The number of B2B platforms in the domestic tourism industry has grown rapidly recently，At the same time, 188bet mobile login providers are also developing rapidly。B2B platforms and channels each have their own characteristics and operating rules in operation，But you can also cooperate while competing。Correctly grasp the differences between the two different models and the key points of their own operations，Conducive to each other’s business development and mutual cooperation。

Platforms and channels have different business models

The travel know-how on the current market、Baozhong adopts the B2B2C 188bet mobile login operation model，In this business model, 188bet mobile login vendors proactively purchase and organize supplier products，Sales promotion for products，Sell products to consumers through its own offline and online channels, provide corresponding after-sales services and assume corresponding legal obligations。

And now the octopus appears in the market、Travel View、Travel Circle、Xinlv.com and others adopt the B2B 188bet mobile login model，The connotation of this business model is to aggregate product suppliers and product buyers，Getting through information asymmetry，Promote and facilitate transactions between both parties by establishing an ecosystem。

Channels focus on consumers, platforms focus on peers

The key to the success of the 188bet mobile login model depends on whether you can sell the supplier's products，Whether it can be sold depends on how much consumers recognize the 188bet mobile login brand，The second is the quality and sales capabilities of the 188bet mobile login itself。In today’s individualized world，188bet mobile login merchants can no longer simply rely on stores and relationship marketing unit customers，But to understand the needs of individual tourists，Find the products that suit them and use effective means to sell them to customers。Therefore，Marketing for guests，Improve the stickiness of the brand on the consumer side，This is the direction that channels should focus on。

188bet mobile login mode is different，The 188bet mobile login model tests the cohesion of buyers and sellers in the same industry。Can we gather popularity among peers，Increase transaction activity，This is the key to the success of the 188bet mobile login。Therefore，The focus of the 188bet mobile login lies in the technical creation of the system，Various rules formulation，And the construction of the ecosystem。

188bet mobile login provider、Platforms are completely different in the value provided by suppliers

The value provided by 188bet mobile login providers to suppliers is to sell the suppliers’ products through stores，This is an active promotion process，Contains product selection、Product Design、Advertising and marketing promotion for consumers, etc.。At the same time，The 188bet mobile login provider is still collecting payment from the supplier、Provide after-sales service。The actions of this system include two levels of content: First, the active marketing behavior of the 188bet mobile login，The second is that the supplier and the 188bet mobile login provider have an upstream and downstream buying and selling relationship。

The value that the 188bet mobile login brings to suppliers is mainly reflected in how to make their products known to more peer buyers，And the 188bet mobile login system tools to improve his sales and management efficiency，Or provide other valuable services to transaction participants。There is no upstream or downstream buying and selling relationship between the supplier and the 188bet mobile login。

Channels and platforms compete but can also cooperate

188bet mobile login and channel are two different business types，Existing competition，But business cooperation is possible。From a competitive perspective，The contradictions mainly focus on these points，First, the management of channel stores is affected by the 188bet mobile login，Enables stores to bypass channels and directly conduct business cooperation with suppliers on the 188bet mobile login。The store is a sales terminal established by the channel provider，Channel providers provide various services to stores，Bearing the legal risks of the store，The 188bet mobile login does not bear legal risks for the sales behavior of stores。Part 2，The supplier system introduced by the channel itself，The direct purchasing relationship established with suppliers was interfered by by the 188bet mobile login，Influences the channel’s stickiness to suppliers，It also affects the channel’s revenue on the supplier side。Therefore，The differences between the two sides in their respective positions，There is a structural contradiction，Competition is inevitable。

Of course，Theoretically，188bet mobile login participants are wider than channels，If the supplier complies with the channel provider’s trading rules，At the same time, the 188bet mobile login can also cooperate，Channels can cooperate with the 188bet mobile login to select suppliers’ products on the 188bet mobile login for sale through the channel。Different channels can select supplier products from the same 188bet mobile login，But they will have their own corresponding rules to restrict suppliers and platforms。Currently，The channel and 188bet mobile login have already cooperated，Channels such as Travel Know-how have been separated from Travel View，Travel circles and Octopus and other platforms purchase products from some suppliers，These suppliers abide by the transaction rules of Travel Beston when trading with Beston，The 188bet mobile login also cooperates with the channels according to the corresponding settlement process。

Meanwhile，The 188bet mobile login can also obtain supplier products from channel providers for 188bet mobile login buyers to purchase。Travel View、Qunar’s B2B 188bet mobile login all imports products from Beston’s product library，And provide these products to buyers on the 188bet mobile login。

188bet mobile login development can promote the self-improvement of channels

The current domestic B2B 188bet mobile login is developing rapidly，This will provide the industry with more efficient and convenient trading methods，Solving the problem of information asymmetry。In the past, channel operators were in daily operations，Playing the role of a 188bet mobile login provider consciously or unconsciously，Always focus on suppliers and stores，Simple connection function，The customer’s recognition of the channel brand is often ignored，Ignore what kind of products customers need，Ignored customer care。And the widespread rise of B2B platforms，Prompt channel operators to reflect on the original business model of the channel。Reflect on what channels should pay more attention to，Reflect on what should be used to compete with the 188bet mobile login。This will promote self-improvement of the channel，Enable the channel to develop into a product-focused 188bet mobile login driven by the 188bet mobile login、Focus on consumer experience、The new stage of O20 construction focusing on channels in the new technological environment。

Anyway，It is precisely because the two business models are different，Differences in creating value for participants，It is destined that channels should pay more attention to the brand influence on consumers，The 188bet mobile login pays more attention to the cohesion of the industry，Thus, consumers will eventually find channels to travel，The pattern of peers looking for a 188bet mobile login if they want to trade。(The author Zhang Li is the general manager of Travel Know-how，His WeChat public account "Zhang Ci Youdu")