March 19，Guangzhou Xiangminiao Network 188bet game Co., Ltd. (hereinafter referred to as "Xiangminiao 188bet game") announced that it has received tens of millions of yuan in financing。The investor in this new round of financing is a Hong Kong listed company - China’s leading smart business SaaS service provider Weimob。The funds will be used to promote the company’s digital 188bet game research and development and operation service improvement，Expand Xiangmi Bird 188bet game’s leading advantage in the digital transformation of the hotel and travel industry，Promoting the sustainable development of digital marketing and management for wine and travel merchants。

Xiangminiao 188bet game was established in 2015，is a leading domestic digital marketing 188bet game and operation service provider，Focus on the digital marketing field of hotels and destination tourism and lifestyle enterprises，Helping enterprises to build private domain ecology，Provide personalized and modular 188bet game development and one-stop operation services for enterprises。Xiangmi Bird 188bet game has won many digital marketing honors from authoritative industry media，Its 188bet game and operational services have been highly recognized by the industry and customers。

so far，Xiangminiao 188bet game has been serving South China、East China、Thousands of international and domestic high-end hotel groups and their brands or hotels in Southwest China and other regions provide complete digital marketing 188bet game and operation service solutions，Customers include well-known hotels and brands at home and abroad，Atlantis、Capella、Regis、Waldorf、Park Hyatt、The Ritz-Carlton、JW Marriott、Aimee、Niccolo、Marco Polo、Temple House、Angsana、Banyan Tree、Ligent、Intercontinental、Hyatt、Hyatt Selection、Westin、Wanli、Crown Plaza、Kempinski、Luxury Collection、Hilton、Sofitel、Howardson、Wyndham、Langham、Sheraton、Ramada、Four Points by Sheraton、Jinmao、Wanda、OCT、Zhongwei Group、Dragon Dream、KWG、Tan Yue Hotel, etc.。

2020，Xiangminiao 188bet game helps cooperative merchants achieve growth despite the impact of the epidemic，The annual GMV of a single store of nearly a hundred mature hotels in Hainan and other regions exceeds RMB 5 million。With its influence in the wine and travel industry，Xiangminiao 188bet game officially becomes the official service provider of WeChat mini programs。Under the digital solution of Xiangmi Bird 188bet game，The WeChat channel growth of some wine and travel merchants has reached 3-4 times，The transaction volume of cooperative hotel customers on WeChat channels accounts for 15% of the hotel’s overall transaction volume，Some hotels have reached 30%。

Xiangminiao 188bet game CEO Lin Xun thinks，Digital transformation and in-depth operation of private traffic are the decisive factors for the wine and travel industry to achieve counter-trend growth in the post-epidemic era。The epidemic has accelerated competition in the industry，A digital marketing revolution with private domain traffic as the main battlefield has begun。After receiving financing，Xiangmi Bird 188bet game will increase its presence in the mid-to-high-end hotel market across the country，Promoting the digital transformation of the wine and travel industry and the construction and operation of private traffic ecology；Direct sales based on WeChat private domain，Xiang Miniao has realized the data connection between the micro-mall and Xiaohongshu channels，Tik Tok、System cooperation with Kuaishou and other platforms is also accelerating，In the future, we will continue to use diversified channel management to build direct traffic drainage and efficient transformation from the public domain to the private domain；Launched the "Xiangminiao SCRM" system，Deeply explore user value，Achieve global management of private domain traffic and sustainable growth of own channels，Promoting the digital transformation of the wine and travel industry。

Xiangminiao 188bet game CEO Lin Xun

Weimob said，This increased investment in Xiangmi Bird 188bet game，It is Weimob that accelerates its entry into the in-depth field of wine travel、Important measures to improve the coverage of the wine and tourism market。Since 2020, Xiangminiao 188bet game has continued to make efforts in diversified channel management and private domain traffic operation，And become a leading player in the industry，This is also an important reason for Weimob’s increased investment。2021，Weimob and Xiangminiao 188bet game will further exert synergy effects，Supported by Weimob’s powerful 188bet game and operational products，Leverage Weimob’s “Traffic-SaaS Products-Operation” TSO strategic advantages，The layout of empowering the wine and tourism industry with digital marketing and private domain traffic ecology，Help wine and travel merchants improve online marketing operation efficiency，Achieve efficient conversion of traffic and sustainable growth of hotel private domain traffic