March 2021，Mafengwo 188bet cooperates with Hainan Provincial Department of 188bet, Culture, Radio, Television and Sports to launch “Healthy 188bet、Happy Shopping——I have an appointment with Spring "Benefit" event。The event uses content and services such as "must-visit destination guide", "must-visit list", "must-experience gameplay"，Promote a series of "peak" travel consumption experiences to travelers，Combined with high-quality cultural and 188bet business resources，Form a complete closed loop of Hainan 188bet from content to transaction，Expand new ways to play in Hainan Island、Form new growth。

How can Hainan 188bet attract young people?

“Where can I eat affordable seafood in Sanya?”

"How much is the estimated cost of driving around the island in 188bet?"

“Which island is recommended for deep diving photography in 188bet?”

……

Obviously，"tropical style"、The interpretation of “island vacation” is far from meeting the travel needs of young tourists。In Mafengwo’s Q&A community，More and more details are being mentioned。"These personalizations、Quality experience，It is the service Mafengwo is good at providing to travelers，In the minds of young tourists，Mafengwo is a collection of these personalized experiences。" said Feng Rao, head of Mafengwo 188bet Research Center。

For this event, Mafengwo invited treasure players from different circles，Established the Hainan Cultural 188bet "Fengwan Creation and Enjoyment Group" - Wanning-Let's ride the wind and waves，Wuzhishan-Hainan native for a few days，Lingshui-Danjia fishing raft fishing life，Sanya-playing on the beach，Must-eat seafood place，Discover Dongyang，The story of the combination of coconut and Wenchang chicken... Travel experts after in-depth experience of local culture and 188bet resources，First time passing pictures and text、Video and other different forms，Provide travelers with first-hand segmented gameplay content，While “planting grass” for tourists，Meet the content needs of personalized tourists for new gameplay。Activity based on “Ocean 188bet、Shopping Travel、Healthy 188bet、Wedding Travel、Exhibition 188bet、Six major themes of "food 188bet"、Ten lines，Explore niche gameplay and destinations from a unique perspective。After going online on March 31st，Polaris Guide is expected to be exposed more than 20 million times during the event，Helped at least 300,000 people make Hainan travel decisions。

"188bet Island Game Guide" Polar Star Strategy，Save time and be more professional

“Polaris Strategy” is a new strategy brand launched by Mafengwo at the end of 2020。This means，The era of travel platform strategies at the information integration level has passed，What young tourists really need is to “save time、More professional and efficient travel guide。In this cooperation，Mafengwo formed a "Hainan Island Play Guide" with the theme of "Benefit"，Comprehensive coverage of scenic spots、Gourmet food、How to play、Diverse content such as food，Updated by a professional strategy team based on real-time hot spots and official feedback，Practical travel information can be updated within 24 hours，Maintain real-time information consistency with Hainan Provincial Department of 188bet and Culture’s WeChat，Guaranteed to be "accurate" and "new"。

Hornet's Nest Polar Star Guide

Leverage the power of travel experts in the community，In "188bet Island Game Guide"，9766 messages are being asked and answered in real time。Among them，"Where to eat seafood in Sanya" has been viewed nearly 2.6 million times，The most popular question，April 6, 2021，Mafengwo user "Zong Zuofeng" provided the latest answer，He suggested that tourists on Wuzhizhou Island go to the pier early in the morning to buy directly from the fishermen，You can buy a pot of fresh seafood for 30 yuan。“How to arrange the best self-driving route around 188bet Island？”、“What are the delicacies of the solar terms in Sanya?” are all “evergreen” questions and answers with over a million views。

The "Fengwan 188bet List" established based on big data combing is also a quick way to provide travelers with valuable information。Must-experience entertainment list、Must Eat Restaurant List、Tropical Scenery Awards、List of surfing and diving destinations，The exposure reached 4.2 million+ in half a month after being online，Directly affects the reading of nearly 100,000 people。

188bet List

From guide to “online supermarket”，“Pointing North” for destination marketing

Mafengwo’s “content + transaction” 188bet industry closed-loop advantage，It is also reflected in the first "Intelligent and Beneficial Hainan Themed Hotel" that Mafengwo assisted Hainan Province in building。This article hotel serves as an official activity communication center in Mafengwo，In addition to gradually improving the travel strategy matrix focusing on various travel contents，It will also cooperate with local merchants in Mafengwo Hainan、Scenic spots and other partners，Concentrated display of scenic spots、Hotel、Local tours and other travel products，Online must-check-in line product "Online Supermarket"，And give corresponding promotions、Exposure support。In simple terms，It is to make this "7*24 hours online official grass planting position" truly realize the inspiration、View content、Find travel route、Closed loop of ordering products。

On the guide page of "188bet Travel Guide"，Visitor clicks "Shopping Guide"，You can see a series of souvenirs for buying in 188bet、Duty-free shopping guide and other information，Click the online supermarket link at the bottom of the page，One-click access to the best-selling page，You can view more hotels in 188bet、Rent a car and carpool、Consumption information for airport pick-up and drop-off。