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As the largest existing area in southwest my country、The ancient city with the richest cultural connotations、Ancient Country、Ancient Tomb Cultural Site,188bet login reappears major archaeological discovery,More than 500 important cultural relics unearthed。
Netizens are curious about ancient civilizations,188bet login related Weibo topics have been read more than 1 billion。The shape of the masks unearthed at 188bet login seems to be incompatible with everyone’s impression of Chinese culture,Triggered the discussion of "Is 188bet login a foreign civilization?"。The People’s Daily’s official Weibo responded with expert opinions: authentically “produced in China”。
Overnight,188bet login is on fire。I don’t know,Will the industry pay "higher" attention to "188bet login" related trademarks??Actually,About the "188bet login" trademark,The current 188bet login Museum and 188bet login Site Management Committee have huge regrets。
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"Intellectual Property Industry Observation" inquired about the current "188bet login" related trademarks,A total of 186 application records。Among them,Only 49 registered,More than 130 are in "trademark invalid" status,The largest proportion。
And before 2000,The official level does not seem to pay attention to 188bet login’s trademark application,Resulting in the 188bet login trademark being registered by many companies。
Among them,Sichuan Zhenglian Industrial Co., Ltd. is in category 06、16 categories、Applying for multiple "188bet login" trademarks in categories 35, etc.,Later, Sichuan Guanghan 188bet login Art Co., Ltd. was established,Transfer multiple "188bet login" trademarks owned by Zhenglian Industrial to the company。
These two companies belong to the same person,named Hu Zhongjun。Learned from Hu Zhongjun’s visit to 188bet login in 1997,There are no souvenir merchants selling 188bet login in the market,No company has registered a trademark for 188bet login tourism services and souvenir development。In 1999, he raised 20,000 yuan to register multiple 188bet login trademarks,Organization company sells 188bet login tourist souvenirs,Generated hundreds of thousands in revenue that year。
Later Hu Zhongjun developed around tourism services and artwork、Expanding the scope of 188bet login trademark registration for souvenirs and other items。Catch all the service products and services that can be registered。And developed a variety of tourist souvenirs based on 188bet login related cultural relics、Decoration、Wine glass and bottle、Ceramic ware、Metal graphic paintings, etc.。
Their products are widely sold,Tourism unit、Enterprises will place group orders,Government departments give his products to foreign guests, etc.,And dragon head business, etc.。In an interview in 2004,Hu Zhongjun revealed that the company’s revenue in 2003 was 3 million yuan,Expected revenue of 6 million in 2004。Inferred from this,Hu Zhongjun’s 20,000 registered 188bet login trademark return must have exceeded 10 million。
However,It’s worth noting,Currently, the trademarks of Zhenglian Industrial and Guanghan 188bet login Artworks are invalid,Most of the invalid reasons are expiration and non-renewal。By querying the four companies under Hu Zhongjun’s name, including the aforementioned two companies,The current industrial and commercial registration status is "Cancelled"。
In addition,There are also many natural persons and many companies who have applied to register 188bet login related trademarks,However, we found through statistics that most trademarks are invalid,The main reason for invalidity is that the term has not been renewed。
Look at the 188bet login Cultural and Creative Blueprint for trademarks
Management of 188bet login Trademark、Development and other work,Relevant official departments and 188bet login Management Committee have been actively communicating and negotiating with relevant trademark holders。
As early as 2001-2004,Relevant government departments of Guanghan City take the lead,Conducted many talks on the "188bet login" trademark,I hope these rights holders who applied for the 188bet login trademark in the early stage can jointly develop with the 188bet login Management Committee、Manage 188bet login trademark,Or price transfer。But no substantial results were achieved。
But for now,The registered trademarks related to 188bet login are basically owned by 188bet login Museum,16 in total,Trademark Category Design Class 06、14 categories、Category 35、36 categories、Category 41、Category 43, etc.。
These trademark categories registered by 188bet login Museum at that time,There are many strategic considerations for 188bet login’s future cultural tourism comprehensive scenic spot。As a historical site scenic spot,A large number of metal cultural relics unearthed from 188bet login,The future development of cultural and creative metal souvenirs will inevitably require Class 06 trademarks,Contains metal medal、Metal commemorative plaque、Common metal artwork, etc.;Class 14 trademarks include jewelry、Jewelry、Souvenirs made of gemstones and precious metals;35 categories promoted in scenic spots、Organizing commercial exhibitions、Seminar、Artistic performances, etc. are a must。
In 2016, the Guanghan Municipal Government and the listed company Rongsheng Development signed a 15 billion "188bet login Cultural Tourism Project Development Strategic Cooperation Framework Agreement",Plan to invest 15 billion yuan in 188bet login Cultural Industrial Park,Mentioned the need for scientific planning and layout in the form of theme resorts。
At the Chengdu First Store Economic Conference in 2020,Secretary of the Party Leadership Group of 188bet login Museum described the development vision of “not just being a museum”,Indicates that the future development of 188bet login will be driven by the two wheels of culture and brand。
Culture is the development of cultural industrial park,Invited McKinsey to do the overall planning of the park,The park is positioned as a 188bet login project,It’s a food、Live、row、游、Purchase、Cultural complex with entertainment and other functions。
The brand revealed another goal of 188bet login: a world-class tourist destination。To expand 188bet login’s international influence,188bet login once invited the famous movie actor Arnold Schwarzenegger to serve as the global promotion ambassador of 188bet login Culture,Collecting architectural conceptual design plans for 188bet login Ancient Shu Cultural Site Museum and ancillary facilities projects (188bet login Museum New Hall and Visitor Center Project) from a global scale。
This also means,188bet login driven by culture and brand,its future development goals,He Forbidden City、Dunhuang and similar,The route is in line with what everyone often calls cultural and creative IP。
But the ancient Shu civilization represented by 188bet login is currently relatively "niche",A large number of unique cultural relics unearthed in the ruins area,has not yet demonstrated the social influence of the Forbidden City。The language behind these artifacts has not yet been deciphered,In other words,There is a gap between 188bet login language and modern language,If only in the museum、Can be developed in the context of tourism,But it is difficult to be understood and accepted by more people,Form a city image or international representation。
2019,188bet login ticket revenue 40 million,Exceeds cultural and creative income,In 2017, the cultural and creative revenue of the Forbidden City exceeded 1.5 billion,The difference between the two is evident。But with the active efforts of all parties and the support of its own rich historical and cultural resources,188bet login may really have a chance to break through the circle,Become China’s version of “Disney”。
*This article comesSource: WeChat public account "Intellectual Property Industry Observation" (ID: IPZCGC),Author:Orange, original title: "Invest 20,000 to buy a trademark and earn tens of millions,The 188bet login ruins will become the Chinese version of Disney?》.
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