April 2，Exclusively owned by China's leading comprehensive cultural and 188bet mobile login innovation group，The Shanghai 188bet mobile login Industry Expo—2021 Cultural 188bet mobile login Industry and Destination Investment Cooperation Seminar jointly organized with Shanghai UBM International Exhibition Co., Ltd. was successfully held at the Shanghai World Expo Exhibition and Convention Center。

The first Shanghai 188bet mobile login Industry Expo has an exhibition area of ​​more than 600,000 square meters、Scale of more than 5,000 exhibitors、More than 100 professional forums and summits、29 professional and international competitions and awards，Present a richer 188bet mobile login industry event to the audience，The audience is expected to reach 400,000。

The "2021 Shanghai 188bet mobile login Industry Development Summit" is one of the most important summits of this Shanghai 188bet mobile login Expo，Guided by Shanghai Municipal Culture and 188bet mobile login Bureau。Summit gathers 188bet mobile login industry research experts、Local 188bet mobile login manager、188bet mobile login investment institution、OTA platform、188bet mobile login resource developer、Real Estate Group、Theme park operator、Smart travel supplier、Creative designers and many other wisdom，Let’s discuss the innovative environment without roadmaps faced by China’s 188bet mobile login industry。

2021 Cultural 188bet mobile login Industry and Destination Investment Cooperation Seminar to "Renew Destination，New Opportunities for Cultural 188bet mobile login” as the theme，Many leaders of cultural 188bet mobile login industry authorities、Brand founder、188bet mobile login company executives and project leaders attended and gave insights on topics such as new opportunities for destinations in the post-epidemic era。

Chen Ping, Director of the Publicity and Promotion Department of Shanghai Culture and 188bet mobile login Bureau, attended and delivered a speech。He said，The epidemic has caused huge changes in the entire cultural 188bet mobile login industry，Many new opportunities and opportunities have been born in it，Changes in tourists’ travel patterns will bring about tremendous changes to the entire industry。Secondly，To cope with the great changes, we must seize new opportunities，Need to be adaptable，New methods are needed、New means。Last，"Coping with great changes、Seizing new opportunities requires the courage to change。

Diverse resonance creates a “new business card” for destination cultural 188bet mobile login

The rise of the new middle class、The leadership of Generation Z and the dramatic change in consumption structure have brought new variables to the development of the cultural 188bet mobile login industry。Liu Zhaohui, founder and chairman of Zhihui Group said，China’s cultural 188bet mobile login industry is ushering in three changes: on the consumer side，The rise of the new middle class、Generation Z leads the way、Consumption structure has changed dramatically；On the industrial side，The epidemic has affected medium and long-term products、Offline experience is compressed，Self-driving tour、Micro vacation and other cross-border composite products will become mainstream in the future；At the social level，Economic growth、Internet、Digital、Intertwined trends such as aging，The development of the cultural 188bet mobile login industry faces a more complex social situation。

Liu Zhaohui, founder and chairman of 188bet mobile login Group

Liu Zhaohui thinks，Three emerging areas for the future development of the cultural 188bet mobile login industry lie in urban destinations、Rural revitalization and urban-rural interaction driven by digitalization。In view of the development trend of cultural 188bet mobile login industry，Liu Zhaohui put forward three development suggestions: First，Breaking cognitive boundaries；Second，Reshaping industrial formats；Third，Attach importance to talent innovation。

In the context of economic transformation and upgrading，The degree of development of the cultural 188bet mobile login industry has become an important parameter in competition between regions and cities。

Yuan Xuliang, Level 2 Researcher, Industrial Development Division, Hainan Provincial Department of 188bet mobile login, Culture, Radio, Television and Sports

Hainan is the world’s largest free trade port、China’s only international 188bet mobile login consumption center。At the meeting，Yuan Xuliang, a second-level researcher from the Industrial Development Division of the Hainan Provincial Department of 188bet mobile login, Culture, Radio, Television and Sports, appeared to explain the Hainan Free Trade Port policy，And conduct investment promotion in the 188bet mobile login, culture and sports industry。Yuan Xuliang takes advantage of the unique development advantages of Hainan’s 188bet mobile login and cultural and sports industries、Main policy benefits、Business environment、Four key investment directions，Detailed introduction to the development opportunities of Hainan’s 188bet mobile login, culture and sports industry。

Member 188bet mobile login Party Leadership Group of Zhejiang Province Shenxianju Tourist Resort Development Center、Deputy Director Zhang Dongjian

Member of the Party Leadership Group of Zhejiang Province Shenxianju Tourist Resort Development Center、Deputy Director Zhang Dongjian takes advantage of resources、Starting from the location advantage，Promoted investment promotion for multiple projects in Shenxianju Tourist Resort。As understood，At present, Shenxianju Tourist Resort has launched 15 major investment projects，Introduced capital reached more than 20 billion yuan。Future，Will create all-region 188bet mobile login services、Health and fitness、A national tourist resort integrating leisure and vacation functions。

Li Huihua, founder and president of Jigao Group

The epidemic has changed the development trend of the cultural 188bet mobile login market，At the same time, it also gave birth to new consumer trends。Founder of Jigao Group、President Li Huihua thinks，After the epidemic，A destination far away from the source market，Tourist reception and 188bet mobile login revenue show a cliff-like decline，The vulnerability of the 188bet mobile login industry is revealed；A suburban ecological destination close to a big city，Being the first to achieve rebound and recovery，Leisure travel has become an important part of life。

Among the micro-vacation consumer groups in the suburbs，Parent-child customers have become more mainstream。Li Huihua said，With policy support、The number of second-child families is increasing、Opportunities such as the increase in the proportion of families traveling together，The scale 188bet mobile login parent-child travel market will continue to increase。While spending money on parent-child travel，Children are gradually becoming the decisive factor in repeat consumption。In this context，How to create a product model for a micro-vacation destination with families and children as the core？Li Huihua thinks，Content is the core that drives the formation of IP，Including space scenes、Experience form、Hard content such as amusement rides，Also includes event planning、Brand Promotion、Theme presentation and other soft content，Realize product IP through basic content construction，Gradually iterate to a well-known IP，Become a super IP through continuous innovation of content。

Liu Wendong, Chairman of Hangzhou Xintiandi Group

current，Most urban nighttime consumption is concentrated in the central vitality area。The Central Vibrant District refers to the central business district getting rid of a single business format，Add cultural and entertainment functions，Create more diversity、Humanized、Recreational composite space。How to create a closed loop of night economy + cultural, business and 188bet mobile login projects in the Central Vitality District？Liu Wendong, Chairman of Hangzhou Xintiandi Group, believes，The current development trend of urban cultural and business 188bet mobile login in China is industrial integration in the form of “188bet mobile login +”，Including focusing on “people” creating scenes、Upgrading from “entertainment” to “value”，The only way and inevitable destination for the development of cultural cities。

Liu Wendong proposed three operational logics for urban cultural and business 188bet mobile login， 1. Linked development of urban cultural and business 188bet mobile login + the entire industry chain，Form a closed-loop model of regional cultural 188bet mobile login operation and continue to exert efforts；2. Smart City Operation，Jiang Technology、IP、Operation integration，Upgrading urban services and 188bet mobile login experience through digital means is the foundation；3. Seize the cultural focus，Highlight the personalized operation theme，Humanistic care is the foothold of urban cultural 188bet mobile login operations。

188bet mobile login investment opportunities under scenario upgrade

Wang Jifeng, Deputy Director 188bet mobile login Management Office of Zaolinwan Resort in Yizheng City

In the theme session of "New Investment Opportunities"，Wang Jifeng, deputy director of the Management Office of Zaolin Bay Resort in Yizheng City, first brought the project promotion of the 2021 Yangzhou World Horticultural Expo，Explain the location advantages of Zaolin Bay、Natural resources、Industrial development, etc.，And introduce the Zaolin Bay Cultural 188bet mobile login and Creative Project，Includes international resorts、Sports Town、Residence care and meditation projects。Wang Jifeng said，Zaolin Bay Resort will promote cultural 188bet mobile login through、Great health industry cluster，Release the new charm of "Zaolin Bay" 188bet mobile login。

Deputy General Manager of Huzhou Nanxun Ancient Town Scenic Spot Management Co., Ltd. Fan Jie

current，The 188bet mobile login market is changing from sightseeing tours to in-depth experience tours，Traditional tourist attractions are actively transforming、A lot of action has been taken to introduce new things from the old。Meeting，Overview of Fan Jie, deputy general manager of Huzhou Nanxun Ancient Town Scenic Spot Management Co., Ltd., from Nanxun、Location conditions、Food、Shopping、Accommodation、Entertainment、Comprehensive introduction to the investment opportunities in Nanxun Ancient Town from multiple dimensions including key projects。

Cultural 188bet mobile login scenic spots in the stock era、Business districts fall into homogeneous competition，But as consumption upgrades gradually deepen，Personalization、Diversification、The rise of mid-to-high-end consumer demand，Update on the cultural 188bet mobile login industry scene、The efficiency and frequency of experience upgrades have put forward higher requirements。At the scene，Li Wenjun, founder of Street View Dream Factory, introduced a new business model-mobile business scenario，From shopping、Accommodation、Entertainment，Go to the entertainment、Landscape、Functional facilities，Build a business scene completely using mobile methods。He said，Through the personalized customization and mix-matching of types of products，Can form almost any、Diversified business scenarios。

Li Wenjun, founder of Street View DreamWorks

According to Li Wenjun，Mobile business scenarios have three major characteristics。First，Low cost，Build a house like a car。A workshop of more than 60,000 square meters，Through assembly line operation，Can reduce the cost of products by more than 50%。Second，Fast。Commercial Street from signing the contract to landing，The cycle is between 10-20 days。Third，Flexible for change。The cultural 188bet mobile login industry is prone to aesthetic fatigue，Freshness decreased，You can change the scene at any time by moving it。

Lv Jianbiao, founder and chairman of Tianmai Network

Also focused on scene innovation，Smart cultural 188bet mobile login based on 5G、VR/AR、Artificial intelligence and other digital technologies，What new gameplay can it bring？Founder of Tianmai Network、Chairman Lu Jianbiao thinks，The current core pain point in the integration of culture and 188bet mobile login is the lack of content in scenic spots、Cultural lack of carrier、Tourists lack experience。The future development trend of scenic spots lies in the technologicalization of 188bet mobile login experience、Immersion in 188bet mobile login and performing arts、Vivid cultural display、Night tours in tourist attractions。

He said，The future direction of cultural and 188bet mobile login integration、The trend is “culture + 188bet mobile login + technology”，Culture is content、Travel is the carrier、Technology is a means，Through the extension of the industrial chain、Expansion of consumer industry chain and improvement of product form。Specifically，Can empower cultural, business and travel scenes through digitalization，Empower existing assets through digitalization、The park brings continuous value-added services。

Country B&B as a product of consumption upgrade，Their products are no longer just accommodation products，But start with content and expression，And empower it with operations，While building the IP of rural B&B，Promote the integrated development of local 188bet mobile login resources from point to point，Promote the formation of rural B&B complex。Take the tree frog tribe as an example，Vice President of Xiangban Cultural 188bet mobile login、Fu Congwei, founder of the Tree Frog Tribe, thinks，Wild systems are more complex than artificially constructed systems，In the process of product creation，Need to learn ecology from nature、美、Three cores of evolution。

Fu Congwei, Vice President of Xiangban Cultural 188bet mobile login and founder of Treefrog Tribe

Fu Congwei thinks，Wildness is symbiosis，Treefrog brand provides more than just a stay experience，But by using B&B as a carrier，Create a wild luxury vacation destination，Form a community with a common 188bet mobile login orientation and spiritual pursuit。

The development of the parent-child cultural 188bet mobile login market cannot be separated from IP empowerment。Guo Zhongxiu, head of Luojia Children’s Business Department of Oya Design, thinks, current，Equipment playground、Community children’s play space、There is a lack of creativity in the main scenes of parent-child cultural 188bet mobile login such as commercial children’s activity spaces、Rough equipment and other problems，Therefore, the demand for theme IP creation and scene design is very strong。

Guo Zhongxiu, head of Luojia Children’s 188bet mobile login Department of Oya Design

How to meet the diverse needs of the parent-child cultural 188bet mobile login market？Guo Zhongxiu thinks，Need to be combined with nature、Art、Culture、Technology design principles，From natural materials、Adapt measures to local conditions、Multiple design、Customized travel force，Meet the growth needs of children of different ages。

Wang Chongbin, Executive President of Qucunyou Group

Driven by the rural revitalization strategy，Rural areas are embracing opportunities，How to break the bottleneck？Wang Chongbin, CEO of Qucunyou Group, believes，Rural areas need to further activate rural resources，Strengthening rural industries，Strengthen hematopoietic function，Let beautiful countryside be transformed into beautiful industry and beautiful economy，Let the village collective increase income and the people have a greater sense of gain。Facing the homogeneity of rural areas，When there is a lack of featured products，He said，The countryside has reached the time of overall operation，Need unified planning、Unified Marketing、Unified operation，The core of operation lies in how local 188bet mobile login products can create higher added value。