Recently，Mafengwo Tourism releases "NEW WAVE - Youth Quality Tourism Report"，In-depth analysis of the quality travel needs of young tourists in the "post-epidemic era"。Report states，Young people’s demand for high-quality tourism drives the improvement of tourism services。Especially in the post-epidemic era，"Domestic Tour" starts to train through competition，Improving service quality in practice，Forging product capabilities。

Data display，Young people are interested in high-end travel、Unprecedented emphasis on culture, tourism and other aspects，High-quality tourism services are inseparable from “cloud tourism”。Report Display，Young tourists are willing to pay for quality travel，The proportion of local travel product orders with a unit price of more than 8,000 yuan increased by 86% year-on-year.2%，Since 2020, the proportion of domestic cultural scenic spot tickets in orders for domestic scenic spot tickets has increased by 11% year-on-year.3%。

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Pursue profound cultural connotation and comfort、Personalized travel experience is a “rigorous need” of young tourists。Since 2020，The market share of cultural tourism and high-end tourism has 188bet sports betting app download increased significantly。Mafengwo Tourism Big Data Display，The proportion of orders for cultural scenic spot tickets in domestic scenic spot tickets in 2020 increased by 11% year-on-year.3%，The proportion of ticket orders for ancient town scenic spots that focus on outdoor sightseeing experience increased by 21.4%，The proportion of ticket orders for ancient wall/door/building/tower scenic spots increased by 9.6%。

Data source: Mafengwo Tourism

Introduction by Ma Yutao, head of Mafengwo Tourism Big Data Research Center，Affected by the epidemic，Many indoor cultural tourism attractions have implemented traffic restrictions、Reservation and other epidemic prevention and control measures，Influenced the growth of related consumption，However, the overall market share of this type of scenic spots is still increasing steadily。

Meanwhile，While the outbound travel market is not yet open，A large number of tourists have strong consumption power，Young tourists who have high requirements for tourism service quality，Entering the domestic high-end tourism market，A large number of high quality、Personalized high-end travel products quickly gained their favor。

Data source: Mafengwo Tourism

Report Display，In the past six months，The proportion of orders for local travel products with a unit price of more than 8,000 yuan on the Mafengwo platform (the price does not include transportation) increased by 86% year-on-year.2%。RV camping、Low altitude project、Low altitude project、High-end accommodation、Water fun、Ice and Snow Sports、Travel and aerial photography、Fine food、In-depth explanation by internet celebrity tour 188bet online sports betting guide，And many niche experiences are very popular among young consumers。These high-priced products can gain market recognition，The key is to be able to provide truly valuable products and services。For example, a RV camping product from Mafengwo Platform，Tourists can drink exquisite hand-brewed coffee at the foot of Jade Dragon Snow Mountain、Eat freshly grilled French lamb chops。In Qinghai、Tibet and other high-altitude areas，Mafengwo also packages “oxygen supply rooms” into high-end products，Let tourists not fear altitude sickness，Experience the magnificent plateau scenery。

New platform enables two-way empowerment and reconstructs the tourism industry chain

From 2019, the Ministry of Culture and Tourism issued the "Guiding Opinions on Implementing the Tourism Service Quality Improvement Plan" to the entire industry，By 2021, the Civil Code will clearly strengthen the awareness of tourism contracts、Clear hazardous area management responsibilities、Provisions related to promoting civilized tourism and improving the quality of tourism services，Tourism service quality has become one of the most important issues in the development process of the tourism industry。With "Cloud Travel"、Emerging technological forces represented by smart tourism and the industrial Internet are the key drivers to enhance tourism。

In this context，Internet travel platform is no longer a simple information display platform for products，It is an important force that is reconstructing the tourism industry chain-two-way empowerment of the supply chain and users through the platform，Deeply play the role of the platform。 

188bet Online Sports Betting and Casino February 2021，The "Good Goods Information Bureau" column launched by Mafengwo Travel，Gathered content community、Three major functions of travel guide and product booking。Mafengwo invites platform travel experts to serve as “intelligence officers”，Experience various popular vacation products，Publish high-quality content，Share your own travel experiences and product reviews。The platform uses professional product operation and content operation capabilities，Helping content creators achieve precise connection with the tourism industry chain，Provide tourists with high-quality travel content and products，Complete from finding travel inspiration，Complete consumption link to purchase and experience。

 The "Good Goods Information Bureau" is just one of many attempts in the process of Internet platforms empowering the tourism industry。In the past 10+ years，Online travel platforms gradually realize the onlineization of travel products and information，Breaking the information barrier between the industry chain and consumers。Now，The tourism platform is developing in the depth of the industrial chain，Continuously explore more efficient business models，Provide technological momentum for the upgrading of the tourism industry chain。

March deeply into the industrial chain and optimize the allocation of tourism resources

The demand side of tourism is always thousands of people and faces，On the other side, smaller-scale tourism service providers also appeared on the supply side，A model as large as an airplane，As small as the seat width of a bus，Down to the driver and tour guide’s personality 188bet Online Sports Betting and Casino and photography skills，It is possible to hit the tourist decision-making point。

On the industrial side，Tourism big data can be based on tourists’ online browsing、Search、Interaction、Full-link user behavior such as transactions，Timely and accurate analysis of tourism consumption trends、Demand changes and population characteristics，Help tourism managers and operators make market predictions in advance，Thus achieving the optimal allocation of tourism resources，Guiding the integration of fragmented tourism products，Improve the operational efficiency of the entire tourism industry。On the consumer side，Tourism big data and artificial intelligence can help consumers break the information asymmetry between consumers and destinations，Help tourists understand different tourism resources and travel methods in different places，Choose travel products that meet personalized consumer needs，Get a better tourism consumption experience。

2018，Mafengwo Tourism and the China Tourism Academy jointly established the "Free Travel Big Data Joint Laboratory"，Combining the big data advantages of both parties，Understand the new trends in tourism development。March 2020，Mafengwo’s unique “Polaris Tourism Big Data System” takes the lead in applying online tourism asset index to industrial practice，Helping destinations and tourism operators achieve quantifiable online tourism assets、Accumulable and value-added。

Ma Yutao said，Technological innovation of future tourism platform and big data，will continue to promote the post-epidemic recovery and high-quality development of China’s 188bet online sports betting tourism industry，Mafengwo also hopes to innovate through tourism community operations and Internet technology，Continuously provide high-quality tourism services to Chinese tourists，Helping every tourist realize their travel dream。