How hot is the tourism market during the May Day holiday？We can get a glimpse from the "second flash" phenomenon of train tickets sold in many popular tourist destinations during the "May Day" holiday。

There are public reports showing，188bet app download during the May Day holiday，Domestic Travel、The demand for travel such as visiting relatives will continue the strong recovery trend，Holiday civil aviation、The passenger flow of railway and highway passenger transport is expected to reach 2.About 500 million people。2.Behind 500 million trips，A phenomenon that cannot be ignored is，With the construction of high-speed rail，The tourism market is forming an obvious high-speed rail consumption belt，And the emergence of these new travel methods，It also brings many potential impacts to the tourism industry。

“With the opening of various high-speed rail lines，Various places have also launched a number 188bet app download of "high-speed rail scenic lines"。High-speed rail travel，Hangzhou-Huangzhou High-Speed ​​Railway、Beijing-Shanghai High-speed Railway、Hefu High-speed Railway、Guiyang-Guangzhou High-speed Railway、Xicheng High-speed Railway and other lines are due to the beautiful scenery along the lines，It has always been the first choice for tourists to travel by high-speed rail。" Zou Qingling, CEO of Lvmama Travel Network, said in an interview with a reporter from Securities Daily。

“A clear high-speed rail tourism consumption belt has been formed in China，Use high-speed rail as a major transportation system to cover tourist destinations along the high-speed rail line。"Jia Jianqiang, founder and CEO of 6renyou.com, also introduced this in an interview with a reporter from Securities Daily。

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Based on train ticket pre-sale situation，Train tickets for most lines on the day before the May Day holiday (April 30) have been issued "secondarily"。The number of inquiries about train tickets on the Tongcheng travel platform on April 30 increased by 56 times before and after the release of tickets compared with ordinary working days in April，The number of inquiries about tickets for popular directions during the May Day holiday (May 1st to May 5th) also increased rapidly，The overall search popularity is 9 times that of Qingming Festival。

Changes in travel methods，It has also affected the market development of 188bet Online Sports Betting and Casino the tourism industry to a certain extent。Zou Qingling’s explanation，High-speed rail is a means of transportation，It can be said that it is directly to the airline、The passenger transport company caused the impact。Price，Mainly manifested during the peak travel season，High-speed rail is cheaper than aviation，The journey is easier。But，In low season，The main advantage of high-speed rail is in peripheral tourism，Traveling is easier、Convenience。"For example，After the opening of the Hangzhou-Huangzhou high-speed railway at the end of 2018，Tickets for scenic spots along the railway at Lvmama Platform、Hotel product sales have been growing。Lvmama has also organized many car charter activities in conjunction with Huangshan and other destination cities，The market and reputation are both good”。

Zou Qingling introduced in an interview with a reporter from Securities Daily，According to observation，The impact and changes of high-speed rail on the tourism industry are mainly reflected in three aspects，Including the spatial pattern of tourism、Influence of consumption habits and industrial chain: "The construction of high-speed rail network，Making the surrounding travel radius continue to expand，From 3 hours by self-driving (200 kilometers) to 2 hours by high-speed rail (300 kilometers to 400 kilometers)，Even bigger，Also，Some originally unpopular destinations along the high-speed rail，Due to 188bet Online Sports Betting and Casino the establishment of high-speed rail stations，has also gradually become a popular tourist destination；High-speed rail free travel、The frequency of peripheral travel increases，Compared to self-driving、Group tours, etc.，The high-speed rail journey is more comfortable；Currently，The market has formed many "high-speed rail + tourism" industrial chains。”

Enterprises must strive for refined management

Changes in consumption habits bring new opportunities to the tourism market，Also presented new challenges。The "Securities Daily" reporter learned during the interview，Coping with new consumer trends，It has become a consensus that enterprises must improve their refined operation capabilities。

"Construction of high-speed rail，Has a very positive impact on the tourism industry，Expand peripheral tourism from the original city periphery to cities along the high-speed rail，The frequency of travel consumption and unit price have increased significantly。"Jia Jianqiang introduced to reporters，Changes in travel methods have unleashed greater demand for independent travel。current，Market demand is gradually changing from the previous low-price group、Large tourist groups become small groups、FIT，For enterprises，Improving destination service quality and content differentiation have become the main response methods。“Strong growth of high-speed rail tourism 188bet app download during the May Day holiday，Provide more development space for destinations with better tourism resources，The tourism industry and enterprises should focus more on this type of resources。"Jia Jianqiang said。

Zou Qingling suggested: “Tourism companies should strengthen cooperation with upstream resources，Such as scenic spots、Hotel、Destination government cooperation。For peak seasons or popular destinations，Introducing IP theme lines or personalized gameplay；At the same time, make good use of off-season or working days，Planning theme activities, etc.。Also，We must also solve the last mile problem，That is, from the high-speed rail station to the scenic spot、Problems getting to the hotel，Join a group at the destination、Product innovation is necessary during independent travel。In addition，Enterprises create products with their own characteristics，Form your own product competition barriers，The channel forms an integrated sales channel from top to bottom，Discover points in consumer experience that meet tourists’ service needs。”

*thisSource:Securities Daily, Author:Gui Xiaosun, original title:《"May Day" will have 2.500 million people travel, high-speed rail tourism consumption belt formed》.