download construction，It is relatively easy to win the 188bet sports betting app download project，Today，Scenic spots with large traffic volume generally do not hand over cableway projects to other companies for operation。In addition, the cost of 188bet sports betting app download operation itself is high，Long payback period，The main business of Sante 188bet sports betting app download is single，Overly dependent on 188bet sports betting app download income，This will cause the 188bet sports betting app download business to be in a downturn，The overall revenue will inevitably be affected。Therefore，Sante Cableway has to look for revenue growth points again。

Based on the above situation，Sante 188bet sports betting app download begins to practice "operating a batch、Develop a batch、Reserve a batch of "transformation development strategy"，From cableway to development of composite cultural tourism product system。Several years of hard work，Let Sante 188bet sports betting app download gain something: Beyond the 188bet sports betting app download，There are 8 scenic spots、5 camp accommodations and 1 theme park。

However，Different from the first transformation，The second transformation of Sante 188bet sports betting app download is lagging behind。According to annual report data，The company’s 188bet sports betting app download revenue accounted for about 70% in 2019，The proportion of scenic area income is only 17.About 5%。2020，Sante has not yet released its annual report，But various data have been displayed，The 188bet sports betting app download’s revenue has also suffered a considerable decline。

"Cast a wide net" investment coupled with the impact of the epidemic，Failed to realize the original intention of Sante 188bet sports betting app download in terms of revenue data - extending from 188bet sports betting app download operation to scenic spot development and operation，Form a synergistic effect，Ropeways are still the main driving force for revenue growth。But obviously，Qiandao Lake Muxin Valley Project of Sante Cableway，Indicates that it is on the road to transformation，Still trying to open up a new world。

The transformation efforts of Sante 188bet sports betting app download，Not an exception，In many tourist attractions nowadays，Quit “188bet sports betting app download/ticket dependence”，Get rid of a single revenue structure，Escape from the "anxiety period" after the epidemic，Almost considered a common desire。Therefore，Space Explorer summarizes the following 3 new "hobbies" that travel companies and scenic spots need to develop，Help change the old state of the past。

In the era of cultural 188bet sports betting app download, “tools” can also become “Internet celebrities”

188bet sports betting app download as a traditional tool，The earlier advantage of observing the scenery from unusual angles has gradually lost its novelty。But the era of cultural tourism in contemporary tourism，Tools still play their role as tools。Especially for mountainous scenic spots，The 188bet sports betting app download is still necessary，However，Facing new tourist groups who are increasingly seeking excitement，Mere tools are not enough，“Tool” becomes “Internet celebrity”，Totally possible。

For example, Songhua River Cableway，It used to be an important link for the common prosperity of both sides 188bet sports betting app download Songhua River，Stalin Park、Flood Control Memorial Tower、Central Street and Jiangxin Sun Island are closely connected，Is one 188bet sports betting app download important tourist attractions in Harbin。

In recent years，Songhua River Cableway adapts to the development of the new era，Start all-round upgrading，Transform it into a large-scale one in Heilongjiang Province、Collect travel and sightseeing、Entertainment and leisure、Art Display、188bet sports betting app download commercial complex integrating fashionable dining and other complex functions。The diverse entertainment and leisure facilities in the castle will also become a distinctive landscape in the commercial district along the Songhua River，Become a photography enthusiast、A famous tourist attraction in Harbin favored by film and television drama directors，Two European-style castles are located on both sides of the Songhua River，Connect a river with a cable car and a tower peak。Unique Byzantine architectural style，Let tourists shine，Come to check in one after another，It has also changed from a tool to an "Internet celebrity attraction"。

188bet sports betting app download into resort, increasing consumption radiation radius

For the transformation of the 188bet sports betting app download economy，Proposed by Zhou Mingqi, founder of Jingjian Consulting，Aiming at the transformation of resort-oriented scenic spots，The 188bet sports betting app download should promote the upgrading and transformation of the scenic spot’s business model from a sightseeing-based basic income to a vacation-based secondary consumption as soon as possible，Introducing parents and children、Outdoor、Research、B&B、New business formats such as cultural and creative industries，By enhancing visitor experience，Stretch recreation time，Stimulate tourism consumption in its scenic spots。

Take the Muxin Valley project invested by 188bet sports betting app download Cableway as an example，It is located in Qiandao Lake National Scenic Area, 300 kilometers away from Shanghai、Hangzhou 133 kilometers、Huangshan 150 kilometers，Only 30 kilometers away from Qiandao Lake High-speed Railway Station，Has good location conditions。2019，Qiandao Lake receives tourists 1884.50,000 people，The core customer source markets Jiangsu, Zhejiang and Shanghai account for 71% in total.72%，75% of tourists spend more than 500 yuan per capita，75% of families with children，Domestic tourists have the strongest spending power、Customer group has the highest quality requirements、One of the areas with the strongest demand for parent-child leisure。

In fact，Long before investing in the Muxin Valley project，Sante 188bet sports betting app download has been operating and managing Meifeng in Qiandao Lake、Two cableways at Huangshanjian，Receives nearly one million tourists annually。The construction of the Muxin Valley project can break the company's relatively single product status in East China，Convert existing customer flow into company value，On the other hand, it can also effectively make up for the lack of night tours in the local area、Immersive experience、Parent-child leisure business format。

Pay attention to "content culture" and create non-replicable IP

In the era of integration of culture and 188bet sports betting app download，188bet sports betting app download as a carrier of culture，Continuously glowing with new vitality。Take Huashan as an example， “Xia Culture” is Huashan’s main cultural card，During Spring Festival，Huashan staff are dressed in ancient costumes，Handheld performance props，Based on Jin Yong’s Huashan Knights，Two sessions every morning and afternoon，Written and performed "Welcome" for tourists、《New Year’s greetings》、More than ten chivalrous cultural programs including "Huashan Sword"。This move magnifies the cultural heritage of Huashan，With the help of Jin Yong’s "Huashan Discussing Swords"，Deeply dig into the cultural connotation of Huashan。

Travel companies’ scenic spots attach great importance to culture，Not a “metaphysical” idea of ​​levitation，But it should be based on its own resources，Reshape with culture，Make the project a flower、一木、Anyone in the house can become an internet celebrity，At the same time in the integration of local culture，Form regional symbol，Become the first choice for IP communication。Deep dig content，And be with him，Be a cultural and travel idealist。Only those who truly own the scenic IP that cannot be copied，To get rid of ticket dependency and 188bet sports betting app download tool properties。

In summary，The transformation of Sante 188bet sports betting app download，Perhaps the only way for all traditional tourism companies and scenic spots to transform。It’s okay if your neck is stuck，It’s good even during labor pains，Everything must be experienced。The epidemic in 2020 will have an impact on the business revenue of many travel companies、Huge impact on cash flow，Many companies even went public with bankruptcy liquidation or bankruptcy reorganization，2021，The road to recovery is still not optimistic，But one thing is for sure，New opportunities of the era must be given first to those pioneers who dare to change、Forerunner、Self-changer。

*Source of this article: WeChat public account "Space Detective" (ID: MESPACE007)，Author: Lei Butong，Original title:《Is the scenic 188bet sports betting app download no longer a good business?》。