“The company recovered better than its peers last year，The appointment of new management has formulated a new overall strategy for the company: on the one hand, strengthening the main ropeway business，On the other hand, create new business formats。2021，The domestic 188bet sports betting industry is expected to continue restricted operations under the ‘normalization of the epidemic’，But the operating situation is expected to be significantly better than in 2020。The company will build a comprehensive system as soon as possible、Science、Forward-looking management system，Further improve company performance。”April 19，Zhang Quan, Chairman of Sante Cableway, said in an interview with a reporter from Securities Daily on the sidelines of the company’s 2020 Annual Shareholders Meeting。

2020，188bet sports betting achieves operating income 4.0.5 billion yuan，Net profit 2852.110,000 yuan，150 year-on-year increase.06%。According to the first quarter performance forecast of Sante Cableway in 2021，The company’s expected net profit attributable to shareholders of listed companies in the first quarter of 2021 has dropped significantly compared with the same period last year，During the reporting period, the company’s business in various scenic spots recovered well，Operating income increased significantly year-on-year。

New management focuses on the overall strategy of 188bet sports betting + ecological park

May 2020，Sante Ropeway management team completes change，Former company president Zhang Quan serves as chairman of the 11th board of directors，Wang Yueli is appointed as the president of the company。Chairman Zhang Quan is a senior expert leader in the 188bet sports betting industry，President Wang Yueli has rich experience in capital market operations and project management。

Since the new board of directors took office，After careful research and judgment on the current 188bet sports betting market and the company’s existing industry advantages，Sante Cableway has formulated an overall strategy focusing on "a scenic transportation system with the cableway as the core" and "ecological paradise"。Among them，“Ecological Paradise” consists of a modular “1+4” product system，That is, “scenic area transportation + mountain unpowered paradise、Cute Pet Paradise、Immersive experience and non-standard accommodation”。

The new cute pet paradise invested by East Lake Ocean Paradise, a subsidiary of 188bet sports betting Cableway, has opened on the first day of the Lunar New Year this year。This project combines a small animal paradise and an unpowered parent-child paradise，Can satisfy tourists of different ages for entertainment、Popular Science、Casual、Intrinsic needs for interaction。The site has created an ecological environment suitable for the survival of various cute animals，Including tropical rainforest、Wetland、Grassland、Desert、Ocean, etc.，And feeling somatosensory、Carefully set the sound and other aspects，Strive to create an environment close to the original living conditions of animals，Provide more comfort for cute pets、Natural living space。At the same time，Set multiple experience interactions online、Leisure and entertainment links，Realize all aspects with animals、Multiple angles、Close and intimate contact。

“Affected by the epidemic，Urban 188bet sports betting, especially parent-child 188bet sports betting, has become a popular item in the 188bet sports betting market。Building a cute pet paradise caters to the increasingly popular parent-child travel，East Lake Ocean Park has introduced more than 100 world-class cute pets，Expand the popular market segment of cute pet paradise，Domestic 188bet sports betting consumption power is very strong。" Cao Zheng, secretary of the board of directors of Sante Ropeway, told reporters。

Estimated based on Ctrip platform data，The number of tourists during this year’s May Day holiday is expected to exceed the same period in 2019，Reached 200 million visitors，“Explosive travel” is basically a foregone conclusion。“This year’s May Day will be the starting point for a huge rebound in the 188bet sports betting industry。On the one hand, the company ensures safe operations，Meet the requirements of epidemic prevention and tourist experience at the same time；On the other hand, by strengthening marketing work，Work hard to eliminate the impact of the epidemic。"Cao Zheng said。

Planned to invest 353 million 188bet sports betting to develop Qiandao Lake Muxin Valley Project

With the gradual relaxation of epidemic prevention and control policies in the second half of 2020，Operating income from projects under 188bet sports betting Cableway、The number of tourists received is in a steady recovery compared with the same period in 2019，The company’s operations continue to be in an upward range。

Affected by the epidemic in 2020，The 188bet sports betting industry has almost fallen across the board，Sante Ropeway is in Wuhan area，Particularly affected。However, the company’s project operating income、Tourist reception is recovering steadily，By December 2020，The operating income of the current month has basically returned to the same period before the epidemic。

"Thirty years，188bet sports betting’s development and construction projects are distributed across the country，North to Inner Mongolia grassland、South to Hainan Island、East to Qiandao Lake, Zhejiang、West to Fanjing Mountain in Guizhou，Realized natural ecology at different latitudes、Climate environment、Humanistic connotation、Rational product layout with equal emphasis on natural scenic spots and artificial scenic spots。"Zhang Quan introduced to reporters。

Also，Sante Ropeway has summarized a standardized system from years of development and operation experience，And implement it in off-site replication，Guaranteed the sustainable development of the project。Currently, the company’s 188bet sports betting projects are in an advantageous position in terms of quantity and quality compared with its peers，Enables the company to have long-term development space and potential。

March this year，Sante Ropeway宣布Planned to invest 353 million yuan to develop Qiandao Lake Muxin Valley Project，Explore new paths for the integrated development of sightseeing and leisure vacation。Qiandao Lake Muxin Valley project covers landscape 188bet sports betting、Mountain Sports、Cute Pet Paradise、Immersive experience、Non-standard accommodation and other business formats，Many of these business formats are the first large-scale attempts。

“‘Ecological theme park’ as 188bet sports betting’s strategic direction，After the Muxin Valley project is successfully ‘launched’, it will be copied to other regional projects in an orderly manner，Achieve increase in unit price and performance。"Cao Zheng said。

In recent years，The management of 188bet sports betting continues to promote the company’s asset sorting。2020，188bet sports betting transferred 4 companies、Holding company equity，Reducing losses by disposing of less profitable assets、Increase profits。While peeling off，The company has also started expansion，With Cheng Yilong、Caesar Travel、Beijing Hoisting and Transportation Machinery Design and Research Institute Co., Ltd. and other upstream and downstream companies in the industry have entered into strategic partnerships，Complementary business shortcomings，To enhance business development space。

"Future，Sante Ropeway will focus on the integrated operation of multiple self-media platforms and multiple e-commerce platforms for 188bet sports betting projects，Optimize online delivery，Optimizing traffic operation work，Further improve the company’s operational capabilities。"Zhang Quan said。

A social service industry analyst at a securities firm said in an interview with a reporter from Securities Daily，Starting from the fourth quarter of 2020，The 188bet sports betting industry is gradually coming out of its darkest moment，Entering a new channel for comprehensive recovery，The domestic 188bet sports betting market is entering the right side of the U-shaped curve。The recovery process is irreversible，Key indicators are expected to rise steadily，Focus on various holidays、Changes in tourist arrivals and income during the short holiday。Sante Ropeway develops and operates various business formats around 188bet sports betting resources，Focus on main business，Leverage the technical advantages of ropeway and scenic area operations，Disposal of non-performing assets with poor profitability，Reduce losses, stop losses and increase profits；Raised funds 3.6.3 billion yuan，The asset-liability ratio was reduced from 61% to the industry average of 45%；Innovative product formats to expand the “ecological theme park” IP；Conclude with Cheng Yilong、Caesar Travel and other strategic partnerships，Improve business development space，Future growth deserves attention。

*188bet sports bettingSource of text:Securities Daily, Author:Li Wanchenxi, original title:《Zhang Quan, Chairman of 188bet sports betting: Focusing on ecological parks meets the boom of parent-child travel》.